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When the chips are down

Nvidia’s rise has exposed Europe’s geo-economic weakness

September 17, 2025

7 min read

September 17, 2025

7 min read

Photo: Dreamstime.

The most valuable company in the US and the world, chipmaker Nvidia, has exploded in value over the past three years as a result of the artificial intelligence (AI) revolution. From a total market capitalisation of 279.28 billion US dollars in October 2022, Nvidia is today worth a staggering 4.432 trillion US dollars. This represents an increase of 1,487 per cent in under three years; truly phenomenal growth by any meaningful metric.

By comparison, the 50 largest and most liquid companies from the 11 eurozone countries—represented by the EURO STOXX 50 index—are today worth 4.687 trillion euros. In October 2022, their value stood at 3.5 trillion euros: their value has increased just 33.9 per cent.

In practice, these figures mean that the most valuable US company is now worth roughly four-fifths (80.85 per cent) of the 50 largest and most liquid companies in the eurozone (the picture is only slightly better if you include the 50 largest companies from all of Europe). This is a crystal-clear illustration that something is fundamentally wrong with how we organise our societies on the Old Continent—with potentially catastrophic geopolitical consequences.

Europe is no longer globally competitive and is falling further and further behind economically—not only compared with the US, but also with China and, increasingly, other rising powers. The situation is urgent: this development represents a serious threat to our way of life and our civilisational model—not only economically, but also in terms of political independence, self-determination, and sovereignty.

Without the capacity to foster innovative, world-leading, and strategically important companies, the power base of Europe’s democracies will wither on the global stage. A strong and innovative private sector is the very foundation of a robust economy and a prosperous population, which in turn translates into concrete global political influence through a ‘role model effect’. In addition—and perhaps even more importantly—in the age of geo-economics, such companies function as geopolitical instruments to project power and influence worldwide.

Countries without such geo-economic tools at their disposal become vulnerable to hostile pressure from others. It is no coincidence that Donald Trump, Vladimir Putin, Xi Jinping, and others treat the Old Continent as a worn-out (and powerless) actor in the international system, to be pushed around, trampled on, and forced to its knees.

The ‘role model effect’: Influence through economic strength

A strong, innovative, and valuable private sector—underpinning a robust economy—is the key to global political influence in our time. The best way to get others to follow your societal model is not by giving aid, issuing threats, or delivering lectures, but by having a well-functioning society that delivers economic growth and prosperity to its own citizens—a society others wish to emulate.

But a well-functioning and dynamic society in the modern era must be supported by a robust information economy, which in turn relies on innovative and valuable companies. Without proper domestic innovative capacity, a country ends up in the economic B-league—weakening the attractiveness of its societal model not just globally, but also domestically.

Without innovative companies driving economic growth and pushing up real wages, you lose your most gifted talents to foreign competitors where they can realise their full potential. This leads to a brain drain of the most capable individuals—those most likely to create world-leading companies. This becomes a self-reinforcing vicious cycle that grows harder and harder to break.

The numbers speak for themselves. Since the 2008–9 financial crisis and the subsequent 2009–10 euro crisis, the EU can point to dismal economic growth: GDP rose only 13.5 per cent in 2008–23, compared with 87 per cent for the US. Excluding Central and Eastern European countries—which had significant ‘catch-up’ growth to make up—the numbers look even worse. Including the UK improves the picture only marginally.

Lack of economic growth has very negative consequences that extend far beyond the economic sphere and into geopolitics. It is hardly a coincidence that fewer and fewer developing countries—both low- and middle-income—look to the democratic European welfare states as models for how best to develop their societies, economically and politically.

Geo-economic factors

There is also an important geo-economic dimension to these questions. World-leading, innovative companies are the key to global political influence in the 21st century because they possess expertise that other states in the international system depend on. Control over such geo-economic pressure points can be used as leverage by exploiting vulnerabilities—for instance, withholding supplies—in other countries. This can be turned into real geopolitical influence if desired.

Nor is it even necessary to exploit such vulnerabilities just because they exist. Merely having control over strategic geo-economic pressure points provides a layer of protection in itself. Because they represent a credible threat, rivals in the international system will often think twice before taking hostile actions—as the economic costs of possible retaliation may be too high.

America’s control over the semiconductor supply chain is a prime example of such power, just as China’s quasi-monopoly over the entire rare earths value chain is another. Beijing has already used its control over these strategic industries to extract concessions from partners and rivals alike, including Europe. Trump’s US threatened to do the same with semiconductors to stop the proposed digital tax on American tech companies. Europe is powerless to respond.

In the brutal world of geo-economics, all states must use their strengths to resolutely protect their own interests against rivals that exploit control over strategic pressure points to force political, legal, economic, or even societal concessions. This applies equally to European economies. Had European countries—collectively—controlled more strategic nodes in international economic value chains, they would have had a far greater ability to push back.

At present, there are few such geo-economic pressure points in Europe, apart from ASML’s advanced semiconductor lithography machines in the Netherlands and—to some extent—German and Swiss high-precision machine tools that the world relies on for advanced manufacturing in aerospace, automotive, defence, and energy sectors. But this alone is not enough, and is probably easier to replace.

Geopolitical resilience through geo-economic strength

A strong and innovative private sector is therefore a geopolitical and geo-economic necessity for Europe’s industrial democracies in the 21st century. It underpins the very foundations of the political, economic, and military institutions that protect our way of life and our populations from hostile external actors.

Without a strong and robust economy, supported by an innovative private sector, these institutions will gradually come under severe pressure and may ultimately collapse under the weight of both internal and external stress. If they break down, it is only a matter of time before servitude under foreign powers becomes our fate.

Europe’s companies, especially in the technology sector, must therefore become globally competitive. This means, first and foremost, having a tax and regulatory regime that allows them to compete on equal terms with their global counterparts. Today, they are drowning in taxes, fees, and all manner of regulations compared with their competitors worldwide.

Our politicians must stop looking at things in a vacuum and lift their gaze to see the bigger geopolitical picture. This is no longer about green politics, economic justice, or redistribution of wealth at home, but about global power politics and geo-economic realities that could pose very real threats to our way of life, sovereignty, and self-determination.

That the 50 largest companies in Europe combined are barely worth more than the single largest company in the US should set off alarm bells in every capital on the Old Continent. Europe has long since left the great power table and the A-league of global politics and has been relegated to the B-league—but if this development continues, we risk slipping further down, to the C- or even D-league.

Our social and economic model is simply no longer competitive, and this could have catastrophic consequences far beyond mere economics unless we act. It could threaten our way of life and—in the worst case—force us to live under the dominance of foreign powers.

Photo: Dreamstime.

Henrik S. Werenskiold

Henrik S. Werenskiold

Henrik S. Werenskiold is the editor-in-chief of Geopolitika.no.

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Case study: Global technology company

1. The Client

A global technology company operating across EMEA, with a regional HQ in Istanbul. The company manages 20+ markets, handling everything from brand campaigns to strategic partnerships.

Role we worked with: The EMEA Head of Marketing (supported by two regional managers).

2. The Challenge

Despite strong products and a respected global brand, the regional team was struggling with:

  • Misaligned strategy across markets → campaigns executed with inconsistent narratives.
  • Slowed growth → lead generation plateaued despite increasing spend.
  • Internal friction → marketing, sales, and product teams disagreed on KPIs and priorities.

Traditional fixes (more meetings, more reporting) only created more noise.

3. The Sprint

We ran a 10-day Remote Reinvention Sprint with the regional HQ team.

  • Day 1–3: Intake → Reviewed decks, campaign data, and plans.
  • Day 4: Sprint Session (90 mins) → Breakthroughs:
    • Sales and marketing had different definitions of “qualified lead.”
    • 40% of spend was going into low-potential markets.
    • The team assumed the problem was lack of budget, but it was actually lack of alignment.
  • Day 5–10: Synthesis → Insights distilled into a Clarity Brief + Insight Canvas.
4. The Breakthrough

The Sprint uncovered that the issue wasn’t budget, but fragmentation.
Three sharp insights unlocked a way forward:

  1. Unified KPIs bridging marketing + sales.
  2. Market prioritisation → shifting budget to 5 high-potential markets.
  3. Simplified narrative → one EMEA core story, locally adaptable.
By just realigning resources and focus, the client could unlock an estimated £250,000 in efficiency gains within the next 12 months — far exceeding the Sprint’s value guarantee. The path to higher returns was already inside the business, hidden by misalignment.
5. From Sprint to Action (4 Pillars Applied)

With clarity secured, Reinvantage didn’t suggest “more projects.”

Instead, we used the Sprint findings to create laser-focused next steps — drawing only from the areas that would deliver the most impact:

  • Readiness → Alignment workshops for sales + marketing teams. New playbooks clarified “qualified lead” definitions and reduced internal disputes.
  • Foresight → A market-opportunity scan identified which 5 countries would deliver the highest ROI, removing the guesswork from allocation.
  • Growth → Guided the reallocation of €2M budget and designed a phased rollout strategy that protected risk while maximising return.
  • Positioning → Built a messaging framework balancing global consistency with local nuance, ensuring campaigns spoke with one clear voice.

Because the Sprint had stripped away noise, these actions weren’t generic consulting ideas — they were directly tied to the breakthroughs.

6. The Results
  • +28% increase in qualified leads across the region.
  • 30% faster campaign rollout due to streamlined approvals.
  • Budget efficiency gains → €2M redirected from low-return to high-potential markets.
  • Internal cohesion → marketing + sales now use a single shared dashboard.
The client came in believing they needed more budget.
The Sprint revealed that what they really needed was clarity and alignment.

With that clarity, the four pillars became not theory, but practical tools to deliver measurable impact.

The Sprint guaranteed at least £20,000 in value — but in this case, it helped unlock more than 10x that within six months.

Case study: Regional VC fund & accelerator

1. The Client

A regional venture capital fund and accelerator focused on early-stage tech start-ups in the Baltics and Central Europe.

The fund had raised a new round and was under pressure to deliver stronger returns while also building its reputation as the go-to platform for founders.

Role we worked with: Managing Partner, supported by the Head of Portfolio Development.

2. The Challenge

Despite a promising portfolio, results were uneven.

Key issues:

  • Scattered portfolio support → no consistent playbook for start-ups, every partner did things differently.
  • Weak differentiation → founders and co-investors saw the fund as “one of many” in the region.
  • Stretched team → too many small bets, not enough clarity on which companies to double down on.

The leadership team knew something was off, but disagreed on whether the issue was pipeline quality, market conditions, or internal capacity.

3. The Sprint

We ran a 10-day Remote Reinvention Sprint with the partners and portfolio team.

  • Day 1–3: Intake → Reviewed pitch decks, pipeline funnel data, and start-up performance reports.
  • Day 4: Sprint Session (90 mins) → Breakthroughs:
    • No shared definition of a “high-potential founder.”
    • Support resources were spread too thin across the portfolio.
    • The fund’s positioning was more reactive than proactive — it didn’t own a distinctive narrative in the market.
  • Day 5–10: Synthesis → Insights consolidated into a Clarity Brief + Insight Canvas.
4. The Breakthrough

The Sprint revealed that the challenge wasn’t pipeline quality — it was lack of focus and positioning.

Three core insights provided the turning point:

  1. Portfolio Prioritisation Framework → defined clear criteria for where to double down.
  2. Founder Success Playbook → standardised support model for portfolio companies.
  3. Differentiated Narrative → repositioned the fund as “the accelerator of reinvention-ready founders.”
These shifts alone gave the fund a path to add an estimated £2M+ in portfolio value over the following 18 months, by concentrating capital and resources where they could move the needle most.
5. From Sprint to Action (4 Pillars Applied)

With clarity from the Sprint, Reinvantage created a tailored support plan:

  • Readiness → Coached partners on using the new prioritisation framework and trained the team on deploying the Founder Success Playbook.
  • Foresight → Ran scenario analysis on regional tech trends, helping the fund anticipate where capital would flow next.
  • Growth → Guided resource reallocation across the portfolio and supported new co-investor pitches for top-performing start-ups.
  • Positioning → Crafted a sharper brand story for the fund, positioning it as the reinvention partner for globally minded founders.
6. The Results
  • 10 portfolio companies onboarded to the new Playbook → greater consistency of support.
  • Raised follow-on capital for 3 top start-ups with the new prioritisation framework.
  • +26% increase in inbound deal flow from founders citing the fund’s new positioning.
  • Stronger internal cohesion → partners aligned on where to focus resources.
The client thought the problem was pipeline quality.
The Sprint showed it was actually lack of clarity and focus inside the firm.

By applying the four pillars, Reinvantage helped turn scattered effort into concentrated value creation.

The Sprint guaranteed at least £20,000 in value; here it set the stage for multi-million-pound upside in portfolio growth.

Case study: International impact Organisation

1. The Client

A large international impact organisation focused on entrepreneurship and economic empowerment.
The organisation runs multi-country programmes across Eastern Europe and Central Asia, often in partnership with global donors and corporate sponsors.

Role we worked with: Senior Programme Director, responsible for regional coordination.

2. The Challenge

The organisation had launched a flagship regional initiative supporting women entrepreneurs, but the programme was underperforming.

Key issues:

  • Fragmented delivery → each country office interpreted the programme differently.
  • Donor frustration → reporting lacked consistency and clear impact metrics.
  • Lost momentum → staff energy was spent on administration rather than scaling success stories.

Traditional programme reviews had produced long reports, but no real alignment or action.

3. The Sprint

We ran a 10-day Remote Reinvention Sprint with the regional leadership team and representatives from two country offices.

  • Day 1–3: Intake → Reviewed donor reports, programme KPIs, and field feedback.
  • Day 4: Sprint Session (90 mins) → Breakthroughs:
    • Donors cared about quantifiable outcomes, but reporting focused on stories.
    • Staff were duplicating efforts across countries, wasting time and resources.
    • The initiative lacked a clear theory of change — everyone described its purpose differently.
  • Day 5–10: Synthesis → Insights distilled into a Clarity Brief + Insight Canvas.
4. The Breakthrough

The Sprint revealed that the issue wasn’t donor pressure or programme design — it was a lack of shared framework and alignment.

Three critical insights reshaped the path forward:

  1. One Unified Theory of Change → agreed narrative for why the programme exists.
  2. Core Impact Metrics → clear, comparable KPIs across all countries.
  3. Smart Resource Sharing → digital hub to stop duplication and accelerate knowledge flow.
By eliminating duplicated reporting and clarifying what success looks like, the client saw they could save the equivalent of £100,000 in staff time annually — while also unlocking stronger donor confidence and follow-on funding opportunities.
5. From Sprint to Action (4 Pillars Applied)

Armed with Sprint clarity, Reinvantage proposed a laser-focused support plan:

  • Readiness → Trained programme leads on using the new metrics and integrated them into existing workflows.
  • Foresight → Analysed donor trends and expectations, aligning the initiative with the next funding cycle.
  • Growth → Developed a funding case based on the new unified theory of change, securing higher renewal chances.
  • Positioning → Crafted a regional success narrative and storytelling toolkit, helping them showcase results consistently across markets.
6. The Results
  • 30% less time spent on reporting → freed capacity for programme delivery.
  • Donor satisfaction improved → positive feedback on the clarity of impact evidence.
  • Secured new funding commitment → one major donor increased their contribution by 20%.
  • Stronger internal morale → staff felt they were working with clarity, not chaos.
The client thought it needed better donor management.
The Sprint revealed it needed a shared foundation across its teams.

By anchoring on the four pillars, Reinvantage turned alignment into efficiency gains and fresh funding opportunities.

The Sprint guaranteed at least £20,000 in value; here it unlocked both six-figure savings and future-proofed funding.

Case study: National digital development agency

1. The Client

A national digital development agency tasked with driving the government’s digital transformation agenda, including e-services, citizen portals, and smart city pilots.

Role we worked with: Director of Digital Transformation, supported by IT and service delivery leads from three ministries.

2. The Challenge

The agency had strong political backing but faced hurdles in implementation.

Key issues:

  • Siloed projects → each ministry developed digital tools independently, leading to duplication.
  • Citizen frustration → services were digital in name, but still required multiple logins and offline steps.
  • Funding pressure → international partners demanded clearer impact in the short term.

The agency wanted to accelerate momentum but struggled to get alignment across ministries.

3. The Sprint

We ran a 14-day Immersive Reinvention Sprint with the agency’s leadership and digital focal points from three ministries.

  • Day 1–3: Intake → Reviewed strategy docs, donor reports, and citizen feedback data.
  • Day 4: Immersive Sprint Session (half-day) → Breakthroughs:
    • Each ministry had different definitions of “digital service.”
    • 20% of budget was going into overlapping pilot projects.
    • Citizens’ top frustrations were known — but not prioritised.
  • Day 5–14: Synthesis → Insights consolidated into a Clarity Brief + Insight Canvas.
4. The Breakthrough

The Sprint revealed that the biggest blocker wasn’t lack of funding, but lack of shared priorities.

Three practical insights stood out:

  1. One Definition of Digital Service → agreed across ministries.
  2. Quick-Win Prioritisation → focus on top 3 citizen pain points (ID renewal, business registration, healthcare booking).
  3. Shared Resource Map → pool budgets to eliminate duplication.
These changes alone allowed the agency to unlock £75,000 in immediate savings and deliver 2–3 visible improvements in the next quarter — meeting donor expectations and building citizen trust.
5. From Sprint to Action (4 Pillars Applied)

Based on the Sprint clarity, Reinvantage proposed a modest, targeted package of support:

  • Readiness → Facilitated inter-ministerial workshops to embed the “one digital service” definition.
  • Foresight → Analysed citizen feedback trends to shape the quick-win roadmap.
  • Growth → Supported the reallocation of funds to joint projects, reducing overlap.
  • Positioning → Crafted a communication plan highlighting early digital wins to donors and citizens.
6. The Results
  • 2 pilot services integrated into the central portal (ID renewal + healthcare booking).
  • Budget savings of £75,000 from eliminating overlapping projects.
  • Citizen satisfaction up modestly → call centre complaints on digital services dropped by 12%.
  • Donor confidence improved → short-term impact report received positive feedback.
The client thought it needed more funding and bigger projects.
The Sprint revealed it first needed clarity and alignment.

By applying the four pillars to a targeted scope, Reinvantage helped deliver visible results within a single quarter — proving progress to citizens and donors and laying the groundwork for deeper transformation.