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Uzbekistan’s reinvention

Uzbekistan's progress is real, but not without a few caveats

March 18, 2026

8 min read

March 18, 2026

8 min read

Photo: Dreamstime.

Tashkent’s metro is one of the most spectacular underground railways in the world. For visitors, alas, taking photos of its many impressive stations was forbidden until as recently as 2018. Since then, the evidence of its splendour has done as much for Uzbek tourism as Registon Square in Samarkand, or the walls of Bukhara.

When President Islam Karimov died in September 2016, the question was not what he would leave behind (the answer to that was well-documented) but whether Uzbekistan could become anything other than the heavily policed, economically stagnant pariah state he had fashioned over 26 years. His successor, Shavkat Mirziyoyev, had been prime minister for 13 of those years. Optimism was in short supply. Would-be photographers of Tashkent’s metro did not hold their breath.

A decade on, that pessimism looks, at least in economic terms, misplaced. Uzbekistan is now one of the fastest-growing economies in Europe and Central Asia, its GDP surpassing 145 billion US dollars in 2025, a figure that, as Mirziyoyev reminded parliament in December, was once considered a distant aspiration. The economy grew by 7.7 per cent last year, its strongest performance since 2021. Exports have risen by 23 per cent to 33.4 billion US dollars. Foreign direct investment hit a record 10 billion US dollars in 2024. The IMF credits reforms with setting off a “virtuous cycle of higher investment, growth, and poverty reduction”. Rating agencies have taken notice too, upgrading the country’s sovereign credit rating from BB- to BB, a move expected to cut external borrowing costs by up to 250 million euros a year.

The big bang of 2017

The foundations of what Mirziyoyev has built rest on a single, consequential decision taken in his first year. Under Karimov, Uzbekistan maintained an official exchange rate that bore no resemblance to reality. Currency conversion was restricted, imports were controlled and the borders with neighbouring Kazakhstan, Kyrgyzstan and Tajikistan were sporadically closed. Visitors and locals exchanged money on the street or not at all. In 2017, Mirziyoyev unified the exchange rate at a stroke, lifted currency restrictions and simplified customs and tax rules. It was the kind of reform that takes political courage and a willingness to accept short-term pain, and it worked. The World Bank now counts Uzbekistan as its third-largest client in Europe and Central Asia, with commitments of over 4.65 billion US dollars across 23 active projects.

The trade-to-GDP ratio has more than doubled since 2017, reaching 71.6 per cent by 2022. Remittances (mostly from Uzbek workers in Russia, Turkey and South Korea) jumped 27 per cent year-on-year in the first half of 2025, to around 8.2 billion US dollars, providing a surge of household consumption that has helped keep growth buoyant despite global turbulence. WTO accession, long deferred, is targeted for this year, a marker of how far the country has travelled from Karimov’s autarkic instincts.

Cotton fields and tourists

One of the most striking changes has been the abolition of forced labour in the cotton sector, a practice so entrenched under Karimov that it had become synonymous with the country itself. 

For decades, Uzbekistan mobilised schoolchildren, teachers and civil servants to pick cotton each autumn, under threat of losing their jobs or places at school. In 2022, international boycotts were lifted after the Cotton Campaign and the United States government certified that systematic forced labour had ended. 

That certification carried real economic weight: international brands and retailers, many of which had avoided Uzbek cotton for years, could now return. The country is rebuilding its textile sector on rather different terms than before.

Few shifts have been more visible than tourism. UN Tourism data show that Uzbekistan’s international arrivals in the first nine months of 2025 were 73 per cent above pre-pandemic 2019 levels, placing the country among the top seven fastest-growing destinations worldwide. 

The total topped 10.7 million visitors in the first 11 months of 2025, generating an estimated 3.74 billion euros in tourism export revenues. Mirziyoyev extended visa-free access to citizens of nearly 100 countries, rebuilt airports, opened the ancient Silk Road cities of Samarkand, Bukhara and Khiva to international hotel brands and promoted the country at trade fairs across 21 markets simultaneously. 

Chinese arrivals are expected to have grown fivefold compared with 2023. JW Marriott and Swissôtel have both opened properties in Tashkent. Tourism, once unimaginable as a significant economic sector, is now a pillar of the country’s national strategy through 2030. Photos of the Tashkent metro are now positively encouraged.

The limits of the miracle

None of this makes Uzbekistan a democracy. Mirziyoyev has used largely reform to consolidate power, not share it. A 2023 constitutional referendum (passed, the government claims, with 90.2 per cent of the vote) extended the presidential term from five to seven years and reset the clock on his tenure, potentially keeping him in office until 2037. No real opposition exists. The judiciary remains an instrument of the executive. The Human Rights Watch annual report for 2025 documented intensifying persecution of critical bloggers as well as the continued use of psychiatric detention against regime critics. In February 2025, two men (one a human rights activist, the other a blogger) reportedly died while in custody.

Then there is Karakalpakstan. In July 2022, protests erupted in the autonomous western region after Mirziyoyev’s government proposed constitutional amendments that would have stripped the region of its right to hold an independence referendum. At least 21 people were killed (opposition figures put the number considerably higher) and over 270 were injured. The security forces used lethal force. The president withdrew the amendments and flew to Nukus, but what followed was a sustained crackdown on dissent in the region that continues today.

The economy itself has structural weaknesses Mirziyoyev has been reluctant to address. The state still controls around 65 per cent of the banking sector and holds stakes in major firms including UzAuto Motors and Uzbekneftegaz. External debt reached 64.1 billion US dollars in 2024, or 55.7 per cent of GDP, rising. Job creation has lagged badly: average employment growth of just 1.1 per cent annually over the last five years, against a population growing at two per cent and a net working-age increase of 250,000 per year. Power shortages remain a chronic irritant for households and businesses alike, the product of decades of underinvestment in a grid that cannot keep pace with growth.

The template, such as it is

What, then, can countries emerging from authoritarian rule learn from Uzbekistan? The first lesson is sequencing: Mirziyoyev moved fastest on reforms that were economically consequential but politically safe, such as currency liberalisation, trade opening, tourism promotion, while keeping political competition firmly off the table. Whether that sequencing is replicable is contested. It has generated growth and foreign goodwill without destabilising the ruling elite. But it has also created a class of connected insiders who benefit disproportionately from the opening-up, and the World Bank has flagged that four out of five state-owned enterprises operate in sectors where private firms could compete more effectively. The privatisation agenda, in other words, has been selective.

The second lesson is international optics. Mirziyoyev understood that ending forced cotton labour, which cost nothing in economic terms but was symbolically enormous, would transform the country’s reputation in Western markets overnight. Similarly, hosting the EU-Central Asia Summit in Samarkand in April 2025 and pushing hard for WTO membership were not merely economic decisions. They were signals of intent to the world, designed to attract capital and lock in the reform trajectory.

The third lesson is more uncomfortable. Uzbekistan has managed a decade of accelerating growth without meaningfully liberalising its politics. That may be of comfort to autocrats elsewhere who believe economic reform and political control can coexist indefinitely. Whether Mirziyoyev has proved that point, or is simply accumulating the contradictions that will eventually force a reckoning, with rising expectations from a more educated, connected, travelling middle class colliding with an authoritarian ceiling, is the question that will define the next decade.

The next ten years

The government has set a target of 240 billion US dollars in GDP by 2030. The pace of growth makes it conceivable. Mirziyoyev himself told parliament that an interim target of 160 billion US dollars, once pegged to 2030, would be reached as early as this year. But the country needs sustained reform of its energy sector, a genuine assault on the state’s grip over the economy, and an employment-rich model of growth rather than one driven by capital investment and remittances. That requires institutional capacity and rule of law that remain largely absent.

The reinvention of Uzbekistan over the past decade is real, significant and worth studying. A country that was largely closed to the world when Karimov died now hosts over ten million tourists a year. Its sovereign credit rating has been upgraded. The IMF visits and lavishes praise. The EU holds summits. What has not changed is power: who holds it, how it is exercised, and who pays the price for questioning it. In Karakalpakstan, that particular gap between the Uzbekistan of the travel brochures and the Uzbekistan of lived experience remains, a decade on, wide.

Photo: Dreamstime.

Reinvantage Insight

Reinvantage Insight

The byline Reinvantage Insight is used to denote articles to which several members of the Reinvantage insight and analysis team may have contributed.

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Case study: Global technology company

1. The Client

A global technology company operating across EMEA, with a regional HQ in Istanbul. The company manages 20+ markets, handling everything from brand campaigns to strategic partnerships.

Role we worked with: The EMEA Head of Marketing (supported by two regional managers).

2. The Challenge

Despite strong products and a respected global brand, the regional team was struggling with:

  • Misaligned strategy across markets → campaigns executed with inconsistent narratives.
  • Slowed growth → lead generation plateaued despite increasing spend.
  • Internal friction → marketing, sales, and product teams disagreed on KPIs and priorities.

Traditional fixes (more meetings, more reporting) only created more noise.

3. The Sprint

We ran a 10-day Remote Reinvention Sprint with the regional HQ team.

  • Day 1–3: Intake → Reviewed decks, campaign data, and plans.
  • Day 4: Sprint Session (90 mins) → Breakthroughs:
    • Sales and marketing had different definitions of “qualified lead.”
    • 40% of spend was going into low-potential markets.
    • The team assumed the problem was lack of budget, but it was actually lack of alignment.
  • Day 5–10: Synthesis → Insights distilled into a Clarity Brief + Insight Canvas.
4. The Breakthrough

The Sprint uncovered that the issue wasn’t budget, but fragmentation.
Three sharp insights unlocked a way forward:

  1. Unified KPIs bridging marketing + sales.
  2. Market prioritisation → shifting budget to 5 high-potential markets.
  3. Simplified narrative → one EMEA core story, locally adaptable.
By just realigning resources and focus, the client could unlock an estimated £250,000 in efficiency gains within the next 12 months — far exceeding the Sprint’s value guarantee. The path to higher returns was already inside the business, hidden by misalignment.
5. From Sprint to Action (4 Pillars Applied)

With clarity secured, Reinvantage didn’t suggest “more projects.”

Instead, we used the Sprint findings to create laser-focused next steps — drawing only from the areas that would deliver the most impact:

  • Readiness → Alignment workshops for sales + marketing teams. New playbooks clarified “qualified lead” definitions and reduced internal disputes.
  • Foresight → A market-opportunity scan identified which 5 countries would deliver the highest ROI, removing the guesswork from allocation.
  • Growth → Guided the reallocation of €2M budget and designed a phased rollout strategy that protected risk while maximising return.
  • Positioning → Built a messaging framework balancing global consistency with local nuance, ensuring campaigns spoke with one clear voice.

Because the Sprint had stripped away noise, these actions weren’t generic consulting ideas — they were directly tied to the breakthroughs.

6. The Results
  • +28% increase in qualified leads across the region.
  • 30% faster campaign rollout due to streamlined approvals.
  • Budget efficiency gains → €2M redirected from low-return to high-potential markets.
  • Internal cohesion → marketing + sales now use a single shared dashboard.
The client came in believing they needed more budget.
The Sprint revealed that what they really needed was clarity and alignment.

With that clarity, the four pillars became not theory, but practical tools to deliver measurable impact.

The Sprint guaranteed at least £20,000 in value — but in this case, it helped unlock more than 10x that within six months.

Case study: Regional VC fund & accelerator

1. The Client

A regional venture capital fund and accelerator focused on early-stage tech start-ups in the Baltics and Central Europe.

The fund had raised a new round and was under pressure to deliver stronger returns while also building its reputation as the go-to platform for founders.

Role we worked with: Managing Partner, supported by the Head of Portfolio Development.

2. The Challenge

Despite a promising portfolio, results were uneven.

Key issues:

  • Scattered portfolio support → no consistent playbook for start-ups, every partner did things differently.
  • Weak differentiation → founders and co-investors saw the fund as “one of many” in the region.
  • Stretched team → too many small bets, not enough clarity on which companies to double down on.

The leadership team knew something was off, but disagreed on whether the issue was pipeline quality, market conditions, or internal capacity.

3. The Sprint

We ran a 10-day Remote Reinvention Sprint with the partners and portfolio team.

  • Day 1–3: Intake → Reviewed pitch decks, pipeline funnel data, and start-up performance reports.
  • Day 4: Sprint Session (90 mins) → Breakthroughs:
    • No shared definition of a “high-potential founder.”
    • Support resources were spread too thin across the portfolio.
    • The fund’s positioning was more reactive than proactive — it didn’t own a distinctive narrative in the market.
  • Day 5–10: Synthesis → Insights consolidated into a Clarity Brief + Insight Canvas.
4. The Breakthrough

The Sprint revealed that the challenge wasn’t pipeline quality — it was lack of focus and positioning.

Three core insights provided the turning point:

  1. Portfolio Prioritisation Framework → defined clear criteria for where to double down.
  2. Founder Success Playbook → standardised support model for portfolio companies.
  3. Differentiated Narrative → repositioned the fund as “the accelerator of reinvention-ready founders.”
These shifts alone gave the fund a path to add an estimated £2M+ in portfolio value over the following 18 months, by concentrating capital and resources where they could move the needle most.
5. From Sprint to Action (4 Pillars Applied)

With clarity from the Sprint, Reinvantage created a tailored support plan:

  • Readiness → Coached partners on using the new prioritisation framework and trained the team on deploying the Founder Success Playbook.
  • Foresight → Ran scenario analysis on regional tech trends, helping the fund anticipate where capital would flow next.
  • Growth → Guided resource reallocation across the portfolio and supported new co-investor pitches for top-performing start-ups.
  • Positioning → Crafted a sharper brand story for the fund, positioning it as the reinvention partner for globally minded founders.
6. The Results
  • 10 portfolio companies onboarded to the new Playbook → greater consistency of support.
  • Raised follow-on capital for 3 top start-ups with the new prioritisation framework.
  • +26% increase in inbound deal flow from founders citing the fund’s new positioning.
  • Stronger internal cohesion → partners aligned on where to focus resources.
The client thought the problem was pipeline quality.
The Sprint showed it was actually lack of clarity and focus inside the firm.

By applying the four pillars, Reinvantage helped turn scattered effort into concentrated value creation.

The Sprint guaranteed at least £20,000 in value; here it set the stage for multi-million-pound upside in portfolio growth.

Case study: International impact Organisation

1. The Client

A large international impact organisation focused on entrepreneurship and economic empowerment.
The organisation runs multi-country programmes across Eastern Europe and Central Asia, often in partnership with global donors and corporate sponsors.

Role we worked with: Senior Programme Director, responsible for regional coordination.

2. The Challenge

The organisation had launched a flagship regional initiative supporting women entrepreneurs, but the programme was underperforming.

Key issues:

  • Fragmented delivery → each country office interpreted the programme differently.
  • Donor frustration → reporting lacked consistency and clear impact metrics.
  • Lost momentum → staff energy was spent on administration rather than scaling success stories.

Traditional programme reviews had produced long reports, but no real alignment or action.

3. The Sprint

We ran a 10-day Remote Reinvention Sprint with the regional leadership team and representatives from two country offices.

  • Day 1–3: Intake → Reviewed donor reports, programme KPIs, and field feedback.
  • Day 4: Sprint Session (90 mins) → Breakthroughs:
    • Donors cared about quantifiable outcomes, but reporting focused on stories.
    • Staff were duplicating efforts across countries, wasting time and resources.
    • The initiative lacked a clear theory of change — everyone described its purpose differently.
  • Day 5–10: Synthesis → Insights distilled into a Clarity Brief + Insight Canvas.
4. The Breakthrough

The Sprint revealed that the issue wasn’t donor pressure or programme design — it was a lack of shared framework and alignment.

Three critical insights reshaped the path forward:

  1. One Unified Theory of Change → agreed narrative for why the programme exists.
  2. Core Impact Metrics → clear, comparable KPIs across all countries.
  3. Smart Resource Sharing → digital hub to stop duplication and accelerate knowledge flow.
By eliminating duplicated reporting and clarifying what success looks like, the client saw they could save the equivalent of £100,000 in staff time annually — while also unlocking stronger donor confidence and follow-on funding opportunities.
5. From Sprint to Action (4 Pillars Applied)

Armed with Sprint clarity, Reinvantage proposed a laser-focused support plan:

  • Readiness → Trained programme leads on using the new metrics and integrated them into existing workflows.
  • Foresight → Analysed donor trends and expectations, aligning the initiative with the next funding cycle.
  • Growth → Developed a funding case based on the new unified theory of change, securing higher renewal chances.
  • Positioning → Crafted a regional success narrative and storytelling toolkit, helping them showcase results consistently across markets.
6. The Results
  • 30% less time spent on reporting → freed capacity for programme delivery.
  • Donor satisfaction improved → positive feedback on the clarity of impact evidence.
  • Secured new funding commitment → one major donor increased their contribution by 20%.
  • Stronger internal morale → staff felt they were working with clarity, not chaos.
The client thought it needed better donor management.
The Sprint revealed it needed a shared foundation across its teams.

By anchoring on the four pillars, Reinvantage turned alignment into efficiency gains and fresh funding opportunities.

The Sprint guaranteed at least £20,000 in value; here it unlocked both six-figure savings and future-proofed funding.

Case study: National digital development agency

1. The Client

A national digital development agency tasked with driving the government’s digital transformation agenda, including e-services, citizen portals, and smart city pilots.

Role we worked with: Director of Digital Transformation, supported by IT and service delivery leads from three ministries.

2. The Challenge

The agency had strong political backing but faced hurdles in implementation.

Key issues:

  • Siloed projects → each ministry developed digital tools independently, leading to duplication.
  • Citizen frustration → services were digital in name, but still required multiple logins and offline steps.
  • Funding pressure → international partners demanded clearer impact in the short term.

The agency wanted to accelerate momentum but struggled to get alignment across ministries.

3. The Sprint

We ran a 14-day Immersive Reinvention Sprint with the agency’s leadership and digital focal points from three ministries.

  • Day 1–3: Intake → Reviewed strategy docs, donor reports, and citizen feedback data.
  • Day 4: Immersive Sprint Session (half-day) → Breakthroughs:
    • Each ministry had different definitions of “digital service.”
    • 20% of budget was going into overlapping pilot projects.
    • Citizens’ top frustrations were known — but not prioritised.
  • Day 5–14: Synthesis → Insights consolidated into a Clarity Brief + Insight Canvas.
4. The Breakthrough

The Sprint revealed that the biggest blocker wasn’t lack of funding, but lack of shared priorities.

Three practical insights stood out:

  1. One Definition of Digital Service → agreed across ministries.
  2. Quick-Win Prioritisation → focus on top 3 citizen pain points (ID renewal, business registration, healthcare booking).
  3. Shared Resource Map → pool budgets to eliminate duplication.
These changes alone allowed the agency to unlock £75,000 in immediate savings and deliver 2–3 visible improvements in the next quarter — meeting donor expectations and building citizen trust.
5. From Sprint to Action (4 Pillars Applied)

Based on the Sprint clarity, Reinvantage proposed a modest, targeted package of support:

  • Readiness → Facilitated inter-ministerial workshops to embed the “one digital service” definition.
  • Foresight → Analysed citizen feedback trends to shape the quick-win roadmap.
  • Growth → Supported the reallocation of funds to joint projects, reducing overlap.
  • Positioning → Crafted a communication plan highlighting early digital wins to donors and citizens.
6. The Results
  • 2 pilot services integrated into the central portal (ID renewal + healthcare booking).
  • Budget savings of £75,000 from eliminating overlapping projects.
  • Citizen satisfaction up modestly → call centre complaints on digital services dropped by 12%.
  • Donor confidence improved → short-term impact report received positive feedback.
The client thought it needed more funding and bigger projects.
The Sprint revealed it first needed clarity and alignment.

By applying the four pillars to a targeted scope, Reinvantage helped deliver visible results within a single quarter — proving progress to citizens and donors and laying the groundwork for deeper transformation.

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