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Diaspora united

Ukraine's diaspora in the US have set aside many of their differences to support their homeland

February 15, 2025

9 min read

February 15, 2025

9 min read

Russia’s full-scale invasion of Ukraine in February 2022 has acted as a unifying force for the diverse and often fragmented Ukrainian diaspora in the United States.

The unprecedented destruction and humanitarian crises have galvanised collective efforts, from fundraising initiatives to political advocacy, fostering a renewed sense of solidarity and shared purpose.

This unity has not only strengthened their connection to Ukraine but also elevated their role in attempting to shape policy in the US towards Ukraine.

Waves of migration

Ukrainian immigration to the United States has historically occurred in four major waves: 1890-1914, 1922-36, 1945-53, and 1989 to the present. Among these, the third wave of post-World War II immigrants were, “more urbanised, better educated, and more passionate about defending Ukrainian identity and independence,” according to Ukrainian American researcher Anastasia Kharitonova-Gomez.

This period of migration was largely driven by oppressive Soviet policies, crackdowns on the independence movement, and aggressive Russification efforts aimed at erasing Ukrainian cultural identity.

Faced with these challenges, Ukrainian immigrants of this era placed a strong emphasis on preserving their heritage, actively establishing Ukrainian churches, cultural organisations, and institutions across the United States.

Oleh Wolowyna, director of the Center for Demographic and Socio-Economic Research of Ukrainians, noted that Soviet emigration policies severely restricted migration until the introduction of the Jackson-Vanik Amendment in 1975. Signed by President Gerald Ford, this legislation allowed individuals persecuted for their religious beliefs, particularly Soviet Jews and Christians, to emigrate to the United States.

Further easing restrictions, the Lautenberg Amendment, which was first passed over 30 years ago, facilitated the resettlement of persecuted religious minorities from the Soviet Union, particularly benefiting Protestant Christians, including Baptists and Evangelicals.

This amendment allowed those with “well-established histories of persecution” to seek refuge in the US, resulting in the resettlement of approximately 500,000 Soviet Evangelicals, many of whom were Ukrainians, as refugees or through family reunification programmes.

Catherine Wanner, Professor of Anthropology, History, and Religious Studies at The Pennsylvania State University, wrote: “Highly favourable immigration policies have allowed nearly the entire membership of many Soviet congregations to relocate rapidly to the Pacific Northwest.”

As a result, Ukrainian diaspora communities grew rapidly on the West Coast, particularly in states like Washington and Oregon.

The fastest-growing European immigrant community

These Protestant communities differed significantly from the older Ukrainian diaspora clusters in Pennsylvania and New York, which were predominantly Greek Catholic and Orthodox. Washington state has the third-largest Ukrainian population in the U.S., following California and New York. According to US Census Bureau data, Ukrainians are also the fastest-growing European immigrant community in the state.

Applicants from religious minorities are presumed to have faced persecution, but they must still provide evidence of specific discrimination or mistreatment. While the standard for proving persecution is lower than for asylum claims, documentation of incidents is helpful but not required. Instead, applicants undergo interviews where they are asked about their experiences to prove their persecution.

The New York Times reported in 2017 that, “Evangelical Christians make up more than 90 per cent of the current Lautenberg pool, the vast majority of them from Ukraine.” As a result, many Ukrainians fleeing the war since Russia’s full-scale invasion in 2022 have continued to be Protestants, joining family and friends who had already established communities in the United States.

Ilya Globak, pastor of the Ukrainian Bible Church in Washington State, stated that a 1990 congressional act “has brought many blessings to our people.”

“Most WWII refugees were Ukrainian Catholics from Western Ukraine,” Wolowyna noted, emphasising their strong sense of national identity and commitment to preserving Ukrainian culture in their new homeland.

Kharitonova-Gomez believes that, “One of the strongest factors shaping Ukrainian partisanship is religious affiliation. I would argue it is usually the main factor, though it’s difficult to completely isolate faith from other factors.”

Preserving Ukrainian culture

Ukraine is predominantly Orthodox and Catholic, with only a small percentage identifying as Protestant. However, the composition of the Ukrainian diaspora tells a different story. Kharitonova-Gomez explained, “This is flipped in the diaspora because a large number of Ukrainians who immigrated in recent decades are Protestants, particularly of Baptist and Pentecostal denominations. There are smaller, yet enduring groups of Orthodox and Greek Catholic Ukrainians, as well as plenty of Ukrainians for whom religious affiliation is not very relevant or important.”

Religious communities serve as crucial conduits for preserving Ukrainian culture abroad. According to Kharitonova-Gomez, “Churches and religious communities are key conduits for the Ukrainian diaspora to maintain its language, culture, and community ties, so naturally, they have a political effect even if they claim to be nonpolitical and nonpartisan (which they often do).”

Ukraine has often been called the “Bible Belt of Eastern Europe”. Though Evangelicals account for only two to four per cent of the population, their influence is vast and even more important given their connection to the Protestant diaspora already in the United States.

These religious affiliations also influence political leanings within the diaspora. Evangelical Protestants, a growing segment of the Ukrainian-American community, tend to favour the Republican Party.

Kharitonova-Gomez observes, “Politically speaking, evangelical Protestants strongly lean Republican—this is true not just among Ukrainians, but across the US among Catholic and Orthodox Ukrainians, there is a reported conservative tilt, but also more variation.”

Meanwhile, Ukrainians with no religious affiliation or those from non-evangelical Protestant backgrounds tend to prefer Democrats. “Like most other Americans,” she adds, “the Ukrainians I spoke to generally stuck to their preferred party’s candidate even if they didn’t really like the candidate.”

Prioritising Ukrainian heritage

This distinction in religious identity is also reflected in how different groups within the diaspora prioritise their sense of Ukrainian heritage.

Evangelical Protestants, who often belong to congregations with mixed Slavic communities, tend to prioritise their religious identity over their cultural one. Kharitonova-Gomez explains, “While many evangelicals associate being Ukrainian with being a person of faith given the church networks that define their community, they prioritise their religious identity. Their congregations also tend to be a mix of Slavic groups rather than only Ukrainians.”

In contrast, Catholic and Orthodox Ukrainians see their faith as closely intertwined with their cultural and ethnic identity. Kharitonova-Gomez notes, “Faith, culture, and ethnicity are more intertwined for Catholic and Orthodox Ukrainians. This is unsurprising given that these churches have a longer history in Ukraine and have culturally and linguistically specific traditions.”

“Ukrainian identity is not strong among most Protestants; religion is the predominant factor in their identity. Some have a fair sense of cultural Ukrainian identity, while others are more inclined towards Russian culture,” said Wolowyna. He also noted that, “Protestant leaders have been more active in the Ukrainian community in recent years, especially as a reaction to Putin’s attack on Ukraine in 2014 and the invasion in 2022.”

“New York Metropolitan Area has the largest concentration of Ukrainians, 184,000, and dominates the cultural and political activities of the community. Communities in the northeastern states have a long history of settlements and organized communities, while communities on the West Coast do not have this long historical legacy,” Wolowyna explained.

This historical legacy, coupled with the fact that the majority of Ukrainian diaspora communities from earlier waves settled on the East Coast, fostered a deep sense of patriotism and a strong commitment to institution-building in the United States.

These earlier immigrants, driven by a desire to preserve their cultural identity and support Ukraine’s struggle for independence, played a crucial role in establishing Ukrainian churches, cultural centers, and advocacy organizations that continue to serve as pillars of the community today. The infrastructure established by earlier waves of Ukrainian immigrants in the US is evident in institutions such as The Ukrainian Weekly, the first Ukrainian newspaper in the country, founded in 1933.

Andrij Dobriansky, communications director for the Ukrainian Congress Committee of America, explains, “The Ukrainian Protestant faith tradition has flourished in the United States since the earliest days of the diaspora. In the post-war golden age of diaspora solidarity and anti-communist activism, the largest visible denominations consisted of Ukrainian immigrants who converted with their fellow veterans after serving in the US Armed Services.”

However, not all Protestant denominations integrated seamlessly into the broader Ukrainian-American community. According to Dobriansky, “Less interactive with the united diaspora groups during this period were Ukrainian Baptist and Pentecostal denominations, primarily due to cultural differences regarding faith restrictions, such as their views on pagan folk traditions, the consumption of alcohol, and their strict adherence to remaining non-political.”

Coordination

Despite these differences, the post-Soviet wave of Ukrainian immigration in the 1990s brought significant changes, fostering greater coordination between previously isolated churches and the wider diaspora.

Dobriansky notes, “During the period of Soviet dissolution, there were small steps to coordinate the non-aligned churches with the greater diaspora, but the bigger change was the massive growth in these churches, which were motivated to create support programs for newer immigrants.” This influx of new arrivals led to increased engagement and collaboration across different segments of the Ukrainian-American community.

The Russian invasion of Ukraine in 2022 marked a turning point for Ukrainian Protestant communities in the US, forcing greater unity among various religious and cultural groups. Dobriansky explains, “Following the 2022 invasion, non-coordination with fellow Ukrainians was an impossibility—both for the non-aligned churches and the greater diaspora.”

This newfound unity was further solidified after the 2022 US midterm elections, as Ukrainian Protestant communities became increasingly involved in political advocacy efforts. Dobriansky highlights, “Since the change of congressional leadership following the 2022 midterm elections, the integration of efforts has pushed the leadership of previously non-aligned churches into the forefront of political discussions.”

“Advocacy from the faith-based community, especially from Evangelical leaders in the United States and Ukraine, was extremely helpful in dispelling misinformation on Capitol Hill which was being used to block the aid legislation which eventually passed in April 2024,” said Dobriansky.

As a result, Ukrainian Protestant churches—once more focused on faith-based initiatives—have become more important players in mobilising political and humanitarian support for Ukraine, bridging longstanding divides within the broader diaspora.

How long the focus and unity within the Ukrainian diaspora will last remains uncertain. Eddie Priymak, a Ukrainian American researcher specialising in religion and politics in Eastern Europe, noted, “I don’t think Ukrainian Protestants’ political activism will diminish after the war, but their focus will likely shift from Ukraine to US domestic issues.”

David Kirichenko

David Kirichenko

David Kirichenko is an associate research fellow at the Henry Jackson Society.

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Case study: Global technology company

1. The Client

A global technology company operating across EMEA, with a regional HQ in Istanbul. The company manages 20+ markets, handling everything from brand campaigns to strategic partnerships.

Role we worked with: The EMEA Head of Marketing (supported by two regional managers).

2. The Challenge

Despite strong products and a respected global brand, the regional team was struggling with:

  • Misaligned strategy across markets → campaigns executed with inconsistent narratives.
  • Slowed growth → lead generation plateaued despite increasing spend.
  • Internal friction → marketing, sales, and product teams disagreed on KPIs and priorities.

Traditional fixes (more meetings, more reporting) only created more noise.

3. The Sprint

We ran a 10-day Remote Reinvention Sprint with the regional HQ team.

  • Day 1–3: Intake → Reviewed decks, campaign data, and plans.
  • Day 4: Sprint Session (90 mins) → Breakthroughs:
    • Sales and marketing had different definitions of “qualified lead.”
    • 40% of spend was going into low-potential markets.
    • The team assumed the problem was lack of budget, but it was actually lack of alignment.
  • Day 5–10: Synthesis → Insights distilled into a Clarity Brief + Insight Canvas.
4. The Breakthrough

The Sprint uncovered that the issue wasn’t budget, but fragmentation.
Three sharp insights unlocked a way forward:

  1. Unified KPIs bridging marketing + sales.
  2. Market prioritisation → shifting budget to 5 high-potential markets.
  3. Simplified narrative → one EMEA core story, locally adaptable.
By just realigning resources and focus, the client could unlock an estimated £250,000 in efficiency gains within the next 12 months — far exceeding the Sprint’s value guarantee. The path to higher returns was already inside the business, hidden by misalignment.
5. From Sprint to Action (4 Pillars Applied)

With clarity secured, Reinvantage didn’t suggest “more projects.”

Instead, we used the Sprint findings to create laser-focused next steps — drawing only from the areas that would deliver the most impact:

  • Readiness → Alignment workshops for sales + marketing teams. New playbooks clarified “qualified lead” definitions and reduced internal disputes.
  • Foresight → A market-opportunity scan identified which 5 countries would deliver the highest ROI, removing the guesswork from allocation.
  • Growth → Guided the reallocation of €2M budget and designed a phased rollout strategy that protected risk while maximising return.
  • Positioning → Built a messaging framework balancing global consistency with local nuance, ensuring campaigns spoke with one clear voice.

Because the Sprint had stripped away noise, these actions weren’t generic consulting ideas — they were directly tied to the breakthroughs.

6. The Results
  • +28% increase in qualified leads across the region.
  • 30% faster campaign rollout due to streamlined approvals.
  • Budget efficiency gains → €2M redirected from low-return to high-potential markets.
  • Internal cohesion → marketing + sales now use a single shared dashboard.
The client came in believing they needed more budget.
The Sprint revealed that what they really needed was clarity and alignment.

With that clarity, the four pillars became not theory, but practical tools to deliver measurable impact.

The Sprint guaranteed at least £20,000 in value — but in this case, it helped unlock more than 10x that within six months.

Case study: Regional VC fund & accelerator

1. The Client

A regional venture capital fund and accelerator focused on early-stage tech start-ups in the Baltics and Central Europe.

The fund had raised a new round and was under pressure to deliver stronger returns while also building its reputation as the go-to platform for founders.

Role we worked with: Managing Partner, supported by the Head of Portfolio Development.

2. The Challenge

Despite a promising portfolio, results were uneven.

Key issues:

  • Scattered portfolio support → no consistent playbook for start-ups, every partner did things differently.
  • Weak differentiation → founders and co-investors saw the fund as “one of many” in the region.
  • Stretched team → too many small bets, not enough clarity on which companies to double down on.

The leadership team knew something was off, but disagreed on whether the issue was pipeline quality, market conditions, or internal capacity.

3. The Sprint

We ran a 10-day Remote Reinvention Sprint with the partners and portfolio team.

  • Day 1–3: Intake → Reviewed pitch decks, pipeline funnel data, and start-up performance reports.
  • Day 4: Sprint Session (90 mins) → Breakthroughs:
    • No shared definition of a “high-potential founder.”
    • Support resources were spread too thin across the portfolio.
    • The fund’s positioning was more reactive than proactive — it didn’t own a distinctive narrative in the market.
  • Day 5–10: Synthesis → Insights consolidated into a Clarity Brief + Insight Canvas.
4. The Breakthrough

The Sprint revealed that the challenge wasn’t pipeline quality — it was lack of focus and positioning.

Three core insights provided the turning point:

  1. Portfolio Prioritisation Framework → defined clear criteria for where to double down.
  2. Founder Success Playbook → standardised support model for portfolio companies.
  3. Differentiated Narrative → repositioned the fund as “the accelerator of reinvention-ready founders.”
These shifts alone gave the fund a path to add an estimated £2M+ in portfolio value over the following 18 months, by concentrating capital and resources where they could move the needle most.
5. From Sprint to Action (4 Pillars Applied)

With clarity from the Sprint, Reinvantage created a tailored support plan:

  • Readiness → Coached partners on using the new prioritisation framework and trained the team on deploying the Founder Success Playbook.
  • Foresight → Ran scenario analysis on regional tech trends, helping the fund anticipate where capital would flow next.
  • Growth → Guided resource reallocation across the portfolio and supported new co-investor pitches for top-performing start-ups.
  • Positioning → Crafted a sharper brand story for the fund, positioning it as the reinvention partner for globally minded founders.
6. The Results
  • 10 portfolio companies onboarded to the new Playbook → greater consistency of support.
  • Raised follow-on capital for 3 top start-ups with the new prioritisation framework.
  • +26% increase in inbound deal flow from founders citing the fund’s new positioning.
  • Stronger internal cohesion → partners aligned on where to focus resources.
The client thought the problem was pipeline quality.
The Sprint showed it was actually lack of clarity and focus inside the firm.

By applying the four pillars, Reinvantage helped turn scattered effort into concentrated value creation.

The Sprint guaranteed at least £20,000 in value; here it set the stage for multi-million-pound upside in portfolio growth.

Case study: International impact Organisation

1. The Client

A large international impact organisation focused on entrepreneurship and economic empowerment.
The organisation runs multi-country programmes across Eastern Europe and Central Asia, often in partnership with global donors and corporate sponsors.

Role we worked with: Senior Programme Director, responsible for regional coordination.

2. The Challenge

The organisation had launched a flagship regional initiative supporting women entrepreneurs, but the programme was underperforming.

Key issues:

  • Fragmented delivery → each country office interpreted the programme differently.
  • Donor frustration → reporting lacked consistency and clear impact metrics.
  • Lost momentum → staff energy was spent on administration rather than scaling success stories.

Traditional programme reviews had produced long reports, but no real alignment or action.

3. The Sprint

We ran a 10-day Remote Reinvention Sprint with the regional leadership team and representatives from two country offices.

  • Day 1–3: Intake → Reviewed donor reports, programme KPIs, and field feedback.
  • Day 4: Sprint Session (90 mins) → Breakthroughs:
    • Donors cared about quantifiable outcomes, but reporting focused on stories.
    • Staff were duplicating efforts across countries, wasting time and resources.
    • The initiative lacked a clear theory of change — everyone described its purpose differently.
  • Day 5–10: Synthesis → Insights distilled into a Clarity Brief + Insight Canvas.
4. The Breakthrough

The Sprint revealed that the issue wasn’t donor pressure or programme design — it was a lack of shared framework and alignment.

Three critical insights reshaped the path forward:

  1. One Unified Theory of Change → agreed narrative for why the programme exists.
  2. Core Impact Metrics → clear, comparable KPIs across all countries.
  3. Smart Resource Sharing → digital hub to stop duplication and accelerate knowledge flow.
By eliminating duplicated reporting and clarifying what success looks like, the client saw they could save the equivalent of £100,000 in staff time annually — while also unlocking stronger donor confidence and follow-on funding opportunities.
5. From Sprint to Action (4 Pillars Applied)

Armed with Sprint clarity, Reinvantage proposed a laser-focused support plan:

  • Readiness → Trained programme leads on using the new metrics and integrated them into existing workflows.
  • Foresight → Analysed donor trends and expectations, aligning the initiative with the next funding cycle.
  • Growth → Developed a funding case based on the new unified theory of change, securing higher renewal chances.
  • Positioning → Crafted a regional success narrative and storytelling toolkit, helping them showcase results consistently across markets.
6. The Results
  • 30% less time spent on reporting → freed capacity for programme delivery.
  • Donor satisfaction improved → positive feedback on the clarity of impact evidence.
  • Secured new funding commitment → one major donor increased their contribution by 20%.
  • Stronger internal morale → staff felt they were working with clarity, not chaos.
The client thought it needed better donor management.
The Sprint revealed it needed a shared foundation across its teams.

By anchoring on the four pillars, Reinvantage turned alignment into efficiency gains and fresh funding opportunities.

The Sprint guaranteed at least £20,000 in value; here it unlocked both six-figure savings and future-proofed funding.

Case study: National digital development agency

1. The Client

A national digital development agency tasked with driving the government’s digital transformation agenda, including e-services, citizen portals, and smart city pilots.

Role we worked with: Director of Digital Transformation, supported by IT and service delivery leads from three ministries.

2. The Challenge

The agency had strong political backing but faced hurdles in implementation.

Key issues:

  • Siloed projects → each ministry developed digital tools independently, leading to duplication.
  • Citizen frustration → services were digital in name, but still required multiple logins and offline steps.
  • Funding pressure → international partners demanded clearer impact in the short term.

The agency wanted to accelerate momentum but struggled to get alignment across ministries.

3. The Sprint

We ran a 14-day Immersive Reinvention Sprint with the agency’s leadership and digital focal points from three ministries.

  • Day 1–3: Intake → Reviewed strategy docs, donor reports, and citizen feedback data.
  • Day 4: Immersive Sprint Session (half-day) → Breakthroughs:
    • Each ministry had different definitions of “digital service.”
    • 20% of budget was going into overlapping pilot projects.
    • Citizens’ top frustrations were known — but not prioritised.
  • Day 5–14: Synthesis → Insights consolidated into a Clarity Brief + Insight Canvas.
4. The Breakthrough

The Sprint revealed that the biggest blocker wasn’t lack of funding, but lack of shared priorities.

Three practical insights stood out:

  1. One Definition of Digital Service → agreed across ministries.
  2. Quick-Win Prioritisation → focus on top 3 citizen pain points (ID renewal, business registration, healthcare booking).
  3. Shared Resource Map → pool budgets to eliminate duplication.
These changes alone allowed the agency to unlock £75,000 in immediate savings and deliver 2–3 visible improvements in the next quarter — meeting donor expectations and building citizen trust.
5. From Sprint to Action (4 Pillars Applied)

Based on the Sprint clarity, Reinvantage proposed a modest, targeted package of support:

  • Readiness → Facilitated inter-ministerial workshops to embed the “one digital service” definition.
  • Foresight → Analysed citizen feedback trends to shape the quick-win roadmap.
  • Growth → Supported the reallocation of funds to joint projects, reducing overlap.
  • Positioning → Crafted a communication plan highlighting early digital wins to donors and citizens.
6. The Results
  • 2 pilot services integrated into the central portal (ID renewal + healthcare booking).
  • Budget savings of £75,000 from eliminating overlapping projects.
  • Citizen satisfaction up modestly → call centre complaints on digital services dropped by 12%.
  • Donor confidence improved → short-term impact report received positive feedback.
The client thought it needed more funding and bigger projects.
The Sprint revealed it first needed clarity and alignment.

By applying the four pillars to a targeted scope, Reinvantage helped deliver visible results within a single quarter — proving progress to citizens and donors and laying the groundwork for deeper transformation.