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The blueprint brigade

Do governments really need AI action plans?

June 11, 2025

7 min read

June 11, 2025

7 min read

Photo: Dreamstime.

On typically a grey morning in Westminster, the UK government in January published its AI Opportunities Action Plan, a 50-recommendation blueprint for maintaining its position as ‘the third largest AI market in the world’.

Within weeks, America’s new administration launched its own Request for Information for an AI Action Plan, seeking to ‘sustain and enhance America’s AI dominance’. Meanwhile, China’s New Generation Artificial Intelligence Development Plan, launched in 2017, aims to make the country ‘the global AI leader’ by 2030.

The world’s major powers are engaged in an unprecedented race. Not to build the fastest weapons or the tallest buildings, but to craft the most compelling artificial intelligence strategies. From Brussels to Beijing, governments are frantically drafting action plans, white papers, and strategic frameworks. The question is whether these documents represent serious policymaking or mere political theatre.

The answer, it turns out, is both.

Strategic imperative

The case for government AI action plans rests on a simple premise: artificial intelligence is too important to leave to chance. As Britain’s plan notes, “frontier models in 2024 are trained with 10,000x more computing power than in 2019”. The technology is advancing at breakneck speed, transforming everything from healthcare diagnostics to military strategy.

Countries that fail to plan risk being left behind. The United States currently spends 11.2 billion US dollars annually on AI and IT research and development, whilst China has invested 184 billion US dollars through government venture capital funds in AI firms since 2000. These are not casual investments. They represent a recognition that AI capabilities will determine national competitiveness for decades to come.

Strategic planning allows governments to tackle coordination problems that markets struggle to solve alone. Britain’s plan, for instance, calls for expanding sovereign compute capacity at least 20-fold by 2030—the sort of long-term infrastructure investment that requires state involvement. Private companies excel at developing applications, but building the underlying computational backbone often requires patient government capital.

Consider data infrastructure. The UK plan proposes creating a copyright-cleared British media asset training data set by partnering with institutions like the BBC and British Library. No private firm could negotiate such arrangements across cultural institutions. Only governments possess the convening power to orchestrate such collaborations.

Action plans also help governments avoid regulatory chaos. As Google noted in its submission to America’s AI consultation, there’s a pressing need to “avoid duplicative or siloed AI compliance rules across agencies”. Without central coordination, different departments might impose contradictory requirements, strangling innovation in red tape.

The perils of planning

The most obvious risk of such Ai action plans is the tendency toward grandiose promises. China’s provincial governments have collectively set targets totalling RMB 704 billion (86.12 billion euros) for core AI sectors by the end of this year—nearly double the central government’s national target of RMB 400 billion. Such mathematical impossibilities reveal how political incentives can distort rational planning.

The pace of technological change also makes long-term planning particularly treacherous. Most AI action plans span five to ten years, but the technology evolves in months. Experts estimate China’s AI models are six to twenty-four months behind their American counterparts—a range so wide it suggests fundamental uncertainty about technological trajectories.

Governments also struggle with the pick-a-winner problem. Britain’s plan calls for creating ‘UK Sovereign AI to support private sector partnerships and ‘maximise the UK’s stake in frontier AI’. But states have a poor track record of identifying technological winners. The European Union’s disastrous attempts to create so-called European champions in technology serve as cautionary tales.

More troubling is the potential for action plans to become vehicles for protectionism. The Trump administration’s approach explicitly seeks to revoke previous safety-focused regulations that allegedly hampered the private sector’s ability to innovate. This signals a shift from collaborative international development toward zero-sum competition.

The talent drain represents another danger. China has a much larger number of AI companies developing models than America, leading to dilution of investment and compute resources. Government plans that encourage too many players might inadvertently weaken national competitiveness.

The implementation gap

Perhaps the gravest risk is that action plans become substitutes for action itself. Publishing strategies provides politicians with visible achievements, but execution proves far more difficult. Research by Aircall found that education is actually the biggest barrier to AI implementation, with 63 per cent of small businesses highlighting a lack of understanding of what AI can do.

This implementation challenge applies even more forcefully to governments. The Centre for Democracy and Technology warns against rushing forward on AI adoption, noting it could lead to, “wasted tax dollars on ineffective, ‘snake oil’ AI tools”. Public sectors worldwide are littered with failed technology projects that promised transformation but delivered disappointment.

Procurement presents particular difficulties. Britain’s plan acknowledges the need for faster, multi-stage gated and scaling AI procurement processes and compensation for startups that participate in bidding rounds. But reforming government purchasing remains one of the most intractable challenges in any public administration.

The skills gap compounds these problems. The UK aims to train tens of thousands of additional AI professionals by 2030, but universities and training programmes move slowly. Meanwhile, private companies offer higher salaries and more exciting opportunities for top talent.

A question of balance

The evidence suggests that AI action plans serve important functions despite their limitations. They provide necessary coordination mechanisms, signal government priorities to private investors, and help countries avoid regulatory fragmentation. The key lies in striking the right balance between ambition and realism.

The most effective plans focus on fundamentals rather than flashy initiatives. Infrastructure investment, education reform, and regulatory clarity matter more than vague promises about ‘AI dominance’. Britain’s emphasis on expanding compute capacity and creating mission-focused programme directors represents the sort of practical approach that might actually work.

International cooperation offers another path forward. The UK plan proposes international partnerships with like-minded countries and collaboration through existing frameworks like the EuroHPC Joint Undertaking. Such approaches acknowledge that no single country can master every aspect of AI development.

The planning process itself may matter as much as the final document. Forcing governments to think systematically about AI capabilities, infrastructure needs, and regulatory approaches creates value even if specific predictions prove wrong.

The alternative—muddling through without strategic direction—seems far worse.

The verdict

Governments do need AI action plans, but not for the reasons politicians typically cite. The goal should not be achieving AI dominance or beating other countries in some imaginary technology race. Instead, action plans serve as coordination mechanisms that help countries build the infrastructure, skills, and institutions necessary for an AI-enabled economy.

The best plans acknowledge uncertainty rather than pretending to predict the future. They focus on creating adaptive capacity rather than backing specific technologies. And they recognise that success depends more on execution than grand strategy.

As Britain’s plan concludes, “This is a crucial asymmetric bet—and one the UK can and must make”. The same logic applies globally. In an uncertain technological landscape, the biggest risk may be failing to plan at all. The countries that thoughtfully prepare for an AI-driven future—while remaining humble about their ability to predict its precise contours—will likely fare better than those that stumble forward blindly.

The question is not whether governments need AI action plans. It is whether they can resist the temptation to overpromise and instead focus on building the foundations for long-term success. On that crucial test, the jury remains decidedly out.

Photo: Dreamstime.

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Case study: Global technology company

1. The Client

A global technology company operating across EMEA, with a regional HQ in Istanbul. The company manages 20+ markets, handling everything from brand campaigns to strategic partnerships.

Role we worked with: The EMEA Head of Marketing (supported by two regional managers).

2. The Challenge

Despite strong products and a respected global brand, the regional team was struggling with:

  • Misaligned strategy across markets → campaigns executed with inconsistent narratives.
  • Slowed growth → lead generation plateaued despite increasing spend.
  • Internal friction → marketing, sales, and product teams disagreed on KPIs and priorities.

Traditional fixes (more meetings, more reporting) only created more noise.

3. The Sprint

We ran a 10-day Remote Reinvention Sprint with the regional HQ team.

  • Day 1–3: Intake → Reviewed decks, campaign data, and plans.
  • Day 4: Sprint Session (90 mins) → Breakthroughs:
    • Sales and marketing had different definitions of “qualified lead.”
    • 40% of spend was going into low-potential markets.
    • The team assumed the problem was lack of budget, but it was actually lack of alignment.
  • Day 5–10: Synthesis → Insights distilled into a Clarity Brief + Insight Canvas.
4. The Breakthrough

The Sprint uncovered that the issue wasn’t budget, but fragmentation.
Three sharp insights unlocked a way forward:

  1. Unified KPIs bridging marketing + sales.
  2. Market prioritisation → shifting budget to 5 high-potential markets.
  3. Simplified narrative → one EMEA core story, locally adaptable.
By just realigning resources and focus, the client could unlock an estimated £250,000 in efficiency gains within the next 12 months — far exceeding the Sprint’s value guarantee. The path to higher returns was already inside the business, hidden by misalignment.
5. From Sprint to Action (4 Pillars Applied)

With clarity secured, Reinvantage didn’t suggest “more projects.”

Instead, we used the Sprint findings to create laser-focused next steps — drawing only from the areas that would deliver the most impact:

  • Readiness → Alignment workshops for sales + marketing teams. New playbooks clarified “qualified lead” definitions and reduced internal disputes.
  • Foresight → A market-opportunity scan identified which 5 countries would deliver the highest ROI, removing the guesswork from allocation.
  • Growth → Guided the reallocation of €2M budget and designed a phased rollout strategy that protected risk while maximising return.
  • Positioning → Built a messaging framework balancing global consistency with local nuance, ensuring campaigns spoke with one clear voice.

Because the Sprint had stripped away noise, these actions weren’t generic consulting ideas — they were directly tied to the breakthroughs.

6. The Results
  • +28% increase in qualified leads across the region.
  • 30% faster campaign rollout due to streamlined approvals.
  • Budget efficiency gains → €2M redirected from low-return to high-potential markets.
  • Internal cohesion → marketing + sales now use a single shared dashboard.
The client came in believing they needed more budget.
The Sprint revealed that what they really needed was clarity and alignment.

With that clarity, the four pillars became not theory, but practical tools to deliver measurable impact.

The Sprint guaranteed at least £20,000 in value — but in this case, it helped unlock more than 10x that within six months.

Case study: Regional VC fund & accelerator

1. The Client

A regional venture capital fund and accelerator focused on early-stage tech start-ups in the Baltics and Central Europe.

The fund had raised a new round and was under pressure to deliver stronger returns while also building its reputation as the go-to platform for founders.

Role we worked with: Managing Partner, supported by the Head of Portfolio Development.

2. The Challenge

Despite a promising portfolio, results were uneven.

Key issues:

  • Scattered portfolio support → no consistent playbook for start-ups, every partner did things differently.
  • Weak differentiation → founders and co-investors saw the fund as “one of many” in the region.
  • Stretched team → too many small bets, not enough clarity on which companies to double down on.

The leadership team knew something was off, but disagreed on whether the issue was pipeline quality, market conditions, or internal capacity.

3. The Sprint

We ran a 10-day Remote Reinvention Sprint with the partners and portfolio team.

  • Day 1–3: Intake → Reviewed pitch decks, pipeline funnel data, and start-up performance reports.
  • Day 4: Sprint Session (90 mins) → Breakthroughs:
    • No shared definition of a “high-potential founder.”
    • Support resources were spread too thin across the portfolio.
    • The fund’s positioning was more reactive than proactive — it didn’t own a distinctive narrative in the market.
  • Day 5–10: Synthesis → Insights consolidated into a Clarity Brief + Insight Canvas.
4. The Breakthrough

The Sprint revealed that the challenge wasn’t pipeline quality — it was lack of focus and positioning.

Three core insights provided the turning point:

  1. Portfolio Prioritisation Framework → defined clear criteria for where to double down.
  2. Founder Success Playbook → standardised support model for portfolio companies.
  3. Differentiated Narrative → repositioned the fund as “the accelerator of reinvention-ready founders.”
These shifts alone gave the fund a path to add an estimated £2M+ in portfolio value over the following 18 months, by concentrating capital and resources where they could move the needle most.
5. From Sprint to Action (4 Pillars Applied)

With clarity from the Sprint, Reinvantage created a tailored support plan:

  • Readiness → Coached partners on using the new prioritisation framework and trained the team on deploying the Founder Success Playbook.
  • Foresight → Ran scenario analysis on regional tech trends, helping the fund anticipate where capital would flow next.
  • Growth → Guided resource reallocation across the portfolio and supported new co-investor pitches for top-performing start-ups.
  • Positioning → Crafted a sharper brand story for the fund, positioning it as the reinvention partner for globally minded founders.
6. The Results
  • 10 portfolio companies onboarded to the new Playbook → greater consistency of support.
  • Raised follow-on capital for 3 top start-ups with the new prioritisation framework.
  • +26% increase in inbound deal flow from founders citing the fund’s new positioning.
  • Stronger internal cohesion → partners aligned on where to focus resources.
The client thought the problem was pipeline quality.
The Sprint showed it was actually lack of clarity and focus inside the firm.

By applying the four pillars, Reinvantage helped turn scattered effort into concentrated value creation.

The Sprint guaranteed at least £20,000 in value; here it set the stage for multi-million-pound upside in portfolio growth.

Case study: International impact Organisation

1. The Client

A large international impact organisation focused on entrepreneurship and economic empowerment.
The organisation runs multi-country programmes across Eastern Europe and Central Asia, often in partnership with global donors and corporate sponsors.

Role we worked with: Senior Programme Director, responsible for regional coordination.

2. The Challenge

The organisation had launched a flagship regional initiative supporting women entrepreneurs, but the programme was underperforming.

Key issues:

  • Fragmented delivery → each country office interpreted the programme differently.
  • Donor frustration → reporting lacked consistency and clear impact metrics.
  • Lost momentum → staff energy was spent on administration rather than scaling success stories.

Traditional programme reviews had produced long reports, but no real alignment or action.

3. The Sprint

We ran a 10-day Remote Reinvention Sprint with the regional leadership team and representatives from two country offices.

  • Day 1–3: Intake → Reviewed donor reports, programme KPIs, and field feedback.
  • Day 4: Sprint Session (90 mins) → Breakthroughs:
    • Donors cared about quantifiable outcomes, but reporting focused on stories.
    • Staff were duplicating efforts across countries, wasting time and resources.
    • The initiative lacked a clear theory of change — everyone described its purpose differently.
  • Day 5–10: Synthesis → Insights distilled into a Clarity Brief + Insight Canvas.
4. The Breakthrough

The Sprint revealed that the issue wasn’t donor pressure or programme design — it was a lack of shared framework and alignment.

Three critical insights reshaped the path forward:

  1. One Unified Theory of Change → agreed narrative for why the programme exists.
  2. Core Impact Metrics → clear, comparable KPIs across all countries.
  3. Smart Resource Sharing → digital hub to stop duplication and accelerate knowledge flow.
By eliminating duplicated reporting and clarifying what success looks like, the client saw they could save the equivalent of £100,000 in staff time annually — while also unlocking stronger donor confidence and follow-on funding opportunities.
5. From Sprint to Action (4 Pillars Applied)

Armed with Sprint clarity, Reinvantage proposed a laser-focused support plan:

  • Readiness → Trained programme leads on using the new metrics and integrated them into existing workflows.
  • Foresight → Analysed donor trends and expectations, aligning the initiative with the next funding cycle.
  • Growth → Developed a funding case based on the new unified theory of change, securing higher renewal chances.
  • Positioning → Crafted a regional success narrative and storytelling toolkit, helping them showcase results consistently across markets.
6. The Results
  • 30% less time spent on reporting → freed capacity for programme delivery.
  • Donor satisfaction improved → positive feedback on the clarity of impact evidence.
  • Secured new funding commitment → one major donor increased their contribution by 20%.
  • Stronger internal morale → staff felt they were working with clarity, not chaos.
The client thought it needed better donor management.
The Sprint revealed it needed a shared foundation across its teams.

By anchoring on the four pillars, Reinvantage turned alignment into efficiency gains and fresh funding opportunities.

The Sprint guaranteed at least £20,000 in value; here it unlocked both six-figure savings and future-proofed funding.

Case study: National digital development agency

1. The Client

A national digital development agency tasked with driving the government’s digital transformation agenda, including e-services, citizen portals, and smart city pilots.

Role we worked with: Director of Digital Transformation, supported by IT and service delivery leads from three ministries.

2. The Challenge

The agency had strong political backing but faced hurdles in implementation.

Key issues:

  • Siloed projects → each ministry developed digital tools independently, leading to duplication.
  • Citizen frustration → services were digital in name, but still required multiple logins and offline steps.
  • Funding pressure → international partners demanded clearer impact in the short term.

The agency wanted to accelerate momentum but struggled to get alignment across ministries.

3. The Sprint

We ran a 14-day Immersive Reinvention Sprint with the agency’s leadership and digital focal points from three ministries.

  • Day 1–3: Intake → Reviewed strategy docs, donor reports, and citizen feedback data.
  • Day 4: Immersive Sprint Session (half-day) → Breakthroughs:
    • Each ministry had different definitions of “digital service.”
    • 20% of budget was going into overlapping pilot projects.
    • Citizens’ top frustrations were known — but not prioritised.
  • Day 5–14: Synthesis → Insights consolidated into a Clarity Brief + Insight Canvas.
4. The Breakthrough

The Sprint revealed that the biggest blocker wasn’t lack of funding, but lack of shared priorities.

Three practical insights stood out:

  1. One Definition of Digital Service → agreed across ministries.
  2. Quick-Win Prioritisation → focus on top 3 citizen pain points (ID renewal, business registration, healthcare booking).
  3. Shared Resource Map → pool budgets to eliminate duplication.
These changes alone allowed the agency to unlock £75,000 in immediate savings and deliver 2–3 visible improvements in the next quarter — meeting donor expectations and building citizen trust.
5. From Sprint to Action (4 Pillars Applied)

Based on the Sprint clarity, Reinvantage proposed a modest, targeted package of support:

  • Readiness → Facilitated inter-ministerial workshops to embed the “one digital service” definition.
  • Foresight → Analysed citizen feedback trends to shape the quick-win roadmap.
  • Growth → Supported the reallocation of funds to joint projects, reducing overlap.
  • Positioning → Crafted a communication plan highlighting early digital wins to donors and citizens.
6. The Results
  • 2 pilot services integrated into the central portal (ID renewal + healthcare booking).
  • Budget savings of £75,000 from eliminating overlapping projects.
  • Citizen satisfaction up modestly → call centre complaints on digital services dropped by 12%.
  • Donor confidence improved → short-term impact report received positive feedback.
The client thought it needed more funding and bigger projects.
The Sprint revealed it first needed clarity and alignment.

By applying the four pillars to a targeted scope, Reinvantage helped deliver visible results within a single quarter — proving progress to citizens and donors and laying the groundwork for deeper transformation.