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Trump and Kosovo

Kosovo should expect to face daunting challenges over the next four years

March 6, 2025

7 min read

March 6, 2025

7 min read

Photo by Besart Ademi on Unsplash.

Not since declaring its independence in 2008 will Kosovo face as many daunting challenges at home and abroad as it will over the next four years.

The new coalition government will face several significant challenges due to Donald Trump’s return to power and the shifting political landscape in Europe. In this complex geopolitical environment, Kosovo’s new government will need to balance its domestic priorities with the evolving expectations of its international partners, particularly as it navigates the shifting dynamics between the US, the EU, and Russia.

Strained relations with the United States

The geopolitical landscape of the Western Balkans, particularly the relationship between Kosovo and Serbia, has long been a central point of international diplomacy. With Trump’s return to power, many analysts and regional stakeholders have dissected numerous emerging signals to gauge how Trump might act in connection with the Serbia-Kosovo conflict. 

Drawing from his first term in office, his unconventional diplomatic approaches and statements from key appointees will determine the likely trajectory of the Trump administration’s engagement in the coming days.

Given Trump’s perceived closeness to Vladimir Putin, Serbian President Aleksandar Vučić’s open support of Trump’s re-election campaign, Trump’s business interests in Serbia, and his appointment of Richard Grenell, who criticised Kurti in the past, as a special presidential envoy, Trump will likely exert greater pressure on Kosovo than on Serbia in his efforts to mitigate the Kosovo-Serbia conflict.

The new Kosovo government will need to navigate what will undoubtedly be an intricate relationship with the Trump administration. Trump’s transactional approach to foreign policy could potentially reduce political support for Kosovo if it does not agree to make certain concessions in negotiations with Serbia. Trump unconventionally seeks a quick resolution to any conflict, regardless of its complexity.

The central theme of Trump’s first-term policy toward Kosovo and Serbia was the Washington Agreement of September 2020. It entailed a dual-track framework prioritising economic cooperation while circumventing Serbia’s adamant refusal to recognise Kosovo’s independence.

The agreement focused on infrastructure projects, which included rail and highway links, and a mutual commitment to stop lobbying against each other’s international recognition. However, the deal lacked enforcement mechanisms and failed to address core political disputes between the two countries.

The Grenell factor

Trump’s reappointment of Grenell raised new concerns in Prishtina because, during his first tenure, Grenell developed close relations with Vučić and publicly criticised Kurti, whom he labeled “unreliable”, while promoting Serbia’s interests.

In 2023, Grenell received Serbia’s Order of the Flag, a gesture stressing the importance of his perceived alignment with Belgrade. There is a legitimate concern that Grenell might again sideline Kosovo’s sovereignty and instead try to leverage economic incentives to extract concessions.

This was evident in February 2025, when Grenell publicly dismissed Kurti’s assertion of strong US-Kosovo relations as “delusional”.

Serbia’s advantages

As Vučić surveys Trump’s favoritism toward Serbia with glee, he is positioning himself to take full advantage of Serbia’s strengthened status, offering to host a Trump-Putin summit. 

Additionally, Vučić wants to portray Serbia as a regional economic hub, which appeals to Trump, who prefers “deal-making” over human rights. Knowing Trump’s unscrupulous approach in the way he transacts, he may condition further economic aid and military support to Kosovo only if it complies with Serbian demands, including ending all efforts to join international organisations (which Vučić had initially agreed not to block).

This poses significant risks to Kosovo because by prioritising economic incentives over democratic principles, Trump is inadvertently strengthening authoritarian leaders such as Vučić, who promise short-term stability but aggravate long-term ethnic tensions.

Given Trump’s unpredictability, however, Serbia’s over reliance on him could potentially render it more vulnerable should Trump change his priorities. Vučić must navigate the shifting dynamics between the US, the EU, Russia, and China, especially if Trump demands that Serbia reduce ties with China.

Reviving the land swap idea

Another concern is that Trump may revive the idea, first proposed in 2018, of a land swap, which is highly contentious and will have destabilising effects.

The plan envisions adjusting the border to correspond to the ethnic majority, which de facto translates to rewarding Serbia’s expansionist ambitions.

The European Council on Foreign Relations warns that the proposal could provoke new violence and legitimise ethnonationalist borders, particularly regarding Kosovo’s northern Serb-majority municipalities, which would fracture Kosovo’s territorial integrity and potentially create a dangerous precedent for other states in the region.

Security concerns

Maintaining stability and security will be a key challenge. Potential changes in NATO’s security role, the uncertainty of US security guarantees in the region, the ongoing tensions in northern Kosovo, the risk of increased Russian influence in the Western Balkans, and Trump’s potential withdrawal of the American presence in KFOR in Kosovo due to his desire to slash American military spending will all contribute to the security challenges the new government will face.

While a full US withdrawal is unlikely, reduced troop commitments could embolden Serbian provocations. Kosovo’s security partnership with Turkey offers a partial barrier, but regional conflicts would stretch Ankara’s already-thin resources.

Working closely with the EU

It is hard to exaggerate how critically important it is for the new prime minister to work very closely with the EU, especially now that Trump has clearly shown that he favours Putin over America’s traditional allies.

It is central that the EU and Prishtina agree to iron out their differences; there must be no daylight between them. The EU expects tangible progress in the Belgrade-Prishtina Dialogue and views a resolution to the Serb-majority municipalities issue as a must to reduce the tension between Belgrade and Pristina and help to prevent Russia from making inroads in the Balkans.

Following the increased tensions between Kosovo and the EU over the past couple of years, which prompted the EU to impose sanctions, there is a need to rebuild trust with Brussels.

Additionally, there are potential shifts in EU enlargement policies due to internal challenges and external pressures. Nevertheless, the new prime minister must spare no efforts to mitigate any differences or conflicts between Kosovo and the five EU states that still do not recognise Kosovo—Greece, Cyprus, Spain, Romania, and Slovakia—to entice them to do so. Their recognition is a prerequisite whenever the time comes for Kosovo to join the EU.

It cannot be overemphasised that the new coalition government must develop a domestic agenda that enjoys a national consensus and commands a solid majority in the parliament to ensure its stability. Economic development, healthcare, education, and weeding out corruption must be prioritised, while soliciting the views of the opposition parties to prevent political attacks against the government to project national unity is a must.

Trump’s second-term policy toward Kosovo and Serbia appears poised to amplify the transactional tactics of his first administration, prioritising economic deals and symbolic wins over principled diplomacy. While this approach may yield short-term benefits, it risks worsening ethnic divisions, undermining international legal norms, and destabilising a region still recovering from the traumas of the 1990s.

Ultimately, the Balkans’ fragile peace hinges on whether Trump’s deal-making instincts can be channeled toward inclusive, sustainable solutions—or whether they become the spark for renewed conflict. To preempt Trump’s demands, Kosovo’s new prime minister should declare that he is ready and willing to work closely with the Trump administration and take a less nationalist attitude while working diligently to meet the EU’s expectation to shield Kosovo from undue pressure from the Trump administration.

If Kurti forms a new government, he will hopefully have learned from his four years in office and will not repeat the same mistakes that rattled his relationships with the EU and the US.

Photo by Besart Ademi on Unsplash.

Alon Ben-Meir

Alon Ben-Meir

Dr Alon Ben-Meir is a retired professor of international relations at the Center for Global Affairs at NYU.

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Case study: Global technology company

1. The Client

A global technology company operating across EMEA, with a regional HQ in Istanbul. The company manages 20+ markets, handling everything from brand campaigns to strategic partnerships.

Role we worked with: The EMEA Head of Marketing (supported by two regional managers).

2. The Challenge

Despite strong products and a respected global brand, the regional team was struggling with:

  • Misaligned strategy across markets → campaigns executed with inconsistent narratives.
  • Slowed growth → lead generation plateaued despite increasing spend.
  • Internal friction → marketing, sales, and product teams disagreed on KPIs and priorities.

Traditional fixes (more meetings, more reporting) only created more noise.

3. The Sprint

We ran a 10-day Remote Reinvention Sprint with the regional HQ team.

  • Day 1–3: Intake → Reviewed decks, campaign data, and plans.
  • Day 4: Sprint Session (90 mins) → Breakthroughs:
    • Sales and marketing had different definitions of “qualified lead.”
    • 40% of spend was going into low-potential markets.
    • The team assumed the problem was lack of budget, but it was actually lack of alignment.
  • Day 5–10: Synthesis → Insights distilled into a Clarity Brief + Insight Canvas.
4. The Breakthrough

The Sprint uncovered that the issue wasn’t budget, but fragmentation.
Three sharp insights unlocked a way forward:

  1. Unified KPIs bridging marketing + sales.
  2. Market prioritisation → shifting budget to 5 high-potential markets.
  3. Simplified narrative → one EMEA core story, locally adaptable.
By just realigning resources and focus, the client could unlock an estimated £250,000 in efficiency gains within the next 12 months — far exceeding the Sprint’s value guarantee. The path to higher returns was already inside the business, hidden by misalignment.
5. From Sprint to Action (4 Pillars Applied)

With clarity secured, Reinvantage didn’t suggest “more projects.”

Instead, we used the Sprint findings to create laser-focused next steps — drawing only from the areas that would deliver the most impact:

  • Readiness → Alignment workshops for sales + marketing teams. New playbooks clarified “qualified lead” definitions and reduced internal disputes.
  • Foresight → A market-opportunity scan identified which 5 countries would deliver the highest ROI, removing the guesswork from allocation.
  • Growth → Guided the reallocation of €2M budget and designed a phased rollout strategy that protected risk while maximising return.
  • Positioning → Built a messaging framework balancing global consistency with local nuance, ensuring campaigns spoke with one clear voice.

Because the Sprint had stripped away noise, these actions weren’t generic consulting ideas — they were directly tied to the breakthroughs.

6. The Results
  • +28% increase in qualified leads across the region.
  • 30% faster campaign rollout due to streamlined approvals.
  • Budget efficiency gains → €2M redirected from low-return to high-potential markets.
  • Internal cohesion → marketing + sales now use a single shared dashboard.
The client came in believing they needed more budget.
The Sprint revealed that what they really needed was clarity and alignment.

With that clarity, the four pillars became not theory, but practical tools to deliver measurable impact.

The Sprint guaranteed at least £20,000 in value — but in this case, it helped unlock more than 10x that within six months.

Case study: Regional VC fund & accelerator

1. The Client

A regional venture capital fund and accelerator focused on early-stage tech start-ups in the Baltics and Central Europe.

The fund had raised a new round and was under pressure to deliver stronger returns while also building its reputation as the go-to platform for founders.

Role we worked with: Managing Partner, supported by the Head of Portfolio Development.

2. The Challenge

Despite a promising portfolio, results were uneven.

Key issues:

  • Scattered portfolio support → no consistent playbook for start-ups, every partner did things differently.
  • Weak differentiation → founders and co-investors saw the fund as “one of many” in the region.
  • Stretched team → too many small bets, not enough clarity on which companies to double down on.

The leadership team knew something was off, but disagreed on whether the issue was pipeline quality, market conditions, or internal capacity.

3. The Sprint

We ran a 10-day Remote Reinvention Sprint with the partners and portfolio team.

  • Day 1–3: Intake → Reviewed pitch decks, pipeline funnel data, and start-up performance reports.
  • Day 4: Sprint Session (90 mins) → Breakthroughs:
    • No shared definition of a “high-potential founder.”
    • Support resources were spread too thin across the portfolio.
    • The fund’s positioning was more reactive than proactive — it didn’t own a distinctive narrative in the market.
  • Day 5–10: Synthesis → Insights consolidated into a Clarity Brief + Insight Canvas.
4. The Breakthrough

The Sprint revealed that the challenge wasn’t pipeline quality — it was lack of focus and positioning.

Three core insights provided the turning point:

  1. Portfolio Prioritisation Framework → defined clear criteria for where to double down.
  2. Founder Success Playbook → standardised support model for portfolio companies.
  3. Differentiated Narrative → repositioned the fund as “the accelerator of reinvention-ready founders.”
These shifts alone gave the fund a path to add an estimated £2M+ in portfolio value over the following 18 months, by concentrating capital and resources where they could move the needle most.
5. From Sprint to Action (4 Pillars Applied)

With clarity from the Sprint, Reinvantage created a tailored support plan:

  • Readiness → Coached partners on using the new prioritisation framework and trained the team on deploying the Founder Success Playbook.
  • Foresight → Ran scenario analysis on regional tech trends, helping the fund anticipate where capital would flow next.
  • Growth → Guided resource reallocation across the portfolio and supported new co-investor pitches for top-performing start-ups.
  • Positioning → Crafted a sharper brand story for the fund, positioning it as the reinvention partner for globally minded founders.
6. The Results
  • 10 portfolio companies onboarded to the new Playbook → greater consistency of support.
  • Raised follow-on capital for 3 top start-ups with the new prioritisation framework.
  • +26% increase in inbound deal flow from founders citing the fund’s new positioning.
  • Stronger internal cohesion → partners aligned on where to focus resources.
The client thought the problem was pipeline quality.
The Sprint showed it was actually lack of clarity and focus inside the firm.

By applying the four pillars, Reinvantage helped turn scattered effort into concentrated value creation.

The Sprint guaranteed at least £20,000 in value; here it set the stage for multi-million-pound upside in portfolio growth.

Case study: International impact Organisation

1. The Client

A large international impact organisation focused on entrepreneurship and economic empowerment.
The organisation runs multi-country programmes across Eastern Europe and Central Asia, often in partnership with global donors and corporate sponsors.

Role we worked with: Senior Programme Director, responsible for regional coordination.

2. The Challenge

The organisation had launched a flagship regional initiative supporting women entrepreneurs, but the programme was underperforming.

Key issues:

  • Fragmented delivery → each country office interpreted the programme differently.
  • Donor frustration → reporting lacked consistency and clear impact metrics.
  • Lost momentum → staff energy was spent on administration rather than scaling success stories.

Traditional programme reviews had produced long reports, but no real alignment or action.

3. The Sprint

We ran a 10-day Remote Reinvention Sprint with the regional leadership team and representatives from two country offices.

  • Day 1–3: Intake → Reviewed donor reports, programme KPIs, and field feedback.
  • Day 4: Sprint Session (90 mins) → Breakthroughs:
    • Donors cared about quantifiable outcomes, but reporting focused on stories.
    • Staff were duplicating efforts across countries, wasting time and resources.
    • The initiative lacked a clear theory of change — everyone described its purpose differently.
  • Day 5–10: Synthesis → Insights distilled into a Clarity Brief + Insight Canvas.
4. The Breakthrough

The Sprint revealed that the issue wasn’t donor pressure or programme design — it was a lack of shared framework and alignment.

Three critical insights reshaped the path forward:

  1. One Unified Theory of Change → agreed narrative for why the programme exists.
  2. Core Impact Metrics → clear, comparable KPIs across all countries.
  3. Smart Resource Sharing → digital hub to stop duplication and accelerate knowledge flow.
By eliminating duplicated reporting and clarifying what success looks like, the client saw they could save the equivalent of £100,000 in staff time annually — while also unlocking stronger donor confidence and follow-on funding opportunities.
5. From Sprint to Action (4 Pillars Applied)

Armed with Sprint clarity, Reinvantage proposed a laser-focused support plan:

  • Readiness → Trained programme leads on using the new metrics and integrated them into existing workflows.
  • Foresight → Analysed donor trends and expectations, aligning the initiative with the next funding cycle.
  • Growth → Developed a funding case based on the new unified theory of change, securing higher renewal chances.
  • Positioning → Crafted a regional success narrative and storytelling toolkit, helping them showcase results consistently across markets.
6. The Results
  • 30% less time spent on reporting → freed capacity for programme delivery.
  • Donor satisfaction improved → positive feedback on the clarity of impact evidence.
  • Secured new funding commitment → one major donor increased their contribution by 20%.
  • Stronger internal morale → staff felt they were working with clarity, not chaos.
The client thought it needed better donor management.
The Sprint revealed it needed a shared foundation across its teams.

By anchoring on the four pillars, Reinvantage turned alignment into efficiency gains and fresh funding opportunities.

The Sprint guaranteed at least £20,000 in value; here it unlocked both six-figure savings and future-proofed funding.

Case study: National digital development agency

1. The Client

A national digital development agency tasked with driving the government’s digital transformation agenda, including e-services, citizen portals, and smart city pilots.

Role we worked with: Director of Digital Transformation, supported by IT and service delivery leads from three ministries.

2. The Challenge

The agency had strong political backing but faced hurdles in implementation.

Key issues:

  • Siloed projects → each ministry developed digital tools independently, leading to duplication.
  • Citizen frustration → services were digital in name, but still required multiple logins and offline steps.
  • Funding pressure → international partners demanded clearer impact in the short term.

The agency wanted to accelerate momentum but struggled to get alignment across ministries.

3. The Sprint

We ran a 14-day Immersive Reinvention Sprint with the agency’s leadership and digital focal points from three ministries.

  • Day 1–3: Intake → Reviewed strategy docs, donor reports, and citizen feedback data.
  • Day 4: Immersive Sprint Session (half-day) → Breakthroughs:
    • Each ministry had different definitions of “digital service.”
    • 20% of budget was going into overlapping pilot projects.
    • Citizens’ top frustrations were known — but not prioritised.
  • Day 5–14: Synthesis → Insights consolidated into a Clarity Brief + Insight Canvas.
4. The Breakthrough

The Sprint revealed that the biggest blocker wasn’t lack of funding, but lack of shared priorities.

Three practical insights stood out:

  1. One Definition of Digital Service → agreed across ministries.
  2. Quick-Win Prioritisation → focus on top 3 citizen pain points (ID renewal, business registration, healthcare booking).
  3. Shared Resource Map → pool budgets to eliminate duplication.
These changes alone allowed the agency to unlock £75,000 in immediate savings and deliver 2–3 visible improvements in the next quarter — meeting donor expectations and building citizen trust.
5. From Sprint to Action (4 Pillars Applied)

Based on the Sprint clarity, Reinvantage proposed a modest, targeted package of support:

  • Readiness → Facilitated inter-ministerial workshops to embed the “one digital service” definition.
  • Foresight → Analysed citizen feedback trends to shape the quick-win roadmap.
  • Growth → Supported the reallocation of funds to joint projects, reducing overlap.
  • Positioning → Crafted a communication plan highlighting early digital wins to donors and citizens.
6. The Results
  • 2 pilot services integrated into the central portal (ID renewal + healthcare booking).
  • Budget savings of £75,000 from eliminating overlapping projects.
  • Citizen satisfaction up modestly → call centre complaints on digital services dropped by 12%.
  • Donor confidence improved → short-term impact report received positive feedback.
The client thought it needed more funding and bigger projects.
The Sprint revealed it first needed clarity and alignment.

By applying the four pillars to a targeted scope, Reinvantage helped deliver visible results within a single quarter — proving progress to citizens and donors and laying the groundwork for deeper transformation.