post-conflict tourism recovery
War and peace and tourists
data economy
Britain’s data advantage
parallax background

Europe’s defence shortcut

The continent doesn't need a federal army. It needs to get the simple stuff right

January 30, 2026

6 min read

January 30, 2026

6 min read

Photo: Dreamstime.

At a security conference in Sweden earlier this month, European Commissioner for Defence and Space Andrius Kubilius became the latest high-level European official to call for the creation of a European Union army, one which could replace US troops in Europe if necessary.

Kubilius also said he wants a European Security Council comprising key permanent members and several rotating members.

He’s not the first to do so, and is unlikely to be the last. As long ago as 2018, long before Russia launched its full-scale invasion of Ukraine and US President Donald Trump began threatening Greenland, French President Emmanuel Macron made it clear that he believes Europeans cannot be protected “without a real European army”.

Such grand statements, however, only serve to make many European countries nervous, not least as such grand talk (which would require years, perhaps decades of considered negotiation) deflects attention from Europe’s real defence autonomy concerns, which are far more mundane, and with the political will in place, far easier (and quicker) to fix.

What Europe actually needs is spectacularly unglamorous: ammunition contracts, drone factories, satellite fallback systems, and logistics that work. Acquiring and creating these would take perhaps two years of focused effort.

Simple fixes

Europe has made some progress of late. Its ammunition production climbed from 300,000 rounds in 2022 to two million in 2025, but Ukraine alone needs that many every ten months. The 500 million euros ASAP programme meanwhile is addressing propellant bottlenecks. But production remains shackled to short-term national contracts and peacetime procurement habits.

The fix is deliciously simple, comprising multi-year purchase guarantees, standardised calibres, and framework agreements treating ammunition much like office supplies.

Russia’s edge (it may have produced as many as seven million shells in 2025) comes from running factories at industrial scale with long-term contracts. Europe has the factories, supply chains, metallurgy. It lacks the paperwork. Stockpiles win wars faster than the latest wonder-weapon.

The drone revolution nobody ordered

Ukraine is now producing around four million drones per year. First-person-view models costing 300 to 5,000 euros now cause 60 to 70 per cent of Russian equipment losses. Mass beats sophistication when the things are disposable.

Germany’s Helsing churns out thousands of loitering munitions. France’s EOS Technologie wants one million units annually by 2030. Kubilius reckons Europe needs three million drones yearly just to defend Lithuania.

Ukrainian manufacturers are already establishing operations in Slovakia, Finland, and Denmark. The industrial base exists. What’s missing is treating drones as consumables rather than prestige projects.

Last March, America suspended intelligence sharing with Ukraine. Satellite data became a bargaining chip, given that much of Europe’s military nervous system (targeting data, secure communications, satellite surveillance) runs through American infrastructure Washington can switch off whenever its fickle president decides to do so.

Europe does have alternatives in various stages of readiness. Galileo operates 25 satellites offering more accurate positioning than GPS. Germany is spending 35 billion euros on space security through 2030. Finland’s ICEYE provides synthetic aperture radar imagery every 30 to 60 minutes, unencumbered by American export rules. An Earth Observation Governmental Service should be running by 2028.

Digital sovereignty matters more than another tank brigade or a European army. Europe needs mandatory fallback protocols and EU-controlled military cloud infrastructure. Neither requires decades.

Twenty-seven ways to waste money

Europe runs 27 separate defence markets. America consolidated to five major players decades ago. The fragmentation costs a 45 per cent penalty on manufacturing, 110 per cent on services, much like a tariff Europe imposes on itself. Only 18 per cent of procurement happens jointly, well short of the 40 per cent target.

Brussels has launched the 150 billion euros SAFE loan scheme to encourage joint buying. But what Europe really needs is making joint procurement mandatory by default, penalising national-only contracts when wider European options exist.

The Nordic-Baltic ESSI initiative shows this works: 24 countries standardising air and missile defence through actual coordination. Europe doesn’t lack industrial capacity. It lacks purchase orders of sufficient scale.

The logistics nobody mentions

Then there’s logistics. Moving armies across Europe takes months. The Military Mobility Package identifies four priority corridors and 500 ‘hotspot’ projects such as bridges needing reinforcement, tunnels requiring widening, or ports lacking heavy-lifting gear.

Funding has so far brought 1.7 billion euros through 2027 for 95 projects, but this is nowhere near the actual final bill that could be closer to 100 billion euros. Logistics, alas, generates few headlines. Pre-positioned spare parts, fuel depots, common maintenance standards, or rail corridors upgraded for military loads do not make for rousing speeches in the way that calls for a European army do. 

Again, the fix is quick. New regulations would cut cross-border permissions from months to three days in peacetime.

A precedent exists

Europe decoupled from Russian energy remarkably fast, with gas imports dropped 75 per cent between 2021 and 2025. REPowerEU cost 300 billion euros. Politically excruciating, technically dull, but achieved quickly once incentives aligned.

Defence spending jumped from 218 billion euros in 2021 to 343 billion euros last year. The ReArm Europe programme targets spending of 800 billion euros by 2030. Germany rewrote its constitution last year to allow for unlimited defence borrowing. Nineteen countries signed letters pushing for defence bonds.

This suggests that money isn’t the constraint. The mechanisms exist. What’s needed is treating defence like the industrial policy that built Airbus.

The boring path forward

Europe doesn’t need grand treaties or a federal army. It needs contracts with ammunition makers, drone factories scaled to millions annually, mandatory European backup systems for satellites, penalties for going-it-alone procurement, and the 100 billion euros actually required for military logistics.

Russia’s advantages are currently multiple, in the shape of mass production, mobilisation capacity, and tolerance for casualties. Europe’s advantages are potentially greater, however, such as a deeper industrial base, better technology, and much more money. Strategic autonomy means converting the latter into usable power. Two years of focused work could buy meaningful independence. Seventy-five years of drift, of treating defence as something other countries worry about, has brought dependency.

The question isn’t whether Europe can afford to defend itself. It’s whether Europe can put aside its grand dreams and simply get down to getting the simple things right.

Photo: Dreamstime.

Reinvantage Insight

Reinvantage Insight

The byline Reinvantage Insight is used to denote articles to which several members of the Reinvantage insight and analysis team may have contributed.

Share

Case study: Global technology company

1. The Client

A global technology company operating across EMEA, with a regional HQ in Istanbul. The company manages 20+ markets, handling everything from brand campaigns to strategic partnerships.

Role we worked with: The EMEA Head of Marketing (supported by two regional managers).

2. The Challenge

Despite strong products and a respected global brand, the regional team was struggling with:

  • Misaligned strategy across markets → campaigns executed with inconsistent narratives.
  • Slowed growth → lead generation plateaued despite increasing spend.
  • Internal friction → marketing, sales, and product teams disagreed on KPIs and priorities.

Traditional fixes (more meetings, more reporting) only created more noise.

3. The Sprint

We ran a 10-day Remote Reinvention Sprint with the regional HQ team.

  • Day 1–3: Intake → Reviewed decks, campaign data, and plans.
  • Day 4: Sprint Session (90 mins) → Breakthroughs:
    • Sales and marketing had different definitions of “qualified lead.”
    • 40% of spend was going into low-potential markets.
    • The team assumed the problem was lack of budget, but it was actually lack of alignment.
  • Day 5–10: Synthesis → Insights distilled into a Clarity Brief + Insight Canvas.
4. The Breakthrough

The Sprint uncovered that the issue wasn’t budget, but fragmentation.
Three sharp insights unlocked a way forward:

  1. Unified KPIs bridging marketing + sales.
  2. Market prioritisation → shifting budget to 5 high-potential markets.
  3. Simplified narrative → one EMEA core story, locally adaptable.
By just realigning resources and focus, the client could unlock an estimated £250,000 in efficiency gains within the next 12 months — far exceeding the Sprint’s value guarantee. The path to higher returns was already inside the business, hidden by misalignment.
5. From Sprint to Action (4 Pillars Applied)

With clarity secured, Reinvantage didn’t suggest “more projects.”

Instead, we used the Sprint findings to create laser-focused next steps — drawing only from the areas that would deliver the most impact:

  • Readiness → Alignment workshops for sales + marketing teams. New playbooks clarified “qualified lead” definitions and reduced internal disputes.
  • Foresight → A market-opportunity scan identified which 5 countries would deliver the highest ROI, removing the guesswork from allocation.
  • Growth → Guided the reallocation of €2M budget and designed a phased rollout strategy that protected risk while maximising return.
  • Positioning → Built a messaging framework balancing global consistency with local nuance, ensuring campaigns spoke with one clear voice.

Because the Sprint had stripped away noise, these actions weren’t generic consulting ideas — they were directly tied to the breakthroughs.

6. The Results
  • +28% increase in qualified leads across the region.
  • 30% faster campaign rollout due to streamlined approvals.
  • Budget efficiency gains → €2M redirected from low-return to high-potential markets.
  • Internal cohesion → marketing + sales now use a single shared dashboard.
The client came in believing they needed more budget.
The Sprint revealed that what they really needed was clarity and alignment.

With that clarity, the four pillars became not theory, but practical tools to deliver measurable impact.

The Sprint guaranteed at least £20,000 in value — but in this case, it helped unlock more than 10x that within six months.

Case study: Regional VC fund & accelerator

1. The Client

A regional venture capital fund and accelerator focused on early-stage tech start-ups in the Baltics and Central Europe.

The fund had raised a new round and was under pressure to deliver stronger returns while also building its reputation as the go-to platform for founders.

Role we worked with: Managing Partner, supported by the Head of Portfolio Development.

2. The Challenge

Despite a promising portfolio, results were uneven.

Key issues:

  • Scattered portfolio support → no consistent playbook for start-ups, every partner did things differently.
  • Weak differentiation → founders and co-investors saw the fund as “one of many” in the region.
  • Stretched team → too many small bets, not enough clarity on which companies to double down on.

The leadership team knew something was off, but disagreed on whether the issue was pipeline quality, market conditions, or internal capacity.

3. The Sprint

We ran a 10-day Remote Reinvention Sprint with the partners and portfolio team.

  • Day 1–3: Intake → Reviewed pitch decks, pipeline funnel data, and start-up performance reports.
  • Day 4: Sprint Session (90 mins) → Breakthroughs:
    • No shared definition of a “high-potential founder.”
    • Support resources were spread too thin across the portfolio.
    • The fund’s positioning was more reactive than proactive — it didn’t own a distinctive narrative in the market.
  • Day 5–10: Synthesis → Insights consolidated into a Clarity Brief + Insight Canvas.
4. The Breakthrough

The Sprint revealed that the challenge wasn’t pipeline quality — it was lack of focus and positioning.

Three core insights provided the turning point:

  1. Portfolio Prioritisation Framework → defined clear criteria for where to double down.
  2. Founder Success Playbook → standardised support model for portfolio companies.
  3. Differentiated Narrative → repositioned the fund as “the accelerator of reinvention-ready founders.”
These shifts alone gave the fund a path to add an estimated £2M+ in portfolio value over the following 18 months, by concentrating capital and resources where they could move the needle most.
5. From Sprint to Action (4 Pillars Applied)

With clarity from the Sprint, Reinvantage created a tailored support plan:

  • Readiness → Coached partners on using the new prioritisation framework and trained the team on deploying the Founder Success Playbook.
  • Foresight → Ran scenario analysis on regional tech trends, helping the fund anticipate where capital would flow next.
  • Growth → Guided resource reallocation across the portfolio and supported new co-investor pitches for top-performing start-ups.
  • Positioning → Crafted a sharper brand story for the fund, positioning it as the reinvention partner for globally minded founders.
6. The Results
  • 10 portfolio companies onboarded to the new Playbook → greater consistency of support.
  • Raised follow-on capital for 3 top start-ups with the new prioritisation framework.
  • +26% increase in inbound deal flow from founders citing the fund’s new positioning.
  • Stronger internal cohesion → partners aligned on where to focus resources.
The client thought the problem was pipeline quality.
The Sprint showed it was actually lack of clarity and focus inside the firm.

By applying the four pillars, Reinvantage helped turn scattered effort into concentrated value creation.

The Sprint guaranteed at least £20,000 in value; here it set the stage for multi-million-pound upside in portfolio growth.

Case study: International impact Organisation

1. The Client

A large international impact organisation focused on entrepreneurship and economic empowerment.
The organisation runs multi-country programmes across Eastern Europe and Central Asia, often in partnership with global donors and corporate sponsors.

Role we worked with: Senior Programme Director, responsible for regional coordination.

2. The Challenge

The organisation had launched a flagship regional initiative supporting women entrepreneurs, but the programme was underperforming.

Key issues:

  • Fragmented delivery → each country office interpreted the programme differently.
  • Donor frustration → reporting lacked consistency and clear impact metrics.
  • Lost momentum → staff energy was spent on administration rather than scaling success stories.

Traditional programme reviews had produced long reports, but no real alignment or action.

3. The Sprint

We ran a 10-day Remote Reinvention Sprint with the regional leadership team and representatives from two country offices.

  • Day 1–3: Intake → Reviewed donor reports, programme KPIs, and field feedback.
  • Day 4: Sprint Session (90 mins) → Breakthroughs:
    • Donors cared about quantifiable outcomes, but reporting focused on stories.
    • Staff were duplicating efforts across countries, wasting time and resources.
    • The initiative lacked a clear theory of change — everyone described its purpose differently.
  • Day 5–10: Synthesis → Insights distilled into a Clarity Brief + Insight Canvas.
4. The Breakthrough

The Sprint revealed that the issue wasn’t donor pressure or programme design — it was a lack of shared framework and alignment.

Three critical insights reshaped the path forward:

  1. One Unified Theory of Change → agreed narrative for why the programme exists.
  2. Core Impact Metrics → clear, comparable KPIs across all countries.
  3. Smart Resource Sharing → digital hub to stop duplication and accelerate knowledge flow.
By eliminating duplicated reporting and clarifying what success looks like, the client saw they could save the equivalent of £100,000 in staff time annually — while also unlocking stronger donor confidence and follow-on funding opportunities.
5. From Sprint to Action (4 Pillars Applied)

Armed with Sprint clarity, Reinvantage proposed a laser-focused support plan:

  • Readiness → Trained programme leads on using the new metrics and integrated them into existing workflows.
  • Foresight → Analysed donor trends and expectations, aligning the initiative with the next funding cycle.
  • Growth → Developed a funding case based on the new unified theory of change, securing higher renewal chances.
  • Positioning → Crafted a regional success narrative and storytelling toolkit, helping them showcase results consistently across markets.
6. The Results
  • 30% less time spent on reporting → freed capacity for programme delivery.
  • Donor satisfaction improved → positive feedback on the clarity of impact evidence.
  • Secured new funding commitment → one major donor increased their contribution by 20%.
  • Stronger internal morale → staff felt they were working with clarity, not chaos.
The client thought it needed better donor management.
The Sprint revealed it needed a shared foundation across its teams.

By anchoring on the four pillars, Reinvantage turned alignment into efficiency gains and fresh funding opportunities.

The Sprint guaranteed at least £20,000 in value; here it unlocked both six-figure savings and future-proofed funding.

Case study: National digital development agency

1. The Client

A national digital development agency tasked with driving the government’s digital transformation agenda, including e-services, citizen portals, and smart city pilots.

Role we worked with: Director of Digital Transformation, supported by IT and service delivery leads from three ministries.

2. The Challenge

The agency had strong political backing but faced hurdles in implementation.

Key issues:

  • Siloed projects → each ministry developed digital tools independently, leading to duplication.
  • Citizen frustration → services were digital in name, but still required multiple logins and offline steps.
  • Funding pressure → international partners demanded clearer impact in the short term.

The agency wanted to accelerate momentum but struggled to get alignment across ministries.

3. The Sprint

We ran a 14-day Immersive Reinvention Sprint with the agency’s leadership and digital focal points from three ministries.

  • Day 1–3: Intake → Reviewed strategy docs, donor reports, and citizen feedback data.
  • Day 4: Immersive Sprint Session (half-day) → Breakthroughs:
    • Each ministry had different definitions of “digital service.”
    • 20% of budget was going into overlapping pilot projects.
    • Citizens’ top frustrations were known — but not prioritised.
  • Day 5–14: Synthesis → Insights consolidated into a Clarity Brief + Insight Canvas.
4. The Breakthrough

The Sprint revealed that the biggest blocker wasn’t lack of funding, but lack of shared priorities.

Three practical insights stood out:

  1. One Definition of Digital Service → agreed across ministries.
  2. Quick-Win Prioritisation → focus on top 3 citizen pain points (ID renewal, business registration, healthcare booking).
  3. Shared Resource Map → pool budgets to eliminate duplication.
These changes alone allowed the agency to unlock £75,000 in immediate savings and deliver 2–3 visible improvements in the next quarter — meeting donor expectations and building citizen trust.
5. From Sprint to Action (4 Pillars Applied)

Based on the Sprint clarity, Reinvantage proposed a modest, targeted package of support:

  • Readiness → Facilitated inter-ministerial workshops to embed the “one digital service” definition.
  • Foresight → Analysed citizen feedback trends to shape the quick-win roadmap.
  • Growth → Supported the reallocation of funds to joint projects, reducing overlap.
  • Positioning → Crafted a communication plan highlighting early digital wins to donors and citizens.
6. The Results
  • 2 pilot services integrated into the central portal (ID renewal + healthcare booking).
  • Budget savings of £75,000 from eliminating overlapping projects.
  • Citizen satisfaction up modestly → call centre complaints on digital services dropped by 12%.
  • Donor confidence improved → short-term impact report received positive feedback.
The client thought it needed more funding and bigger projects.
The Sprint revealed it first needed clarity and alignment.

By applying the four pillars to a targeted scope, Reinvantage helped deliver visible results within a single quarter — proving progress to citizens and donors and laying the groundwork for deeper transformation.

You must be logged in to view this page. Login here.

Bridging the Reinvention Gap: Fill this form and get your preview copy immediately.

Future of IT: Fill this form and get your preview copy immediately.

War for Talent: Fill this form and get your copy immediately.

The Voice of Ukrainian Start-ups: Fill this form and get your copy immediately.

The uncounted engine: Ukraine’s start-up rise. Fill this form and get your copy immediately.

The Investment Promotion Playbook 2025: Fill this form and get your preview copy immediately.

The Reinvention Masterclass for Start-up Founders: Join the private cohort

Beyond Borders: Join the private edition