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Reinventing the five-year-plan

Market economies are embracing what communism made toxic

October 21, 2025

8 min read

October 21, 2025

8 min read

Photo: Dreamstime.

China is this week set to begin mapping out something that ought to be an embarrassment: the country’s 15th five-year plan. The phrase itself reeks of Soviet failure—empty shops, useless tractors, bureaucrats fumbling with production quotas for pig iron.

Stalin’s original five-year plan in 1928 became the template for economic disasters worldwide. Mao’s versions killed tens of millions. By 1991, when the Soviet Union finally expired, the five-year plan had turned into a joke.

Except it hasn’t stayed dead. China treats its planning cycles with the utmost seriousness. More curious still, the contagion has spread westward. The European Union runs on seven-year budget cycles that would make any Soviet planner jealous. Britain wants to ‘level up’ by 2030. Japan churns out economic visions with the regularity of bullet trains.

This isn’t socialism through the back door. Markets still do the heavy lifting of shuffling resources around. But governments everywhere have noticed that markets are rubbish at certain kinds of problems. Getting to net zero, rewiring economies for the digital age, coping with ageing populations—these puzzles need someone to bang heads together. The trick is doing that without recreating the Soviet mess.

Beijing’s better mousetrap

Today’s planners have learnt what killed the Soviet system: trying to replace markets rather than steer them. China’s next plan will bang on about ‘new productive forces’, which translates as ‘please make more semiconductors and electric cars’. But the actual work falls to companies like BYD and CATL, which fight each other tooth and nail for market share. The government just points everyone in roughly the same direction and clears bureaucratic obstacles.

Europe’s Multiannual Financial Framework—a name only Brussels could love—splashes 2.02 trillion euros around with specific targets: 30 per cent must go toward climate projects, 20 per cent for digital transformation. Private firms still compete for contracts and customers. The money just tilts the playing field toward what politicians think matters. The European Green Deal promises carbon neutrality by 2050, which sounds mad until you realise it mostly means tweaking regulations and subsidies so that going green makes financial sense.

South Korea wrote the playbook for this approach. Between 1962 and 1996, a string of five-year plans helped the country go from poorer than Ghana to richer than Spain. GDP per capita jumped from 158 US dollars to over 33,000 US dollars. The government didn’t tell Samsung what to build. It built ports, trained engineers, and made sure the chaebol fought viciously for export markets. Competition stayed brutal; the planning just made sure everyone was competing in industries that actually mattered.

Why Denmark has all the windmills

The planning bug has spread because modern problems are coordination nightmares. Take renewable energy. No rational investor builds wind farms without knowing the grid will take their power. No grid operator upgrades transmission lines without knowing where the wind farms will be. Everyone waits for everyone else. Planning cuts through this paralysis by making credible promises about what infrastructure will exist in five years’ time.

Denmark cracked this puzzle forty years ago. After the 1973 oil shock, successive governments committed to wind power through plans that started ambitious and got madder with each iteration. They changed regulations, subsidised turbines, and guaranteed grid connections. Private companies like Vestas and Ørsted did the actual innovation and took the commercial risks. But they could do so knowing the government wouldn’t suddenly change its mind. The result is that Denmark now gets more than half of its electricity from wind and sells turbines to everyone else.

Estonia pulled off something similar with its e-Estonia programme. In 1997, the country decided to go fully digital. Not ‘let’s have a website’ digital, but ‘every citizen gets a digital identity card and does everything online’ digital. This only worked because the government moved everything online simultaneously. Citizens got digital IDs because all government services required them. Services went digital because everyone had IDs. Twenty-five years later, Estonians do all their government business online, vote from their phones, and wonder why other countries still use paper.

The Americans, who normally break out in hives at any hint of industrial policy, have caught the planning fever too. The CHIPS Act throws 280 billion US dollars at semiconductor manufacturing. The Infrastructure Act commits 1.2 trillion US dollars through 2031. The Inflation Reduction Act—which has nothing to do with inflation—splurges 369 billion US dollars on green energy. Washington swears blind this isn’t planning. It just happens to involve the government deciding which industries matter, pouring money into them, and hoping the private sector takes the hint.

Singapore’s crystal ball

The difference between plans that work and those that don’t comes down to intellectual humility. Soviet planners thought they could calculate how many shoes Leningrad would need in 1987. They couldn’t. Modern planners don’t pretend to know what specific technologies will win. They just try to create conditions where winners can emerge.

Singapore gets this. Every five years, it publishes Research, Innovation and Enterprise plans that read like wish lists rather than commands. When the government decided biotechnology mattered in 2000, it didn’t pick which drugs to develop. It built research labs, poached foreign scientists, and made regulations that didn’t terrify pharmaceutical companies. Biotech now generates 20 per cent of Singapore’s manufacturing output. The government created conditions for success, but private companies had to actually succeed.

China’s relative success—compared with the Soviet disaster—stems from this same flexibility. Chinese plans sketch broad outlines. Local governments try different approaches. Private companies elbow each other aside. When plans go wrong, as with the infamous ghost cities and overcapacity in solar panels, companies go bust and assets get sold. It’s messier and slower than pure market discipline, but it does eventually work.

How to waste half a trillion euros

Of course, planning can still go spectacularly wrong. China’s Belt and Road Initiative has buried developing countries under dodgy infrastructure and unpayable debts. Germany’s Energiewende has burned through 500 billion euros while leaving the country dependent on the fossil fuels it meant to replace. California’s high-speed rail, now in its 16th year of construction, might reach its first passengers sometime before the heat death of the universe.

The subtler problem is capture. Once a plan exists, armies of lobbyists descend to ensure their clients benefit. Europe’s Common Agricultural Policy shovels 55 billion euros annually to farmers, mostly the biggest ones who least need help. The French will burn Paris before reforming it. America’s ethanol subsidies, meant to reduce oil dependence, now exist purely to buy votes in Iowa. Bad plans develop constituencies that make them immortal.

Hubris poses the biggest threat. South Korea’s early plans worked brilliantly. So naturally, Korean politicians assumed they could plan their way out of any problem. They couldn’t. The country’s recent attempts to pick winners have mostly picked losers. Success at planning simple things breeds dangerous confidence about planning complex ones.

The tool in the shed

What explains the quiet return of five-year planning? Simple pragmatism. Governments have noticed that some problems won’t solve themselves. Climate change needs massive coordination. Ageing societies need complete rewiring. Supply chains need reshoring. Waiting for markets to spontaneously coordinate millions of actors is like waiting for a room full of cats to form an orderly queue.

But planning only works when it respects what markets do well: discovering prices, allocating capital, and ruthlessly punishing failure. Good plans create frameworks for competition, not substitutes for it. They point directions without dictating destinations. They acknowledge that nobody—not Beijing’s technocrats, not Brussels’ bureaucrats, not Washington’s lobbyists—knows what the economy will need in ten years.

The most successful plans share certain traits. They tackle specific coordination failures rather than trying to run entire economies. They set broad goals but let markets figure out the details. They build in escape routes for when things go wrong. Most importantly, they remember that the point isn’t to suppress market forces but to channel them somewhere useful.

The five-year plan has crawled out of history’s dustbin, dusted itself off, and put on a suit. Today’s versions would horrify Stalin and puzzle Gosplan’s bureaucrats. Where communist planners tried to replace markets, modern planners try to make markets work better. Where Soviet plans commanded, today’s plans cajole.

As top brass in Beijing approve China’s latest plan, and European politicians haggle over their next seven-year budget, and American congressmen pretend they’re not doing industrial policy while doing massive industrial policy, the ghost of communist planning might wonder what happened to its offspring. The answer is simple: evolution. The plans that survived learned to live with markets rather than fight them. Those that didn’t ended up where the Soviet Union did—in the cemetery of very bad ideas.

Photo: Dreamstime.

Reinvantage Insight

Reinvantage Insight

The byline Reinvantage Insight is used to denote articles to which several members of the Reinvantage insight and analysis team may have contributed.

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Case study: Global technology company

1. The Client

A global technology company operating across EMEA, with a regional HQ in Istanbul. The company manages 20+ markets, handling everything from brand campaigns to strategic partnerships.

Role we worked with: The EMEA Head of Marketing (supported by two regional managers).

2. The Challenge

Despite strong products and a respected global brand, the regional team was struggling with:

  • Misaligned strategy across markets → campaigns executed with inconsistent narratives.
  • Slowed growth → lead generation plateaued despite increasing spend.
  • Internal friction → marketing, sales, and product teams disagreed on KPIs and priorities.

Traditional fixes (more meetings, more reporting) only created more noise.

3. The Sprint

We ran a 10-day Remote Reinvention Sprint with the regional HQ team.

  • Day 1–3: Intake → Reviewed decks, campaign data, and plans.
  • Day 4: Sprint Session (90 mins) → Breakthroughs:
    • Sales and marketing had different definitions of “qualified lead.”
    • 40% of spend was going into low-potential markets.
    • The team assumed the problem was lack of budget, but it was actually lack of alignment.
  • Day 5–10: Synthesis → Insights distilled into a Clarity Brief + Insight Canvas.
4. The Breakthrough

The Sprint uncovered that the issue wasn’t budget, but fragmentation.
Three sharp insights unlocked a way forward:

  1. Unified KPIs bridging marketing + sales.
  2. Market prioritisation → shifting budget to 5 high-potential markets.
  3. Simplified narrative → one EMEA core story, locally adaptable.
By just realigning resources and focus, the client could unlock an estimated £250,000 in efficiency gains within the next 12 months — far exceeding the Sprint’s value guarantee. The path to higher returns was already inside the business, hidden by misalignment.
5. From Sprint to Action (4 Pillars Applied)

With clarity secured, Reinvantage didn’t suggest “more projects.”

Instead, we used the Sprint findings to create laser-focused next steps — drawing only from the areas that would deliver the most impact:

  • Readiness → Alignment workshops for sales + marketing teams. New playbooks clarified “qualified lead” definitions and reduced internal disputes.
  • Foresight → A market-opportunity scan identified which 5 countries would deliver the highest ROI, removing the guesswork from allocation.
  • Growth → Guided the reallocation of €2M budget and designed a phased rollout strategy that protected risk while maximising return.
  • Positioning → Built a messaging framework balancing global consistency with local nuance, ensuring campaigns spoke with one clear voice.

Because the Sprint had stripped away noise, these actions weren’t generic consulting ideas — they were directly tied to the breakthroughs.

6. The Results
  • +28% increase in qualified leads across the region.
  • 30% faster campaign rollout due to streamlined approvals.
  • Budget efficiency gains → €2M redirected from low-return to high-potential markets.
  • Internal cohesion → marketing + sales now use a single shared dashboard.
The client came in believing they needed more budget.
The Sprint revealed that what they really needed was clarity and alignment.

With that clarity, the four pillars became not theory, but practical tools to deliver measurable impact.

The Sprint guaranteed at least £20,000 in value — but in this case, it helped unlock more than 10x that within six months.

Case study: Regional VC fund & accelerator

1. The Client

A regional venture capital fund and accelerator focused on early-stage tech start-ups in the Baltics and Central Europe.

The fund had raised a new round and was under pressure to deliver stronger returns while also building its reputation as the go-to platform for founders.

Role we worked with: Managing Partner, supported by the Head of Portfolio Development.

2. The Challenge

Despite a promising portfolio, results were uneven.

Key issues:

  • Scattered portfolio support → no consistent playbook for start-ups, every partner did things differently.
  • Weak differentiation → founders and co-investors saw the fund as “one of many” in the region.
  • Stretched team → too many small bets, not enough clarity on which companies to double down on.

The leadership team knew something was off, but disagreed on whether the issue was pipeline quality, market conditions, or internal capacity.

3. The Sprint

We ran a 10-day Remote Reinvention Sprint with the partners and portfolio team.

  • Day 1–3: Intake → Reviewed pitch decks, pipeline funnel data, and start-up performance reports.
  • Day 4: Sprint Session (90 mins) → Breakthroughs:
    • No shared definition of a “high-potential founder.”
    • Support resources were spread too thin across the portfolio.
    • The fund’s positioning was more reactive than proactive — it didn’t own a distinctive narrative in the market.
  • Day 5–10: Synthesis → Insights consolidated into a Clarity Brief + Insight Canvas.
4. The Breakthrough

The Sprint revealed that the challenge wasn’t pipeline quality — it was lack of focus and positioning.

Three core insights provided the turning point:

  1. Portfolio Prioritisation Framework → defined clear criteria for where to double down.
  2. Founder Success Playbook → standardised support model for portfolio companies.
  3. Differentiated Narrative → repositioned the fund as “the accelerator of reinvention-ready founders.”
These shifts alone gave the fund a path to add an estimated £2M+ in portfolio value over the following 18 months, by concentrating capital and resources where they could move the needle most.
5. From Sprint to Action (4 Pillars Applied)

With clarity from the Sprint, Reinvantage created a tailored support plan:

  • Readiness → Coached partners on using the new prioritisation framework and trained the team on deploying the Founder Success Playbook.
  • Foresight → Ran scenario analysis on regional tech trends, helping the fund anticipate where capital would flow next.
  • Growth → Guided resource reallocation across the portfolio and supported new co-investor pitches for top-performing start-ups.
  • Positioning → Crafted a sharper brand story for the fund, positioning it as the reinvention partner for globally minded founders.
6. The Results
  • 10 portfolio companies onboarded to the new Playbook → greater consistency of support.
  • Raised follow-on capital for 3 top start-ups with the new prioritisation framework.
  • +26% increase in inbound deal flow from founders citing the fund’s new positioning.
  • Stronger internal cohesion → partners aligned on where to focus resources.
The client thought the problem was pipeline quality.
The Sprint showed it was actually lack of clarity and focus inside the firm.

By applying the four pillars, Reinvantage helped turn scattered effort into concentrated value creation.

The Sprint guaranteed at least £20,000 in value; here it set the stage for multi-million-pound upside in portfolio growth.

Case study: International impact Organisation

1. The Client

A large international impact organisation focused on entrepreneurship and economic empowerment.
The organisation runs multi-country programmes across Eastern Europe and Central Asia, often in partnership with global donors and corporate sponsors.

Role we worked with: Senior Programme Director, responsible for regional coordination.

2. The Challenge

The organisation had launched a flagship regional initiative supporting women entrepreneurs, but the programme was underperforming.

Key issues:

  • Fragmented delivery → each country office interpreted the programme differently.
  • Donor frustration → reporting lacked consistency and clear impact metrics.
  • Lost momentum → staff energy was spent on administration rather than scaling success stories.

Traditional programme reviews had produced long reports, but no real alignment or action.

3. The Sprint

We ran a 10-day Remote Reinvention Sprint with the regional leadership team and representatives from two country offices.

  • Day 1–3: Intake → Reviewed donor reports, programme KPIs, and field feedback.
  • Day 4: Sprint Session (90 mins) → Breakthroughs:
    • Donors cared about quantifiable outcomes, but reporting focused on stories.
    • Staff were duplicating efforts across countries, wasting time and resources.
    • The initiative lacked a clear theory of change — everyone described its purpose differently.
  • Day 5–10: Synthesis → Insights distilled into a Clarity Brief + Insight Canvas.
4. The Breakthrough

The Sprint revealed that the issue wasn’t donor pressure or programme design — it was a lack of shared framework and alignment.

Three critical insights reshaped the path forward:

  1. One Unified Theory of Change → agreed narrative for why the programme exists.
  2. Core Impact Metrics → clear, comparable KPIs across all countries.
  3. Smart Resource Sharing → digital hub to stop duplication and accelerate knowledge flow.
By eliminating duplicated reporting and clarifying what success looks like, the client saw they could save the equivalent of £100,000 in staff time annually — while also unlocking stronger donor confidence and follow-on funding opportunities.
5. From Sprint to Action (4 Pillars Applied)

Armed with Sprint clarity, Reinvantage proposed a laser-focused support plan:

  • Readiness → Trained programme leads on using the new metrics and integrated them into existing workflows.
  • Foresight → Analysed donor trends and expectations, aligning the initiative with the next funding cycle.
  • Growth → Developed a funding case based on the new unified theory of change, securing higher renewal chances.
  • Positioning → Crafted a regional success narrative and storytelling toolkit, helping them showcase results consistently across markets.
6. The Results
  • 30% less time spent on reporting → freed capacity for programme delivery.
  • Donor satisfaction improved → positive feedback on the clarity of impact evidence.
  • Secured new funding commitment → one major donor increased their contribution by 20%.
  • Stronger internal morale → staff felt they were working with clarity, not chaos.
The client thought it needed better donor management.
The Sprint revealed it needed a shared foundation across its teams.

By anchoring on the four pillars, Reinvantage turned alignment into efficiency gains and fresh funding opportunities.

The Sprint guaranteed at least £20,000 in value; here it unlocked both six-figure savings and future-proofed funding.

Case study: National digital development agency

1. The Client

A national digital development agency tasked with driving the government’s digital transformation agenda, including e-services, citizen portals, and smart city pilots.

Role we worked with: Director of Digital Transformation, supported by IT and service delivery leads from three ministries.

2. The Challenge

The agency had strong political backing but faced hurdles in implementation.

Key issues:

  • Siloed projects → each ministry developed digital tools independently, leading to duplication.
  • Citizen frustration → services were digital in name, but still required multiple logins and offline steps.
  • Funding pressure → international partners demanded clearer impact in the short term.

The agency wanted to accelerate momentum but struggled to get alignment across ministries.

3. The Sprint

We ran a 14-day Immersive Reinvention Sprint with the agency’s leadership and digital focal points from three ministries.

  • Day 1–3: Intake → Reviewed strategy docs, donor reports, and citizen feedback data.
  • Day 4: Immersive Sprint Session (half-day) → Breakthroughs:
    • Each ministry had different definitions of “digital service.”
    • 20% of budget was going into overlapping pilot projects.
    • Citizens’ top frustrations were known — but not prioritised.
  • Day 5–14: Synthesis → Insights consolidated into a Clarity Brief + Insight Canvas.
4. The Breakthrough

The Sprint revealed that the biggest blocker wasn’t lack of funding, but lack of shared priorities.

Three practical insights stood out:

  1. One Definition of Digital Service → agreed across ministries.
  2. Quick-Win Prioritisation → focus on top 3 citizen pain points (ID renewal, business registration, healthcare booking).
  3. Shared Resource Map → pool budgets to eliminate duplication.
These changes alone allowed the agency to unlock £75,000 in immediate savings and deliver 2–3 visible improvements in the next quarter — meeting donor expectations and building citizen trust.
5. From Sprint to Action (4 Pillars Applied)

Based on the Sprint clarity, Reinvantage proposed a modest, targeted package of support:

  • Readiness → Facilitated inter-ministerial workshops to embed the “one digital service” definition.
  • Foresight → Analysed citizen feedback trends to shape the quick-win roadmap.
  • Growth → Supported the reallocation of funds to joint projects, reducing overlap.
  • Positioning → Crafted a communication plan highlighting early digital wins to donors and citizens.
6. The Results
  • 2 pilot services integrated into the central portal (ID renewal + healthcare booking).
  • Budget savings of £75,000 from eliminating overlapping projects.
  • Citizen satisfaction up modestly → call centre complaints on digital services dropped by 12%.
  • Donor confidence improved → short-term impact report received positive feedback.
The client thought it needed more funding and bigger projects.
The Sprint revealed it first needed clarity and alignment.

By applying the four pillars to a targeted scope, Reinvantage helped deliver visible results within a single quarter — proving progress to citizens and donors and laying the groundwork for deeper transformation.