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Look east

It's time for private investment in Central Asia

September 1, 2025

8 min read

September 1, 2025

8 min read

Photo: Dreamstime.

Central Asia’s private equity (PE) market has reached an inflection point. By 2025, a cumulative of circa 3.2 billion US dollars in PE capital was deployed across Kazakhstan, Uzbekistan, and Kyrgyzstan. The region is shifting from a ‘frontier’ market to a full-fledged destination for institutional investment—for global capital, that matters.

The transformation has unfolded in stages. In 2020–22, Covid-19 accelerated digitalisation and e-commerce. Following Russia’s 2022 invasion of Ukraine, an inflow of capital and talent from Russia bolstered technology and real estate. Governments also announced the first large-scale privatisation programs.

In 2023–24, the region received record funding from development finance institutions (DFIs), with the European Bank for Reconstruction and Development (EBRD) investing 2.26 billion euros, and the International Finance Corporation (IFC) allocating 1.04 billion US dollars. High-profile IPOs—including Kazakhstan’s national airline Air Astana, which raised roughly 350–370 million US dollars—have strengthened confidence in exit liquidity.

As of today, the 3.2 billion US dollars in PE capital is actively deployed in the three core markets—Kazakhstan, Uzbekistan, and Kyrgyzstan. An additional 1.7 billion US dollars remains in uncalled commitments—approved and reserved by investors but not yet drawn as projects move through rollout.

The private equity landscape

In my role, I’ve monitored the region’s private equity market for many years. The market is difficult to navigate and not highly transparent, yet the evidence suggests it is at—or near—its peak.

The largest share of PE assets is in Kazakhstan—the region’s engine of private-equity activity. Through 17 funds run by Qazaqstan Investment Corporation (QIC), 2.8 billion US dollars has been deployed across 277 active portfolio companies spanning agriculture, industrials, IT, and healthcare. In Kazakhstan, each dollar of local investment attracts about 2.1 US dollars of foreign capital. Key international limited partners include Mubadala Capital, Gulf Capital, and CITIC Group.

In Uzbekistan, excluding the National Investment Fund, about 350 million US dollars in PE capital has been deployed. The National Investment Fund, managed by Franklin Templeton, totals 1.5–1.7 billion US dollars and is in the process of receiving assets. The state-backed Uzbek Direct Investment Fund (UzDIF) adds $100 million for co-investments.

We also observe growing activity in Kyrgyzstan. The country has received roughly 50 million US dollars of actively deployed PE capital. Since 2016, the Russia—Kyrgyz Development Fund has operated with 500 million US dollars in authorised capital, though less than 15 per cent has been utilised to date. In June 2024, a National Investment Fund was established to consolidate state assets. Significant volumes of re-export trade create indirect opportunities in transport, warehousing, logistics, customs services, and insurance; transit-related revenues account for about 23 per cent of GDP.

A new geography of investment

In my view, one of the most notable shifts is the rise of non-Western capital, particularly from the Gulf states. Public data indicate that, in 2024, roughly 35 per cent of new investment in Central Asia originated from the Middle East—more than twice the share from Western sources (around 15 per cent).

Gulf sovereign funds—Mubadala, ADIA, QIA, and PIF—are investing actively in infrastructure, the energy transition, and logistics. Masdar is executing approximately four billion US dollars worth of renewables projects in Uzbekistan. ACWA Power (Saudi Arabia) has announced more than 13.5 US dollars billion for projects in Uzbekistan and Kazakhstan.

China is also recalibrating its Belt and Road strategy, shifting from purely cross-border trade and transport infrastructure toward green energy and financial-system integration. A standout example is CITIC’s co-investments alongside QIC in private-equity activity (CITIC Group is among the international managers and investment partners that QIC works with to manage its portfolio of funds and invest in promising projects in Kazakhstan).

At the same time, intra-regional players are strengthening and becoming more institutional, such as Verny Capital in Kazakhstan and Orient Group in Uzbekistan. They are ready to co-invest with institutional funds in regional projects, expanding Central Asia’s PE ecosystem.

Where the money is going

Historically, investment activity in the region has been concentrated in five key sectors. The largest is energy transition and infrastructure (around 45 per cent), including projects in green hydrogen, solar, and wind dominate deal flow.

Then there’s financial services and fintech (around 15 per cent), with teams building digital finance—mobile banks, marketplaces, and online lending—often drawing on the Kaspi.kz model, Kazakhstan’s leading fintech.

Investment in transport and logistics meanwhile (around 12 per cent) is underpinned by the growth of the Middle Corridor, a critical Europe–Asia route through Central Asia.

Next is digital infrastructure and technology, which accounts for around five–ten per cent of investment, covering internet networks, data centres, and software development, supported by state tax incentives and IT parks.

Finally, consumer and healthcare (around 10 per cent), fuelled by urban migration among young people which is lifting demand for consumer goods and quality medical services.

Illustrative recent transactions include Qatar’s Power International acquiring Kazakhstan’s Mobile Telecom for 1.1 billion US dollars; Lesha Bank (Qatar) purchasing a controlling stake in Bereke Bank for 135 million US dollars; and Air Astana’s IPO, which raised approximately 370 million US dollars.

Risks, and how to manage them

As in any emerging market, opportunity goes hand in hand with risk. In Central Asia, investment risks cluster around political variability, currency volatility, and gaps in ESG adoption and enforcement at the company and market levels.

Kazakhstan can be viewed as moderate-risk: broadly stable, with relatively effective and predictable courts and regulators. A lingering concern is latent resource nationalism—the possibility of heightened state control over oil, gas, and metals.

Uzbekistan is pursuing rapid economic and political reforms and is opening up to investment; however, there is execution risk (announced changes may stall) and potential policy reversals in the event of leadership shifts.

Kyrgyzstan remains high-risk while institutions are weak and the political environment is volatile. For example, in 2021, the authorities imposed external administration on the Kumtor gold mine, triggering a dispute with owner Centerra Gold Inc.

Currency risk is significant: over the past five years, local currencies have depreciated by 30–45 per cent against the US dollar. Foreign exchange (FX) hedging can cost 8–18 per cent per annum. On the Astana International Exchange (AIX), non-deliverable forward (NDF) pairs are now available, enabling synthetic hedges without exchanging physical currency – an instrument that could, over time, help shareholders protect investments from FX swings.

What works as a strategy? Examples include co-investing with DFIs; using the legal and financial structures of the Astana International Financial Centre (AIFC); establishing companies and funds under Dutch jurisdiction; and insuring political risks via the Multilateral Investment Guarantee Agency (MIGA), which covers expropriation, war, and capital-transfer restrictions. These steps won’t reduce risk to zero, but they materially improve investor protection and confidence.

The talent deficit: An underestimated barrier

One of the most underestimated barriers to successful investing in Central Asia is a shortage of senior leadership talent. A lack of top-tier executives capable of making strategic decisions slows growth and erodes competitiveness. Our research indicates the most acute shortages are in ESG (about a 50 per cent shortfall), IT leadership/CIO roles (about 40 per cent), and CFO positions (about 30 per cent).

Several factors drive this: a young talent pool with limited experience; strong competition from state-owned enterprises (which often attract the best specialists); and weak succession planning, meaning knowledge and leadership are not smoothly passed along.

Potential solutions include encouraging the return of diaspora professionals, easing mobility and work across the Eurasian Economic Union (EAEU), and bringing in international executives on fixed-term contracts with mandated knowledge transfer. In Kazakhstan, senior managers with international experience now earn 250,000–400,000 US dollars per year, on par with Eastern Europe.

Four recommendations for investors entering Central Asia

Drawing on the observations of my colleagues at EA Group and analysis of major transactions, four tactical approaches stand out for global funds looking to enter Central Asia’s PE market.

Firstly, start by partnering with DFIs: co-investments lower risk, provide access to vetted companies, and enhance regulatory comfort. Secondly, focus on sectors with durable growth: infrastructure, fintech, and the energy transition offer the best balance of returns and exit options.

Thirdly, integrate ESG from day one: companies with ESG plans and reporting can command up to a 15 per cent premium at exit. And, finally, pre-plan your exits: consider dual listings on AIX and the London Stock Exchange, strategic sales, or secondary fund exits—provided these paths are built in from the start.

In 2025, dual listings on regional (AIX) and international exchanges are likely to become standard practice; the first unicorns outside Kazakhstan may emerge; and secondary markets could take three-five years to reach full institutional maturity.

The growing multipolarity of capital—with investment arriving from a wider set of countries and sources—together with evolving regulation, improving business norms, overall population growth, and a rising cohort of young, economically active citizens, makes Central Asia an increasingly attractive partner for PE investment.

Returns in Central Asia are already comparable to—and at times higher than—those in more mature regions such as Southeast Asia and Eastern Europe. The opportunity set for PE investors is only beginning to unfold. For those ready to act now, this could be the most favourable entry point in a decade.

Photo: Dreamstime.

Adilgerey Namazbayev

Adilgerey Namazbayev

Adilgerey Namazbayev is CEO of Kazakhstan-rooted hedge-fund EA Global Capital.

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Case study: Global technology company

1. The Client

A global technology company operating across EMEA, with a regional HQ in Istanbul. The company manages 20+ markets, handling everything from brand campaigns to strategic partnerships.

Role we worked with: The EMEA Head of Marketing (supported by two regional managers).

2. The Challenge

Despite strong products and a respected global brand, the regional team was struggling with:

  • Misaligned strategy across markets → campaigns executed with inconsistent narratives.
  • Slowed growth → lead generation plateaued despite increasing spend.
  • Internal friction → marketing, sales, and product teams disagreed on KPIs and priorities.

Traditional fixes (more meetings, more reporting) only created more noise.

3. The Sprint

We ran a 10-day Remote Reinvention Sprint with the regional HQ team.

  • Day 1–3: Intake → Reviewed decks, campaign data, and plans.
  • Day 4: Sprint Session (90 mins) → Breakthroughs:
    • Sales and marketing had different definitions of “qualified lead.”
    • 40% of spend was going into low-potential markets.
    • The team assumed the problem was lack of budget, but it was actually lack of alignment.
  • Day 5–10: Synthesis → Insights distilled into a Clarity Brief + Insight Canvas.
4. The Breakthrough

The Sprint uncovered that the issue wasn’t budget, but fragmentation.
Three sharp insights unlocked a way forward:

  1. Unified KPIs bridging marketing + sales.
  2. Market prioritisation → shifting budget to 5 high-potential markets.
  3. Simplified narrative → one EMEA core story, locally adaptable.
By just realigning resources and focus, the client could unlock an estimated £250,000 in efficiency gains within the next 12 months — far exceeding the Sprint’s value guarantee. The path to higher returns was already inside the business, hidden by misalignment.
5. From Sprint to Action (4 Pillars Applied)

With clarity secured, Reinvantage didn’t suggest “more projects.”

Instead, we used the Sprint findings to create laser-focused next steps — drawing only from the areas that would deliver the most impact:

  • Readiness → Alignment workshops for sales + marketing teams. New playbooks clarified “qualified lead” definitions and reduced internal disputes.
  • Foresight → A market-opportunity scan identified which 5 countries would deliver the highest ROI, removing the guesswork from allocation.
  • Growth → Guided the reallocation of €2M budget and designed a phased rollout strategy that protected risk while maximising return.
  • Positioning → Built a messaging framework balancing global consistency with local nuance, ensuring campaigns spoke with one clear voice.

Because the Sprint had stripped away noise, these actions weren’t generic consulting ideas — they were directly tied to the breakthroughs.

6. The Results
  • +28% increase in qualified leads across the region.
  • 30% faster campaign rollout due to streamlined approvals.
  • Budget efficiency gains → €2M redirected from low-return to high-potential markets.
  • Internal cohesion → marketing + sales now use a single shared dashboard.
The client came in believing they needed more budget.
The Sprint revealed that what they really needed was clarity and alignment.

With that clarity, the four pillars became not theory, but practical tools to deliver measurable impact.

The Sprint guaranteed at least £20,000 in value — but in this case, it helped unlock more than 10x that within six months.

Case study: Regional VC fund & accelerator

1. The Client

A regional venture capital fund and accelerator focused on early-stage tech start-ups in the Baltics and Central Europe.

The fund had raised a new round and was under pressure to deliver stronger returns while also building its reputation as the go-to platform for founders.

Role we worked with: Managing Partner, supported by the Head of Portfolio Development.

2. The Challenge

Despite a promising portfolio, results were uneven.

Key issues:

  • Scattered portfolio support → no consistent playbook for start-ups, every partner did things differently.
  • Weak differentiation → founders and co-investors saw the fund as “one of many” in the region.
  • Stretched team → too many small bets, not enough clarity on which companies to double down on.

The leadership team knew something was off, but disagreed on whether the issue was pipeline quality, market conditions, or internal capacity.

3. The Sprint

We ran a 10-day Remote Reinvention Sprint with the partners and portfolio team.

  • Day 1–3: Intake → Reviewed pitch decks, pipeline funnel data, and start-up performance reports.
  • Day 4: Sprint Session (90 mins) → Breakthroughs:
    • No shared definition of a “high-potential founder.”
    • Support resources were spread too thin across the portfolio.
    • The fund’s positioning was more reactive than proactive — it didn’t own a distinctive narrative in the market.
  • Day 5–10: Synthesis → Insights consolidated into a Clarity Brief + Insight Canvas.
4. The Breakthrough

The Sprint revealed that the challenge wasn’t pipeline quality — it was lack of focus and positioning.

Three core insights provided the turning point:

  1. Portfolio Prioritisation Framework → defined clear criteria for where to double down.
  2. Founder Success Playbook → standardised support model for portfolio companies.
  3. Differentiated Narrative → repositioned the fund as “the accelerator of reinvention-ready founders.”
These shifts alone gave the fund a path to add an estimated £2M+ in portfolio value over the following 18 months, by concentrating capital and resources where they could move the needle most.
5. From Sprint to Action (4 Pillars Applied)

With clarity from the Sprint, Reinvantage created a tailored support plan:

  • Readiness → Coached partners on using the new prioritisation framework and trained the team on deploying the Founder Success Playbook.
  • Foresight → Ran scenario analysis on regional tech trends, helping the fund anticipate where capital would flow next.
  • Growth → Guided resource reallocation across the portfolio and supported new co-investor pitches for top-performing start-ups.
  • Positioning → Crafted a sharper brand story for the fund, positioning it as the reinvention partner for globally minded founders.
6. The Results
  • 10 portfolio companies onboarded to the new Playbook → greater consistency of support.
  • Raised follow-on capital for 3 top start-ups with the new prioritisation framework.
  • +26% increase in inbound deal flow from founders citing the fund’s new positioning.
  • Stronger internal cohesion → partners aligned on where to focus resources.
The client thought the problem was pipeline quality.
The Sprint showed it was actually lack of clarity and focus inside the firm.

By applying the four pillars, Reinvantage helped turn scattered effort into concentrated value creation.

The Sprint guaranteed at least £20,000 in value; here it set the stage for multi-million-pound upside in portfolio growth.

Case study: International impact Organisation

1. The Client

A large international impact organisation focused on entrepreneurship and economic empowerment.
The organisation runs multi-country programmes across Eastern Europe and Central Asia, often in partnership with global donors and corporate sponsors.

Role we worked with: Senior Programme Director, responsible for regional coordination.

2. The Challenge

The organisation had launched a flagship regional initiative supporting women entrepreneurs, but the programme was underperforming.

Key issues:

  • Fragmented delivery → each country office interpreted the programme differently.
  • Donor frustration → reporting lacked consistency and clear impact metrics.
  • Lost momentum → staff energy was spent on administration rather than scaling success stories.

Traditional programme reviews had produced long reports, but no real alignment or action.

3. The Sprint

We ran a 10-day Remote Reinvention Sprint with the regional leadership team and representatives from two country offices.

  • Day 1–3: Intake → Reviewed donor reports, programme KPIs, and field feedback.
  • Day 4: Sprint Session (90 mins) → Breakthroughs:
    • Donors cared about quantifiable outcomes, but reporting focused on stories.
    • Staff were duplicating efforts across countries, wasting time and resources.
    • The initiative lacked a clear theory of change — everyone described its purpose differently.
  • Day 5–10: Synthesis → Insights distilled into a Clarity Brief + Insight Canvas.
4. The Breakthrough

The Sprint revealed that the issue wasn’t donor pressure or programme design — it was a lack of shared framework and alignment.

Three critical insights reshaped the path forward:

  1. One Unified Theory of Change → agreed narrative for why the programme exists.
  2. Core Impact Metrics → clear, comparable KPIs across all countries.
  3. Smart Resource Sharing → digital hub to stop duplication and accelerate knowledge flow.
By eliminating duplicated reporting and clarifying what success looks like, the client saw they could save the equivalent of £100,000 in staff time annually — while also unlocking stronger donor confidence and follow-on funding opportunities.
5. From Sprint to Action (4 Pillars Applied)

Armed with Sprint clarity, Reinvantage proposed a laser-focused support plan:

  • Readiness → Trained programme leads on using the new metrics and integrated them into existing workflows.
  • Foresight → Analysed donor trends and expectations, aligning the initiative with the next funding cycle.
  • Growth → Developed a funding case based on the new unified theory of change, securing higher renewal chances.
  • Positioning → Crafted a regional success narrative and storytelling toolkit, helping them showcase results consistently across markets.
6. The Results
  • 30% less time spent on reporting → freed capacity for programme delivery.
  • Donor satisfaction improved → positive feedback on the clarity of impact evidence.
  • Secured new funding commitment → one major donor increased their contribution by 20%.
  • Stronger internal morale → staff felt they were working with clarity, not chaos.
The client thought it needed better donor management.
The Sprint revealed it needed a shared foundation across its teams.

By anchoring on the four pillars, Reinvantage turned alignment into efficiency gains and fresh funding opportunities.

The Sprint guaranteed at least £20,000 in value; here it unlocked both six-figure savings and future-proofed funding.

Case study: National digital development agency

1. The Client

A national digital development agency tasked with driving the government’s digital transformation agenda, including e-services, citizen portals, and smart city pilots.

Role we worked with: Director of Digital Transformation, supported by IT and service delivery leads from three ministries.

2. The Challenge

The agency had strong political backing but faced hurdles in implementation.

Key issues:

  • Siloed projects → each ministry developed digital tools independently, leading to duplication.
  • Citizen frustration → services were digital in name, but still required multiple logins and offline steps.
  • Funding pressure → international partners demanded clearer impact in the short term.

The agency wanted to accelerate momentum but struggled to get alignment across ministries.

3. The Sprint

We ran a 14-day Immersive Reinvention Sprint with the agency’s leadership and digital focal points from three ministries.

  • Day 1–3: Intake → Reviewed strategy docs, donor reports, and citizen feedback data.
  • Day 4: Immersive Sprint Session (half-day) → Breakthroughs:
    • Each ministry had different definitions of “digital service.”
    • 20% of budget was going into overlapping pilot projects.
    • Citizens’ top frustrations were known — but not prioritised.
  • Day 5–14: Synthesis → Insights consolidated into a Clarity Brief + Insight Canvas.
4. The Breakthrough

The Sprint revealed that the biggest blocker wasn’t lack of funding, but lack of shared priorities.

Three practical insights stood out:

  1. One Definition of Digital Service → agreed across ministries.
  2. Quick-Win Prioritisation → focus on top 3 citizen pain points (ID renewal, business registration, healthcare booking).
  3. Shared Resource Map → pool budgets to eliminate duplication.
These changes alone allowed the agency to unlock £75,000 in immediate savings and deliver 2–3 visible improvements in the next quarter — meeting donor expectations and building citizen trust.
5. From Sprint to Action (4 Pillars Applied)

Based on the Sprint clarity, Reinvantage proposed a modest, targeted package of support:

  • Readiness → Facilitated inter-ministerial workshops to embed the “one digital service” definition.
  • Foresight → Analysed citizen feedback trends to shape the quick-win roadmap.
  • Growth → Supported the reallocation of funds to joint projects, reducing overlap.
  • Positioning → Crafted a communication plan highlighting early digital wins to donors and citizens.
6. The Results
  • 2 pilot services integrated into the central portal (ID renewal + healthcare booking).
  • Budget savings of £75,000 from eliminating overlapping projects.
  • Citizen satisfaction up modestly → call centre complaints on digital services dropped by 12%.
  • Donor confidence improved → short-term impact report received positive feedback.
The client thought it needed more funding and bigger projects.
The Sprint revealed it first needed clarity and alignment.

By applying the four pillars to a targeted scope, Reinvantage helped deliver visible results within a single quarter — proving progress to citizens and donors and laying the groundwork for deeper transformation.