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Shock value

Brussels has given boardrooms a new framework

November 24, 2025

6 min read

November 24, 2025

6 min read

Photo: Dreamstime.

Brussels has discovered a new buzzword. ‘Resilience 2.0’, splashed across the European Commission’s 2025 Strategic Foresight Report, supposedly marks the end of reactive firefighting and the dawn of proactive transformation.

Perpetual turbulence is the new normal, the Commission insists, so institutions had better adjust. Commissioner Glenn Micallef puts it grandly: “Resilience 2.0 means being proactive, transformative, and anticipatory. It is about preparing for the unfamiliar and even the unimaginable.”

Rather less grandly, most corporate boardrooms haven’t got the memo. Whilst Brussels sketches eight areas of action—from amplified security to intergenerational fairness—companies remain stuck treating resilience as an insurance premium. Something to minimise. A back-office nuisance. The reality they’re missing: shocks are now the business model, not the exception to it. Grasp this early and you eat everyone else’s lunch.

Strategic advantage

What would a Resilience 2.0 balance sheet look like? Traditional accounting logs supply chain diversification as an expense, skills training as overhead, scenario planning as a luxury. But 44 per cent of EU firms importing from China flag logistics disruptions as a major obstacle. Only 22 per cent of firms importing within the EU say the same. That 22-percentage-point gap isn’t a cost. It’s a moat. Firms that absorbed this early—particularly in Central and Eastern Europe—are now banking returns that look suspiciously like strategic advantage.

Poland’s manufacturing boom tells the story. FDI in CEE manufacturing jumped 28 per cent in 2024 alone. These aren’t defensive bets. When Chinese and Korean investors plant electric vehicle ecosystems in the region, they’re not merely nearshoring. They’re building parallel supply chains that work as both hedge and growth engine. The resilience isn’t a side benefit. It’s the whole point.

The strategic logic is straightforward. CEE sits at Europe’s heart with lower costs than Western markets. Skilled labour. Developed infrastructure. No capital controls. Standard EU regulations make cross-border treasury operations simple. Inbound FDI stock from EMEA stands at 700 billion euros as of 2023. Fresh Asian investment adds roughly 50 billion euros. These numbers reflect calculated bets on resilience as competitive advantage, not crisis response.

Famine and glut

But these operators remain vulnerable in ways they barely acknowledge. Companies have mastered supply chain resilience with impressive speed. They’ve boosted inventories, installed digital tracking, diversified suppliers. China-dependent firms led the charge. Talent resilience? Catastrophic underinvestment. More than half of business leaders worry about future talent shortages. Only one-third reckon their organisation has the skills needed long-term.

That’s Resilience 1.0 in purest form—treating people as fungible inputs rather than assets requiring their own supply chain. Brussels’ framework explicitly demands “a new perspective on education” and calls for reimagining skills for technological change. Governments move slowly. Boards could move faster. They don’t.

The talent crisis reveals a deeper problem. Companies stress-test physical supply chains religiously. Skills pipelines? Rarely. A global C-suite survey found 92 per cent reporting up to 20 per cent workforce overcapacity in legacy roles. At the same time, 94% face AI-critical skill shortages. One-third report gaps exceeding 40 per cent. By 2028, the contradictions sharpen: nearly half of leaders expect over 30 per cent excess capacity in some functions whilst still anticipating 20-40 per cent skills gaps in critical roles. That’s not transition. It’s simultaneous famine and glut.

Offensive resilience

Companies that understand this share a trait: they’ve stopped treating resilience defensively. BMW provides digital training and AI innovation spaces for employees at all levels. Workers acquire digital literacy and spread new skills throughout the organisation. The result isn’t risk mitigation. It’s capability competitors will struggle to copy.

The difference matters in hiring markets where demand outstrips supply. Social skills—communication, teamwork—now rank as the most impactful skill gaps organisations face, followed by digital fluency including AI proficiency. Technical skills remain critical, but the scarcity of human capabilities creates bottlenecks. Companies using AI-powered talent marketplaces to match employees with opportunities, or shifting to flexible arrangements like part-time roles, are building buffers their competitors lack.

Here’s the real distinction between old and new resilience. The old model asks: ‘How do we protect what we have?’ The new asks: ‘How do we profit from volatility?’ Stocks and redundancy are defensive. Skills marketplaces and modular supply chains go on offence. Companies implementing skills-based talent strategies—55 per cent now, another 23 per cent planning to start—aren’t filling gaps. They’re creating optionality that turns market shocks into relative gains.

Central European firms get this. They’ve never enjoyed stable planning horizons. PwC’s Global CEO survey shows 37 per cent of CEE chief executives view supply chain instability as their biggest strategic driver over three years. Volatility isn’t relegated to risk management. It’s embedded in strategy.

The talent blind spot persists. IT and data skills remain Britain’s hardest to find for five straight years. The problem’s intensifying across Europe. In the first quarter of 2025, 51 per cent of surveyed IT firms planned to hire. Yet 75 per cent struggled to find qualified candidates. That gap—between intention and execution—determines competitive position.

IT skills didn’t even crack the top ten most difficult to source a decade ago. Now they top the list. Without sufficient talent, tech companies risk falling behind in advancement whilst eating extra costs. These outcomes weaken national positions as global tech hubs. The International Data Corporation (IDC) estimates the skills shortage will cost up to 6.5 trillion US dollars by 2025. That’s not overhead. That’s strategic failure at scale.

Resilience can’t be delegated

The problem isn’t awareness. It’s capital allocation. Boards approve millions for supply chain diversification, then baulk at comparable workforce investments. Leaders expect agentic AI to deliver major cost improvements (55 per cent), new revenue streams (43 per cent), stronger adaptability (40 per cent). Yet only 46 per cent integrate workforce planning into AI roadmaps. That’s not strategic resilience. It’s incoherence.

Brussels’ framework at least treats these challenges as connected. Its report identifies four tensions: competitiveness versus strategic autonomy, innovation versus safeguards, well-being versus demographic change, democracy versus algorithmic media. These aren’t separate workstreams. They’re tensions requiring dynamic management. Corporate strategists could learn from this, even if government execution lags.

The real test is measurement. From 2026, Brussels promises annual reports testing how different scenarios would affect Europe. Boards should follow suit. What would a 30 per cent tariff shock do to your talent pipeline? A three-month shipping disruption to your skills mix? These aren’t hypotheticals. They’re probabilities. Companies that scenario-plan for supply chains but not human capital are optimising half the equation.

The implication: resilience can’t be delegated to chief risk officers anymore. It’s not a cost centre. It’s how competitive strategy works now, in an age of permanent instability. The firms that crack this—embedding scenario planning in capital allocation, treating skills as supply chains, viewing shocks as chances for relative gain—will define the next decade. The rest will write excellent risk reports whilst losing market share.

Brussels has handed CEOs new language. The question is whether they’ll use it to transform organisations or just polish ESG disclosures. Resilience 2.0 isn’t another compliance box. It’s a warning shot.

Photo: Dreamstime.

Marek Grzegorczyk

Marek Grzegorczyk

Marek Grzegorczyk is an analyst at Reinvantage.

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Case study: Global technology company

1. The Client

A global technology company operating across EMEA, with a regional HQ in Istanbul. The company manages 20+ markets, handling everything from brand campaigns to strategic partnerships.

Role we worked with: The EMEA Head of Marketing (supported by two regional managers).

2. The Challenge

Despite strong products and a respected global brand, the regional team was struggling with:

  • Misaligned strategy across markets → campaigns executed with inconsistent narratives.
  • Slowed growth → lead generation plateaued despite increasing spend.
  • Internal friction → marketing, sales, and product teams disagreed on KPIs and priorities.

Traditional fixes (more meetings, more reporting) only created more noise.

3. The Sprint

We ran a 10-day Remote Reinvention Sprint with the regional HQ team.

  • Day 1–3: Intake → Reviewed decks, campaign data, and plans.
  • Day 4: Sprint Session (90 mins) → Breakthroughs:
    • Sales and marketing had different definitions of “qualified lead.”
    • 40% of spend was going into low-potential markets.
    • The team assumed the problem was lack of budget, but it was actually lack of alignment.
  • Day 5–10: Synthesis → Insights distilled into a Clarity Brief + Insight Canvas.
4. The Breakthrough

The Sprint uncovered that the issue wasn’t budget, but fragmentation.
Three sharp insights unlocked a way forward:

  1. Unified KPIs bridging marketing + sales.
  2. Market prioritisation → shifting budget to 5 high-potential markets.
  3. Simplified narrative → one EMEA core story, locally adaptable.
By just realigning resources and focus, the client could unlock an estimated £250,000 in efficiency gains within the next 12 months — far exceeding the Sprint’s value guarantee. The path to higher returns was already inside the business, hidden by misalignment.
5. From Sprint to Action (4 Pillars Applied)

With clarity secured, Reinvantage didn’t suggest “more projects.”

Instead, we used the Sprint findings to create laser-focused next steps — drawing only from the areas that would deliver the most impact:

  • Readiness → Alignment workshops for sales + marketing teams. New playbooks clarified “qualified lead” definitions and reduced internal disputes.
  • Foresight → A market-opportunity scan identified which 5 countries would deliver the highest ROI, removing the guesswork from allocation.
  • Growth → Guided the reallocation of €2M budget and designed a phased rollout strategy that protected risk while maximising return.
  • Positioning → Built a messaging framework balancing global consistency with local nuance, ensuring campaigns spoke with one clear voice.

Because the Sprint had stripped away noise, these actions weren’t generic consulting ideas — they were directly tied to the breakthroughs.

6. The Results
  • +28% increase in qualified leads across the region.
  • 30% faster campaign rollout due to streamlined approvals.
  • Budget efficiency gains → €2M redirected from low-return to high-potential markets.
  • Internal cohesion → marketing + sales now use a single shared dashboard.
The client came in believing they needed more budget.
The Sprint revealed that what they really needed was clarity and alignment.

With that clarity, the four pillars became not theory, but practical tools to deliver measurable impact.

The Sprint guaranteed at least £20,000 in value — but in this case, it helped unlock more than 10x that within six months.

Case study: Regional VC fund & accelerator

1. The Client

A regional venture capital fund and accelerator focused on early-stage tech start-ups in the Baltics and Central Europe.

The fund had raised a new round and was under pressure to deliver stronger returns while also building its reputation as the go-to platform for founders.

Role we worked with: Managing Partner, supported by the Head of Portfolio Development.

2. The Challenge

Despite a promising portfolio, results were uneven.

Key issues:

  • Scattered portfolio support → no consistent playbook for start-ups, every partner did things differently.
  • Weak differentiation → founders and co-investors saw the fund as “one of many” in the region.
  • Stretched team → too many small bets, not enough clarity on which companies to double down on.

The leadership team knew something was off, but disagreed on whether the issue was pipeline quality, market conditions, or internal capacity.

3. The Sprint

We ran a 10-day Remote Reinvention Sprint with the partners and portfolio team.

  • Day 1–3: Intake → Reviewed pitch decks, pipeline funnel data, and start-up performance reports.
  • Day 4: Sprint Session (90 mins) → Breakthroughs:
    • No shared definition of a “high-potential founder.”
    • Support resources were spread too thin across the portfolio.
    • The fund’s positioning was more reactive than proactive — it didn’t own a distinctive narrative in the market.
  • Day 5–10: Synthesis → Insights consolidated into a Clarity Brief + Insight Canvas.
4. The Breakthrough

The Sprint revealed that the challenge wasn’t pipeline quality — it was lack of focus and positioning.

Three core insights provided the turning point:

  1. Portfolio Prioritisation Framework → defined clear criteria for where to double down.
  2. Founder Success Playbook → standardised support model for portfolio companies.
  3. Differentiated Narrative → repositioned the fund as “the accelerator of reinvention-ready founders.”
These shifts alone gave the fund a path to add an estimated £2M+ in portfolio value over the following 18 months, by concentrating capital and resources where they could move the needle most.
5. From Sprint to Action (4 Pillars Applied)

With clarity from the Sprint, Reinvantage created a tailored support plan:

  • Readiness → Coached partners on using the new prioritisation framework and trained the team on deploying the Founder Success Playbook.
  • Foresight → Ran scenario analysis on regional tech trends, helping the fund anticipate where capital would flow next.
  • Growth → Guided resource reallocation across the portfolio and supported new co-investor pitches for top-performing start-ups.
  • Positioning → Crafted a sharper brand story for the fund, positioning it as the reinvention partner for globally minded founders.
6. The Results
  • 10 portfolio companies onboarded to the new Playbook → greater consistency of support.
  • Raised follow-on capital for 3 top start-ups with the new prioritisation framework.
  • +26% increase in inbound deal flow from founders citing the fund’s new positioning.
  • Stronger internal cohesion → partners aligned on where to focus resources.
The client thought the problem was pipeline quality.
The Sprint showed it was actually lack of clarity and focus inside the firm.

By applying the four pillars, Reinvantage helped turn scattered effort into concentrated value creation.

The Sprint guaranteed at least £20,000 in value; here it set the stage for multi-million-pound upside in portfolio growth.

Case study: International impact Organisation

1. The Client

A large international impact organisation focused on entrepreneurship and economic empowerment.
The organisation runs multi-country programmes across Eastern Europe and Central Asia, often in partnership with global donors and corporate sponsors.

Role we worked with: Senior Programme Director, responsible for regional coordination.

2. The Challenge

The organisation had launched a flagship regional initiative supporting women entrepreneurs, but the programme was underperforming.

Key issues:

  • Fragmented delivery → each country office interpreted the programme differently.
  • Donor frustration → reporting lacked consistency and clear impact metrics.
  • Lost momentum → staff energy was spent on administration rather than scaling success stories.

Traditional programme reviews had produced long reports, but no real alignment or action.

3. The Sprint

We ran a 10-day Remote Reinvention Sprint with the regional leadership team and representatives from two country offices.

  • Day 1–3: Intake → Reviewed donor reports, programme KPIs, and field feedback.
  • Day 4: Sprint Session (90 mins) → Breakthroughs:
    • Donors cared about quantifiable outcomes, but reporting focused on stories.
    • Staff were duplicating efforts across countries, wasting time and resources.
    • The initiative lacked a clear theory of change — everyone described its purpose differently.
  • Day 5–10: Synthesis → Insights distilled into a Clarity Brief + Insight Canvas.
4. The Breakthrough

The Sprint revealed that the issue wasn’t donor pressure or programme design — it was a lack of shared framework and alignment.

Three critical insights reshaped the path forward:

  1. One Unified Theory of Change → agreed narrative for why the programme exists.
  2. Core Impact Metrics → clear, comparable KPIs across all countries.
  3. Smart Resource Sharing → digital hub to stop duplication and accelerate knowledge flow.
By eliminating duplicated reporting and clarifying what success looks like, the client saw they could save the equivalent of £100,000 in staff time annually — while also unlocking stronger donor confidence and follow-on funding opportunities.
5. From Sprint to Action (4 Pillars Applied)

Armed with Sprint clarity, Reinvantage proposed a laser-focused support plan:

  • Readiness → Trained programme leads on using the new metrics and integrated them into existing workflows.
  • Foresight → Analysed donor trends and expectations, aligning the initiative with the next funding cycle.
  • Growth → Developed a funding case based on the new unified theory of change, securing higher renewal chances.
  • Positioning → Crafted a regional success narrative and storytelling toolkit, helping them showcase results consistently across markets.
6. The Results
  • 30% less time spent on reporting → freed capacity for programme delivery.
  • Donor satisfaction improved → positive feedback on the clarity of impact evidence.
  • Secured new funding commitment → one major donor increased their contribution by 20%.
  • Stronger internal morale → staff felt they were working with clarity, not chaos.
The client thought it needed better donor management.
The Sprint revealed it needed a shared foundation across its teams.

By anchoring on the four pillars, Reinvantage turned alignment into efficiency gains and fresh funding opportunities.

The Sprint guaranteed at least £20,000 in value; here it unlocked both six-figure savings and future-proofed funding.

Case study: National digital development agency

1. The Client

A national digital development agency tasked with driving the government’s digital transformation agenda, including e-services, citizen portals, and smart city pilots.

Role we worked with: Director of Digital Transformation, supported by IT and service delivery leads from three ministries.

2. The Challenge

The agency had strong political backing but faced hurdles in implementation.

Key issues:

  • Siloed projects → each ministry developed digital tools independently, leading to duplication.
  • Citizen frustration → services were digital in name, but still required multiple logins and offline steps.
  • Funding pressure → international partners demanded clearer impact in the short term.

The agency wanted to accelerate momentum but struggled to get alignment across ministries.

3. The Sprint

We ran a 14-day Immersive Reinvention Sprint with the agency’s leadership and digital focal points from three ministries.

  • Day 1–3: Intake → Reviewed strategy docs, donor reports, and citizen feedback data.
  • Day 4: Immersive Sprint Session (half-day) → Breakthroughs:
    • Each ministry had different definitions of “digital service.”
    • 20% of budget was going into overlapping pilot projects.
    • Citizens’ top frustrations were known — but not prioritised.
  • Day 5–14: Synthesis → Insights consolidated into a Clarity Brief + Insight Canvas.
4. The Breakthrough

The Sprint revealed that the biggest blocker wasn’t lack of funding, but lack of shared priorities.

Three practical insights stood out:

  1. One Definition of Digital Service → agreed across ministries.
  2. Quick-Win Prioritisation → focus on top 3 citizen pain points (ID renewal, business registration, healthcare booking).
  3. Shared Resource Map → pool budgets to eliminate duplication.
These changes alone allowed the agency to unlock £75,000 in immediate savings and deliver 2–3 visible improvements in the next quarter — meeting donor expectations and building citizen trust.
5. From Sprint to Action (4 Pillars Applied)

Based on the Sprint clarity, Reinvantage proposed a modest, targeted package of support:

  • Readiness → Facilitated inter-ministerial workshops to embed the “one digital service” definition.
  • Foresight → Analysed citizen feedback trends to shape the quick-win roadmap.
  • Growth → Supported the reallocation of funds to joint projects, reducing overlap.
  • Positioning → Crafted a communication plan highlighting early digital wins to donors and citizens.
6. The Results
  • 2 pilot services integrated into the central portal (ID renewal + healthcare booking).
  • Budget savings of £75,000 from eliminating overlapping projects.
  • Citizen satisfaction up modestly → call centre complaints on digital services dropped by 12%.
  • Donor confidence improved → short-term impact report received positive feedback.
The client thought it needed more funding and bigger projects.
The Sprint revealed it first needed clarity and alignment.

By applying the four pillars to a targeted scope, Reinvantage helped deliver visible results within a single quarter — proving progress to citizens and donors and laying the groundwork for deeper transformation.

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