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Tomorrow’s workers today

The jobs of the immediate future are here. Are workers ready?

October 15, 2025

8 min read

October 15, 2025

8 min read

The future of work has an unfortunate habit of arriving ahead of schedule. Across Europe, the jobs of tomorrow are not some distant prospect requiring a decade’s preparation. They are the jobs of today, stubbornly refusing to wait for workers, firms, or educators to catch up.

With unemployment hovering around six per cent and confidence improving, Europe’s labour market appears robust. The reality is more troubling: beneath the headline figures lies a profound mismatch between the skills workers possess and those the economy demands.

Consider the scale of the challenge. By 2030, structural transformation could affect 22 per cent of today’s total employment, a churn approaching the magnitude of early 20th century agricultural decline. Yet this time, the shift is compressed into years rather than generations. Roughly 128 million EU adults—46 per cent of the workforce—require upskilling or reskilling. In some countries, particularly Portugal and Malta, the figure approaches 70 per cent. This is not a future problem. It is an immediate crisis masquerading as a distant concern.

The work that waits

Where, then, are these immediate opportunities? Management, sales, and installation and maintenance roles consistently rank among the top five positions across the UK, Germany, France, and the Netherlands. Installation technicians—responsible for setting up renewable energy systems, telecommunications infrastructure, and automated manufacturing equipment—find themselves in particular demand. These are not glamorous positions. They will not grace the covers of business magazines. Yet they represent the mundane reality of Europe’s dual transitions: digital and green.

Employment in renewable energy increased by 50 per cent between 2015 and 2023, with projections suggesting an additional 1.1 million jobs by 2030. Solar panel installers, wind farm technicians, and sustainable construction specialists are wanted immediately. Healthcare roles, driven by Europe’s ageing population, show similar urgency, with nursing professionals in high demand whilst smaller clinics and home care agencies struggle to staff up. The pandemic accelerated a shift towards domiciliary care that shows no signs of reversing.

The technology sector offers a more familiar narrative. AI could contribute 2.7 euros trillion to Europe’s GDP by 2025, creating voracious demand for data scientists, machine learning engineers, and IT specialists. Demand for data scientists has grown by 50 per cent in the past two years. Yet the sector’s needs extend beyond these obvious roles. Security-related positions and network cybersecurity roles are growing as geoeconomic tensions increase. The EU cybersecurity market is expected to grow by 15 per cent annually, a rate that hiring cannot match.

Fintech and e-commerce complete the immediate picture. Europe’s fintech sector attracted 132 billion euros in investment in 2023, demanding specialists in digital banking, blockchain technology, and regulatory compliance. Some 77 per cent of EU internet users made online purchases in 2024, driving demand for logistics professionals and supply chain managers. Amazon and Møller-Maersk are hiring now, not next decade.

The skills paradox

The skills these roles demand reveal a curious contradiction. According to the European Commission, 80 per cent of the population will require basic digital skills by 2030. Yet over 40 per cent of 13-14-year-olds in the EU currently lack basic digital competencies. The digital divide persists even as digital fluency becomes prerequisite.

Beyond technical proficiency, employers seek an array of capabilities that resist easy categorisation, now ranking emotional intelligence, adaptability, and communication among their top requirements. Critical thinking and problem-solving rank among the most needed skills for 2025 and beyond, according to the World Economic Forum. These ‘soft’ skills—a term that undersells their importance—matter particularly in sectors like consulting, engineering, and technology, where innovative solutions to complex problems command premium wages.

Green skills occupy their own category of urgency. The International Labour Organisation predicts the transition to a green economy will generate 2.5 million jobs in Europe by 2030. Skills in environmental auditing, renewable energy system design, and sustainable supply chain management are in immediate demand. Knowledge of ESG principles has shifted from optional to essential for strategy and operations roles.

Linguistic abilities retain surprising relevance in an ostensibly anglophone business world. Eurostat data shows that 54 per cent of EU employers prioritise multilingual candidates, particularly for customer service, sales, and international business roles. English, German, and French remain the trinity of European commerce, but proficiency in Dutch, Italian, or Swedish can unlock niche markets.

Corporate reckoning

For Europe’s firms, this skills shortage represents both existential threat and competitive opportunity. The responses vary wildly by geography and ambition. A McKinsey survey found that 82 per cent of executives at large companies believe retraining and reskilling must constitute at least half the solution to their skills gap. European executives proved notably more committed to this path than their American counterparts: 94 per cent of Europeans insisted the answer would be either an equal mix of hiring and retraining or mainly retraining, compared to just 62% of Americans.

However, commitment and capability diverge. Only 16 per cent of business leaders feel ‘very prepared’ to address potential skills gaps, with roughly twice as many feeling either somewhat or very unprepared. The barriers are predictable: outdated HR infrastructure, uncertainty about future job roles, and the difficulty of anticipating talent requirements five to ten years hence.

Some firms have moved beyond hand-wringing to action. The Reskilling 4 Employment initiative, championed by European industrial leaders including AstraZeneca, Deutsche Telekom, Nokia, SAP, and Volvo, aims to reskill five million people by 2030. Established in Portugal, Spain, and Sweden, it connects unemployed and at-risk workers with training opportunities and career pathways. Cisco has committed to training 1.5 million students and 5,000 instructors by 2030, acknowledging that only seven per cent of European companies feel prepared for digital transition.

The costs of inaction prove steep. Hiring and training external replacements costs three to five times more than upskilling existing employees, and that excludes the intangible losses in morale and institutional knowledge. Approximately 33 per cent of global employees would remain with a company specifically because of its professional development opportunities. In tight labour markets, training becomes retention strategy.

The education emergency

Universities and vocational institutions face their own crisis of relevance. The European Commission’s Union of Skills initiative, launched in March 2025, represents the most ambitious attempt yet to align education with economic necessity. The programme aims to address youth unemployment of 15 per cent across the EU, driven largely by skills mismatches and outdated qualifications.

The initiative’s targets are admirably specific if dauntingly ambitious. Member states committed to raising adult participation in learning to 32 per cent, implying 120 million adults in training annually by 2025. A Strategic STEM Plan seeks to reduce underachievement in mathematics and science among 15-year-olds to below 15 per cent by 2030. Current performance falls far short: basic skills remain alarmingly absent.

European universities struggle with a fundamental tension: the imperative to provide timeless knowledge versus the need to deliver immediately applicable skills. One possible solution istThe European Education Area framework, targeting completion by 2025. It promotes micro-credentials and modular learning opportunities designed for mid-career professionals needing targeted reskilling rather than full degrees. Graduate tracking initiatives aim to create feedback loops between labour market outcomes and curriculum design, allowing institutions to adapt more rapidly to employer needs.

Earn as you learn

Vocational education enjoys a renaissance of sorts, shedding decades of second-tier status. The Commission’s planned VET strategy emphasises industry partnerships, giving students practical exposure to actual working environments rather than theoretical approximations.

‘Skills foundries’ piloted in 2026 will connect VET students with company mentorship, laboratory access, and venture capital—blurring the boundaries between education and employment.

Progress, alas, remains patchy. Twenty per cent of low-income households lack access to computers and broadband, making digital education a cruel joke for those who need it most. National disparities persist: Czechia and Finland report skills gaps affecting about 28 per cent of adults, whilst Malta and Portugal struggle with 70 per cent. A pan-European solution confronts stubbornly national realities.

The paradox of preparedness

Here lies the central irony: Europe possesses both the resources and the awareness to address its skills crisis, yet struggles with the velocity required. By 2025, member states and companies should have completed retraining of 20 per cent of the workforce—a target that looks increasingly aspirational. The World Economic Forum warns that 83 million jobs will be lost and 69 million created by 2027, a net loss of 14 million roles globally, with Europe facing particularly acute disruption.

The challenge is not identifying which skills matter—that debate has been settled. Nor is it securing funding; the EU’s budget, national training funds, and corporate investments provide ample resources. The challenge is speed. Skills depreciate faster than ever. The half-life of programming languages shrinks. Green technologies evolve before training programmes can launch. AI capabilities leap ahead of regulatory frameworks designed to govern them.

Europe lags behind America and China in AI adoption, with fewer companies scaling AI across their operations. The gap is cultural as much as technical. European firms prize stability and consensus, virtues that serve poorly in labour markets demanding constant reinvention. Learning velocity now outranks knowledge depth; the ability to absorb new information rapidly beats possession of any single expertise.

For workers, the message is stark: continuous learning is no longer optional. For firms, the imperative is existential: invest in your workforce or watch competitors do so. When it comes to educators, the demand is uncomfortable: deliver relevance alongside rigour, and do so at a pace that violates every academic instinct towards deliberation.

The jobs of the immediate future are here. The workers to fill them are not yet ready. Europe’s prosperity depends on closing that gap before competitors do. The future, as ever, declines to wait.

Photo: Dreamstime.

Reinvantage Insight

Reinvantage Insight

The byline Reinvantage Insight is used to denote articles to which several members of the Reinvantage insight and analysis team may have contributed.

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Case study: Global technology company

1. The Client

A global technology company operating across EMEA, with a regional HQ in Istanbul. The company manages 20+ markets, handling everything from brand campaigns to strategic partnerships.

Role we worked with: The EMEA Head of Marketing (supported by two regional managers).

2. The Challenge

Despite strong products and a respected global brand, the regional team was struggling with:

  • Misaligned strategy across markets → campaigns executed with inconsistent narratives.
  • Slowed growth → lead generation plateaued despite increasing spend.
  • Internal friction → marketing, sales, and product teams disagreed on KPIs and priorities.

Traditional fixes (more meetings, more reporting) only created more noise.

3. The Sprint

We ran a 10-day Remote Reinvention Sprint with the regional HQ team.

  • Day 1–3: Intake → Reviewed decks, campaign data, and plans.
  • Day 4: Sprint Session (90 mins) → Breakthroughs:
    • Sales and marketing had different definitions of “qualified lead.”
    • 40% of spend was going into low-potential markets.
    • The team assumed the problem was lack of budget, but it was actually lack of alignment.
  • Day 5–10: Synthesis → Insights distilled into a Clarity Brief + Insight Canvas.
4. The Breakthrough

The Sprint uncovered that the issue wasn’t budget, but fragmentation.
Three sharp insights unlocked a way forward:

  1. Unified KPIs bridging marketing + sales.
  2. Market prioritisation → shifting budget to 5 high-potential markets.
  3. Simplified narrative → one EMEA core story, locally adaptable.
By just realigning resources and focus, the client could unlock an estimated £250,000 in efficiency gains within the next 12 months — far exceeding the Sprint’s value guarantee. The path to higher returns was already inside the business, hidden by misalignment.
5. From Sprint to Action (4 Pillars Applied)

With clarity secured, Reinvantage didn’t suggest “more projects.”

Instead, we used the Sprint findings to create laser-focused next steps — drawing only from the areas that would deliver the most impact:

  • Readiness → Alignment workshops for sales + marketing teams. New playbooks clarified “qualified lead” definitions and reduced internal disputes.
  • Foresight → A market-opportunity scan identified which 5 countries would deliver the highest ROI, removing the guesswork from allocation.
  • Growth → Guided the reallocation of €2M budget and designed a phased rollout strategy that protected risk while maximising return.
  • Positioning → Built a messaging framework balancing global consistency with local nuance, ensuring campaigns spoke with one clear voice.

Because the Sprint had stripped away noise, these actions weren’t generic consulting ideas — they were directly tied to the breakthroughs.

6. The Results
  • +28% increase in qualified leads across the region.
  • 30% faster campaign rollout due to streamlined approvals.
  • Budget efficiency gains → €2M redirected from low-return to high-potential markets.
  • Internal cohesion → marketing + sales now use a single shared dashboard.
The client came in believing they needed more budget.
The Sprint revealed that what they really needed was clarity and alignment.

With that clarity, the four pillars became not theory, but practical tools to deliver measurable impact.

The Sprint guaranteed at least £20,000 in value — but in this case, it helped unlock more than 10x that within six months.

Case study: Regional VC fund & accelerator

1. The Client

A regional venture capital fund and accelerator focused on early-stage tech start-ups in the Baltics and Central Europe.

The fund had raised a new round and was under pressure to deliver stronger returns while also building its reputation as the go-to platform for founders.

Role we worked with: Managing Partner, supported by the Head of Portfolio Development.

2. The Challenge

Despite a promising portfolio, results were uneven.

Key issues:

  • Scattered portfolio support → no consistent playbook for start-ups, every partner did things differently.
  • Weak differentiation → founders and co-investors saw the fund as “one of many” in the region.
  • Stretched team → too many small bets, not enough clarity on which companies to double down on.

The leadership team knew something was off, but disagreed on whether the issue was pipeline quality, market conditions, or internal capacity.

3. The Sprint

We ran a 10-day Remote Reinvention Sprint with the partners and portfolio team.

  • Day 1–3: Intake → Reviewed pitch decks, pipeline funnel data, and start-up performance reports.
  • Day 4: Sprint Session (90 mins) → Breakthroughs:
    • No shared definition of a “high-potential founder.”
    • Support resources were spread too thin across the portfolio.
    • The fund’s positioning was more reactive than proactive — it didn’t own a distinctive narrative in the market.
  • Day 5–10: Synthesis → Insights consolidated into a Clarity Brief + Insight Canvas.
4. The Breakthrough

The Sprint revealed that the challenge wasn’t pipeline quality — it was lack of focus and positioning.

Three core insights provided the turning point:

  1. Portfolio Prioritisation Framework → defined clear criteria for where to double down.
  2. Founder Success Playbook → standardised support model for portfolio companies.
  3. Differentiated Narrative → repositioned the fund as “the accelerator of reinvention-ready founders.”
These shifts alone gave the fund a path to add an estimated £2M+ in portfolio value over the following 18 months, by concentrating capital and resources where they could move the needle most.
5. From Sprint to Action (4 Pillars Applied)

With clarity from the Sprint, Reinvantage created a tailored support plan:

  • Readiness → Coached partners on using the new prioritisation framework and trained the team on deploying the Founder Success Playbook.
  • Foresight → Ran scenario analysis on regional tech trends, helping the fund anticipate where capital would flow next.
  • Growth → Guided resource reallocation across the portfolio and supported new co-investor pitches for top-performing start-ups.
  • Positioning → Crafted a sharper brand story for the fund, positioning it as the reinvention partner for globally minded founders.
6. The Results
  • 10 portfolio companies onboarded to the new Playbook → greater consistency of support.
  • Raised follow-on capital for 3 top start-ups with the new prioritisation framework.
  • +26% increase in inbound deal flow from founders citing the fund’s new positioning.
  • Stronger internal cohesion → partners aligned on where to focus resources.
The client thought the problem was pipeline quality.
The Sprint showed it was actually lack of clarity and focus inside the firm.

By applying the four pillars, Reinvantage helped turn scattered effort into concentrated value creation.

The Sprint guaranteed at least £20,000 in value; here it set the stage for multi-million-pound upside in portfolio growth.

Case study: International impact Organisation

1. The Client

A large international impact organisation focused on entrepreneurship and economic empowerment.
The organisation runs multi-country programmes across Eastern Europe and Central Asia, often in partnership with global donors and corporate sponsors.

Role we worked with: Senior Programme Director, responsible for regional coordination.

2. The Challenge

The organisation had launched a flagship regional initiative supporting women entrepreneurs, but the programme was underperforming.

Key issues:

  • Fragmented delivery → each country office interpreted the programme differently.
  • Donor frustration → reporting lacked consistency and clear impact metrics.
  • Lost momentum → staff energy was spent on administration rather than scaling success stories.

Traditional programme reviews had produced long reports, but no real alignment or action.

3. The Sprint

We ran a 10-day Remote Reinvention Sprint with the regional leadership team and representatives from two country offices.

  • Day 1–3: Intake → Reviewed donor reports, programme KPIs, and field feedback.
  • Day 4: Sprint Session (90 mins) → Breakthroughs:
    • Donors cared about quantifiable outcomes, but reporting focused on stories.
    • Staff were duplicating efforts across countries, wasting time and resources.
    • The initiative lacked a clear theory of change — everyone described its purpose differently.
  • Day 5–10: Synthesis → Insights distilled into a Clarity Brief + Insight Canvas.
4. The Breakthrough

The Sprint revealed that the issue wasn’t donor pressure or programme design — it was a lack of shared framework and alignment.

Three critical insights reshaped the path forward:

  1. One Unified Theory of Change → agreed narrative for why the programme exists.
  2. Core Impact Metrics → clear, comparable KPIs across all countries.
  3. Smart Resource Sharing → digital hub to stop duplication and accelerate knowledge flow.
By eliminating duplicated reporting and clarifying what success looks like, the client saw they could save the equivalent of £100,000 in staff time annually — while also unlocking stronger donor confidence and follow-on funding opportunities.
5. From Sprint to Action (4 Pillars Applied)

Armed with Sprint clarity, Reinvantage proposed a laser-focused support plan:

  • Readiness → Trained programme leads on using the new metrics and integrated them into existing workflows.
  • Foresight → Analysed donor trends and expectations, aligning the initiative with the next funding cycle.
  • Growth → Developed a funding case based on the new unified theory of change, securing higher renewal chances.
  • Positioning → Crafted a regional success narrative and storytelling toolkit, helping them showcase results consistently across markets.
6. The Results
  • 30% less time spent on reporting → freed capacity for programme delivery.
  • Donor satisfaction improved → positive feedback on the clarity of impact evidence.
  • Secured new funding commitment → one major donor increased their contribution by 20%.
  • Stronger internal morale → staff felt they were working with clarity, not chaos.
The client thought it needed better donor management.
The Sprint revealed it needed a shared foundation across its teams.

By anchoring on the four pillars, Reinvantage turned alignment into efficiency gains and fresh funding opportunities.

The Sprint guaranteed at least £20,000 in value; here it unlocked both six-figure savings and future-proofed funding.

Case study: National digital development agency

1. The Client

A national digital development agency tasked with driving the government’s digital transformation agenda, including e-services, citizen portals, and smart city pilots.

Role we worked with: Director of Digital Transformation, supported by IT and service delivery leads from three ministries.

2. The Challenge

The agency had strong political backing but faced hurdles in implementation.

Key issues:

  • Siloed projects → each ministry developed digital tools independently, leading to duplication.
  • Citizen frustration → services were digital in name, but still required multiple logins and offline steps.
  • Funding pressure → international partners demanded clearer impact in the short term.

The agency wanted to accelerate momentum but struggled to get alignment across ministries.

3. The Sprint

We ran a 14-day Immersive Reinvention Sprint with the agency’s leadership and digital focal points from three ministries.

  • Day 1–3: Intake → Reviewed strategy docs, donor reports, and citizen feedback data.
  • Day 4: Immersive Sprint Session (half-day) → Breakthroughs:
    • Each ministry had different definitions of “digital service.”
    • 20% of budget was going into overlapping pilot projects.
    • Citizens’ top frustrations were known — but not prioritised.
  • Day 5–14: Synthesis → Insights consolidated into a Clarity Brief + Insight Canvas.
4. The Breakthrough

The Sprint revealed that the biggest blocker wasn’t lack of funding, but lack of shared priorities.

Three practical insights stood out:

  1. One Definition of Digital Service → agreed across ministries.
  2. Quick-Win Prioritisation → focus on top 3 citizen pain points (ID renewal, business registration, healthcare booking).
  3. Shared Resource Map → pool budgets to eliminate duplication.
These changes alone allowed the agency to unlock £75,000 in immediate savings and deliver 2–3 visible improvements in the next quarter — meeting donor expectations and building citizen trust.
5. From Sprint to Action (4 Pillars Applied)

Based on the Sprint clarity, Reinvantage proposed a modest, targeted package of support:

  • Readiness → Facilitated inter-ministerial workshops to embed the “one digital service” definition.
  • Foresight → Analysed citizen feedback trends to shape the quick-win roadmap.
  • Growth → Supported the reallocation of funds to joint projects, reducing overlap.
  • Positioning → Crafted a communication plan highlighting early digital wins to donors and citizens.
6. The Results
  • 2 pilot services integrated into the central portal (ID renewal + healthcare booking).
  • Budget savings of £75,000 from eliminating overlapping projects.
  • Citizen satisfaction up modestly → call centre complaints on digital services dropped by 12%.
  • Donor confidence improved → short-term impact report received positive feedback.
The client thought it needed more funding and bigger projects.
The Sprint revealed it first needed clarity and alignment.

By applying the four pillars to a targeted scope, Reinvantage helped deliver visible results within a single quarter — proving progress to citizens and donors and laying the groundwork for deeper transformation.