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The Reinvention Masterclass for Start-up Founders

Reinvent or Retreat: Sense sooner. Adapt faster. Lead through uncertainty.

A five-day, hands-on lab to sharpen your value prop, redesign your model, and pitch your next move with clarity that earns support.

Disruption is the new operating environment.

AI acceleration. Economic shocks. Customer behavior in flux.
Founders today aren’t building despite chaos — they’re building inside it.

And while most startup advice still glorifies “vision” and “resilience,” the truth is simpler — and sharper: the founders who thrive are those who learn, shift, and lead faster than the market moves.

That’s exactly what this masterclass trains you to do.

Your cohort week at a glance

Day 0 – The Titanic Didn’t Sink the Way You Think
Why most startups fail to turn when the signals show up. The real mindset of reinvention begins here.

Day 1 – Ignite the Reinvention Mindset
Challenge the assumptions and beliefs that keep founders stuck. Replace “resilience” with real adaptability.

Day 2 – Sharpen Your Value Proposition
Get out of your bubble. Build clarity that sticks. Say what matters — in words your customers would actually use.

Day 3 – Reinvent Your Business Model
Experiment with new pricing, revenue, and delivery models that can survive volatility — and even use it to your advantage.

Day 4 – Build Your Reinvention System
Install lightweight loops that help your team sense, test, and evolve — without waiting for crisis to strike.

Day 5 – Execute and Storytell for Support
Learn how to turn insight into investor and team alignment. Craft a 5-slide reinvention pitch that wins belief and backing.

Led by Andrew Wrobel, Certified Reinvention Practitioner and strategist.

Andrew has trained hundreds of startups for the European Institute of Technology, the World Bank, GE Health Venture Lab, and other key ecosystem players.
His work blends strategic foresight, storytelling, and hands-on experimentation — helping founders lead through uncertainty with structure and sanity.

You’ll get direct access to his frameworks, facilitation, and live feedback throughout the program.

How it works

📺 Six video modules to challenge how you think.
🧠 Five live labs to test and sharpen your ideas with peers.
📘 Practical workbook with tools used by real founders, not theorists.
🎤 Live investor pitch to two VC fund managers for real-world feedback.
🌍 Media visibility via our platform, showcasing your startup globally.

Everything is designed for application, not inspiration.
Every concept you learn becomes a move you can make that week.

Reinvention isn’t a buzzword. It’s your survival strategy. And this is where you build it.

Session 5 – Execute and story-tell for resources

Resources flow to clarity. This final session helps you narrate your reinvention story in a way that earns belief, trust, and follow-through from investors, partners, and your team.

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Session 4 — Build your reinvention system

Great ideas don’t scale. Systems do. This session equips you to turn reinvention from a panic move into a repeatable rhythm inside your start-up.

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Session 3 — Reinvent your business model

A great product means nothing without the right engine beneath it. This session helps you reinvent how your start-up makes money — before the runway runs out.

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Session 2 — Sharpen your value proposition

You can’t reinvent what you can’t describe. This session sharpens your value proposition so customers understand, remember, and repeat it.

See More

Session 1 — Ignite the reinvention mindset

Your mindset is your system software. This session helps you catch outdated beliefs early and respond to change before it becomes crisis.

See More

Intro Session — The Titanic didn’t sink the way you think

The Titanic didn’t sink the way you think. This session introduces the mindset, language, and urgency behind reinvention — and why every founder needs it now.

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Module 6: Pitching and selling internationally

Make your offer irresistible across borders. You’ll learn how to tailor your pitch to different markets, build trust quickly, and negotiate deals that last.

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Module 5: Financial management for growth

Growth needs numbers that add up. You’ll learn how to plan, budget, and finance your expansion in a way that reassures banks, investors, and international partners.

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Module 4: Legal and regulatory readiness

Avoid the risks that quietly kill deals. You’ll learn the legal basics for operating abroad—from contracts to data protection—so you expand without fear of hidden liabilities.

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Module 3: Client and project delivery

Deliver with the confidence of a global player. You’ll learn how to set up processes and communication habits that make clients feel looked after, not left guessing—and that keep them coming back.

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Module 1: Building a company culture for global appeal

Turn your company’s way of working into a competitive advantage. You’ll learn how to build a culture that international clients immediately trust—one that feels professional, adaptable, and ready for big partnerships.

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Module 2: Marketing and online presence

Stop being invisible. You’ll learn how to make your brand look and sound international-ready, from your website to LinkedIn to pitch decks—so the first impression opens doors instead of raising doubts.

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This masterclass blends self-paced learning, live peer sessions, and real-world mentorship — all designed to help you build a chaos-proof start-up.

Here’s how it works:

Watch the video

Each session begins with a short video that introduces a core topic—from sharpening your value proposition to designing smarter business models. These videos challenge how you think and prepare you for deeper reflection.

Do the work

After watching the video, dive into the practical exercises in the workbook. These tools help you apply the ideas to your start-up, whether you’re still shaping your first idea or already testing in the market.

Join the live lab

Each day, from Monday to Friday, join your peers for a 90-minute live session on Zoom.

4:30 PM CET/CEST | 3:30 PM GMT/BST

These sessions are your space to:

  • Share your reflections and challenges
  • Get feedback on your workbook outputs
  • See how others are solving similar problems in different industries

We bring together founders from diverse verticals because innovation often begins where ideas collide — across sectors, not just within them.

Final pitch session

After the five main sessions, you’ll have the weekend to refine your 5-slide reinvention pitch deck — your story, your strategy, and your next move.

On Monday at the same time, you’ll pitch your start-up in front of two VC fund managers and receive live feedback from the investor seat.

Everything is recorded

 All sessions — including the final pitch — will be recorded and shared with you for replay and review.

Intro Session — The Titanic didn’t sink the way you think

The Titanic didn’t sink the way you think. This session introduces the mindset, language, and urgency behind reinvention — and why every founder needs it now.

See More

Session 1 — Ignite the reinvention mindset

Your mindset is your system software. This session helps you catch outdated beliefs early and respond to change before it becomes crisis.

See More

Session 2 — Sharpen your value proposition

You can’t reinvent what you can’t describe. This session sharpens your value proposition so customers understand, remember, and repeat it.

See More

Session 3 — Reinvent your business model

A great product means nothing without the right engine beneath it. This session helps you reinvent how your start-up makes money — before the runway runs out.

See More

Session 4 — Build your reinvention system

Great ideas don’t scale. Systems do. This session equips you to turn reinvention from a panic move into a repeatable rhythm inside your start-up.

See More

Session 5 – Execute and story-tell for resources

Resources flow to clarity. This final session helps you narrate your reinvention story in a way that earns belief, trust, and follow-through from investors, partners, and your team.

See More

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If you want to purchase this course, click the link below.

The Reinvention Masterclass

Course Content

Intro Session — The Titanic didn’t sink the way you think
Session 1 — Ignite the reinvention mindset
Session 2 — Sharpen your value proposition
Session 3 — Reinvent your business model
Session 4 — Build your reinvention system
Session 5 – Execute and story-tell for resources

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Case study: Global technology company

1. The Client

A global technology company operating across EMEA, with a regional HQ in Istanbul. The company manages 20+ markets, handling everything from brand campaigns to strategic partnerships.

Role we worked with: The EMEA Head of Marketing (supported by two regional managers).

2. The Challenge

Despite strong products and a respected global brand, the regional team was struggling with:

  • Misaligned strategy across markets → campaigns executed with inconsistent narratives.
  • Slowed growth → lead generation plateaued despite increasing spend.
  • Internal friction → marketing, sales, and product teams disagreed on KPIs and priorities.

Traditional fixes (more meetings, more reporting) only created more noise.

3. The Sprint

We ran a 10-day Remote Reinvention Sprint with the regional HQ team.

  • Day 1–3: Intake → Reviewed decks, campaign data, and plans.
  • Day 4: Sprint Session (90 mins) → Breakthroughs:
    • Sales and marketing had different definitions of “qualified lead.”
    • 40% of spend was going into low-potential markets.
    • The team assumed the problem was lack of budget, but it was actually lack of alignment.
  • Day 5–10: Synthesis → Insights distilled into a Clarity Brief + Insight Canvas.
4. The Breakthrough

The Sprint uncovered that the issue wasn’t budget, but fragmentation.
Three sharp insights unlocked a way forward:

  1. Unified KPIs bridging marketing + sales.
  2. Market prioritisation → shifting budget to 5 high-potential markets.
  3. Simplified narrative → one EMEA core story, locally adaptable.
By just realigning resources and focus, the client could unlock an estimated £250,000 in efficiency gains within the next 12 months — far exceeding the Sprint’s value guarantee. The path to higher returns was already inside the business, hidden by misalignment.
5. From Sprint to Action (4 Pillars Applied)

With clarity secured, Reinvantage didn’t suggest “more projects.”

Instead, we used the Sprint findings to create laser-focused next steps — drawing only from the areas that would deliver the most impact:

  • Readiness → Alignment workshops for sales + marketing teams. New playbooks clarified “qualified lead” definitions and reduced internal disputes.
  • Foresight → A market-opportunity scan identified which 5 countries would deliver the highest ROI, removing the guesswork from allocation.
  • Growth → Guided the reallocation of €2M budget and designed a phased rollout strategy that protected risk while maximising return.
  • Positioning → Built a messaging framework balancing global consistency with local nuance, ensuring campaigns spoke with one clear voice.

Because the Sprint had stripped away noise, these actions weren’t generic consulting ideas — they were directly tied to the breakthroughs.

6. The Results
  • +28% increase in qualified leads across the region.
  • 30% faster campaign rollout due to streamlined approvals.
  • Budget efficiency gains → €2M redirected from low-return to high-potential markets.
  • Internal cohesion → marketing + sales now use a single shared dashboard.
The client came in believing they needed more budget.
The Sprint revealed that what they really needed was clarity and alignment.

With that clarity, the four pillars became not theory, but practical tools to deliver measurable impact.

The Sprint guaranteed at least £20,000 in value — but in this case, it helped unlock more than 10x that within six months.
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Case study: Regional VC fund & accelerator

1. The Client

A regional venture capital fund and accelerator focused on early-stage tech start-ups in the Baltics and Central Europe.

The fund had raised a new round and was under pressure to deliver stronger returns while also building its reputation as the go-to platform for founders.

Role we worked with: Managing Partner, supported by the Head of Portfolio Development.

2. The Challenge

Despite a promising portfolio, results were uneven.

Key issues:

  • Scattered portfolio support → no consistent playbook for start-ups, every partner did things differently.
  • Weak differentiation → founders and co-investors saw the fund as “one of many” in the region.
  • Stretched team → too many small bets, not enough clarity on which companies to double down on.

The leadership team knew something was off, but disagreed on whether the issue was pipeline quality, market conditions, or internal capacity.

3. The Sprint

We ran a 10-day Remote Reinvention Sprint with the partners and portfolio team.

  • Day 1–3: Intake → Reviewed pitch decks, pipeline funnel data, and start-up performance reports.
  • Day 4: Sprint Session (90 mins) → Breakthroughs:
    • No shared definition of a “high-potential founder.”
    • Support resources were spread too thin across the portfolio.
    • The fund’s positioning was more reactive than proactive — it didn’t own a distinctive narrative in the market.
  • Day 5–10: Synthesis → Insights consolidated into a Clarity Brief + Insight Canvas.
4. The Breakthrough

The Sprint revealed that the challenge wasn’t pipeline quality — it was lack of focus and positioning.

Three core insights provided the turning point:

  1. Portfolio Prioritisation Framework → defined clear criteria for where to double down.
  2. Founder Success Playbook → standardised support model for portfolio companies.
  3. Differentiated Narrative → repositioned the fund as “the accelerator of reinvention-ready founders.”
These shifts alone gave the fund a path to add an estimated £2M+ in portfolio value over the following 18 months, by concentrating capital and resources where they could move the needle most.
5. From Sprint to Action (4 Pillars Applied)

With clarity from the Sprint, Reinvantage created a tailored support plan:

  • Readiness → Coached partners on using the new prioritisation framework and trained the team on deploying the Founder Success Playbook.
  • Foresight → Ran scenario analysis on regional tech trends, helping the fund anticipate where capital would flow next.
  • Growth → Guided resource reallocation across the portfolio and supported new co-investor pitches for top-performing start-ups.
  • Positioning → Crafted a sharper brand story for the fund, positioning it as the reinvention partner for globally minded founders.
6. The Results
  • 10 portfolio companies onboarded to the new Playbook → greater consistency of support.
  • Raised follow-on capital for 3 top start-ups with the new prioritisation framework.
  • +26% increase in inbound deal flow from founders citing the fund’s new positioning.
  • Stronger internal cohesion → partners aligned on where to focus resources.
The client thought the problem was pipeline quality.
The Sprint showed it was actually lack of clarity and focus inside the firm.

By applying the four pillars, Reinvantage helped turn scattered effort into concentrated value creation.

The Sprint guaranteed at least £20,000 in value; here it set the stage for multi-million-pound upside in portfolio growth.
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Case study: International impact Organisation

1. The Client

A large international impact organisation focused on entrepreneurship and economic empowerment.
The organisation runs multi-country programmes across Eastern Europe and Central Asia, often in partnership with global donors and corporate sponsors.

Role we worked with: Senior Programme Director, responsible for regional coordination.

2. The Challenge

The organisation had launched a flagship regional initiative supporting women entrepreneurs, but the programme was underperforming.

Key issues:

  • Fragmented delivery → each country office interpreted the programme differently.
  • Donor frustration → reporting lacked consistency and clear impact metrics.
  • Lost momentum → staff energy was spent on administration rather than scaling success stories.

Traditional programme reviews had produced long reports, but no real alignment or action.

3. The Sprint

We ran a 10-day Remote Reinvention Sprint with the regional leadership team and representatives from two country offices.

  • Day 1–3: Intake → Reviewed donor reports, programme KPIs, and field feedback.
  • Day 4: Sprint Session (90 mins) → Breakthroughs:
    • Donors cared about quantifiable outcomes, but reporting focused on stories.
    • Staff were duplicating efforts across countries, wasting time and resources.
    • The initiative lacked a clear theory of change — everyone described its purpose differently.
  • Day 5–10: Synthesis → Insights distilled into a Clarity Brief + Insight Canvas.
4. The Breakthrough

The Sprint revealed that the issue wasn’t donor pressure or programme design — it was a lack of shared framework and alignment.

Three critical insights reshaped the path forward:

  1. One Unified Theory of Change → agreed narrative for why the programme exists.
  2. Core Impact Metrics → clear, comparable KPIs across all countries.
  3. Smart Resource Sharing → digital hub to stop duplication and accelerate knowledge flow.
By eliminating duplicated reporting and clarifying what success looks like, the client saw they could save the equivalent of £100,000 in staff time annually — while also unlocking stronger donor confidence and follow-on funding opportunities.
5. From Sprint to Action (4 Pillars Applied)

Armed with Sprint clarity, Reinvantage proposed a laser-focused support plan:

  • Readiness → Trained programme leads on using the new metrics and integrated them into existing workflows.
  • Foresight → Analysed donor trends and expectations, aligning the initiative with the next funding cycle.
  • Growth → Developed a funding case based on the new unified theory of change, securing higher renewal chances.
  • Positioning → Crafted a regional success narrative and storytelling toolkit, helping them showcase results consistently across markets.
6. The Results
  • 30% less time spent on reporting → freed capacity for programme delivery.
  • Donor satisfaction improved → positive feedback on the clarity of impact evidence.
  • Secured new funding commitment → one major donor increased their contribution by 20%.
  • Stronger internal morale → staff felt they were working with clarity, not chaos.
The client thought it needed better donor management.
The Sprint revealed it needed a shared foundation across its teams.

By anchoring on the four pillars, Reinvantage turned alignment into efficiency gains and fresh funding opportunities.

The Sprint guaranteed at least £20,000 in value; here it unlocked both six-figure savings and future-proofed funding.
✕

Case study: National digital development agency

1. The Client

A national digital development agency tasked with driving the government’s digital transformation agenda, including e-services, citizen portals, and smart city pilots.

Role we worked with: Director of Digital Transformation, supported by IT and service delivery leads from three ministries.

2. The Challenge

The agency had strong political backing but faced hurdles in implementation.

Key issues:

  • Siloed projects → each ministry developed digital tools independently, leading to duplication.
  • Citizen frustration → services were digital in name, but still required multiple logins and offline steps.
  • Funding pressure → international partners demanded clearer impact in the short term.

The agency wanted to accelerate momentum but struggled to get alignment across ministries.

3. The Sprint

We ran a 14-day Immersive Reinvention Sprint with the agency’s leadership and digital focal points from three ministries.

  • Day 1–3: Intake → Reviewed strategy docs, donor reports, and citizen feedback data.
  • Day 4: Immersive Sprint Session (half-day) → Breakthroughs:
    • Each ministry had different definitions of “digital service.”
    • 20% of budget was going into overlapping pilot projects.
    • Citizens’ top frustrations were known — but not prioritised.
  • Day 5–14: Synthesis → Insights consolidated into a Clarity Brief + Insight Canvas.
4. The Breakthrough

The Sprint revealed that the biggest blocker wasn’t lack of funding, but lack of shared priorities.

Three practical insights stood out:

  1. One Definition of Digital Service → agreed across ministries.
  2. Quick-Win Prioritisation → focus on top 3 citizen pain points (ID renewal, business registration, healthcare booking).
  3. Shared Resource Map → pool budgets to eliminate duplication.
These changes alone allowed the agency to unlock £75,000 in immediate savings and deliver 2–3 visible improvements in the next quarter — meeting donor expectations and building citizen trust.
5. From Sprint to Action (4 Pillars Applied)

Based on the Sprint clarity, Reinvantage proposed a modest, targeted package of support:

  • Readiness → Facilitated inter-ministerial workshops to embed the “one digital service” definition.
  • Foresight → Analysed citizen feedback trends to shape the quick-win roadmap.
  • Growth → Supported the reallocation of funds to joint projects, reducing overlap.
  • Positioning → Crafted a communication plan highlighting early digital wins to donors and citizens.
6. The Results
  • 2 pilot services integrated into the central portal (ID renewal + healthcare booking).
  • Budget savings of £75,000 from eliminating overlapping projects.
  • Citizen satisfaction up modestly → call centre complaints on digital services dropped by 12%.
  • Donor confidence improved → short-term impact report received positive feedback.
The client thought it needed more funding and bigger projects.
The Sprint revealed it first needed clarity and alignment.

By applying the four pillars to a targeted scope, Reinvantage helped deliver visible results within a single quarter — proving progress to citizens and donors and laying the groundwork for deeper transformation.
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