Europe’s frontline investment
A green wake-up call for Bosnia
parallax background

The security presidency

Poland plans to steer Europe through its toughest geopolitical storm in decades

November 20, 2024

6 min read

November 20, 2024

6 min read

The central theme of the Poland’s upcoming presidency of the European Council will be security, a Polish official confirmed this week. 

Framed across seven key pillars: external, energy, economic, food, climate, health and information, this comprehensive approach aims to address Europe’s most pressing challenges during the six-month presidency, which begins on January 1, 2025. 

Speaking at a meeting of the European Economic and Social Committee in Warsaw, Magdalena Sobkowiak-Czarnecka, Polish undersecretary of state for European Union Affairs, made it clear that the presidency would try to adopt an approach that combined climate goals and economic competitiveness, which could not afford to be at odds with each other. 

“Security is our motto, and this will be the focus of our presidency,” she said. “However, this catalogue of pillars is not closed.  

“We will be very much open to dialogue, and security will also relate to civil society and to increasing citizens’ resilience. For this reason, we will set up two committees within the prime minister’s office to constantly listen to NGOs and entrepreneurs.” 

Also at the meeting was EESC president, Oliver Röpke, who stressed the critical importance of reimagining security in a world defined by rapid change and complex challenges:  

“From safeguarding our physical and digital landscapes to protecting the values that unite us as Europeans, it is clear that security is not merely a defensive posture; it is a proactive commitment to resilience, cooperation, and trust,” he said. 

“Poland’s upcoming presidency comes at a time when Europe is facing many challenges, but also many opportunities.” 

Priorities 

Specifically, the Polish EU presidency is expected to work on addressing the ongoing war in Ukraine, financing the ‘East Shield’, and fostering a robust European defence industry. 

On energy security, it will reduce reliance on external energy sources, accelerating the energy transition with European-led technologies, and lowering energy costs. 

Warsaw also wants to reform the EU’s Multiannual Financial Framework, increasing the availability of European funds for beneficiaries and strengthening cohesion policy. Its slogan for this initiative will be, ‘more power to regions, less power to Brussels’. 

On food and climate security, Poland aims to bridge the gap between agriculture and climate activism, with a commitment to competitiveness and a practical climate framework. 

In health, strengthening EU independence in medicine production and addressing mental health challenges, especially among children and youth, will be priorities. 

Security of information will also be given attention, notably combating disinformation, improving cybersecurity, and managing the impact of virtual reality on mental health, particularly for younger generations. 

Digital transformation 

While security will unquestionably, and understandably, be the key priority of the Polish presidency, business groups have been calling on Warsaw to ensure that Europe’s competitiveness is boosted by renewed focus on the bloc’s digital transformation. 

Last month, a group of leading technology companies urged the incoming Polish presidency to enable them to grasp Europe’s digitalisation opportunity and spearhead its return to competitiveness on the global stage. 

Senior representatives from Ericsson, IBM, Intel, Nokia and Vodafone, called on Poland to use the presidency to drive a renewed approach to incentivise investments in the digital sector. 

Political momentum is gathering following reports by former Italian prime ministers Enrico Letta and Mario Draghi advocating for changes to improve the EU’s faltering competitiveness. The reports warn that the EU is falling behind the US and China on multiple counts. 

“Europe’s focus must be on leading the industrial internet globally by investing in and leveraging emerging technologies like enterprise AI, quantum computing and 5G standalone connectivity,” said Robert Condon, head of Ericsson’s government and policy advocacy in Europe.  

“Collaboration between member states, the EU, and industry is essential to drive the deployment of top-tier digital infrastructure, adopt productivity-boosting tools for driving green, secure and digital transformation across industry sectors.” 

Areas highlighted for critical intervention include research investment, the deployment of digital infrastructure including 5G and fibre networks, and the development of emerging technologies such as AI. 

Last week, another group, the Computer and Communications Industry Association (CCIA Europe), published nine key recommendations on how Poland can boost EU tech competitiveness and accelerate Europe’s digital transformation during its presidency. 

Amongst others, CCIA Europe calls for the elimination of internal trade barriers that continue to fragment the EU market, as well as for better cross-border opportunities for digital firms. 

The sector highlights the need to craft EU tech laws that are consistent from the outset. Digital policies must be grounded in actual market dynamics, but also need to respect fundamental principles, such as net neutrality and the EU’s ban on general monitoring.  

For instance, the Polish Presidency must ensure that the forthcoming Digital Networks Act (likely in the Commission’s 2025 work programme) includes unwavering guarantees that Europeans can continue to access the open internet and avoids unnecessary regulatory intervention—whether it is network fees or some mandatory arbitration mechanism. 

CCIA Europe says that its recommendations provide the Polish presidency with an actionable roadmap that balances the need for regulatory consistency with the importance of fostering a dynamic and globally competitive digital economy across the European Union. 

“The Polish EU presidency plays a crucial role in shaping Europe’s digital future,” says Senior Vice President and Head of CCIA Europe, Daniel Friedlaender. “Together with the new European Parliament and Commission, Poland can reset the direction of EU digital policy for years to come – finally ushering in a shift from tech regulation to innovation.  

“CCIA Europe’s recommendations focus on fostering tech innovation, simplifying the implementation of digital regulations, and removing internal barriers to digital trade – all of these are key to ensuring the EU remains globally competitive.” 

Europe still awaits its new Commission

The agenda-setting presidency of the European Council is held by each member state for six months on a rotating basis. This will be the second time that Poland has held the presidency since it became an EU member in 2024. 

The current, Hungarian presidency, has largely been ineffective, hampered by Budapest’s isolation within the EU over its stance towards Russia’s war on Ukraine—Prime Minister Viktor Orbán is viewed as being too close to Moscow—and by the election of a new European Parliament.  

The new European Commission has also yet to be approved. While MEP’s have nodded through 19 of Commission President Ursula von der Leyen’s 26 commissioners, they have yet to decide on the fate of Hungary’s Olivér Várhelyi and the six executive vice presidents (Kaja Kallas, Raffaele Fitto, Roxana Mînzatu, Stéphane Séjourné, Teresa Ribera and Henna Virkkunen). 

Originally expected to start work on December 1, it could now be 2025 before the new commissioners assume office.

Marek Grzegorczyk

Marek Grzegorczyk

Marek Grzegorczyk is an analyst at Reinvantage.

Share

Case study: Global technology company

1. The Client

A global technology company operating across EMEA, with a regional HQ in Istanbul. The company manages 20+ markets, handling everything from brand campaigns to strategic partnerships.

Role we worked with: The EMEA Head of Marketing (supported by two regional managers).

2. The Challenge

Despite strong products and a respected global brand, the regional team was struggling with:

  • Misaligned strategy across markets → campaigns executed with inconsistent narratives.
  • Slowed growth → lead generation plateaued despite increasing spend.
  • Internal friction → marketing, sales, and product teams disagreed on KPIs and priorities.

Traditional fixes (more meetings, more reporting) only created more noise.

3. The Sprint

We ran a 10-day Remote Reinvention Sprint with the regional HQ team.

  • Day 1–3: Intake → Reviewed decks, campaign data, and plans.
  • Day 4: Sprint Session (90 mins) → Breakthroughs:
    • Sales and marketing had different definitions of “qualified lead.”
    • 40% of spend was going into low-potential markets.
    • The team assumed the problem was lack of budget, but it was actually lack of alignment.
  • Day 5–10: Synthesis → Insights distilled into a Clarity Brief + Insight Canvas.
4. The Breakthrough

The Sprint uncovered that the issue wasn’t budget, but fragmentation.
Three sharp insights unlocked a way forward:

  1. Unified KPIs bridging marketing + sales.
  2. Market prioritisation → shifting budget to 5 high-potential markets.
  3. Simplified narrative → one EMEA core story, locally adaptable.
By just realigning resources and focus, the client could unlock an estimated £250,000 in efficiency gains within the next 12 months — far exceeding the Sprint’s value guarantee. The path to higher returns was already inside the business, hidden by misalignment.
5. From Sprint to Action (4 Pillars Applied)

With clarity secured, Reinvantage didn’t suggest “more projects.”

Instead, we used the Sprint findings to create laser-focused next steps — drawing only from the areas that would deliver the most impact:

  • Readiness → Alignment workshops for sales + marketing teams. New playbooks clarified “qualified lead” definitions and reduced internal disputes.
  • Foresight → A market-opportunity scan identified which 5 countries would deliver the highest ROI, removing the guesswork from allocation.
  • Growth → Guided the reallocation of €2M budget and designed a phased rollout strategy that protected risk while maximising return.
  • Positioning → Built a messaging framework balancing global consistency with local nuance, ensuring campaigns spoke with one clear voice.

Because the Sprint had stripped away noise, these actions weren’t generic consulting ideas — they were directly tied to the breakthroughs.

6. The Results
  • +28% increase in qualified leads across the region.
  • 30% faster campaign rollout due to streamlined approvals.
  • Budget efficiency gains → €2M redirected from low-return to high-potential markets.
  • Internal cohesion → marketing + sales now use a single shared dashboard.
The client came in believing they needed more budget.
The Sprint revealed that what they really needed was clarity and alignment.

With that clarity, the four pillars became not theory, but practical tools to deliver measurable impact.

The Sprint guaranteed at least £20,000 in value — but in this case, it helped unlock more than 10x that within six months.

Case study: Regional VC fund & accelerator

1. The Client

A regional venture capital fund and accelerator focused on early-stage tech start-ups in the Baltics and Central Europe.

The fund had raised a new round and was under pressure to deliver stronger returns while also building its reputation as the go-to platform for founders.

Role we worked with: Managing Partner, supported by the Head of Portfolio Development.

2. The Challenge

Despite a promising portfolio, results were uneven.

Key issues:

  • Scattered portfolio support → no consistent playbook for start-ups, every partner did things differently.
  • Weak differentiation → founders and co-investors saw the fund as “one of many” in the region.
  • Stretched team → too many small bets, not enough clarity on which companies to double down on.

The leadership team knew something was off, but disagreed on whether the issue was pipeline quality, market conditions, or internal capacity.

3. The Sprint

We ran a 10-day Remote Reinvention Sprint with the partners and portfolio team.

  • Day 1–3: Intake → Reviewed pitch decks, pipeline funnel data, and start-up performance reports.
  • Day 4: Sprint Session (90 mins) → Breakthroughs:
    • No shared definition of a “high-potential founder.”
    • Support resources were spread too thin across the portfolio.
    • The fund’s positioning was more reactive than proactive — it didn’t own a distinctive narrative in the market.
  • Day 5–10: Synthesis → Insights consolidated into a Clarity Brief + Insight Canvas.
4. The Breakthrough

The Sprint revealed that the challenge wasn’t pipeline quality — it was lack of focus and positioning.

Three core insights provided the turning point:

  1. Portfolio Prioritisation Framework → defined clear criteria for where to double down.
  2. Founder Success Playbook → standardised support model for portfolio companies.
  3. Differentiated Narrative → repositioned the fund as “the accelerator of reinvention-ready founders.”
These shifts alone gave the fund a path to add an estimated £2M+ in portfolio value over the following 18 months, by concentrating capital and resources where they could move the needle most.
5. From Sprint to Action (4 Pillars Applied)

With clarity from the Sprint, Reinvantage created a tailored support plan:

  • Readiness → Coached partners on using the new prioritisation framework and trained the team on deploying the Founder Success Playbook.
  • Foresight → Ran scenario analysis on regional tech trends, helping the fund anticipate where capital would flow next.
  • Growth → Guided resource reallocation across the portfolio and supported new co-investor pitches for top-performing start-ups.
  • Positioning → Crafted a sharper brand story for the fund, positioning it as the reinvention partner for globally minded founders.
6. The Results
  • 10 portfolio companies onboarded to the new Playbook → greater consistency of support.
  • Raised follow-on capital for 3 top start-ups with the new prioritisation framework.
  • +26% increase in inbound deal flow from founders citing the fund’s new positioning.
  • Stronger internal cohesion → partners aligned on where to focus resources.
The client thought the problem was pipeline quality.
The Sprint showed it was actually lack of clarity and focus inside the firm.

By applying the four pillars, Reinvantage helped turn scattered effort into concentrated value creation.

The Sprint guaranteed at least £20,000 in value; here it set the stage for multi-million-pound upside in portfolio growth.

Case study: International impact Organisation

1. The Client

A large international impact organisation focused on entrepreneurship and economic empowerment.
The organisation runs multi-country programmes across Eastern Europe and Central Asia, often in partnership with global donors and corporate sponsors.

Role we worked with: Senior Programme Director, responsible for regional coordination.

2. The Challenge

The organisation had launched a flagship regional initiative supporting women entrepreneurs, but the programme was underperforming.

Key issues:

  • Fragmented delivery → each country office interpreted the programme differently.
  • Donor frustration → reporting lacked consistency and clear impact metrics.
  • Lost momentum → staff energy was spent on administration rather than scaling success stories.

Traditional programme reviews had produced long reports, but no real alignment or action.

3. The Sprint

We ran a 10-day Remote Reinvention Sprint with the regional leadership team and representatives from two country offices.

  • Day 1–3: Intake → Reviewed donor reports, programme KPIs, and field feedback.
  • Day 4: Sprint Session (90 mins) → Breakthroughs:
    • Donors cared about quantifiable outcomes, but reporting focused on stories.
    • Staff were duplicating efforts across countries, wasting time and resources.
    • The initiative lacked a clear theory of change — everyone described its purpose differently.
  • Day 5–10: Synthesis → Insights distilled into a Clarity Brief + Insight Canvas.
4. The Breakthrough

The Sprint revealed that the issue wasn’t donor pressure or programme design — it was a lack of shared framework and alignment.

Three critical insights reshaped the path forward:

  1. One Unified Theory of Change → agreed narrative for why the programme exists.
  2. Core Impact Metrics → clear, comparable KPIs across all countries.
  3. Smart Resource Sharing → digital hub to stop duplication and accelerate knowledge flow.
By eliminating duplicated reporting and clarifying what success looks like, the client saw they could save the equivalent of £100,000 in staff time annually — while also unlocking stronger donor confidence and follow-on funding opportunities.
5. From Sprint to Action (4 Pillars Applied)

Armed with Sprint clarity, Reinvantage proposed a laser-focused support plan:

  • Readiness → Trained programme leads on using the new metrics and integrated them into existing workflows.
  • Foresight → Analysed donor trends and expectations, aligning the initiative with the next funding cycle.
  • Growth → Developed a funding case based on the new unified theory of change, securing higher renewal chances.
  • Positioning → Crafted a regional success narrative and storytelling toolkit, helping them showcase results consistently across markets.
6. The Results
  • 30% less time spent on reporting → freed capacity for programme delivery.
  • Donor satisfaction improved → positive feedback on the clarity of impact evidence.
  • Secured new funding commitment → one major donor increased their contribution by 20%.
  • Stronger internal morale → staff felt they were working with clarity, not chaos.
The client thought it needed better donor management.
The Sprint revealed it needed a shared foundation across its teams.

By anchoring on the four pillars, Reinvantage turned alignment into efficiency gains and fresh funding opportunities.

The Sprint guaranteed at least £20,000 in value; here it unlocked both six-figure savings and future-proofed funding.

Case study: National digital development agency

1. The Client

A national digital development agency tasked with driving the government’s digital transformation agenda, including e-services, citizen portals, and smart city pilots.

Role we worked with: Director of Digital Transformation, supported by IT and service delivery leads from three ministries.

2. The Challenge

The agency had strong political backing but faced hurdles in implementation.

Key issues:

  • Siloed projects → each ministry developed digital tools independently, leading to duplication.
  • Citizen frustration → services were digital in name, but still required multiple logins and offline steps.
  • Funding pressure → international partners demanded clearer impact in the short term.

The agency wanted to accelerate momentum but struggled to get alignment across ministries.

3. The Sprint

We ran a 14-day Immersive Reinvention Sprint with the agency’s leadership and digital focal points from three ministries.

  • Day 1–3: Intake → Reviewed strategy docs, donor reports, and citizen feedback data.
  • Day 4: Immersive Sprint Session (half-day) → Breakthroughs:
    • Each ministry had different definitions of “digital service.”
    • 20% of budget was going into overlapping pilot projects.
    • Citizens’ top frustrations were known — but not prioritised.
  • Day 5–14: Synthesis → Insights consolidated into a Clarity Brief + Insight Canvas.
4. The Breakthrough

The Sprint revealed that the biggest blocker wasn’t lack of funding, but lack of shared priorities.

Three practical insights stood out:

  1. One Definition of Digital Service → agreed across ministries.
  2. Quick-Win Prioritisation → focus on top 3 citizen pain points (ID renewal, business registration, healthcare booking).
  3. Shared Resource Map → pool budgets to eliminate duplication.
These changes alone allowed the agency to unlock £75,000 in immediate savings and deliver 2–3 visible improvements in the next quarter — meeting donor expectations and building citizen trust.
5. From Sprint to Action (4 Pillars Applied)

Based on the Sprint clarity, Reinvantage proposed a modest, targeted package of support:

  • Readiness → Facilitated inter-ministerial workshops to embed the “one digital service” definition.
  • Foresight → Analysed citizen feedback trends to shape the quick-win roadmap.
  • Growth → Supported the reallocation of funds to joint projects, reducing overlap.
  • Positioning → Crafted a communication plan highlighting early digital wins to donors and citizens.
6. The Results
  • 2 pilot services integrated into the central portal (ID renewal + healthcare booking).
  • Budget savings of £75,000 from eliminating overlapping projects.
  • Citizen satisfaction up modestly → call centre complaints on digital services dropped by 12%.
  • Donor confidence improved → short-term impact report received positive feedback.
The client thought it needed more funding and bigger projects.
The Sprint revealed it first needed clarity and alignment.

By applying the four pillars to a targeted scope, Reinvantage helped deliver visible results within a single quarter — proving progress to citizens and donors and laying the groundwork for deeper transformation.