The Reinvention Masterclass for Start-up Founders
Reinvent your strategy — and regain control over a start-up that’s outgrown its original plan.
A 5-day intensive for founders who are scaling fast, losing clarity even faster, and need a sharp operating narrative to align their team, model, and momentum.
Next cohort begins February 2
Early-bird closes January 12
Built from 200+ reinvention cycles across venture-backed teams.
WE HAVE TRAINED AND MENTORED 200+ FOUNDERS
Your Start-up Didn’t Break. It Evolved — and Your Strategy Didn’t Evolve With It.
The moment a company grows, the complexity curve spikes.
Teams expand. Markets shift. The model that once felt sharp now feels scattered.
Most founders feel it long before they say it out loud: “We’re moving fast… but not forward.”
When that happens, three things are usually true:
Momentum hides structural cracks. Things “look fine” until growth slows and the cracks become fault lines.
Teams drift without a unifying narrative. Everyone works hard — but not always in the same direction.
Scaling amplifies outdated assumptions. The model you designed for survival often collapses under scale.
Reinvention isn’t a luxury.
It’s the only way to stay ahead of complexity as your company outgrows its original plan.
You Don’t Need More Speed — You Need a Strategy Designed for the Company You’re Leading Now
Growth creates a strange paradox:
You finally have resources, a team, and traction…yet your strategy feels less clear than when you started.
This 5-day masterclass gives you the structure, clarity, and strategic operating system to regain control — without guesswork, chaos, or endless iteration cycles.
By the end, you’ll be able to:
• Re-evaluate your business model using real signals, not outdated assumptions
• Sharpen your value proposition so every team speaks the same language
• Rebuild your strategic narrative so investors, customers, and hires “get it” instantly
• Install a focus system that eliminates noise and prioritizes what actually moves the business
• Make decisions faster and with more confidence — not more meetings
This is not theory.
It’s a strategic recalibration designed specifically for founders who are scaling fast, managing complexity, and need clarity now.
A Proven 5-Day System to Rebuild the Clarity, Focus, and Strategic Logic Your Company Is Missing
This high-velocity, founder-only masterclass is designed to diagnose, redesign, and rebuild your strategy from the ground up — without endless offsites, decks, or theoretical fluff.
5 core days | one 90-minute session per day
Diagnose the Strategic Drift (self-paced)
Before we reinvent anything, we identify what’s actually slowing you down. You’ll map misalignment, narrative gaps, outdated assumptions, and hidden inefficiencies.
Outcome: A brutally honest clarity map revealing where your strategy is leaking energy and momentum.
Monday: Ignite the Reinvention Mindset
You’ll replace reactive decision-making with a founder-led reinvention loop. A mental model for high-complexity leadership that prevents blindspots and strategic drift.
Outcome: You regain strategic control — not by adding more tasks, but by upgrading how you think.
Tuesday: Sharpen Your Value Proposition
You’ll rewrite your value prop and positioning narrative for the company you’re leading now. A crisp, scalable message that aligns product, sales, hiring, and fundraising.
Outcome: A value proposition that is clear, powerful, and instantly understood by teams, investors, and customers.
Wednesday: Rebuild Your Business Model
You’ll redesign revenue logic, pricing structure, and strategic bets based on real signals — not legacy assumptions from your early days.
Outcome: A business model calibrated for your next stage of scale, not your survival stage.
Thursday: Architect Your Execution System
You’ll install a focus system and operating cadence that reduces chaos, accelerates clarity, and keeps everyone aligned.
Outcome: A leadership operating system that eliminates noise and ensures strategic consistency across your team.
Friday: Your 90-Day Reinvention Plan
You’ll leave with a sharp, actionable 90-day roadmap that brings your reinvention to life — fast.
Outcome: A clear, confident execution plan your team can start using immediately.
Bonus: Pitch What You've Reinvented
You’ll put your 90-day plan to the test in front of two seasoned VC fund representatives. This is not a performance—it’s a high-value feedback loop that helps sharpen your logic, clarity, and investor narrative.
Outcome: Real-time insight into how your story lands—and what it takes to earn belief, trust, and backing in today’s investment landscape.
What participants say
"Andrew’s input is packed with real-world wisdom and energy — exactly what early-stage founders need. He has a rare talent for turning complex business strategy into clear, actionable advice."
"Andrew brings a holistic view to entrepreneurship. His methodology stands out. He takes big, often messy concepts and breaks them into clear, digestible lessons that you can actually apply in your organisation and your day-to-day working habits. Everything connects back to the founder’s journey in a real, usable way. The Masterclass is for any founder who wants clarity, structure, and at the very least, a strong sparring partner on their path."
Everything You Need to Reinvent Your Strategy — Without Guesswork
This isn’t a course.
It’s a strategic operating system for founders navigating complexity, scaling teams, and rebuilding clarity.
Founder-Only Reinvention Cohort
Work alongside other funded founders solving the same scale-stage challenges — not beginners, not hobbyists.
Outcome: sharper thinking, richer feedback, and a peer group that elevates your decisions.
Hands-On Strategic Feedback From Your Reinvention Architect
You won’t leave with ideas. You leave with a sharpened value prop, redesigned model, improved narrative, and a clarity map — built in the room.
Outcome: Immediate strategic upgrades, not theoretical frameworks.
Founder Hotline Support (cohort week)
Rapid tactical and strategic guidance as you work through decisions in real time.
Outcome: Faster momentum, fewer stuck points, better decisions.
Lifetime Access to the Reinvention Toolkit
Because reinvention never stops.
You’ll revisit these frameworks at every major inflection point:
new hires, new market shifts, new investor conversations, new product bets.
Outcome: Permanent clarity infrastructure for future complexity.
Plug-and-Play Strategic Frameworks
Value prop frameworks, business model templates, clarity maps, focus systems, narrative structures, reinvention loops, and founder operating systems.
Outcome: Tools that scale with your company — reusable every time the business evolves.
VC Pitch Room: Practice your narrative with real investors — zero stakes, maximum insight
Pitch in front of active VCs who fund companies at your stage — in a no-stress, off-record environment designed for growth, not judgment.
You’ll deliver your sharpened value proposition and strategic narrative, and receive candid, founder-friendly feedback from investors who see hundreds of pitches per year.
Why this is a game-changer:
- You test your reinvented narrative before you raise
- You discover how your message lands from people who evaluate founders all day
- You uncover blind spots founders rarely hear — because VCs rarely say them
- You re-enter investor conversations with more clarity and more leverage
- You walk away with a pitch that feels natural, tight, and compelling
Built for Founders Who Are Growing Fast, Facing Complexity, or Preparing for Their Next Big Leap
This masterclass is for founders who feel their startup is evolving faster than their strategy — whether you’re pre-seed, seed, Series A, or anywhere in the “building at speed” journey.
If you resonate with any of these, you’re in the right place:
You’re early-stage (Pre-Seed / Seed)
You’ve validated an idea, maybe even found early traction — but your value prop, model, or narrative still feel fuzzy. You want clarity now so you don’t scale chaos later.
You belong here if you want a sharper story, a clearer model, and a strategic foundation before hiring or fundraising.
You’re post-seed or growth-stage
Your product is working, your team is growing, and suddenly... complexity arrives.
What used to feel clear now feels scattered.
You belong here if you’re scaling fast but losing strategic clarity even faster.
You’re approaching or raising Series A
You need a crisp narrative, a tight model, and founder-level clarity to navigate investor scrutiny and team alignment.
You belong here if you want to walk into every conversation — team or investor — with confidence and strategic sharpness.
You’re post-Series A
You’re leading a real organization now.
Your biggest challenge isn’t hustle — it’s strategic coherence.
You belong here if you need a reinvention process that brings your team, model, and mission back into alignment.
A Founder-Led Framework for Reinventing Your Strategy at Every Stage of Growth
Most founders try to fix strategy by adding more speed, more tasks, or more meetings.
It doesn’t work.
Reinvention requires a different approach — one that blends:
Founder Instinct
You already know more than any advisor, consultant, or mentor ever will. This system helps you extract that intuition and turn it into strategic clarity.
Proven Frameworks
Value prop frameworks, narrative architecture, business model redesign, execution focus systems — all battle-tested across 200+ founder reinventions.
Continuous Reinvention Loop
Your company will evolve again — and again. This method teaches you a founder-led reinvention cycle you’ll use at every major turning point.
"This masterclass is a strategic system that's fast, repeatable, and designed for founders building at speed – from early traction to multi-layered teams.
This is not a generic playbook, but your compass for strategic clarity under pressure."
Andrew Wrobel
Built for founders in motion
5 x 90-minute live labs + on-demand videos + a pitch session = a lightweight but transformative week.
No fluff, no busywork — just clarity, feedback, and systems you can use immediately.
Join the February Cohort — and Reinvent Your Strategy Before the New Quarter Begins
Early-bird enrolment ends January 12 (February 2-6 cohort)
A single unclear value prop, misaligned team, or outdated model can cost you months of momentum.
This masterclass costs a fraction of that — and gives you clarity that compounds for years.
Each cohort brings together a small group of up to 12 founders for a 5-session live journey — practical, intimate, and transformative.
Standard Seat
£595
per participant
Best for: early-stage or solo founders wanting to accelerate clarity.
- All 5 live sessions
- Strategic feedback on your clarity map and value prop
- Access to the Reinvention Frameworks
- The VC Pitch Room (optional)
- 90-day Reinvention Plan template
- Access to all pre-recorded videos
- Founders' Workbook and templates
- Founder Hotline Support during the masterclass
Scholarship Seat
£450
per participant
A limited set of subsidised seats for founders early in their journey or operating with constrained resources.
Best for: pre-seed founders or mission-driven entrepreneurs.
- All Standard Seat benefits
Private Cohort
£5,000
A bespoke reinvention masterclass for your start-up cohorts. (up to 12 founders)
Best for: VC funds, accelerators, impact organisations.
- Customised masterclass for your group
- Tailored model redesign
- Private pitch simulation with VCs
- Co-branding & flexibility
- Facilitator support
Host a cohort for your accelerator, investor portfolio, or innovation hub.
Change Won't Wait. Neither Should You.
The founders who thrive next year won't be the ones who predict best — but those who learn fastest. Start your reinvention journey now and lead through whatever comes next.
Frequently Asked Questions
Is this masterclass right for me?
If your start-up is evolving faster than your strategy, this sprint will give you clarity, alignment, and a stronger narrative.
You’ll leave with a sharper value prop, clearer model, and a story ready for hiring and early fundraising.
- A sharpened value proposition
- A clearer, updated business model and value extraction
- A strategic narrative that resonates
- A founder-led clarity operating system
- A 90-day execution plan
- VC feedback on your reinvented pitch
How does the week actually work?
- Zoom for live labs
- DF templates for frameworks
- Slack for discussion
- Your own user account on Reinvantage for replays and access to resources
What happens on VC Pitch Day and how do I prepare?
You deliver your narrative and model in a no-stakes, off-record session with real investors.
Can I join alone or with my team?
The reinvention process helps teams find a shared narrative, clearer priorities, and a unified direction.
If you have early signals, a prototype, or a defined problem, you’ll gain clarity and direction immediately.
What do I get access to, and what’s the commitment?
Zero risk. High clarity upside.