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Jobs for the boys

How the right's attack on 'non-jobs' reveals an old agenda in modern dress

August 19, 2025

7 min read

August 19, 2025

7 min read

Photo: Dreamstime.

The global workplace, apparently, is infested with parasites. Not the sort that burrow under desks or feast on office lunches, but human ones: workers performing what right-wing critics dismissively label ‘non-jobs’ or ‘fake jobs’. According to some media commentators, these allegedly unnecessary positions—from state bureaucrats to corporate administrators—represent a vast waste of resources that could be better deployed in the ‘real’ economy.

The curious thing about this narrative is not its economic illiteracy, though that is considerable. Rather, it is the suspiciously gendered nature of the roles under attack.

The jobs branded as superfluous tend to be disproportionately filled by women: administrative roles, human resources, communications, and the sprawling apparatus of modern corporate compliance. Meanwhile, the ‘real’ work that supposedly matters—manufacturing, construction, traditional male-dominated industries—escapes such scrutiny.

This is not a coincidence. The assault on ‘non-jobs’ is the latest manifestation of a broader conservative project to restore what its adherents consider the natural order: men earning wages whilst women tend hearth and home. It is the ‘tradwife’ movement meets supply-side economics, wrapped in the rhetoric of efficiency.

The Graeber irony

The intellectual foundation for this assault comes, ironically, from the late anthropologist David Graeber, whose 2018 book Bullshit Jobs argued that capitalism had spawned vast numbers of meaningless positions. Graeber, a self-described anarchist, defined these as roles so pointless that even their occupants could not justify their existence.

However, Graeber’s critique was aimed at capitalism itself, not at particular categories of workers. He argued that technological progress should have freed humanity from drudgery, but instead created make-work to keep people busy. His solution was universal basic income and the dismantling of corporate hierarchies—hardly the stuff of right-wing fantasy.

The modern conservative appropriation of Graeber’s ideas is both selective and cynical. Where Graeber saw systemic problems requiring radical solutions, today’s critics see individual women who ought to be at home, given that the jobs they target happen to be those where women have made substantial gains over recent decades.

The data dissent

The evidence for widespread job redundancy is, to put it charitably, thin. Research examining Graeber’s claims found that only a small and declining proportion of workers consider their roles useless. More tellingly, studies of federal employment show that public sector productivity has generally improved over time, even as right-wing critics demand ever-deeper cuts.

Consider the recent purge of federal workers ordered by the Donald Trump administration. The political right celebrated the firing of what they called ‘worthless parasites’ and ‘unnecessary’ bureaucrats. Yet the departments affected included essential services: nuclear security, emergency management, and public health. The notion that such roles are dispensable reveals either breathtaking ignorance or wilful misrepresentation.

The same pattern emerges in the private sector. The administrative functions that critics deride—human resources, compliance, communications—exist because modern businesses require them. Regulatory complexity, employee relations, and stakeholder management are not optional extras in a sophisticated economy. They are the connective tissue that allows large organisations to function.

The gender gap giveaway

The gendered nature of this critique becomes obvious when one examines which jobs escape condemnation. Manufacturing workers, overwhelmingly male, are celebrated as productive heroes. Yet modern manufacturing is highly automated, with productivity gains driven largely by technology rather than human effort. Many factory jobs require no more skill or produce no more tangible value than the office roles dismissed as pointless.

Similarly, construction workers are lauded as essential, despite the industry’s notorious inefficiencies and the dubious social value of many projects. A man building luxury condominiums for the already wealthy is deemed productive; a woman designing diversity programmes to improve workplace equity is not.

This selectivity reflects deeper assumptions about whose work matters. Traditional male roles, however inefficient or unnecessary, retain their status as ‘real jobs’. Traditional female roles—caring, organising, communicating—are forever suspect, requiring constant justification for their existence.

The tradwife trap

The ultimate goal of this critique is not economic efficiency but social restoration. The ideal, promoted by tradwife influencers and conservative politicians, is a return to the 1950s family model: breadwinning fathers and homemaking mothers. Never mind that this arrangement was viable only for a small, privileged minority even in its supposed heyday, or that it leaves women financially vulnerable should circumstances change.

Only 14 per cent of American households can afford the traditional single-earner model today. Inflation has made dual incomes a necessity for most families, not a choice. However, the fantasy persists that eliminating women’s ‘non-jobs’ would somehow restore male wages to family-supporting levels.

This delusion ignores basic economics. The rise of women’s employment coincided with economic growth, not decline. Countries with higher female labour force participation tend to be richer, not poorer. The notion that women’s work is a zero-sum drain on men’s opportunities is both empirically false and morally repugnant.

The productivity paradox

The irony is that many of the jobs dismissed as pointless are precisely those that enable genuine productivity gains elsewhere. A human resources department that improves employee retention saves recruitment costs. A compliance team that prevents regulatory violations avoids costly penalties. A communications function that maintains stakeholder relationships protects the company’s reputation and market position.

Even roles that seem purely administrative often serve essential coordinating functions in complex organisations. The assistant who schedules meetings and manages workflows may not produce widgets, but she enables others to do so more efficiently. The committee that oversees project management may not build anything tangible, but it prevents costly delays and duplications.

This is not to say that all jobs are equally valuable or that inefficiencies do not exist. Every organisation harbours some degree of waste, and periodic reviews are healthy. But the notion that vast swathes of the workforce—particularly women—are engaged in meaningless busy work is both factually wrong and politically motivated.

The choice that isn’t

The tradwife movement’s emphasis on women’s ‘choice’ to leave the workforce reveals the deeper agenda at play. When conservative politicians and media figures promote traditional gender roles, they are not advocating genuine freedom but attempting to re-impose constraints that feminism fought to remove.

The data tells a different story about women’s actual choices. Women’s labour force participation continues to rise despite decades of rhetoric about the joys of domesticity. When women do leave the workforce, it is typically due to childcare costs or workplace inflexibility, not a sudden conversion to traditional values. The solution to these problems is better policy, not nostalgic retreat.

Moreover, the celebration of female domesticity conveniently ignores its economic value. Unpaid care work, predominantly performed by women, is estimated to be worth trillions of US dollars annually in most developed countries.

If this labour were performed by paid professionals—nannies, housekeepers, cooks—it would be counted in GDP and celebrated as economic activity. Because it is done by wives and mothers, it is rendered invisible.

The reckoning ahead

The attack on ‘non-jobs’ will likely intensify as economic pressures mount and traditional hierarchies face challenge. But it will fail, for the simple reason that the modern economy requires the very roles it seeks to eliminate. Try running a contemporary corporation without human resources, compliance, or communications functions. Attempt to govern a complex society without bureaucrats, administrators, and coordinators. The results would be swift and catastrophic.

The real test will be whether societies can resist the siren call of simple solutions to complex problems. The promise that eliminating women’s ‘fake jobs’ will restore prosperity and traditional order is seductive precisely because it requires no difficult choices or fundamental changes. It offers the illusion of progress through regression.

But progress, as any economist will tell you, comes from expanding opportunities, not restricting them. The path forward lies not in driving women from the workforce but in making work more flexible, equitable, and rewarding for all. The alternative—a return to the mythical golden age when men worked and women waited—was never golden for most, and cannot be restored in any case.

The ‘non-jobs’ critique, then, is itself a kind of bullshit. It serves not to improve economic efficiency but to justify a particular vision of social organisation that has little to do with productivity and everything to do with power. In that sense, it is the most pointless job of all.

Photo: Dreamstime.

Marek Grzegorczyk

Marek Grzegorczyk

Marek Grzegorczyk is an analyst at Reinvantage.

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Case study: Global technology company

1. The Client

A global technology company operating across EMEA, with a regional HQ in Istanbul. The company manages 20+ markets, handling everything from brand campaigns to strategic partnerships.

Role we worked with: The EMEA Head of Marketing (supported by two regional managers).

2. The Challenge

Despite strong products and a respected global brand, the regional team was struggling with:

  • Misaligned strategy across markets → campaigns executed with inconsistent narratives.
  • Slowed growth → lead generation plateaued despite increasing spend.
  • Internal friction → marketing, sales, and product teams disagreed on KPIs and priorities.

Traditional fixes (more meetings, more reporting) only created more noise.

3. The Sprint

We ran a 10-day Remote Reinvention Sprint with the regional HQ team.

  • Day 1–3: Intake → Reviewed decks, campaign data, and plans.
  • Day 4: Sprint Session (90 mins) → Breakthroughs:
    • Sales and marketing had different definitions of “qualified lead.”
    • 40% of spend was going into low-potential markets.
    • The team assumed the problem was lack of budget, but it was actually lack of alignment.
  • Day 5–10: Synthesis → Insights distilled into a Clarity Brief + Insight Canvas.
4. The Breakthrough

The Sprint uncovered that the issue wasn’t budget, but fragmentation.
Three sharp insights unlocked a way forward:

  1. Unified KPIs bridging marketing + sales.
  2. Market prioritisation → shifting budget to 5 high-potential markets.
  3. Simplified narrative → one EMEA core story, locally adaptable.
By just realigning resources and focus, the client could unlock an estimated £250,000 in efficiency gains within the next 12 months — far exceeding the Sprint’s value guarantee. The path to higher returns was already inside the business, hidden by misalignment.
5. From Sprint to Action (4 Pillars Applied)

With clarity secured, Reinvantage didn’t suggest “more projects.”

Instead, we used the Sprint findings to create laser-focused next steps — drawing only from the areas that would deliver the most impact:

  • Readiness → Alignment workshops for sales + marketing teams. New playbooks clarified “qualified lead” definitions and reduced internal disputes.
  • Foresight → A market-opportunity scan identified which 5 countries would deliver the highest ROI, removing the guesswork from allocation.
  • Growth → Guided the reallocation of €2M budget and designed a phased rollout strategy that protected risk while maximising return.
  • Positioning → Built a messaging framework balancing global consistency with local nuance, ensuring campaigns spoke with one clear voice.

Because the Sprint had stripped away noise, these actions weren’t generic consulting ideas — they were directly tied to the breakthroughs.

6. The Results
  • +28% increase in qualified leads across the region.
  • 30% faster campaign rollout due to streamlined approvals.
  • Budget efficiency gains → €2M redirected from low-return to high-potential markets.
  • Internal cohesion → marketing + sales now use a single shared dashboard.
The client came in believing they needed more budget.
The Sprint revealed that what they really needed was clarity and alignment.

With that clarity, the four pillars became not theory, but practical tools to deliver measurable impact.

The Sprint guaranteed at least £20,000 in value — but in this case, it helped unlock more than 10x that within six months.

Case study: Regional VC fund & accelerator

1. The Client

A regional venture capital fund and accelerator focused on early-stage tech start-ups in the Baltics and Central Europe.

The fund had raised a new round and was under pressure to deliver stronger returns while also building its reputation as the go-to platform for founders.

Role we worked with: Managing Partner, supported by the Head of Portfolio Development.

2. The Challenge

Despite a promising portfolio, results were uneven.

Key issues:

  • Scattered portfolio support → no consistent playbook for start-ups, every partner did things differently.
  • Weak differentiation → founders and co-investors saw the fund as “one of many” in the region.
  • Stretched team → too many small bets, not enough clarity on which companies to double down on.

The leadership team knew something was off, but disagreed on whether the issue was pipeline quality, market conditions, or internal capacity.

3. The Sprint

We ran a 10-day Remote Reinvention Sprint with the partners and portfolio team.

  • Day 1–3: Intake → Reviewed pitch decks, pipeline funnel data, and start-up performance reports.
  • Day 4: Sprint Session (90 mins) → Breakthroughs:
    • No shared definition of a “high-potential founder.”
    • Support resources were spread too thin across the portfolio.
    • The fund’s positioning was more reactive than proactive — it didn’t own a distinctive narrative in the market.
  • Day 5–10: Synthesis → Insights consolidated into a Clarity Brief + Insight Canvas.
4. The Breakthrough

The Sprint revealed that the challenge wasn’t pipeline quality — it was lack of focus and positioning.

Three core insights provided the turning point:

  1. Portfolio Prioritisation Framework → defined clear criteria for where to double down.
  2. Founder Success Playbook → standardised support model for portfolio companies.
  3. Differentiated Narrative → repositioned the fund as “the accelerator of reinvention-ready founders.”
These shifts alone gave the fund a path to add an estimated £2M+ in portfolio value over the following 18 months, by concentrating capital and resources where they could move the needle most.
5. From Sprint to Action (4 Pillars Applied)

With clarity from the Sprint, Reinvantage created a tailored support plan:

  • Readiness → Coached partners on using the new prioritisation framework and trained the team on deploying the Founder Success Playbook.
  • Foresight → Ran scenario analysis on regional tech trends, helping the fund anticipate where capital would flow next.
  • Growth → Guided resource reallocation across the portfolio and supported new co-investor pitches for top-performing start-ups.
  • Positioning → Crafted a sharper brand story for the fund, positioning it as the reinvention partner for globally minded founders.
6. The Results
  • 10 portfolio companies onboarded to the new Playbook → greater consistency of support.
  • Raised follow-on capital for 3 top start-ups with the new prioritisation framework.
  • +26% increase in inbound deal flow from founders citing the fund’s new positioning.
  • Stronger internal cohesion → partners aligned on where to focus resources.
The client thought the problem was pipeline quality.
The Sprint showed it was actually lack of clarity and focus inside the firm.

By applying the four pillars, Reinvantage helped turn scattered effort into concentrated value creation.

The Sprint guaranteed at least £20,000 in value; here it set the stage for multi-million-pound upside in portfolio growth.

Case study: International impact Organisation

1. The Client

A large international impact organisation focused on entrepreneurship and economic empowerment.
The organisation runs multi-country programmes across Eastern Europe and Central Asia, often in partnership with global donors and corporate sponsors.

Role we worked with: Senior Programme Director, responsible for regional coordination.

2. The Challenge

The organisation had launched a flagship regional initiative supporting women entrepreneurs, but the programme was underperforming.

Key issues:

  • Fragmented delivery → each country office interpreted the programme differently.
  • Donor frustration → reporting lacked consistency and clear impact metrics.
  • Lost momentum → staff energy was spent on administration rather than scaling success stories.

Traditional programme reviews had produced long reports, but no real alignment or action.

3. The Sprint

We ran a 10-day Remote Reinvention Sprint with the regional leadership team and representatives from two country offices.

  • Day 1–3: Intake → Reviewed donor reports, programme KPIs, and field feedback.
  • Day 4: Sprint Session (90 mins) → Breakthroughs:
    • Donors cared about quantifiable outcomes, but reporting focused on stories.
    • Staff were duplicating efforts across countries, wasting time and resources.
    • The initiative lacked a clear theory of change — everyone described its purpose differently.
  • Day 5–10: Synthesis → Insights distilled into a Clarity Brief + Insight Canvas.
4. The Breakthrough

The Sprint revealed that the issue wasn’t donor pressure or programme design — it was a lack of shared framework and alignment.

Three critical insights reshaped the path forward:

  1. One Unified Theory of Change → agreed narrative for why the programme exists.
  2. Core Impact Metrics → clear, comparable KPIs across all countries.
  3. Smart Resource Sharing → digital hub to stop duplication and accelerate knowledge flow.
By eliminating duplicated reporting and clarifying what success looks like, the client saw they could save the equivalent of £100,000 in staff time annually — while also unlocking stronger donor confidence and follow-on funding opportunities.
5. From Sprint to Action (4 Pillars Applied)

Armed with Sprint clarity, Reinvantage proposed a laser-focused support plan:

  • Readiness → Trained programme leads on using the new metrics and integrated them into existing workflows.
  • Foresight → Analysed donor trends and expectations, aligning the initiative with the next funding cycle.
  • Growth → Developed a funding case based on the new unified theory of change, securing higher renewal chances.
  • Positioning → Crafted a regional success narrative and storytelling toolkit, helping them showcase results consistently across markets.
6. The Results
  • 30% less time spent on reporting → freed capacity for programme delivery.
  • Donor satisfaction improved → positive feedback on the clarity of impact evidence.
  • Secured new funding commitment → one major donor increased their contribution by 20%.
  • Stronger internal morale → staff felt they were working with clarity, not chaos.
The client thought it needed better donor management.
The Sprint revealed it needed a shared foundation across its teams.

By anchoring on the four pillars, Reinvantage turned alignment into efficiency gains and fresh funding opportunities.

The Sprint guaranteed at least £20,000 in value; here it unlocked both six-figure savings and future-proofed funding.

Case study: National digital development agency

1. The Client

A national digital development agency tasked with driving the government’s digital transformation agenda, including e-services, citizen portals, and smart city pilots.

Role we worked with: Director of Digital Transformation, supported by IT and service delivery leads from three ministries.

2. The Challenge

The agency had strong political backing but faced hurdles in implementation.

Key issues:

  • Siloed projects → each ministry developed digital tools independently, leading to duplication.
  • Citizen frustration → services were digital in name, but still required multiple logins and offline steps.
  • Funding pressure → international partners demanded clearer impact in the short term.

The agency wanted to accelerate momentum but struggled to get alignment across ministries.

3. The Sprint

We ran a 14-day Immersive Reinvention Sprint with the agency’s leadership and digital focal points from three ministries.

  • Day 1–3: Intake → Reviewed strategy docs, donor reports, and citizen feedback data.
  • Day 4: Immersive Sprint Session (half-day) → Breakthroughs:
    • Each ministry had different definitions of “digital service.”
    • 20% of budget was going into overlapping pilot projects.
    • Citizens’ top frustrations were known — but not prioritised.
  • Day 5–14: Synthesis → Insights consolidated into a Clarity Brief + Insight Canvas.
4. The Breakthrough

The Sprint revealed that the biggest blocker wasn’t lack of funding, but lack of shared priorities.

Three practical insights stood out:

  1. One Definition of Digital Service → agreed across ministries.
  2. Quick-Win Prioritisation → focus on top 3 citizen pain points (ID renewal, business registration, healthcare booking).
  3. Shared Resource Map → pool budgets to eliminate duplication.
These changes alone allowed the agency to unlock £75,000 in immediate savings and deliver 2–3 visible improvements in the next quarter — meeting donor expectations and building citizen trust.
5. From Sprint to Action (4 Pillars Applied)

Based on the Sprint clarity, Reinvantage proposed a modest, targeted package of support:

  • Readiness → Facilitated inter-ministerial workshops to embed the “one digital service” definition.
  • Foresight → Analysed citizen feedback trends to shape the quick-win roadmap.
  • Growth → Supported the reallocation of funds to joint projects, reducing overlap.
  • Positioning → Crafted a communication plan highlighting early digital wins to donors and citizens.
6. The Results
  • 2 pilot services integrated into the central portal (ID renewal + healthcare booking).
  • Budget savings of £75,000 from eliminating overlapping projects.
  • Citizen satisfaction up modestly → call centre complaints on digital services dropped by 12%.
  • Donor confidence improved → short-term impact report received positive feedback.
The client thought it needed more funding and bigger projects.
The Sprint revealed it first needed clarity and alignment.

By applying the four pillars to a targeted scope, Reinvantage helped deliver visible results within a single quarter — proving progress to citizens and donors and laying the groundwork for deeper transformation.