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Scaling up

A funding milestone underlines the importance of reinvention in the quest for tech relevance

September 18, 2025

6 min read

September 18, 2025

6 min read

Photo: Dreamstime.

In the Latvian capital Riga earlier this month came news that European policymakers have been desperate to hear. The European Innovation Council’s (EIC) Scaling Club, made up of the continent’s 120-strong stable of deep tech companies have collectively raised over 1.2 billion euros.

Finally, it seems, European investors are backing the continent’s technological ambitions with serious money.

The euphoria may be premature. Across the Atlantic, Nvidia alone commands a market value roughly equal to the eurozone’s 50 largest companies. Europe’s 1.2 billion euos milestone, whilst welcome, looks modest by comparison. The real test is whether Europe can reinvent its innovation playbook fast enough to avoid permanent technological vassalage.

Baltic ambitions

That this announcement came in Latvia tells its own story. A nation of 1.9 million people is positioning itself as Europe’s innovation darling. “To develop deep tech technologies in Europe, both public and private funding have to work together in a format that is most appropriate for the time, as well as for the specific company. Latvia is moving in this direction,” says Egita Aizsilniece-Ibema, a member of the EIC’s advisory council.

Latvia’s star turn comes courtesy of Aerones, a robotics outfit that raised 53.4 million euros to maintain wind turbines with robots. Unglamorous work, perhaps, but precisely the sort of practical innovation that American venture capitalists often ignore whilst chasing the next social media unicorn. Aerones solves real problems with sophisticated engineering—a particularly European strength.

The company’s success hints at something broader. Smaller European nations are carving out technological niches, freed from the burden of competing across every sector. Bulgaria’s EnduroSat wants to democratise satellite access. Spanish outfit Multiverse Computing has raised 256 million euros in 2025 alone, building quantum software for finance and energy. These aren’t household names, but they’re solving problems that matter.

The reinvention game

Europe’s approach differs markedly from its rivals. Rather than Silicon Valley’s winner-takes-all venture model or Beijing’s state-directed apparatus, the continent is crafting something altogether more European: collaborative, regulatory-savvy, and obsessed with sustainability.

Consider H2Site, another Spanish company, that raised 36 million for hydrogen separation technology. Its patented palladium-alloy membrane reactors hardly trip off the tongue, but they address Europe’s green transition whilst leveraging the continent’s materials science expertise. This isn’t disruption for disruption’s sake—it’s innovation with a purpose.

The funding breakdown reveals European priorities clearly enough. Next-generation computing attracted 447.1 million euros, averaging 37 million euros per round. Renewable energies claimed 220.7 million euros. Smart mobility added 133.8 million euros. These sectors align perfectly with European regulatory frameworks and consumer preferences, creating natural competitive moats.

The numbers, of course, tell only part of the story. The Netherlands’ Axelera AI raised 120.2 million euros across two years to build AI-native hardware. This represents a direct challenge to American semiconductor dominance, albeit from a continent that has already ceded most chip manufacturing to Asia. Success here would matter enormously—and remains far from guaranteed.

Following the money

The funding acceleration is striking: 287.6 million euros in 2024, already surpassed by 910.6 million euros in 2025. European investors are evidently becoming more comfortable with deep tech’s longer development cycles and higher capital requirements. The first cohort’s median funding round of 22.34 million euros suggests these companies have moved beyond seed funding into serious scale-up territory.

Context dampens the celebration somewhat. China invested over 70 billion euros in venture capital during 2024. America’s figure exceeded 180 billion euros. Europe’s entire venture ecosystem remains dwarfed by its competitors, making every success more precious and every failure more costly.

The EIC programme itself reflects this reality. Rather than competing across all sectors, European policymakers have concentrated resources where the continent might still achieve technological sovereignty. Quantum computing, renewable energy, and artificial intelligence hardware offer the best prospects for European leadership—assuming the companies can execute.

Industrial metamorphosis

Europe’s traditional industries face fundamental transformation. Automotive giants must navigate electrification whilst Chinese competitors flood global markets. Energy companies must balance green transitions with grid stability. Manufacturing firms confront AI-driven automation whilst labour costs remain stubbornly high.

The Scaling Club companies operate at this intersection of old and new Europe. They’re not simply building better mousetraps—they’re reimagining entire sectors. Smart mobility ventures aren’t just manufacturing electric vehicles; they’re rethinking transportation systems. Renewable energy companies aren’t merely installing solar panels; they’re creating intelligent grids that could reshape how societies consume power.

This transformation demands patient capital and regulatory sophistication—areas where Europe traditionally excels. The continent’s labyrinthine bureaucracy, often criticised as innovation-killing, may paradoxically provide advantages in sectors where compliance matters deeply. Quantum computing, biotechnology, and energy storage all operate in highly regulated environments where European expertise becomes valuable rather than burdensome.

The scaling test

The true measure of success lies not in funding rounds but in market conquest. European deep tech companies must now prove they can scale globally whilst maintaining technological advantages. The Club’s second cohort has grown teams by 27.7 per cent, suggesting talent acquisition remains robust. However, scaling beyond European borders demands different skills entirely.

American competitors benefit from vast domestic markets and deeper capital pools. Chinese rivals enjoy state support and manufacturing ecosystems. European companies must compensate through superior technology, regulatory expertise, or both. Some will succeed spectacularly; others will discover that good intentions and clever engineering aren’t enough.

The Scaling Club programme concludes in October 2026, providing a natural assessment point. By then, Europe will know whether its reinvention strategy has substance or merely represents expensive theatre. The continent faces a stark choice: continue playing by rules written elsewhere, or successfully rewrite the game itself.

Success demands more than wishful thinking. Multiverse Computing must prove quantum software can compete with IBM and Google. Axelera AI needs to challenge Nvidia’s hardware dominance. European renewable companies must lead global energy transformation, not merely participate in it.

Verdict pending

The 1.2 billion euros milestone deserves measured celebration. European deep tech is advancing, and investors are paying attention. Nevertheless, the ultimate test of any reinvention lies not in announcements but in results. Whether Europe’s technological awakening proves genuine or illusory remains to be seen.

For now, cautious optimism seems appropriate. The alternative—technological irrelevance—remains too grim to contemplate. Europe’s deep tech companies have raised some money. Now they must deliver the goods.

Photo: Dreamstime.

Marek Grzegorczyk

Marek Grzegorczyk

Marek Grzegorczyk is an analyst at Reinvantage.

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Case study: Global technology company

1. The Client

A global technology company operating across EMEA, with a regional HQ in Istanbul. The company manages 20+ markets, handling everything from brand campaigns to strategic partnerships.

Role we worked with: The EMEA Head of Marketing (supported by two regional managers).

2. The Challenge

Despite strong products and a respected global brand, the regional team was struggling with:

  • Misaligned strategy across markets → campaigns executed with inconsistent narratives.
  • Slowed growth → lead generation plateaued despite increasing spend.
  • Internal friction → marketing, sales, and product teams disagreed on KPIs and priorities.

Traditional fixes (more meetings, more reporting) only created more noise.

3. The Sprint

We ran a 10-day Remote Reinvention Sprint with the regional HQ team.

  • Day 1–3: Intake → Reviewed decks, campaign data, and plans.
  • Day 4: Sprint Session (90 mins) → Breakthroughs:
    • Sales and marketing had different definitions of “qualified lead.”
    • 40% of spend was going into low-potential markets.
    • The team assumed the problem was lack of budget, but it was actually lack of alignment.
  • Day 5–10: Synthesis → Insights distilled into a Clarity Brief + Insight Canvas.
4. The Breakthrough

The Sprint uncovered that the issue wasn’t budget, but fragmentation.
Three sharp insights unlocked a way forward:

  1. Unified KPIs bridging marketing + sales.
  2. Market prioritisation → shifting budget to 5 high-potential markets.
  3. Simplified narrative → one EMEA core story, locally adaptable.
By just realigning resources and focus, the client could unlock an estimated £250,000 in efficiency gains within the next 12 months — far exceeding the Sprint’s value guarantee. The path to higher returns was already inside the business, hidden by misalignment.
5. From Sprint to Action (4 Pillars Applied)

With clarity secured, Reinvantage didn’t suggest “more projects.”

Instead, we used the Sprint findings to create laser-focused next steps — drawing only from the areas that would deliver the most impact:

  • Readiness → Alignment workshops for sales + marketing teams. New playbooks clarified “qualified lead” definitions and reduced internal disputes.
  • Foresight → A market-opportunity scan identified which 5 countries would deliver the highest ROI, removing the guesswork from allocation.
  • Growth → Guided the reallocation of €2M budget and designed a phased rollout strategy that protected risk while maximising return.
  • Positioning → Built a messaging framework balancing global consistency with local nuance, ensuring campaigns spoke with one clear voice.

Because the Sprint had stripped away noise, these actions weren’t generic consulting ideas — they were directly tied to the breakthroughs.

6. The Results
  • +28% increase in qualified leads across the region.
  • 30% faster campaign rollout due to streamlined approvals.
  • Budget efficiency gains → €2M redirected from low-return to high-potential markets.
  • Internal cohesion → marketing + sales now use a single shared dashboard.
The client came in believing they needed more budget.
The Sprint revealed that what they really needed was clarity and alignment.

With that clarity, the four pillars became not theory, but practical tools to deliver measurable impact.

The Sprint guaranteed at least £20,000 in value — but in this case, it helped unlock more than 10x that within six months.

Case study: Regional VC fund & accelerator

1. The Client

A regional venture capital fund and accelerator focused on early-stage tech start-ups in the Baltics and Central Europe.

The fund had raised a new round and was under pressure to deliver stronger returns while also building its reputation as the go-to platform for founders.

Role we worked with: Managing Partner, supported by the Head of Portfolio Development.

2. The Challenge

Despite a promising portfolio, results were uneven.

Key issues:

  • Scattered portfolio support → no consistent playbook for start-ups, every partner did things differently.
  • Weak differentiation → founders and co-investors saw the fund as “one of many” in the region.
  • Stretched team → too many small bets, not enough clarity on which companies to double down on.

The leadership team knew something was off, but disagreed on whether the issue was pipeline quality, market conditions, or internal capacity.

3. The Sprint

We ran a 10-day Remote Reinvention Sprint with the partners and portfolio team.

  • Day 1–3: Intake → Reviewed pitch decks, pipeline funnel data, and start-up performance reports.
  • Day 4: Sprint Session (90 mins) → Breakthroughs:
    • No shared definition of a “high-potential founder.”
    • Support resources were spread too thin across the portfolio.
    • The fund’s positioning was more reactive than proactive — it didn’t own a distinctive narrative in the market.
  • Day 5–10: Synthesis → Insights consolidated into a Clarity Brief + Insight Canvas.
4. The Breakthrough

The Sprint revealed that the challenge wasn’t pipeline quality — it was lack of focus and positioning.

Three core insights provided the turning point:

  1. Portfolio Prioritisation Framework → defined clear criteria for where to double down.
  2. Founder Success Playbook → standardised support model for portfolio companies.
  3. Differentiated Narrative → repositioned the fund as “the accelerator of reinvention-ready founders.”
These shifts alone gave the fund a path to add an estimated £2M+ in portfolio value over the following 18 months, by concentrating capital and resources where they could move the needle most.
5. From Sprint to Action (4 Pillars Applied)

With clarity from the Sprint, Reinvantage created a tailored support plan:

  • Readiness → Coached partners on using the new prioritisation framework and trained the team on deploying the Founder Success Playbook.
  • Foresight → Ran scenario analysis on regional tech trends, helping the fund anticipate where capital would flow next.
  • Growth → Guided resource reallocation across the portfolio and supported new co-investor pitches for top-performing start-ups.
  • Positioning → Crafted a sharper brand story for the fund, positioning it as the reinvention partner for globally minded founders.
6. The Results
  • 10 portfolio companies onboarded to the new Playbook → greater consistency of support.
  • Raised follow-on capital for 3 top start-ups with the new prioritisation framework.
  • +26% increase in inbound deal flow from founders citing the fund’s new positioning.
  • Stronger internal cohesion → partners aligned on where to focus resources.
The client thought the problem was pipeline quality.
The Sprint showed it was actually lack of clarity and focus inside the firm.

By applying the four pillars, Reinvantage helped turn scattered effort into concentrated value creation.

The Sprint guaranteed at least £20,000 in value; here it set the stage for multi-million-pound upside in portfolio growth.

Case study: International impact Organisation

1. The Client

A large international impact organisation focused on entrepreneurship and economic empowerment.
The organisation runs multi-country programmes across Eastern Europe and Central Asia, often in partnership with global donors and corporate sponsors.

Role we worked with: Senior Programme Director, responsible for regional coordination.

2. The Challenge

The organisation had launched a flagship regional initiative supporting women entrepreneurs, but the programme was underperforming.

Key issues:

  • Fragmented delivery → each country office interpreted the programme differently.
  • Donor frustration → reporting lacked consistency and clear impact metrics.
  • Lost momentum → staff energy was spent on administration rather than scaling success stories.

Traditional programme reviews had produced long reports, but no real alignment or action.

3. The Sprint

We ran a 10-day Remote Reinvention Sprint with the regional leadership team and representatives from two country offices.

  • Day 1–3: Intake → Reviewed donor reports, programme KPIs, and field feedback.
  • Day 4: Sprint Session (90 mins) → Breakthroughs:
    • Donors cared about quantifiable outcomes, but reporting focused on stories.
    • Staff were duplicating efforts across countries, wasting time and resources.
    • The initiative lacked a clear theory of change — everyone described its purpose differently.
  • Day 5–10: Synthesis → Insights distilled into a Clarity Brief + Insight Canvas.
4. The Breakthrough

The Sprint revealed that the issue wasn’t donor pressure or programme design — it was a lack of shared framework and alignment.

Three critical insights reshaped the path forward:

  1. One Unified Theory of Change → agreed narrative for why the programme exists.
  2. Core Impact Metrics → clear, comparable KPIs across all countries.
  3. Smart Resource Sharing → digital hub to stop duplication and accelerate knowledge flow.
By eliminating duplicated reporting and clarifying what success looks like, the client saw they could save the equivalent of £100,000 in staff time annually — while also unlocking stronger donor confidence and follow-on funding opportunities.
5. From Sprint to Action (4 Pillars Applied)

Armed with Sprint clarity, Reinvantage proposed a laser-focused support plan:

  • Readiness → Trained programme leads on using the new metrics and integrated them into existing workflows.
  • Foresight → Analysed donor trends and expectations, aligning the initiative with the next funding cycle.
  • Growth → Developed a funding case based on the new unified theory of change, securing higher renewal chances.
  • Positioning → Crafted a regional success narrative and storytelling toolkit, helping them showcase results consistently across markets.
6. The Results
  • 30% less time spent on reporting → freed capacity for programme delivery.
  • Donor satisfaction improved → positive feedback on the clarity of impact evidence.
  • Secured new funding commitment → one major donor increased their contribution by 20%.
  • Stronger internal morale → staff felt they were working with clarity, not chaos.
The client thought it needed better donor management.
The Sprint revealed it needed a shared foundation across its teams.

By anchoring on the four pillars, Reinvantage turned alignment into efficiency gains and fresh funding opportunities.

The Sprint guaranteed at least £20,000 in value; here it unlocked both six-figure savings and future-proofed funding.

Case study: National digital development agency

1. The Client

A national digital development agency tasked with driving the government’s digital transformation agenda, including e-services, citizen portals, and smart city pilots.

Role we worked with: Director of Digital Transformation, supported by IT and service delivery leads from three ministries.

2. The Challenge

The agency had strong political backing but faced hurdles in implementation.

Key issues:

  • Siloed projects → each ministry developed digital tools independently, leading to duplication.
  • Citizen frustration → services were digital in name, but still required multiple logins and offline steps.
  • Funding pressure → international partners demanded clearer impact in the short term.

The agency wanted to accelerate momentum but struggled to get alignment across ministries.

3. The Sprint

We ran a 14-day Immersive Reinvention Sprint with the agency’s leadership and digital focal points from three ministries.

  • Day 1–3: Intake → Reviewed strategy docs, donor reports, and citizen feedback data.
  • Day 4: Immersive Sprint Session (half-day) → Breakthroughs:
    • Each ministry had different definitions of “digital service.”
    • 20% of budget was going into overlapping pilot projects.
    • Citizens’ top frustrations were known — but not prioritised.
  • Day 5–14: Synthesis → Insights consolidated into a Clarity Brief + Insight Canvas.
4. The Breakthrough

The Sprint revealed that the biggest blocker wasn’t lack of funding, but lack of shared priorities.

Three practical insights stood out:

  1. One Definition of Digital Service → agreed across ministries.
  2. Quick-Win Prioritisation → focus on top 3 citizen pain points (ID renewal, business registration, healthcare booking).
  3. Shared Resource Map → pool budgets to eliminate duplication.
These changes alone allowed the agency to unlock £75,000 in immediate savings and deliver 2–3 visible improvements in the next quarter — meeting donor expectations and building citizen trust.
5. From Sprint to Action (4 Pillars Applied)

Based on the Sprint clarity, Reinvantage proposed a modest, targeted package of support:

  • Readiness → Facilitated inter-ministerial workshops to embed the “one digital service” definition.
  • Foresight → Analysed citizen feedback trends to shape the quick-win roadmap.
  • Growth → Supported the reallocation of funds to joint projects, reducing overlap.
  • Positioning → Crafted a communication plan highlighting early digital wins to donors and citizens.
6. The Results
  • 2 pilot services integrated into the central portal (ID renewal + healthcare booking).
  • Budget savings of £75,000 from eliminating overlapping projects.
  • Citizen satisfaction up modestly → call centre complaints on digital services dropped by 12%.
  • Donor confidence improved → short-term impact report received positive feedback.
The client thought it needed more funding and bigger projects.
The Sprint revealed it first needed clarity and alignment.

By applying the four pillars to a targeted scope, Reinvantage helped deliver visible results within a single quarter — proving progress to citizens and donors and laying the groundwork for deeper transformation.