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The world’s most exclusive country club

What makes the OECD so attractive?

June 2, 2025

6 min read

June 2, 2025

6 min read

Photo: Dreamstime.

The Economist frequently calls it ‘a club of mostly rich countries’, and indeed the Organisation for Economic Co-operation and Development (OECD) conjures images of an invitation-only establishment where ministers discuss trade policy over expensive brandy after endless rounds of golf.

And yet unlike the European Union, it offers no financial aid packages. Unlike NATO, it provides no military protection. Yet across the globe, from Indonesia to Argentina, countries are clamouring to join the 38-member organisation.

The answer lies not in what the OECD offers its members, but in what membership signals to everyone else. As of 2024, OECD member countries collectively comprise 62.2 per cent of global nominal GDP and their collective population is 1.38 billion people with an average life expectancy of 80 years and a median age of 40, against a global average of 30.

This concentration of economic power makes OECD membership the ultimate quality stamp for any aspiring economy.

Consider the numbers that matter to international investors: OECD member countries account for over 90 percent of global official development assistance, and half of the world’s energy consumption, despite representing only 18 per cent of the world’s population.

For any country seeking to attract foreign direct investment, association with this economic elite can open doors that would otherwise remain firmly shut.

Research confirms what policymakers instinctively know: sovereign credit ratings of both donor and recipient countries are important drivers of bilateral FDI flows, with OECD recipients receiving more FDIs when their credit rating is high. OECD membership doesn’t just correlate with higher ratings—it actively helps maintain them by demonstrating adherence to international standards.

The peer-review advantage

At its heart, the OECD operates as a sophisticated peer-review mechanism. Countries don’t just join; they submit to ongoing scrutiny from their economic peers.

This process, whilst sometimes uncomfortable, provides invaluable policy intelligence. Members gain access to detailed comparative data on everything from tax structures to educational outcomes, labour market policies to environmental regulations.

The reforms required for OECD accession can create a better business environment, reduce costs and increase efficiency, as OECD Secretary-General Mathias Cormann noted when Indonesia and Thailand began accession talks in 2024.

This isn’t mere diplomatic flattery—the accession process genuinely forces institutional improvements that outlast the membership application.

Asia’s great awakening

The current expansion into Southeast Asia illustrates the OECD’s evolving relevance. Indonesia is the seventh largest economy in the world based on purchasing power parity and is the only Southeast Asian country in the G20, whilst Thailand is the second biggest economy in Southeast Asia.

Their applications represent more than geographical diversification—they signal recognition that economic power is shifting eastward.

Today, only two other Asian nations—Japan and South Korea—are OECD members. Moreover, in recent decades, the global economy has changed dramatically.

Non-OECD countries like China, Brazil, and India have significant influence on trade and international cooperation, increasing the need for the OECD to diversify its membership.

The standards effect

Perhaps the OECD’s greatest attraction is its role as a standard-setter. The organisation’s guidelines cover everything from multinational taxation to foreign direct investment regulations. The FDI Qualities Initiative equips governments with indicators, standards, and policy analysis to understand how FDI affects the economy, whilst the OECD Foreign Direct Investment Regulatory Restrictiveness Index measures four types of statutory restrictions on FDI: foreign equity restrictions, screening and prior approval requirements, rules for key personnel, and other restrictions on the operation of foreign enterprises.

These aren’t merely academic exercises. International investors increasingly use OECD standards as benchmarks for assessing risk and opportunity. Countries that meet these standards find themselves in a different investment category altogether.

Data and network dividends

In an era where information is power, OECD membership provides unparalleled statistical visibility. The OECD is recognised as a highly influential publisher of mostly economic data through publications as well as annual evaluations and rankings of member countries. In July 2024, the OECD announced that it, “has transitioned to [an] open-access information model” and that Creative Commons CC‑BY‑4.0 attribution licenses will be used on all data and publications.

This statistical prominence matters enormously. When the OECD publishes comparative data on education (through PISA rankings), economic performance, or governance indicators, global media attention follows. Countries want to be included in these influential league tables, not merely observed from the sidelines.

Beyond formal structures lies the OECD’s most valuable asset: its networks. Finance ministers, central bank governors, and senior civil servants build relationships through OECD committees that prove invaluable during crises or negotiations. These informal connections often matter more than formal diplomatic channels.

Australia values the OECD’s evidence-based economic and social policy analysis across issues including health, education, employment, trade, investment, agriculture, food security, energy, the environment, climate change and development cooperation, notes Australia’s Department of Foreign Affairs and Trade. Such comprehensive engagement creates multiple touchpoints for policy coordination and mutual learning.

The democratic dimension

Membership also carries important political capital. The OECD is a forum whose member countries describe themselves as committed to democracy and the market economy. In an era of rising authoritarianism, this democratic credential becomes increasingly valuable for countries seeking to differentiate themselves from autocratic neighbours.

The organisation suspended Russia and Belarus in 2022 following the invasion of Ukraine, demonstrating that membership comes with expectations about international behaviour. This principled stance enhances the club’s prestige among democratic nations.

However, exclusivity comes at a cost. The OECD requires unanimity among all of those voting for new members, giving existing members effective veto power. In March 2024, the Roadmaps for the Accession to the OECD were adopted with Argentina and Indonesia, and in July 2024, also with Thailand, showing the lengthy process involved.

The accession process demands significant reforms across multiple policy areas. Countries must align their legal frameworks, statistical systems, and institutional practices with OECD standards—a process that can take years and face domestic political resistance.

The irresistible logic

Despite these hurdles, the logic of OECD membership remains compelling. In a world where reputation translates directly into economic opportunity, the organisation offers something that no bilateral trade deal or development aid can provide: international recognition that a country belongs among the world’s most sophisticated economies.

Global economic growth remained resilient in 2024. However, recent indicators suggest softening growth prospects, with measures of economic policy uncertainty having risen markedly alongside the imposition of new trade barriers by a number of countries, notes the OECD’s latest economic outlook. In such uncertain times, membership of an institution dedicated to international economic cooperation becomes even more valuable.

For emerging economies, OECD membership represents the ultimate graduation ceremony—proof that they’ve successfully transitioned from aid recipients to donors, from rule-takers to rule-makers. It’s a transformation that opens doors, attracts investment, and signals arrival on the global economic stage.

The queue of applicants tells its own story. In a world where soft power increasingly matters as much as hard economics, membership of the Economist’s ‘club of mostly rich countries’ has become the gold standard for economic respectability.

And in that regard, perhaps the price of admission—however steep—seems entirely reasonable.

Photo: Dreamstime.

Craig Turp-Balazs

Craig Turp-Balazs

Craig Turp-Balazs is head of insight and analysis at Reinvantage.

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Case study: Global technology company

1. The Client

A global technology company operating across EMEA, with a regional HQ in Istanbul. The company manages 20+ markets, handling everything from brand campaigns to strategic partnerships.

Role we worked with: The EMEA Head of Marketing (supported by two regional managers).

2. The Challenge

Despite strong products and a respected global brand, the regional team was struggling with:

  • Misaligned strategy across markets → campaigns executed with inconsistent narratives.
  • Slowed growth → lead generation plateaued despite increasing spend.
  • Internal friction → marketing, sales, and product teams disagreed on KPIs and priorities.

Traditional fixes (more meetings, more reporting) only created more noise.

3. The Sprint

We ran a 10-day Remote Reinvention Sprint with the regional HQ team.

  • Day 1–3: Intake → Reviewed decks, campaign data, and plans.
  • Day 4: Sprint Session (90 mins) → Breakthroughs:
    • Sales and marketing had different definitions of “qualified lead.”
    • 40% of spend was going into low-potential markets.
    • The team assumed the problem was lack of budget, but it was actually lack of alignment.
  • Day 5–10: Synthesis → Insights distilled into a Clarity Brief + Insight Canvas.
4. The Breakthrough

The Sprint uncovered that the issue wasn’t budget, but fragmentation.
Three sharp insights unlocked a way forward:

  1. Unified KPIs bridging marketing + sales.
  2. Market prioritisation → shifting budget to 5 high-potential markets.
  3. Simplified narrative → one EMEA core story, locally adaptable.
By just realigning resources and focus, the client could unlock an estimated £250,000 in efficiency gains within the next 12 months — far exceeding the Sprint’s value guarantee. The path to higher returns was already inside the business, hidden by misalignment.
5. From Sprint to Action (4 Pillars Applied)

With clarity secured, Reinvantage didn’t suggest “more projects.”

Instead, we used the Sprint findings to create laser-focused next steps — drawing only from the areas that would deliver the most impact:

  • Readiness → Alignment workshops for sales + marketing teams. New playbooks clarified “qualified lead” definitions and reduced internal disputes.
  • Foresight → A market-opportunity scan identified which 5 countries would deliver the highest ROI, removing the guesswork from allocation.
  • Growth → Guided the reallocation of €2M budget and designed a phased rollout strategy that protected risk while maximising return.
  • Positioning → Built a messaging framework balancing global consistency with local nuance, ensuring campaigns spoke with one clear voice.

Because the Sprint had stripped away noise, these actions weren’t generic consulting ideas — they were directly tied to the breakthroughs.

6. The Results
  • +28% increase in qualified leads across the region.
  • 30% faster campaign rollout due to streamlined approvals.
  • Budget efficiency gains → €2M redirected from low-return to high-potential markets.
  • Internal cohesion → marketing + sales now use a single shared dashboard.
The client came in believing they needed more budget.
The Sprint revealed that what they really needed was clarity and alignment.

With that clarity, the four pillars became not theory, but practical tools to deliver measurable impact.

The Sprint guaranteed at least £20,000 in value — but in this case, it helped unlock more than 10x that within six months.

Case study: Regional VC fund & accelerator

1. The Client

A regional venture capital fund and accelerator focused on early-stage tech start-ups in the Baltics and Central Europe.

The fund had raised a new round and was under pressure to deliver stronger returns while also building its reputation as the go-to platform for founders.

Role we worked with: Managing Partner, supported by the Head of Portfolio Development.

2. The Challenge

Despite a promising portfolio, results were uneven.

Key issues:

  • Scattered portfolio support → no consistent playbook for start-ups, every partner did things differently.
  • Weak differentiation → founders and co-investors saw the fund as “one of many” in the region.
  • Stretched team → too many small bets, not enough clarity on which companies to double down on.

The leadership team knew something was off, but disagreed on whether the issue was pipeline quality, market conditions, or internal capacity.

3. The Sprint

We ran a 10-day Remote Reinvention Sprint with the partners and portfolio team.

  • Day 1–3: Intake → Reviewed pitch decks, pipeline funnel data, and start-up performance reports.
  • Day 4: Sprint Session (90 mins) → Breakthroughs:
    • No shared definition of a “high-potential founder.”
    • Support resources were spread too thin across the portfolio.
    • The fund’s positioning was more reactive than proactive — it didn’t own a distinctive narrative in the market.
  • Day 5–10: Synthesis → Insights consolidated into a Clarity Brief + Insight Canvas.
4. The Breakthrough

The Sprint revealed that the challenge wasn’t pipeline quality — it was lack of focus and positioning.

Three core insights provided the turning point:

  1. Portfolio Prioritisation Framework → defined clear criteria for where to double down.
  2. Founder Success Playbook → standardised support model for portfolio companies.
  3. Differentiated Narrative → repositioned the fund as “the accelerator of reinvention-ready founders.”
These shifts alone gave the fund a path to add an estimated £2M+ in portfolio value over the following 18 months, by concentrating capital and resources where they could move the needle most.
5. From Sprint to Action (4 Pillars Applied)

With clarity from the Sprint, Reinvantage created a tailored support plan:

  • Readiness → Coached partners on using the new prioritisation framework and trained the team on deploying the Founder Success Playbook.
  • Foresight → Ran scenario analysis on regional tech trends, helping the fund anticipate where capital would flow next.
  • Growth → Guided resource reallocation across the portfolio and supported new co-investor pitches for top-performing start-ups.
  • Positioning → Crafted a sharper brand story for the fund, positioning it as the reinvention partner for globally minded founders.
6. The Results
  • 10 portfolio companies onboarded to the new Playbook → greater consistency of support.
  • Raised follow-on capital for 3 top start-ups with the new prioritisation framework.
  • +26% increase in inbound deal flow from founders citing the fund’s new positioning.
  • Stronger internal cohesion → partners aligned on where to focus resources.
The client thought the problem was pipeline quality.
The Sprint showed it was actually lack of clarity and focus inside the firm.

By applying the four pillars, Reinvantage helped turn scattered effort into concentrated value creation.

The Sprint guaranteed at least £20,000 in value; here it set the stage for multi-million-pound upside in portfolio growth.

Case study: International impact Organisation

1. The Client

A large international impact organisation focused on entrepreneurship and economic empowerment.
The organisation runs multi-country programmes across Eastern Europe and Central Asia, often in partnership with global donors and corporate sponsors.

Role we worked with: Senior Programme Director, responsible for regional coordination.

2. The Challenge

The organisation had launched a flagship regional initiative supporting women entrepreneurs, but the programme was underperforming.

Key issues:

  • Fragmented delivery → each country office interpreted the programme differently.
  • Donor frustration → reporting lacked consistency and clear impact metrics.
  • Lost momentum → staff energy was spent on administration rather than scaling success stories.

Traditional programme reviews had produced long reports, but no real alignment or action.

3. The Sprint

We ran a 10-day Remote Reinvention Sprint with the regional leadership team and representatives from two country offices.

  • Day 1–3: Intake → Reviewed donor reports, programme KPIs, and field feedback.
  • Day 4: Sprint Session (90 mins) → Breakthroughs:
    • Donors cared about quantifiable outcomes, but reporting focused on stories.
    • Staff were duplicating efforts across countries, wasting time and resources.
    • The initiative lacked a clear theory of change — everyone described its purpose differently.
  • Day 5–10: Synthesis → Insights distilled into a Clarity Brief + Insight Canvas.
4. The Breakthrough

The Sprint revealed that the issue wasn’t donor pressure or programme design — it was a lack of shared framework and alignment.

Three critical insights reshaped the path forward:

  1. One Unified Theory of Change → agreed narrative for why the programme exists.
  2. Core Impact Metrics → clear, comparable KPIs across all countries.
  3. Smart Resource Sharing → digital hub to stop duplication and accelerate knowledge flow.
By eliminating duplicated reporting and clarifying what success looks like, the client saw they could save the equivalent of £100,000 in staff time annually — while also unlocking stronger donor confidence and follow-on funding opportunities.
5. From Sprint to Action (4 Pillars Applied)

Armed with Sprint clarity, Reinvantage proposed a laser-focused support plan:

  • Readiness → Trained programme leads on using the new metrics and integrated them into existing workflows.
  • Foresight → Analysed donor trends and expectations, aligning the initiative with the next funding cycle.
  • Growth → Developed a funding case based on the new unified theory of change, securing higher renewal chances.
  • Positioning → Crafted a regional success narrative and storytelling toolkit, helping them showcase results consistently across markets.
6. The Results
  • 30% less time spent on reporting → freed capacity for programme delivery.
  • Donor satisfaction improved → positive feedback on the clarity of impact evidence.
  • Secured new funding commitment → one major donor increased their contribution by 20%.
  • Stronger internal morale → staff felt they were working with clarity, not chaos.
The client thought it needed better donor management.
The Sprint revealed it needed a shared foundation across its teams.

By anchoring on the four pillars, Reinvantage turned alignment into efficiency gains and fresh funding opportunities.

The Sprint guaranteed at least £20,000 in value; here it unlocked both six-figure savings and future-proofed funding.

Case study: National digital development agency

1. The Client

A national digital development agency tasked with driving the government’s digital transformation agenda, including e-services, citizen portals, and smart city pilots.

Role we worked with: Director of Digital Transformation, supported by IT and service delivery leads from three ministries.

2. The Challenge

The agency had strong political backing but faced hurdles in implementation.

Key issues:

  • Siloed projects → each ministry developed digital tools independently, leading to duplication.
  • Citizen frustration → services were digital in name, but still required multiple logins and offline steps.
  • Funding pressure → international partners demanded clearer impact in the short term.

The agency wanted to accelerate momentum but struggled to get alignment across ministries.

3. The Sprint

We ran a 14-day Immersive Reinvention Sprint with the agency’s leadership and digital focal points from three ministries.

  • Day 1–3: Intake → Reviewed strategy docs, donor reports, and citizen feedback data.
  • Day 4: Immersive Sprint Session (half-day) → Breakthroughs:
    • Each ministry had different definitions of “digital service.”
    • 20% of budget was going into overlapping pilot projects.
    • Citizens’ top frustrations were known — but not prioritised.
  • Day 5–14: Synthesis → Insights consolidated into a Clarity Brief + Insight Canvas.
4. The Breakthrough

The Sprint revealed that the biggest blocker wasn’t lack of funding, but lack of shared priorities.

Three practical insights stood out:

  1. One Definition of Digital Service → agreed across ministries.
  2. Quick-Win Prioritisation → focus on top 3 citizen pain points (ID renewal, business registration, healthcare booking).
  3. Shared Resource Map → pool budgets to eliminate duplication.
These changes alone allowed the agency to unlock £75,000 in immediate savings and deliver 2–3 visible improvements in the next quarter — meeting donor expectations and building citizen trust.
5. From Sprint to Action (4 Pillars Applied)

Based on the Sprint clarity, Reinvantage proposed a modest, targeted package of support:

  • Readiness → Facilitated inter-ministerial workshops to embed the “one digital service” definition.
  • Foresight → Analysed citizen feedback trends to shape the quick-win roadmap.
  • Growth → Supported the reallocation of funds to joint projects, reducing overlap.
  • Positioning → Crafted a communication plan highlighting early digital wins to donors and citizens.
6. The Results
  • 2 pilot services integrated into the central portal (ID renewal + healthcare booking).
  • Budget savings of £75,000 from eliminating overlapping projects.
  • Citizen satisfaction up modestly → call centre complaints on digital services dropped by 12%.
  • Donor confidence improved → short-term impact report received positive feedback.
The client thought it needed more funding and bigger projects.
The Sprint revealed it first needed clarity and alignment.

By applying the four pillars to a targeted scope, Reinvantage helped deliver visible results within a single quarter — proving progress to citizens and donors and laying the groundwork for deeper transformation.

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