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Turkmenistan: Potential behind closed doors

Should the reclusive state ever swing open its doors, prepare for a global scramble

February 25, 2025

9 min read

February 25, 2025

9 min read

Top photo by Ross Findon on Unsplash.

Ashgabat, the capital of Turkmenistan, is a city of pristine white marble, whose vast boulevards and glittering facades seem designed to dazzle anyone stepping off a plane. 

Towering apartment blocks wrapped in glossy alabaster reflect the desert sun, while monuments to past leaders loom at seemingly every intersection.  

Yet despite the grandeur, the streets often appear unnervingly empty. Pedestrians are few, and outside of occasional official parades or state-sponsored events, the city feels subdued—more stage set than thriving metropolis.  

During the punishing summer months, desert winds sweep through, stirring up little more than a faint echo of activity. This surreal stillness hints at a deeper truth: Turkmenistan, for all its riches and potential, remains a country largely sealed off from the world. 

Investors a rarity 

The emptiness of Ashgabat’s expansive public spaces underscores the paradox that defines Turkmenistan. It is a nation endowed with some of the world’s largest natural gas reserves, second only to Russia among the once Soviet republics in reported capacity.  

However, it has the tightest regimes in Central Asia, with foreign tourists a rarity and international investors scarcer still. Official state media projects an image of perpetual prosperity, buoyed by substantial gas exports and a promised diversification of the economy.  

But outside observers remain sceptical. Much like the spotless sidewalks of the capital, the country’s official GDP data present a gleaming surface that is difficult to reconcile with on-the-ground realities.  

Reliable statistics are nearly impossible to obtain, and few have confidence in the government’s claims of robust growth, which often appear in the high single digits or even above 10 per cent. Independently verifying Turkmenistan’s economic trajectory is complicated by restricted access and the near-total absence of transparent reporting mechanisms. 

Signs of ambition 

Despite such barriers, Ashgabat stands as a living monument to the state’s ambition. The city was transformed under the rule of Saparmurat Niyazov, who styled himself ‘Turkmenbashi’ (Leader of the Turkmen), and later under Gurbanguly Berdymuhamedov, then Serdar Berdymuhamedov.  

The marble-clad buildings and grandiose public projects grew seemingly overnight, financed by gas revenues that flowed into state coffers.  

Today, the capital’s monolithic structures and empty plazas reflect not only opulent spending but also the limits of an economic model that has not led to sustainable development.  

For the most part, Turkmenistan’s revenues still come from natural gas. Although this arrangement provides a steady stream of income, it also reinforces the state’s top-down approach to governance.  

The power to grant or withhold lucrative contracts lies in the highest echelons of government, fostering a culture of patronage and discouraging competition. 

An absence of data 

Officially, the government touts its achievements in agriculture, textile production, and tourism, boasting of an ever-diversifying economy. State media outlets celebrate purported successes in creating new manufacturing plants and broadening the industrial base.  

Not even sport is immune. Guinness World Records has denied Ashgabat-based football team Arkadag recognition for what would be a world record streak of 61 consecutive victories, citing doubts about the Turkmen league’s governance which make it impossible to verify the team’s claim.

Indeed, a lack of independently verifiable data casts doubt on all Turkmenistan’s claimed progress. In recent years, sporadic shortages of basic goods—flour, sugar, and cooking oil—have reportedly cropped up in various parts of the country. Last summer there were even shortages of drinking water.

Inflation, particularly for imported products, is believed to be significantly higher than official statements acknowledge. The International Monetary Fund (IMF) and the World Bank try to estimate Turkmenistan’s economic performance but face an opaque system that releases limited and carefully curated figures.  

Consequently, Turkmenistan’s growth and GDP numbers are as elusive as the pedestrians on Ashgabat’s polished promenades. For what it’s worth, the European Bank for Reconstruction and Development (EBRD) estimated a 6.3 per cent year-on-year increase in real GDP in January-July 2024, driven by government-led investment in the modernisation and development of social and industrial infrastructure.

Turkmenistan’s potential 

Even so, behind the white marble facades and the secrecy lurk compelling reasons why Turkmenistan might one day become a magnet for foreign investment—if its leadership were ever to adopt a more open stance.  

The most obvious draw is the country’s massive reserves of natural gas, especially in the Galkynysh field, the second largest in the world. Developing these fields and upgrading existing infrastructure could require advanced technology and substantial capital, something Western, Chinese, or Middle Eastern companies might be eager to provide under more transparent conditions.  

Improving pipeline networks, adding liquefied natural gas (LNG) facilities, and building gas processing plants could unlock further export opportunities beyond current arrangements with Russia and China. 

The country’s geography also confers an enviable strategic position. Located on the eastern shore of the Caspian Sea, Turkmenistan is bordered by Afghanistan, Iran, Uzbekistan, and Kazakhstan, making it a potential nexus for transit and trade between Asia and Europe.  

Plans and proposals for trans-Caspian pipelines to reach Azerbaijan (and further into Europe) have swirled for years, often revived whenever geopolitics in the region shift. Turkmenistan’s leadership has at times expressed interest in deeper collaboration with China’s Belt and Road Initiative, but bureaucratic hurdles and a lack of transparency have slowed progress.  

If the political regime ever moved to simplify customs procedures, open the transport sector to private players, and standardize regulations, Turkmenistan could emerge as a vital overland route for freight and passenger travel, linking Istanbul or Moscow to Beijing or Delhi. 

Agriculture and tourism 

Agriculture could be another area ripe for foreign investment. Though much of the country is desert, the government has long invested in extensive irrigation networks to cultivate cotton and wheat.  

However, water scarcity, outdated farming techniques, and rigid central planning have limited the sector’s development. Foreign know-how in modern irrigation, crop diversification, and sustainable agriculture could reshape Turkmenistan’s farming regions.  

Investors willing to introduce climate-resilient seeds, advanced machinery, and better water management systems might find ample opportunity—provided they navigate the country’s complex political framework. 

Perhaps the most surprising frontier is tourism. In an attempt to create a showcase for foreign visitors, Turkmenistan established Awaza, a purpose-built resort zone on the Caspian coast.  

Gleaming hotels and immaculate boardwalks were constructed to lure tourists to a supposedly world-class beach destination. Yet, as with many projects in Turkmenistan, Awaza feels staged and underused. One former ambassador from a western European country reports being the only guest at his hotel. 

The country’s strict visa requirements, minimal international marketing, and overall insularity have kept visitor numbers negligible. Nonetheless, Turkmenistan’s cultural heritage—including ancient Silk Road sites like Merv, Konye-Urgench, and Nisa—could appeal to historically minded travellers if basic infrastructures, such as reliable transport and user-friendly regulations, were improved.  

For now, however, the numerous checkpoints and opaque administrative procedures deter even the most intrepid explorers. 

Awaza. Photo by Bayram A., CC BY-SA 4.0

Time to loosen control 

Realising Turkmenistan’s full potential requires dismantling or at least loosening many of the existing political and economic controls. Central among these issues is the authoritarian style of governance. Business deals often hinge on relationships with top officials, and the shifting alliances within the ruling elite can undermine long-term investment strategies.  

Companies with large capital outlays are wary of an environment where agreements can vanish overnight, foreign exchange is tightly regulated, and repatriating profits is far from guaranteed.  

Turkmenistan’s banking sector is controlled predominantly by state-owned entities, and corruption allegations are widespread. Independent reporting suggests that revenues from gas exports do not always flow transparently into public accounts; instead, they may be funnelled into private coffers controlled by well-connected individuals. 

The importance of reliable data and open information channels cannot be overstated. Without independent auditing or transparent budget allocations, even large firms—experienced in operating in challenging environments—hesitate to commit.  

Internet access is limited, censorship is high, and social media are heavily monitored or blocked. This information chokehold hampers the kind of market research and feasibility assessments that normally guide foreign investment.  

While the government occasionally promises reforms, few have materialised in ways that inspire confidence. The transition from Gurbanguly Berdymuhamedov to his son Serdar in 2022 looked, at first glance, like a possible turning point. But many analysts contend that the younger Berdymuhamedov has merely continued the same policies, rather than enacting significant political or economic opening. 

The wider context 

Meanwhile, external factors might pressure Turkmenistan to be more forthcoming. Europe’s quest to reduce dependence on Russian energy has reignited interest in the trans-Caspian pipeline, which could transform Turkmenistan into a major supplier to the West.  

China’s insatiable demand for hydrocarbons might spur Beijing to push Ashgabat for better terms and clearer data on reserves and production. The long-discussed TAPI pipeline—Turkmenistan-Afghanistan-Pakistan-India—could, if completed, open up significant markets in South Asia.  

Yet persistent security concerns in Afghanistan and political wrangling among the stakeholders have put the project on hold for years. If it were ever to move forward, Turkmenistan would find itself more economically integrated and obliged to adopt international norms on contracts, safety, and transparency. 

In the end, one need only stroll through the nearly empty boulevards of Ashgabat to grasp Turkmenistan’s predicament. Gleaming marble, monumental arches, and statues dedicated to the ruling family speak to the state’s aspirations and wealth.  

But the wide streets, devoid of commerce and crowds, quietly ask whether all that money and potential might be more productively channeled into opening the country, modernizing infrastructure, and nurturing a private sector. For now, those questions hang in the hot desert air, awaiting a shift in policy or leadership that could unlock one of Central Asia’s most intriguing and least understood countries. 

Should that shift occur, investors of all stripes—energy giants, agribusiness conglomerates, tourism operators, and transportation firms—would look to Turkmenistan with fresh eyes.  

Many might rush in, lured by the promise of untapped resources and a strategic crossroads in an increasingly interconnected region. The transformation would require a commitment to accountability, global standards, and the establishment of institutions strong enough to protect property rights and enforce contracts. It would also demand reliable data, so that growth and GDP statistics align more closely with tangible realities.  

Until that day, Ashgabat will remain a surreal city of white marble, staring out at empty streets, glittering under the desert sun, and waiting for a world it has yet to truly invite in.

Top photo by Ross Findon on Unsplash.

Marek Grzegorczyk

Marek Grzegorczyk

Marek Grzegorczyk is an analyst at Reinvantage.

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Case study: Global technology company

1. The Client

A global technology company operating across EMEA, with a regional HQ in Istanbul. The company manages 20+ markets, handling everything from brand campaigns to strategic partnerships.

Role we worked with: The EMEA Head of Marketing (supported by two regional managers).

2. The Challenge

Despite strong products and a respected global brand, the regional team was struggling with:

  • Misaligned strategy across markets → campaigns executed with inconsistent narratives.
  • Slowed growth → lead generation plateaued despite increasing spend.
  • Internal friction → marketing, sales, and product teams disagreed on KPIs and priorities.

Traditional fixes (more meetings, more reporting) only created more noise.

3. The Sprint

We ran a 10-day Remote Reinvention Sprint with the regional HQ team.

  • Day 1–3: Intake → Reviewed decks, campaign data, and plans.
  • Day 4: Sprint Session (90 mins) → Breakthroughs:
    • Sales and marketing had different definitions of “qualified lead.”
    • 40% of spend was going into low-potential markets.
    • The team assumed the problem was lack of budget, but it was actually lack of alignment.
  • Day 5–10: Synthesis → Insights distilled into a Clarity Brief + Insight Canvas.
4. The Breakthrough

The Sprint uncovered that the issue wasn’t budget, but fragmentation.
Three sharp insights unlocked a way forward:

  1. Unified KPIs bridging marketing + sales.
  2. Market prioritisation → shifting budget to 5 high-potential markets.
  3. Simplified narrative → one EMEA core story, locally adaptable.
By just realigning resources and focus, the client could unlock an estimated £250,000 in efficiency gains within the next 12 months — far exceeding the Sprint’s value guarantee. The path to higher returns was already inside the business, hidden by misalignment.
5. From Sprint to Action (4 Pillars Applied)

With clarity secured, Reinvantage didn’t suggest “more projects.”

Instead, we used the Sprint findings to create laser-focused next steps — drawing only from the areas that would deliver the most impact:

  • Readiness → Alignment workshops for sales + marketing teams. New playbooks clarified “qualified lead” definitions and reduced internal disputes.
  • Foresight → A market-opportunity scan identified which 5 countries would deliver the highest ROI, removing the guesswork from allocation.
  • Growth → Guided the reallocation of €2M budget and designed a phased rollout strategy that protected risk while maximising return.
  • Positioning → Built a messaging framework balancing global consistency with local nuance, ensuring campaigns spoke with one clear voice.

Because the Sprint had stripped away noise, these actions weren’t generic consulting ideas — they were directly tied to the breakthroughs.

6. The Results
  • +28% increase in qualified leads across the region.
  • 30% faster campaign rollout due to streamlined approvals.
  • Budget efficiency gains → €2M redirected from low-return to high-potential markets.
  • Internal cohesion → marketing + sales now use a single shared dashboard.
The client came in believing they needed more budget.
The Sprint revealed that what they really needed was clarity and alignment.

With that clarity, the four pillars became not theory, but practical tools to deliver measurable impact.

The Sprint guaranteed at least £20,000 in value — but in this case, it helped unlock more than 10x that within six months.

Case study: Regional VC fund & accelerator

1. The Client

A regional venture capital fund and accelerator focused on early-stage tech start-ups in the Baltics and Central Europe.

The fund had raised a new round and was under pressure to deliver stronger returns while also building its reputation as the go-to platform for founders.

Role we worked with: Managing Partner, supported by the Head of Portfolio Development.

2. The Challenge

Despite a promising portfolio, results were uneven.

Key issues:

  • Scattered portfolio support → no consistent playbook for start-ups, every partner did things differently.
  • Weak differentiation → founders and co-investors saw the fund as “one of many” in the region.
  • Stretched team → too many small bets, not enough clarity on which companies to double down on.

The leadership team knew something was off, but disagreed on whether the issue was pipeline quality, market conditions, or internal capacity.

3. The Sprint

We ran a 10-day Remote Reinvention Sprint with the partners and portfolio team.

  • Day 1–3: Intake → Reviewed pitch decks, pipeline funnel data, and start-up performance reports.
  • Day 4: Sprint Session (90 mins) → Breakthroughs:
    • No shared definition of a “high-potential founder.”
    • Support resources were spread too thin across the portfolio.
    • The fund’s positioning was more reactive than proactive — it didn’t own a distinctive narrative in the market.
  • Day 5–10: Synthesis → Insights consolidated into a Clarity Brief + Insight Canvas.
4. The Breakthrough

The Sprint revealed that the challenge wasn’t pipeline quality — it was lack of focus and positioning.

Three core insights provided the turning point:

  1. Portfolio Prioritisation Framework → defined clear criteria for where to double down.
  2. Founder Success Playbook → standardised support model for portfolio companies.
  3. Differentiated Narrative → repositioned the fund as “the accelerator of reinvention-ready founders.”
These shifts alone gave the fund a path to add an estimated £2M+ in portfolio value over the following 18 months, by concentrating capital and resources where they could move the needle most.
5. From Sprint to Action (4 Pillars Applied)

With clarity from the Sprint, Reinvantage created a tailored support plan:

  • Readiness → Coached partners on using the new prioritisation framework and trained the team on deploying the Founder Success Playbook.
  • Foresight → Ran scenario analysis on regional tech trends, helping the fund anticipate where capital would flow next.
  • Growth → Guided resource reallocation across the portfolio and supported new co-investor pitches for top-performing start-ups.
  • Positioning → Crafted a sharper brand story for the fund, positioning it as the reinvention partner for globally minded founders.
6. The Results
  • 10 portfolio companies onboarded to the new Playbook → greater consistency of support.
  • Raised follow-on capital for 3 top start-ups with the new prioritisation framework.
  • +26% increase in inbound deal flow from founders citing the fund’s new positioning.
  • Stronger internal cohesion → partners aligned on where to focus resources.
The client thought the problem was pipeline quality.
The Sprint showed it was actually lack of clarity and focus inside the firm.

By applying the four pillars, Reinvantage helped turn scattered effort into concentrated value creation.

The Sprint guaranteed at least £20,000 in value; here it set the stage for multi-million-pound upside in portfolio growth.

Case study: International impact Organisation

1. The Client

A large international impact organisation focused on entrepreneurship and economic empowerment.
The organisation runs multi-country programmes across Eastern Europe and Central Asia, often in partnership with global donors and corporate sponsors.

Role we worked with: Senior Programme Director, responsible for regional coordination.

2. The Challenge

The organisation had launched a flagship regional initiative supporting women entrepreneurs, but the programme was underperforming.

Key issues:

  • Fragmented delivery → each country office interpreted the programme differently.
  • Donor frustration → reporting lacked consistency and clear impact metrics.
  • Lost momentum → staff energy was spent on administration rather than scaling success stories.

Traditional programme reviews had produced long reports, but no real alignment or action.

3. The Sprint

We ran a 10-day Remote Reinvention Sprint with the regional leadership team and representatives from two country offices.

  • Day 1–3: Intake → Reviewed donor reports, programme KPIs, and field feedback.
  • Day 4: Sprint Session (90 mins) → Breakthroughs:
    • Donors cared about quantifiable outcomes, but reporting focused on stories.
    • Staff were duplicating efforts across countries, wasting time and resources.
    • The initiative lacked a clear theory of change — everyone described its purpose differently.
  • Day 5–10: Synthesis → Insights distilled into a Clarity Brief + Insight Canvas.
4. The Breakthrough

The Sprint revealed that the issue wasn’t donor pressure or programme design — it was a lack of shared framework and alignment.

Three critical insights reshaped the path forward:

  1. One Unified Theory of Change → agreed narrative for why the programme exists.
  2. Core Impact Metrics → clear, comparable KPIs across all countries.
  3. Smart Resource Sharing → digital hub to stop duplication and accelerate knowledge flow.
By eliminating duplicated reporting and clarifying what success looks like, the client saw they could save the equivalent of £100,000 in staff time annually — while also unlocking stronger donor confidence and follow-on funding opportunities.
5. From Sprint to Action (4 Pillars Applied)

Armed with Sprint clarity, Reinvantage proposed a laser-focused support plan:

  • Readiness → Trained programme leads on using the new metrics and integrated them into existing workflows.
  • Foresight → Analysed donor trends and expectations, aligning the initiative with the next funding cycle.
  • Growth → Developed a funding case based on the new unified theory of change, securing higher renewal chances.
  • Positioning → Crafted a regional success narrative and storytelling toolkit, helping them showcase results consistently across markets.
6. The Results
  • 30% less time spent on reporting → freed capacity for programme delivery.
  • Donor satisfaction improved → positive feedback on the clarity of impact evidence.
  • Secured new funding commitment → one major donor increased their contribution by 20%.
  • Stronger internal morale → staff felt they were working with clarity, not chaos.
The client thought it needed better donor management.
The Sprint revealed it needed a shared foundation across its teams.

By anchoring on the four pillars, Reinvantage turned alignment into efficiency gains and fresh funding opportunities.

The Sprint guaranteed at least £20,000 in value; here it unlocked both six-figure savings and future-proofed funding.

Case study: National digital development agency

1. The Client

A national digital development agency tasked with driving the government’s digital transformation agenda, including e-services, citizen portals, and smart city pilots.

Role we worked with: Director of Digital Transformation, supported by IT and service delivery leads from three ministries.

2. The Challenge

The agency had strong political backing but faced hurdles in implementation.

Key issues:

  • Siloed projects → each ministry developed digital tools independently, leading to duplication.
  • Citizen frustration → services were digital in name, but still required multiple logins and offline steps.
  • Funding pressure → international partners demanded clearer impact in the short term.

The agency wanted to accelerate momentum but struggled to get alignment across ministries.

3. The Sprint

We ran a 14-day Immersive Reinvention Sprint with the agency’s leadership and digital focal points from three ministries.

  • Day 1–3: Intake → Reviewed strategy docs, donor reports, and citizen feedback data.
  • Day 4: Immersive Sprint Session (half-day) → Breakthroughs:
    • Each ministry had different definitions of “digital service.”
    • 20% of budget was going into overlapping pilot projects.
    • Citizens’ top frustrations were known — but not prioritised.
  • Day 5–14: Synthesis → Insights consolidated into a Clarity Brief + Insight Canvas.
4. The Breakthrough

The Sprint revealed that the biggest blocker wasn’t lack of funding, but lack of shared priorities.

Three practical insights stood out:

  1. One Definition of Digital Service → agreed across ministries.
  2. Quick-Win Prioritisation → focus on top 3 citizen pain points (ID renewal, business registration, healthcare booking).
  3. Shared Resource Map → pool budgets to eliminate duplication.
These changes alone allowed the agency to unlock £75,000 in immediate savings and deliver 2–3 visible improvements in the next quarter — meeting donor expectations and building citizen trust.
5. From Sprint to Action (4 Pillars Applied)

Based on the Sprint clarity, Reinvantage proposed a modest, targeted package of support:

  • Readiness → Facilitated inter-ministerial workshops to embed the “one digital service” definition.
  • Foresight → Analysed citizen feedback trends to shape the quick-win roadmap.
  • Growth → Supported the reallocation of funds to joint projects, reducing overlap.
  • Positioning → Crafted a communication plan highlighting early digital wins to donors and citizens.
6. The Results
  • 2 pilot services integrated into the central portal (ID renewal + healthcare booking).
  • Budget savings of £75,000 from eliminating overlapping projects.
  • Citizen satisfaction up modestly → call centre complaints on digital services dropped by 12%.
  • Donor confidence improved → short-term impact report received positive feedback.
The client thought it needed more funding and bigger projects.
The Sprint revealed it first needed clarity and alignment.

By applying the four pillars to a targeted scope, Reinvantage helped deliver visible results within a single quarter — proving progress to citizens and donors and laying the groundwork for deeper transformation.