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The energy certainty trap

Why planning for one energy future is the surest way to be wrong

November 17, 2025

5 min read

November 17, 2025

5 min read

Photo: Dreamstime.

The International Energy Agency’s (IEA) latest World Energy Outlook opens with a disclaimer: none of its scenarios are forecasts. Most readers skip past this caveat. They shouldn’t. The IEA isn’t being modest—it’s admitting something most energy executives and ministers would rather not hear. Nobody actually knows where the energy system is heading over the next decade, and betting your strategy on a single outcome is a mug’s game. 

The agency’s Current Policies Scenario—assuming only laws already on the books—has oil demand hitting 113 million barrels a day by 2050. That’s 15 per cent higher than today. Electric cars stall everywhere except China and Europe. Carbon emissions nudge 40 gigatonnes annually, pushing temperatures up 2.9°C by century’s end. Meanwhile, the Stated Policies Scenario, which factors in announced policies not yet enacted, sees oil peaking around 2030 at 102 million barrels before sliding. Half of all new cars sold globally are electric by 2035, wiping out 10 million barrels of daily oil demand. 

Both scenarios are plausible. Neither is a wish list. And the chasm between them could redraw geopolitical maps, gut corporate balance sheets, or vindicate national champions. Nevertheless, energy pundits still peddle a tidy narrative: renewables rise, fossils fall, electrification marches on. The IEA’s framework suggests this is nonsense. 

Not probabilities, not predictions 

The real question isn’t which scenario happens. It’s whether any of them do. The IEA explicitly warns that its framework captures “the wide spectrum of possible outcomes” implied by today’s markets and policies—not probabilities, not predictions. The future is fog, not a straight road. These scenarios veer wildly on fossil demand, renewable build-out, emissions, infrastructure spending. That divergence isn’t a modelling quirk. It’s reality. 

What makes this year’s outlook particularly grim is how many things could go wrong at once. Fatih Birol, the IEA’s boss, noted there’s never been a moment “when energy security tensions have applied to so many fuels and technologies at once.”  

Oil routes face geopolitical bottlenecks. Gas infrastructure can’t handle extreme weather. Renewables struggle to integrate with creaking grids. Power systems are buckling under cyber and physical attacks. Last year, energy infrastructure disruptions hit more than 200 million households worldwide. Power grid failures caused 85 per cent of them. 

Past energy transitions unfolded slowly, within stable frameworks. Coal gave way to oil over decades. Oil shared space with gas gradually. Today’s shift tries to electrify transport, decarbonise heavy industry, and power data centres whilst trade wars simmer and weather patterns unravel. Texas in February 2021 showed what happens when systems built for yesterday’s climate meet today’s extremes: 4.5 million customers lost power, 240 people died, and the economic damage hit 130 billion US dollars. Seven in ten US transmission lines are over 25 years old, relics from a different climate era. 

Awkward choices 

Businesses face some awkward choices. Investment in data centres—580 billion US dollars this year—has overtaken global oil supply spending (540 billion US dollars). Yet data centres drive less than a tenth of electricity demand growth. The AI frenzy obscures the bigger story: electricity use is climbing four times faster than total energy consumption, pushed by electric cars in rich countries and air conditioners in poor ones. Firms betting everything on either fossil persistence or renewable dominance will probably regret it. 

The smart thing to do will not be predicting which future arrives. It will be building strategies that work in several.  

Take natural gas. In the Current Policies world, demand swells to 5,600 billion cubic metres by mid-century. In Stated Policies, it keeps rising into the 2030s—thanks largely to American and Qatari LNG flooding markets—then flattens. Gas is either a bridge fuel or a stranded asset, depending. Treating it as definitely one or the other is asking for trouble. 

Governments aren’t doing much better. The IEA dropped its Announced Pledges Scenario this year because too few countries have updated their climate targets for 2031-35. No pledges, no scenario. This policy fog makes everything worse. Without clear signals, markets price in wider risks, pushing up capital costs across the board. The result? Paralysis dressed up as prudence. Ministers delay hard decisions, investors wait for clarity, and the energy system drifts between futures without committing to any. 

Profit from delay 

The scenarios also expose who actually profits from delay. In the Current Policies world, OPEC+ pumps 15 per cent more oil in 2050 than at any point in history. America remains the world’s biggest oil and gas producer through mid-century. Asian emerging markets hoover up fossil fuels even as Europe and Japan decarbonise. The transition doesn’t kill oil producers—it just reshuffles market share.  

The real winners sit between old and new energy: equipment makers, infrastructure builders, engineering firms. They collect fees regardless of which path wins. 

The IEA’s multi-scenario approach is itself an admission of defeat for deterministic modelling. The Current Policies Scenario vanished from the Outlook between 2020 and 2025, shelved during pandemic chaos. Its return signals that a conservative baseline matters again precisely because policy risk has exploded. The new ACCESS scenario—mapping universal electricity and clean cooking access—acknowledges 730 million people lack power and two billion cook with dung. Energy’s future isn’t just about carbon. It’s about who gets any energy at all. 

Energy certainty is finished 

For companies, scenario planning beats forecasting. Build supply chains that survive both rapid electrification and stubborn fossil demand. Hedge energy costs across wildly different price paths. Cultivate political ties that span pro-incumbent and pro-insurgent regulatory regimes. Winners will treat energy uncertainty as permanent, not temporary. 

For governments, vagueness will mean failure. Every year without long-term clarity compounds investor hesitation, inflates transition costs, and narrows viable paths forward. The IEA’s scenarios aren’t a menu. They’re a warning. Left ungoverned, the energy system will lurch between extremes, torching capital on all sides. 

Energy certainty, if it ever existed, is finished. Those still planning for one future—green or grey, electric or combustion—are building on sand. The survivors will be the ones who grasp that when the future diverges this sharply, flexibility is the only currency that holds value. 

Photo: Dreamstime.

Craig Turp-Balazs

Craig Turp-Balazs

Craig Turp-Balazs is head of insight and analysis at Reinvantage.

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Case study: Global technology company

1. The Client

A global technology company operating across EMEA, with a regional HQ in Istanbul. The company manages 20+ markets, handling everything from brand campaigns to strategic partnerships.

Role we worked with: The EMEA Head of Marketing (supported by two regional managers).

2. The Challenge

Despite strong products and a respected global brand, the regional team was struggling with:

  • Misaligned strategy across markets → campaigns executed with inconsistent narratives.
  • Slowed growth → lead generation plateaued despite increasing spend.
  • Internal friction → marketing, sales, and product teams disagreed on KPIs and priorities.

Traditional fixes (more meetings, more reporting) only created more noise.

3. The Sprint

We ran a 10-day Remote Reinvention Sprint with the regional HQ team.

  • Day 1–3: Intake → Reviewed decks, campaign data, and plans.
  • Day 4: Sprint Session (90 mins) → Breakthroughs:
    • Sales and marketing had different definitions of “qualified lead.”
    • 40% of spend was going into low-potential markets.
    • The team assumed the problem was lack of budget, but it was actually lack of alignment.
  • Day 5–10: Synthesis → Insights distilled into a Clarity Brief + Insight Canvas.
4. The Breakthrough

The Sprint uncovered that the issue wasn’t budget, but fragmentation.
Three sharp insights unlocked a way forward:

  1. Unified KPIs bridging marketing + sales.
  2. Market prioritisation → shifting budget to 5 high-potential markets.
  3. Simplified narrative → one EMEA core story, locally adaptable.
By just realigning resources and focus, the client could unlock an estimated £250,000 in efficiency gains within the next 12 months — far exceeding the Sprint’s value guarantee. The path to higher returns was already inside the business, hidden by misalignment.
5. From Sprint to Action (4 Pillars Applied)

With clarity secured, Reinvantage didn’t suggest “more projects.”

Instead, we used the Sprint findings to create laser-focused next steps — drawing only from the areas that would deliver the most impact:

  • Readiness → Alignment workshops for sales + marketing teams. New playbooks clarified “qualified lead” definitions and reduced internal disputes.
  • Foresight → A market-opportunity scan identified which 5 countries would deliver the highest ROI, removing the guesswork from allocation.
  • Growth → Guided the reallocation of €2M budget and designed a phased rollout strategy that protected risk while maximising return.
  • Positioning → Built a messaging framework balancing global consistency with local nuance, ensuring campaigns spoke with one clear voice.

Because the Sprint had stripped away noise, these actions weren’t generic consulting ideas — they were directly tied to the breakthroughs.

6. The Results
  • +28% increase in qualified leads across the region.
  • 30% faster campaign rollout due to streamlined approvals.
  • Budget efficiency gains → €2M redirected from low-return to high-potential markets.
  • Internal cohesion → marketing + sales now use a single shared dashboard.
The client came in believing they needed more budget.
The Sprint revealed that what they really needed was clarity and alignment.

With that clarity, the four pillars became not theory, but practical tools to deliver measurable impact.

The Sprint guaranteed at least £20,000 in value — but in this case, it helped unlock more than 10x that within six months.

Case study: Regional VC fund & accelerator

1. The Client

A regional venture capital fund and accelerator focused on early-stage tech start-ups in the Baltics and Central Europe.

The fund had raised a new round and was under pressure to deliver stronger returns while also building its reputation as the go-to platform for founders.

Role we worked with: Managing Partner, supported by the Head of Portfolio Development.

2. The Challenge

Despite a promising portfolio, results were uneven.

Key issues:

  • Scattered portfolio support → no consistent playbook for start-ups, every partner did things differently.
  • Weak differentiation → founders and co-investors saw the fund as “one of many” in the region.
  • Stretched team → too many small bets, not enough clarity on which companies to double down on.

The leadership team knew something was off, but disagreed on whether the issue was pipeline quality, market conditions, or internal capacity.

3. The Sprint

We ran a 10-day Remote Reinvention Sprint with the partners and portfolio team.

  • Day 1–3: Intake → Reviewed pitch decks, pipeline funnel data, and start-up performance reports.
  • Day 4: Sprint Session (90 mins) → Breakthroughs:
    • No shared definition of a “high-potential founder.”
    • Support resources were spread too thin across the portfolio.
    • The fund’s positioning was more reactive than proactive — it didn’t own a distinctive narrative in the market.
  • Day 5–10: Synthesis → Insights consolidated into a Clarity Brief + Insight Canvas.
4. The Breakthrough

The Sprint revealed that the challenge wasn’t pipeline quality — it was lack of focus and positioning.

Three core insights provided the turning point:

  1. Portfolio Prioritisation Framework → defined clear criteria for where to double down.
  2. Founder Success Playbook → standardised support model for portfolio companies.
  3. Differentiated Narrative → repositioned the fund as “the accelerator of reinvention-ready founders.”
These shifts alone gave the fund a path to add an estimated £2M+ in portfolio value over the following 18 months, by concentrating capital and resources where they could move the needle most.
5. From Sprint to Action (4 Pillars Applied)

With clarity from the Sprint, Reinvantage created a tailored support plan:

  • Readiness → Coached partners on using the new prioritisation framework and trained the team on deploying the Founder Success Playbook.
  • Foresight → Ran scenario analysis on regional tech trends, helping the fund anticipate where capital would flow next.
  • Growth → Guided resource reallocation across the portfolio and supported new co-investor pitches for top-performing start-ups.
  • Positioning → Crafted a sharper brand story for the fund, positioning it as the reinvention partner for globally minded founders.
6. The Results
  • 10 portfolio companies onboarded to the new Playbook → greater consistency of support.
  • Raised follow-on capital for 3 top start-ups with the new prioritisation framework.
  • +26% increase in inbound deal flow from founders citing the fund’s new positioning.
  • Stronger internal cohesion → partners aligned on where to focus resources.
The client thought the problem was pipeline quality.
The Sprint showed it was actually lack of clarity and focus inside the firm.

By applying the four pillars, Reinvantage helped turn scattered effort into concentrated value creation.

The Sprint guaranteed at least £20,000 in value; here it set the stage for multi-million-pound upside in portfolio growth.

Case study: International impact Organisation

1. The Client

A large international impact organisation focused on entrepreneurship and economic empowerment.
The organisation runs multi-country programmes across Eastern Europe and Central Asia, often in partnership with global donors and corporate sponsors.

Role we worked with: Senior Programme Director, responsible for regional coordination.

2. The Challenge

The organisation had launched a flagship regional initiative supporting women entrepreneurs, but the programme was underperforming.

Key issues:

  • Fragmented delivery → each country office interpreted the programme differently.
  • Donor frustration → reporting lacked consistency and clear impact metrics.
  • Lost momentum → staff energy was spent on administration rather than scaling success stories.

Traditional programme reviews had produced long reports, but no real alignment or action.

3. The Sprint

We ran a 10-day Remote Reinvention Sprint with the regional leadership team and representatives from two country offices.

  • Day 1–3: Intake → Reviewed donor reports, programme KPIs, and field feedback.
  • Day 4: Sprint Session (90 mins) → Breakthroughs:
    • Donors cared about quantifiable outcomes, but reporting focused on stories.
    • Staff were duplicating efforts across countries, wasting time and resources.
    • The initiative lacked a clear theory of change — everyone described its purpose differently.
  • Day 5–10: Synthesis → Insights distilled into a Clarity Brief + Insight Canvas.
4. The Breakthrough

The Sprint revealed that the issue wasn’t donor pressure or programme design — it was a lack of shared framework and alignment.

Three critical insights reshaped the path forward:

  1. One Unified Theory of Change → agreed narrative for why the programme exists.
  2. Core Impact Metrics → clear, comparable KPIs across all countries.
  3. Smart Resource Sharing → digital hub to stop duplication and accelerate knowledge flow.
By eliminating duplicated reporting and clarifying what success looks like, the client saw they could save the equivalent of £100,000 in staff time annually — while also unlocking stronger donor confidence and follow-on funding opportunities.
5. From Sprint to Action (4 Pillars Applied)

Armed with Sprint clarity, Reinvantage proposed a laser-focused support plan:

  • Readiness → Trained programme leads on using the new metrics and integrated them into existing workflows.
  • Foresight → Analysed donor trends and expectations, aligning the initiative with the next funding cycle.
  • Growth → Developed a funding case based on the new unified theory of change, securing higher renewal chances.
  • Positioning → Crafted a regional success narrative and storytelling toolkit, helping them showcase results consistently across markets.
6. The Results
  • 30% less time spent on reporting → freed capacity for programme delivery.
  • Donor satisfaction improved → positive feedback on the clarity of impact evidence.
  • Secured new funding commitment → one major donor increased their contribution by 20%.
  • Stronger internal morale → staff felt they were working with clarity, not chaos.
The client thought it needed better donor management.
The Sprint revealed it needed a shared foundation across its teams.

By anchoring on the four pillars, Reinvantage turned alignment into efficiency gains and fresh funding opportunities.

The Sprint guaranteed at least £20,000 in value; here it unlocked both six-figure savings and future-proofed funding.

Case study: National digital development agency

1. The Client

A national digital development agency tasked with driving the government’s digital transformation agenda, including e-services, citizen portals, and smart city pilots.

Role we worked with: Director of Digital Transformation, supported by IT and service delivery leads from three ministries.

2. The Challenge

The agency had strong political backing but faced hurdles in implementation.

Key issues:

  • Siloed projects → each ministry developed digital tools independently, leading to duplication.
  • Citizen frustration → services were digital in name, but still required multiple logins and offline steps.
  • Funding pressure → international partners demanded clearer impact in the short term.

The agency wanted to accelerate momentum but struggled to get alignment across ministries.

3. The Sprint

We ran a 14-day Immersive Reinvention Sprint with the agency’s leadership and digital focal points from three ministries.

  • Day 1–3: Intake → Reviewed strategy docs, donor reports, and citizen feedback data.
  • Day 4: Immersive Sprint Session (half-day) → Breakthroughs:
    • Each ministry had different definitions of “digital service.”
    • 20% of budget was going into overlapping pilot projects.
    • Citizens’ top frustrations were known — but not prioritised.
  • Day 5–14: Synthesis → Insights consolidated into a Clarity Brief + Insight Canvas.
4. The Breakthrough

The Sprint revealed that the biggest blocker wasn’t lack of funding, but lack of shared priorities.

Three practical insights stood out:

  1. One Definition of Digital Service → agreed across ministries.
  2. Quick-Win Prioritisation → focus on top 3 citizen pain points (ID renewal, business registration, healthcare booking).
  3. Shared Resource Map → pool budgets to eliminate duplication.
These changes alone allowed the agency to unlock £75,000 in immediate savings and deliver 2–3 visible improvements in the next quarter — meeting donor expectations and building citizen trust.
5. From Sprint to Action (4 Pillars Applied)

Based on the Sprint clarity, Reinvantage proposed a modest, targeted package of support:

  • Readiness → Facilitated inter-ministerial workshops to embed the “one digital service” definition.
  • Foresight → Analysed citizen feedback trends to shape the quick-win roadmap.
  • Growth → Supported the reallocation of funds to joint projects, reducing overlap.
  • Positioning → Crafted a communication plan highlighting early digital wins to donors and citizens.
6. The Results
  • 2 pilot services integrated into the central portal (ID renewal + healthcare booking).
  • Budget savings of £75,000 from eliminating overlapping projects.
  • Citizen satisfaction up modestly → call centre complaints on digital services dropped by 12%.
  • Donor confidence improved → short-term impact report received positive feedback.
The client thought it needed more funding and bigger projects.
The Sprint revealed it first needed clarity and alignment.

By applying the four pillars to a targeted scope, Reinvantage helped deliver visible results within a single quarter — proving progress to citizens and donors and laying the groundwork for deeper transformation.

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