The Reinvention Masterclass for Start-up Founders

Reinvent your strategy — and regain control over a start-up that’s outgrown its original plan.

A 5-day intensive for founders whose product has momentum — but whose strategy hasn’t caught up.

Built for teams navigating model fragility, growing internal complexity, and the real cost of speed without alignment.

Reclaim strategic clarity

Designed for founders with a live product, real signals, and decisions that now matter.

 

Next cohort begins February 23.

REGISTRATION IS NOW OPEN

 

Built from 200+ reinvention cycles across venture-backed teams.

 

 

 

WE HAVE TRAINED AND MENTORED 200+ FOUNDERS

Your Start-up Didn’t Break. It Evolved — and Your Strategy Didn’t Evolve With It.

The moment a company grows, the complexity curve spikes.
Teams expand. Markets shift. The model that once felt sharp now feels scattered.

At this stage, the problem isn’t effort — it’s fragility.

Pricing starts to creak.
Conversion plateaus.
Margins blur.
Decisions slow as teams grow faster than alignment.

Most founders feel it long before they say it out loud: “We’re moving fast… but not forward.”

When that happens, three things are usually true:

Momentum hides structural cracks. Things “look fine” until growth slows — and the cracks become fault lines.
Teams drift without a unifying narrative. Everyone works hard — but not always in the same direction.
Scaling amplifies outdated assumptions. The model you designed for survival often collapses under scale.

Reinvention isn’t a luxury.

It’s the only way to stay ahead of complexity as your company outgrows its original plan.

You Don’t Need More Speed — You Need a Strategy Designed for the Company You’re Leading Now

Growth creates a paradox:

You finally have traction, a team, and resources — yet your strategy feels less clear than when you started.

This 5-day masterclass gives you the structure, clarity, and strategic operating system to regain control — without guesswork, chaos, or endless iteration loops.

By the end, you’ll be able to:

• Re-evaluate your business model using real signals, not outdated assumptions

• Sharpen your value proposition so every team speaks the same language

• Rebuild your strategic narrative so investors, customers, and hires “get it” instantly

• Install a focus system that eliminates noise and prioritizes what actually moves the business

• Make decisions faster and with more confidence — not more meetings

This is not theory.
It’s a strategic recalibration for founders who are building at speed and managing real complexity.

A Proven 5-Day System to Rebuild the Clarity, Focus, and Strategic Logic Your Company Is Missing

5 core days | one 90-minute session per day

Diagnose the Strategic Drift (self-paced)
Map misalignment, narrative gaps, outdated assumptions, and hidden inefficiencies.

Outcome: A brutally honest clarity map showing where momentum is leaking.

Monday: Ignite the Reinvention Mindset
Replace reactive decision-making with a founder-led reinvention loop.

Outcome: Strategic control through better thinking — not more work.

Tuesday: Sharpen Your Value Proposition
Rewrite your value prop and positioning for the company you’re leading now.

Outcome: A message teams, investors, and customers instantly understand.

Wednesday: Rebuild Your Business Model
Redesign pricing, revenue logic, and strategic bets based on real signals.

Outcome: A model calibrated for your next stage of scale.

Thursday: Architect Your Execution System
Install a focus and operating cadence that keeps everyone aligned.

Outcome: Less chaos, faster decisions, consistent execution.

Friday: Your 90-Day Reinvention Plan
Leave with a clear, actionable roadmap you can implement immediately.

Outcome: Confidence, momentum, and direction.

Bonus: Pitch What You've Reinvented (VC Pitch Room)
Test your strategy and narrative with real VCs in a no-stakes environment.

Outcome: Clarity on what lands, what doesn’t, and what investors listen for.

see what you’ll build each day

WHAT YOU GET

Everything you need to reinvent your strategy — without guesswork

This isn’t a course.
It’s a strategic operating system for founders navigating complexity.

Founder-only Cohort

Peers with real traction and real stakes

Outcome: sharper thinking, richer feedback, and a peer group that elevates your decisions.

Hands-on Strategic Feedback

Sharpened value prop, model, and narrative built in the room

Outcome: Immediate strategic upgrades, not theoretical frameworks.

Founder Hotline Support

Rapid guidance during the sprint.

Faster momentum, fewer stuck points, better decisions.

Lifetime Toolkit Access

Reuse the system at every major inflection point

Permanent clarity infrastructure for future complexity.

Plug-and-Play Frameworks

Value, model, narrative, execution, reinvention loops.

Tools that scale with your company — reusable every time the business evolves.

VC Pitch Room access is limited. Priority is given to founders who register first.
VC Pitch Room: Pressure-test your strategy at a real inflection point

This session is designed for founders approaching meaningful decisions: fundraising, scaling, repositioning, or strategic reset.

You’ll pitch your reinvented narrative to active VCs in a closed, off-record environment — designed for learning, not judgment.

Why this matters:

  • You test your strategy before real investor conversations
  • You see how your story lands with people who fund startups like yours
  • You uncover blind spots founders usually hear too late
  • You enter future pitches with more clarity and leverage
  • You walk away with a pitch that feels natural, tight, and compelling
    • This is feedback most founders only get after a failed round — you get it in advance.

What startup ecosystem leaders say

  • "Andrew’s input is packed with real-world wisdom and energy — exactly what early-stage founders need. He has a rare talent for turning complex business strategy into clear, actionable advice."
    Nedeljko Milosavljević
    PdD, RTTP, Co-director, Labena Ventures
  • "Andrew brings a holistic view to entrepreneurship. His methodology stands out. He takes big, often messy concepts and breaks them into clear, digestible lessons that you can actually apply in your organisation and your day-to-day working habits. Everything connects back to the founder’s journey in a real, usable way. The Masterclass is for any founder who wants clarity, structure, and at the very least, a strong sparring partner on their path."
    Michael Chaffe
    Founder, AlphaOmega Foundation

who this is for

Built for founders whose start-up is evolving faster than their strategy

This masterclass is designed for teams who are no longer just “starting up” —
but are now dealing with the real consequences of growth without alignment.

You belong here if:
  • You have a live product and real users
  • You’re seeing cracks in pricing, margins, or conversion
  • Your team is growing and decisions are slowing
  • Speed is increasing — but clarity isn’t

This is especially relevant if you are:

Refining your model before Series A, redesigning value around real user behaviour – ir rethinking what “scale” should look like for your company.

If you’re still exploring ideas, this is not the right programme — yet.

join the next cohort

METHODOLOGY

A founder-led framework for reinventing your strategy at every stage of growth.

Founder Instinct

You already know more than any advisor, consultant, or mentor ever will. This system helps you extract that intuition and turn it into strategic clarity.

Proven Frameworks

Value prop frameworks, narrative architecture, business model redesign, execution focus systems — all battle-tested across 200+ founder reinventions.

Continuous Reinvention Loop

Your company will evolve again — and again. This method teaches you a founder-led reinvention cycle you’ll use at every major turning point.

"This masterclass is a strategic system that's fast, repeatable, and designed for founders building at speed – from early traction to multi-layered teams.

This is not a generic playbook, but your compass for strategic clarity under pressure."

Andrew Wrobel

Built for founders in motion

5 x 90-minute live labs + on-demand videos + a pitch session = a lightweight but transformative week.

Day 1
Day 2
Day 3
Day 4
Day 5
VC Pitch Day

No fluff, no busywork — just clarity, feedback, and systems you can use immediately.

JOIN THE FEBRUARY COHORT

Registrations for the February 23-27 cohort open now

This programme is built for founders with a live product and real decisions to make.

Each cohort brings together a small group of up to 12 founders for a 5-session live journey — practical, intimate, and transformative.

(If you’re still exploring ideas, this won’t be the best use of your time — or money.)

Standard Seat

£595

per participant

Designed for solo founders with real momentum who need to realign strategy, model, and narrative.

  • All 5 live sessions
  • Strategic feedback on your clarity map and value prop
  • Access to the Reinvention Frameworks
  • The VC Pitch Room (optional)
  • 90-day Reinvention Plan template
  • Access to all pre-recorded videos
  • Founders' Workbook and templates
  • Founder Hotline Support during the masterclass
Secure your seat

Instant access to your founder dashboard after enrollment.

Team Seat

£995

for two co-founders

Designed for founding teams facing complexity — fundraising, scaling, or strategic reset.

  • All Standard Seat benefits
  • A second seat for your co-founder or operator
  • Team alignment exercises designed for shared decision-making
  • A joint clarity map + shared value prop process
  • A faster and smoother post-masterclass implementation
Enroll your team

Instant access to your founder dashboard after enrollment.

Private Cohort

£5,000

A bespoke reinvention masterclass for your start-up cohorts. (up to 12 founders)

Best for: VC funds, accelerators, impact organisations.

  • Customised masterclass for your group
  • Tailored model redesign
  • Private pitch simulation with VCs
  • Co-branding & flexibility
  • Facilitator support
Contact us

Host a cohort for your accelerator, investor portfolio, or innovation hub.

Change Won't Wait. Neither Should You.

The founders who thrive next year won’t be the ones who predict best — but the ones who learn, adapt, and realign fastest.
Join the next cohort

Frequently Asked Questions

Is this masterclass right for me?

Who is this masterclass designed for?
This masterclass is designed for founders with a live product and real momentum whose startup is evolving faster than their strategy.
It’s built for teams dealing with model fragility, growing internal complexity, and decisions that now have real cost — not for idea exploration.
I’m early-stage. Is this too advanced for me?
If you’re still exploring ideas or validating whether to build — yes, this will be too early.
If you have a validated problem, real users or experiments, and are now asking “what now?”, you’ll get strong value — especially if you want to avoid scaling misalignment later. This is not a beginner programme. It’s a strategy sprint for founders with skin in the game.
I’m Series A. Is this too basic for me?
No — Series A is one of the most common and relevant stages for this programme. This is often when complexity spikes, teams grow faster than alignment, and early assumptions start to break. The reinvention sprint is designed precisely for this moment.
What outcomes should I expect by the end of the 5 days?
By the end of the 5 days, founders with a live product and real signals will leave with:
  • A sharpened value proposition grounded in real user insight
  • A clearer, more resilient business model
  • A strategic narrative that aligns team and investors
  • A founder-led operating system for clarity under pressure
  • A concrete 90-day reinvention plan
  • Optional: real-time VC feedback on your pitch
Does this help with fundraising or pitching?
Yes — and it’s often most valuable when founders are preparing for fundraising or participating in an accelerator. Many accelerators and ecosystem partners recommend this sprint because it strengthens the strategy behind the pitch: clearer value, tighter models, and stronger narrative alignment. Founders don’t just improve how they pitch — they improve what they’re pitching.
Can this run alongside my accelerator or incubator programme?
Absolutely. Accelerator managers regularly send founders to this masterclass because it strengthens clarity, narrative, and model work — the parts accelerators often don’t have time to go deep on.

How does the week actually work?

What time do the live labs take place each day?
Live labs run between 3–5pm GMT (London/Lisbon).
How long is each session, and how much extra work is required?
Expect 90 minutes per session/day, plus 45-60 minutes of optional applied work. Total: around 2–3 hours per day.
What if I can’t attend a session live?
All sessions are recorded and uploaded the same day. You’ll still receive guidance and can submit your work for feedback.
What tools or platforms do we use for sessions and materials?
  • Zoom for live labs
  • DF templates for frameworks
  • Slack for discussion
  • Your own user account on Reinvantage for replays and access to resources
No complicated setup required.

What happens on VC Pitch Day and how do I prepare?

When is the VC Pitch Day, and how does it work?
Pitch Day takes place on the Monday after the five core days (February 2-6). For the next cohort, Pitch Day will take place on February 9. Pitch Day takes place on the Monday after the five core days (February 2-6). For the next cohort, Pitch Day will take place on February 9.
You deliver your narrative and model in a no-stakes, off-record session with real investors.
Do I need a pitch deck, or is it more about the narrative?
Yes, you need a pitch deck, ideally based on the guidelines provided on Day 5.
Who is in the room during Pitch Day?
A curated group of active VCs, who evaluate founders regularly.
Will I receive real-time feedback from the VCs?
Yes. You’ll receive constructive, founder-friendly feedback on clarity, narrative strength, and investor resonance — insights most founders only get after a failed pitch.

Can I join alone or with my team?

Can my co-founder or team members join the masterclass?
Yes — two co-founders can join if you acquire the Team Pass. Many founders participate together for alignment.
What if my team is misaligned or we disagree on strategy?
Then this is the perfect environment.
The reinvention process helps teams find a shared narrative, clearer priorities, and a unified direction.
Do I need traction or revenue to benefit from this?
No — the method works even without revenue.
If you have early signals, a prototype, or a defined problem, you’ll gain clarity and direction immediately.

What do I get access to, and what’s the commitment?

Do I keep access to replays and materials?
You retain 12-month access to all recordings, frameworks, and templates.
Do I need to submit anything before Day 1?
No formal submission. Bringing your pitch deck, value prop, or current model is helpful but optional.
Is there a refund or satisfaction policy?
Yes — if after Day 1 you feel the programme isn’t right for you, you can request a full refund by 12:00 GMT on the next day.
Zero risk. High clarity upside.