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The lev’s last dance

Bulgaria's journey to the eurozone faces political hurdles, but economic gains beckon

May 15, 2025

6 min read

May 15, 2025

6 min read

Photo: Dreamstime.

Bulgaria’s currency, the lev, has been pegged to the euro since 1997 (initially to the Deutsche Mark and later to its successor). Yet despite this long monetary engagement, the actual wedding date—when Bulgaria formally adopts the single currency—has proved elusive. Now, after a series of postponements, the Balkan nation appears on track to join the eurozone on January 1, 2026.

The path towards euro adoption has been anything but smooth. The European Central Bank’s 2024 convergence report concluded that Bulgaria did not meet the criteria due to high inflation, causing a deferral of the original timeline.

But with inflation cooling and economic indicators improving, Bulgarian authorities submitted a request in February 2025 for an extraordinary assessment from European institutions to facilitate its eurozone entry.

Political drama surrounds what should be a largely technical process. In a controversial move on May 12, President Rumen Radev proposed a referendum on euro adoption, suggesting Bulgarians should vote on the question: ‘Do you agree that Bulgaria should introduce the single European currency ‘euro’ in 2026?’. The government immediately criticised this initiative, with one minister dismissing it as an attempt to ‘sabotage’ the country’s eurozone ambitions.

Parliament then swiftly crushed the president’s referendum proposal. On May 13, Nataliya Kiselova, the speaker of the Bulgarian National Assembly, rejected Radev’s proposal, stating it violated both the constitution and Bulgaria’s European Union treaty obligations.

The constitutional court had previously rejected a similar petition for a referendum on adopting the euro, reinforcing the legal precedent.

The Croatian model

Bulgaria can look to Croatia, which became the eurozone’s 20th member on January 1, 2023, for lessons on euro adoption. Despite initial public concerns about potential price increases, Croatia’s transition has been largely successful.

The impact of the euro changeover on Croatian consumer prices was “relatively small and of the same order of magnitude as that observed following earlier changeovers,” according to the European Central Bank, with studies suggesting it contributed only 0.2 to 0.4 percentage points to inflation.

The Croatian experience provides valuable reassurance to Bulgarians worried about price spikes. Beyond modest inflation effects, Croatia has seen several significant benefits.

According to Boris Vujčić, governor of the Croatian National Bank, euro adoption has “spurred Croatia’s additional trade and financial integration into the euro area and has made Croatia more attractive to investments.”

The country has also experienced greater economic resilience to external shocks.

Economic imperatives

For Bulgaria, euro adoption offers compelling economic advantages. The country’s currency board, which has maintained a fixed exchange rate with the euro for over 25 years, already limits monetary policy independence. Adopting the euro would eliminate the remaining currency risk, potentially attracting more foreign investment and reducing borrowing costs.

Recent economic data bolster Bulgaria’s case. GDP growth accelerated impressively to 2.8 per cent in 2024, up from 1.9 per cent in 2023, according to the World Bank. This growth was primarily driven by strong domestic consumption—both from households and government—despite underperformance in exports. More crucially for euro adoption, annual average inflation as measured by the Harmonised Index of Consumer Prices declined to 2.6 per cent in February 2025, comfortably meeting the Maastricht criterion of 2.7 per cent.

The country’s fiscal position, while loosened since 2020, maintains a headline deficit at precisely 3% of GDP in both 2023 and 2024—just at the Maastricht ceiling. Meanwhile, Bulgaria’s public debt-to-GDP ratio continues to rank among the lowest in the EU, less than half the 60 per cent threshold required by the criteria.

“Since we are already using a currency board tied to the euro, we get all the disadvantages of the eurozone without the benefits,” remarks Nikolay Vassilev, an economist. “We might as well complete the process and gain access to the advantages.”

Divided opinions

Yet not all Bulgarians are convinced. Public opinion remains split, with concerns that euro adoption might lead to price increases, similar to perceptions in other countries that joined the eurozone. Even in Croatia, a year after adoption, just 51 per cent of Croatians deemed the euro positive for their country in a Eurobarometer survey—the lowest percentage across the eurozone.

The debate often falls along familiar political lines, with nationalist and populist voices opposing further European integration while pro-EU parties champion it.

The Bulgarian Socialist party has been sceptical, while GERB (Citizens for European Development of Bulgaria) and other centrist parties support the move. In February, approximately 1,000 nationalist protesters clashed with police in Sofia, demanding the government abandon plans to join the eurozone.

The path ahead

Bulgaria’s government appears determined to proceed. Most of the legislative groundwork has been laid, with the law on euro introduction adopted in August 2024. The designs for Bulgaria’s euro coins have been approved, featuring culturally significant symbols like the Madara Horseman and St Ivan Rilski. The minting process awaits only final approval from EU authorities.

Euro adoption would follow Bulgaria’s full entry into the Schengen Area on January 1st, 2025—a significant milestone that removed border controls with other member states. Tourism operators report a boost in visitor numbers in early 2025, following the relaxation of border controls.

The fate of Bulgaria’s euro bid now rests heavily on the upcoming convergence reports from the European Commission and European Central Bank, expected in June. If these institutions confirm Bulgaria has met all necessary criteria, the country would be on track for its January 2026 target—pending final approval from EU member states.

Yet not the challenges have been left behind. The World Bank forecasts that economic growth will “slow down markedly in 2025-2026 due to global trade uncertainty,” with Bulgaria feeling the impact primarily through indirect effects on the wider EU economy and global activity. As raw materials represent 40 per cent of Bulgaria’s exports, any commodity price fluctuations would further expose the economy to external shocks.

This worsened economic outlook could threaten the attainment of the three per cent budget deficit target unless the government takes measures to curb expenditure.

More than a change of currency

For Bulgaria, euro adoption represents more than a currency change; it symbolises full integration into Europe’s economic core. As one of the poorest EU members, the country hopes the move will accelerate economic convergence with wealthier western European nations, much as it has for other eastern European adopters.

Coming shortly after the Schengen accession, euro adoption would complete Bulgaria’s long journey to become a fully integrated EU member state.

The World Bank notes that if Bulgaria does join the eurozone in 2026, this is anticipated to positively influence the country’s medium-term economic outlook. Yet domestic risks remain, including what the Bank describes as, “unabated growth of credit to households, mirrored by an ongoing construction boom”—factors requiring careful monitoring as the economy slows.

Twenty-six years after establishing its currency board during a financial crisis, Bulgaria is on the verge of completing its monetary transformation. If all goes according to plan, New Year’s Day 2026 will mark not just the beginning of a new year, but a new economic era for the Balkan nation.

Photo: Dreamstime.

Marek Grzegorczyk

Marek Grzegorczyk

Marek Grzegorczyk is an analyst at Reinvantage.

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Case study: Global technology company

1. The Client

A global technology company operating across EMEA, with a regional HQ in Istanbul. The company manages 20+ markets, handling everything from brand campaigns to strategic partnerships.

Role we worked with: The EMEA Head of Marketing (supported by two regional managers).

2. The Challenge

Despite strong products and a respected global brand, the regional team was struggling with:

  • Misaligned strategy across markets → campaigns executed with inconsistent narratives.
  • Slowed growth → lead generation plateaued despite increasing spend.
  • Internal friction → marketing, sales, and product teams disagreed on KPIs and priorities.

Traditional fixes (more meetings, more reporting) only created more noise.

3. The Sprint

We ran a 10-day Remote Reinvention Sprint with the regional HQ team.

  • Day 1–3: Intake → Reviewed decks, campaign data, and plans.
  • Day 4: Sprint Session (90 mins) → Breakthroughs:
    • Sales and marketing had different definitions of “qualified lead.”
    • 40% of spend was going into low-potential markets.
    • The team assumed the problem was lack of budget, but it was actually lack of alignment.
  • Day 5–10: Synthesis → Insights distilled into a Clarity Brief + Insight Canvas.
4. The Breakthrough

The Sprint uncovered that the issue wasn’t budget, but fragmentation.
Three sharp insights unlocked a way forward:

  1. Unified KPIs bridging marketing + sales.
  2. Market prioritisation → shifting budget to 5 high-potential markets.
  3. Simplified narrative → one EMEA core story, locally adaptable.
By just realigning resources and focus, the client could unlock an estimated £250,000 in efficiency gains within the next 12 months — far exceeding the Sprint’s value guarantee. The path to higher returns was already inside the business, hidden by misalignment.
5. From Sprint to Action (4 Pillars Applied)

With clarity secured, Reinvantage didn’t suggest “more projects.”

Instead, we used the Sprint findings to create laser-focused next steps — drawing only from the areas that would deliver the most impact:

  • Readiness → Alignment workshops for sales + marketing teams. New playbooks clarified “qualified lead” definitions and reduced internal disputes.
  • Foresight → A market-opportunity scan identified which 5 countries would deliver the highest ROI, removing the guesswork from allocation.
  • Growth → Guided the reallocation of €2M budget and designed a phased rollout strategy that protected risk while maximising return.
  • Positioning → Built a messaging framework balancing global consistency with local nuance, ensuring campaigns spoke with one clear voice.

Because the Sprint had stripped away noise, these actions weren’t generic consulting ideas — they were directly tied to the breakthroughs.

6. The Results
  • +28% increase in qualified leads across the region.
  • 30% faster campaign rollout due to streamlined approvals.
  • Budget efficiency gains → €2M redirected from low-return to high-potential markets.
  • Internal cohesion → marketing + sales now use a single shared dashboard.
The client came in believing they needed more budget.
The Sprint revealed that what they really needed was clarity and alignment.

With that clarity, the four pillars became not theory, but practical tools to deliver measurable impact.

The Sprint guaranteed at least £20,000 in value — but in this case, it helped unlock more than 10x that within six months.

Case study: Regional VC fund & accelerator

1. The Client

A regional venture capital fund and accelerator focused on early-stage tech start-ups in the Baltics and Central Europe.

The fund had raised a new round and was under pressure to deliver stronger returns while also building its reputation as the go-to platform for founders.

Role we worked with: Managing Partner, supported by the Head of Portfolio Development.

2. The Challenge

Despite a promising portfolio, results were uneven.

Key issues:

  • Scattered portfolio support → no consistent playbook for start-ups, every partner did things differently.
  • Weak differentiation → founders and co-investors saw the fund as “one of many” in the region.
  • Stretched team → too many small bets, not enough clarity on which companies to double down on.

The leadership team knew something was off, but disagreed on whether the issue was pipeline quality, market conditions, or internal capacity.

3. The Sprint

We ran a 10-day Remote Reinvention Sprint with the partners and portfolio team.

  • Day 1–3: Intake → Reviewed pitch decks, pipeline funnel data, and start-up performance reports.
  • Day 4: Sprint Session (90 mins) → Breakthroughs:
    • No shared definition of a “high-potential founder.”
    • Support resources were spread too thin across the portfolio.
    • The fund’s positioning was more reactive than proactive — it didn’t own a distinctive narrative in the market.
  • Day 5–10: Synthesis → Insights consolidated into a Clarity Brief + Insight Canvas.
4. The Breakthrough

The Sprint revealed that the challenge wasn’t pipeline quality — it was lack of focus and positioning.

Three core insights provided the turning point:

  1. Portfolio Prioritisation Framework → defined clear criteria for where to double down.
  2. Founder Success Playbook → standardised support model for portfolio companies.
  3. Differentiated Narrative → repositioned the fund as “the accelerator of reinvention-ready founders.”
These shifts alone gave the fund a path to add an estimated £2M+ in portfolio value over the following 18 months, by concentrating capital and resources where they could move the needle most.
5. From Sprint to Action (4 Pillars Applied)

With clarity from the Sprint, Reinvantage created a tailored support plan:

  • Readiness → Coached partners on using the new prioritisation framework and trained the team on deploying the Founder Success Playbook.
  • Foresight → Ran scenario analysis on regional tech trends, helping the fund anticipate where capital would flow next.
  • Growth → Guided resource reallocation across the portfolio and supported new co-investor pitches for top-performing start-ups.
  • Positioning → Crafted a sharper brand story for the fund, positioning it as the reinvention partner for globally minded founders.
6. The Results
  • 10 portfolio companies onboarded to the new Playbook → greater consistency of support.
  • Raised follow-on capital for 3 top start-ups with the new prioritisation framework.
  • +26% increase in inbound deal flow from founders citing the fund’s new positioning.
  • Stronger internal cohesion → partners aligned on where to focus resources.
The client thought the problem was pipeline quality.
The Sprint showed it was actually lack of clarity and focus inside the firm.

By applying the four pillars, Reinvantage helped turn scattered effort into concentrated value creation.

The Sprint guaranteed at least £20,000 in value; here it set the stage for multi-million-pound upside in portfolio growth.

Case study: International impact Organisation

1. The Client

A large international impact organisation focused on entrepreneurship and economic empowerment.
The organisation runs multi-country programmes across Eastern Europe and Central Asia, often in partnership with global donors and corporate sponsors.

Role we worked with: Senior Programme Director, responsible for regional coordination.

2. The Challenge

The organisation had launched a flagship regional initiative supporting women entrepreneurs, but the programme was underperforming.

Key issues:

  • Fragmented delivery → each country office interpreted the programme differently.
  • Donor frustration → reporting lacked consistency and clear impact metrics.
  • Lost momentum → staff energy was spent on administration rather than scaling success stories.

Traditional programme reviews had produced long reports, but no real alignment or action.

3. The Sprint

We ran a 10-day Remote Reinvention Sprint with the regional leadership team and representatives from two country offices.

  • Day 1–3: Intake → Reviewed donor reports, programme KPIs, and field feedback.
  • Day 4: Sprint Session (90 mins) → Breakthroughs:
    • Donors cared about quantifiable outcomes, but reporting focused on stories.
    • Staff were duplicating efforts across countries, wasting time and resources.
    • The initiative lacked a clear theory of change — everyone described its purpose differently.
  • Day 5–10: Synthesis → Insights distilled into a Clarity Brief + Insight Canvas.
4. The Breakthrough

The Sprint revealed that the issue wasn’t donor pressure or programme design — it was a lack of shared framework and alignment.

Three critical insights reshaped the path forward:

  1. One Unified Theory of Change → agreed narrative for why the programme exists.
  2. Core Impact Metrics → clear, comparable KPIs across all countries.
  3. Smart Resource Sharing → digital hub to stop duplication and accelerate knowledge flow.
By eliminating duplicated reporting and clarifying what success looks like, the client saw they could save the equivalent of £100,000 in staff time annually — while also unlocking stronger donor confidence and follow-on funding opportunities.
5. From Sprint to Action (4 Pillars Applied)

Armed with Sprint clarity, Reinvantage proposed a laser-focused support plan:

  • Readiness → Trained programme leads on using the new metrics and integrated them into existing workflows.
  • Foresight → Analysed donor trends and expectations, aligning the initiative with the next funding cycle.
  • Growth → Developed a funding case based on the new unified theory of change, securing higher renewal chances.
  • Positioning → Crafted a regional success narrative and storytelling toolkit, helping them showcase results consistently across markets.
6. The Results
  • 30% less time spent on reporting → freed capacity for programme delivery.
  • Donor satisfaction improved → positive feedback on the clarity of impact evidence.
  • Secured new funding commitment → one major donor increased their contribution by 20%.
  • Stronger internal morale → staff felt they were working with clarity, not chaos.
The client thought it needed better donor management.
The Sprint revealed it needed a shared foundation across its teams.

By anchoring on the four pillars, Reinvantage turned alignment into efficiency gains and fresh funding opportunities.

The Sprint guaranteed at least £20,000 in value; here it unlocked both six-figure savings and future-proofed funding.

Case study: National digital development agency

1. The Client

A national digital development agency tasked with driving the government’s digital transformation agenda, including e-services, citizen portals, and smart city pilots.

Role we worked with: Director of Digital Transformation, supported by IT and service delivery leads from three ministries.

2. The Challenge

The agency had strong political backing but faced hurdles in implementation.

Key issues:

  • Siloed projects → each ministry developed digital tools independently, leading to duplication.
  • Citizen frustration → services were digital in name, but still required multiple logins and offline steps.
  • Funding pressure → international partners demanded clearer impact in the short term.

The agency wanted to accelerate momentum but struggled to get alignment across ministries.

3. The Sprint

We ran a 14-day Immersive Reinvention Sprint with the agency’s leadership and digital focal points from three ministries.

  • Day 1–3: Intake → Reviewed strategy docs, donor reports, and citizen feedback data.
  • Day 4: Immersive Sprint Session (half-day) → Breakthroughs:
    • Each ministry had different definitions of “digital service.”
    • 20% of budget was going into overlapping pilot projects.
    • Citizens’ top frustrations were known — but not prioritised.
  • Day 5–14: Synthesis → Insights consolidated into a Clarity Brief + Insight Canvas.
4. The Breakthrough

The Sprint revealed that the biggest blocker wasn’t lack of funding, but lack of shared priorities.

Three practical insights stood out:

  1. One Definition of Digital Service → agreed across ministries.
  2. Quick-Win Prioritisation → focus on top 3 citizen pain points (ID renewal, business registration, healthcare booking).
  3. Shared Resource Map → pool budgets to eliminate duplication.
These changes alone allowed the agency to unlock £75,000 in immediate savings and deliver 2–3 visible improvements in the next quarter — meeting donor expectations and building citizen trust.
5. From Sprint to Action (4 Pillars Applied)

Based on the Sprint clarity, Reinvantage proposed a modest, targeted package of support:

  • Readiness → Facilitated inter-ministerial workshops to embed the “one digital service” definition.
  • Foresight → Analysed citizen feedback trends to shape the quick-win roadmap.
  • Growth → Supported the reallocation of funds to joint projects, reducing overlap.
  • Positioning → Crafted a communication plan highlighting early digital wins to donors and citizens.
6. The Results
  • 2 pilot services integrated into the central portal (ID renewal + healthcare booking).
  • Budget savings of £75,000 from eliminating overlapping projects.
  • Citizen satisfaction up modestly → call centre complaints on digital services dropped by 12%.
  • Donor confidence improved → short-term impact report received positive feedback.
The client thought it needed more funding and bigger projects.
The Sprint revealed it first needed clarity and alignment.

By applying the four pillars to a targeted scope, Reinvantage helped deliver visible results within a single quarter — proving progress to citizens and donors and laying the groundwork for deeper transformation.