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Rebooting government

Digitalisation is only one part of the solution

July 9, 2025

9 min read

July 9, 2025

9 min read

The machinery of government—that monument to paperwork, queues, and bureaucracy—faces its most serious challenger yet. Across continents, from the favelas of São Paulo to the hills of Kigali, reinvention is dismantling centuries-old assumptions about what government can (and should) be.

Consider this: in Rwanda, you can now register a business in six hours online, whilst in America, the much-vaunted Department of Government Efficiency (DOGE) has managed to achieve the opposite of its name, creating such bureaucratic gridlock that air traffic control towers cannot easily pay to have their windows washed.

This contrast raises a fundamental question: what does government mean in the 21st century? More crucially, how should emerging markets—unencumbered by legacy systems but starved of resources—reinvent the very idea of the state?

Digitalisation, often touted as the solution, is—in and of itself—no panacea. Real transformation lies not in technology but in how governments use it to empower citizens. A smartphone app that merely digitises a broken process creates digital bureaucracy, not digital government.

The winners are those who recognise that technology is merely the means—the end is creating states that enable rather than encumber, that activate rather than administrate.

The American experiment in creative destruction

DOGE, America’s latest attempt at government efficiency, reads like a Silicon Valley fever dream transplanted to Washington. Elon Musk claimed 150 billion US dollars in cuts, though fact-checkers disputed this figure and a Republican caucus leader admitted house of representative members always knew it was a “massive exaggeration”.

The reality proved more mundane: 523,000 deactivated credit cards (including those used to pay the cleaners of air traffic control tower windows) and the elimination of 6,505 unused phone lines.

Indeed, DOGE’s real innovation is not its savings but its chaos. New rules mandating review and approval by political appointees have left thousands of contracts and projects on ice for months. This is efficiency through paralysis—a peculiarly American approach to reform that mistakes disruption for improvement.

Throwing Silicon Valley engineers at government problems without understanding the intricacies of democratic institutions produces, it appears, not streamlined services but bureaucratic neurosis.

Brazil: The art of instant transformation

For a more instructive vignette, consider Brazil’s PIX payment system—perhaps the most successful government technology intervention of the past decade. Launched by Brazil’s Central Bank in November 2020, PIX enables instant payment between individuals, companies, and government, settling in three seconds on average versus two days for debit cards and 28 days for credit cards.

About 140 million people use the service—almost two-thirds of Brazil’s population—and it processes more than three billion transactions each month. In 2023, more than 36 billion PIX transactions were carried out, representing over a third of all banking transfers.

What makes PIX remarkable isn’t just its scale but its design philosophy. The authorities have set a requirement on PIX to be free for individuals, and the cost of a payment transaction for firms is only 0.33 per cent versus 1.13 per cent for debit cards and 2.34 per cent for credit cards. Since PIX is a real-time payment, merchants can receive funds anytime after a sale and eliminate intermediaries.

Brazil’s genius was treating the central bank as a platform operator rather than just a regulator. The BCB is the infrastructure provider and regulator, preventing big technology companies from quickly gaining market share and extracting fees from participants.

India: Digital infrastructure at impossible scale

If Brazil represents precision engineering, India embodies audacious scale. The India Stack—comprising digital identity (Aadhaar), payments (UPI), and data governance—serves 1.3 billion people.

In May 2025, 18.67 billion UPI transactions worth approximately 293 billion US dollars were processed. Banks’ costs of onboarding customers in India has decreased from 23 US dollars to 0.10 US dollars with the use of India Stack.

India’s approach differs fundamentally from Western models. India Stack is a unique approach to developing digital infrastructure through a partnership between the government and the private sector—neither the corporation-centred model of America nor the government-centred approach of China, but something altogether new.

Singapore: The art of systematic transformation

Singapore’s Smart Nation initiative represents perhaps the most methodical approach to government digitisation. Currently, 95 per cent of all transactions with the government are digital from end-to-end. But Singapore’s true innovation lies not in its technology but in its governance.

Smart Nation was launched in 2014 with the focus of building and strengthening the Singapore government’s internal engineering and digital capabilities. This is government as technology company—a fusion that would terrify constitutional purists but delights efficiency enthusiasts.

Singapore’s secret is institutional. Unlike DOGE’s chaotic assault on bureaucracy, Singapore built capacity systematically. Smart Nation has established a centre of excellence for ICT, comprising five capability centres in areas like data science and artificial intelligence, sensors and IoT, and government cybersecurity.

Kenya: Bridging the digital divide

Kenya offers an instructive tale for other African nations. The country’s eCitizen portal, launched in 2014, provides access to over 5,000 digitised government services. But the real innovation lies in how Kenya addressed the digital divide through its Huduma Centres—physical service points that bridge online and offline government interaction.

There are 52 Huduma centres established since the inception of the programme, serving on average 42,000 people daily, providing 20-55 services from government agencies. The genius is in recognising that digital government doesn’t mean abandoning physical infrastructure—it means reimagining how they work together.

Cybercafés have started to fill the gap, becoming an emergent market solution to bridge the digital divide and fulfil the government’s promise of access. This is institutional entrepreneurship in action: creating space for private actors to solve public problems whilst maintaining government oversight.

Rwanda: The African digital pioneer

Perhaps nowhere is the potential of government reinvention more apparent than in Rwanda. The country’s Irembo portal serves over nine million subscribers with more than 96 government e-services in a country of 13 million.

According to the 2020 UN E-Government Survey, Rwanda was particularly noted as a country that despite having poorly developed infrastructure its online services are well developed compared to most other countries in Africa.

The lesson from Rwanda is that digital government isn’t about having the best infrastructure—it’s about having the best vision. The government’s goal is to more than triple the technology sector’s contribution from three per cent of Rwanda’s annual GDP to 10 per cent within a decade.

The art of institutional entrepreneurship

But technology alone is insufficient. Real government reinvention requires what might be called institutional entrepreneurship—the ability to reimagine not just how government works, but what it’s fundamentally for.

The result is that government in countries that truly understand reinvention is less about administration and more about activation: activating economic potential, activating social mobility, activating human capability.

Consider what this means in practice. Traditional government responds to problems after they’ve occurred—processing unemployment benefits, cleaning up environmental disasters, managing the aftermath of economic crises. The new model anticipates and prevents: creating systems that make unemployment less likely, building platforms that anticipate natural disasters and mitigate their impact, establishing infrastructure that makes prosperity possible.

This shift from reactive administration to proactive activation represents the deepest change in governance since the emergence of the modern welfare state. In Brazil, PIX doesn’t just process payments—it enables a new form of economic participation for millions previously excluded from the formal financial system.

Brazil has millions of people who were unbanked, many because usage fees attached to a bank account or credit card were unaffordable. Because it’s free to individuals, PIX has gotten them in the game.

In India, the stack approach creates what economists call ‘infrastructure for innovation’—basic digital plumbing that enables countless applications nobody in government could have imagined. FinTech apps are now able to leverage formalised data such as transaction value, e-bills, e-invoices to underwrite loans to micro vendors, creating a positive feedback loop to lift the country’s economy.

Government as a platform

This is government as platform—not just delivering services, but creating the conditions for others to build value. The state becomes less a service provider and more an enabler of capability. It’s the difference between giving someone a fish and teaching them to fish, except at the scale of entire economies.

The institutional entrepreneur recognises that markets and states aren’t opposites but partners in a complex dance of development. In Rwanda’s case, the private sector will need to play a far greater role in spearheading digitisation, through both increased technology adoption and support for innovation that can enhance productivity, spawn new services and create new off-farm jobs.

The state as start-up

The most successful government transformations share a common thread: they treat the state like a start-up, not a heritage building. Estonia, another digital pioneer, built from scratch. Brazil created new systems alongside old ones. Singapore systematically rebuilt its capabilities. Rwanda leapfrogged entire generations of bureaucratic evolution.

Emerging markets have an advantage here that richer nations increasingly lack: the freedom to experiment. The avoidance of this legacy trap allowed policy-makers to avoid large-scale investments into ICT as budgetary means were scarce. Constraints breed innovation.

But this start-up mentality goes deeper than just adopting new technology. It means embracing what venture capitalists call ‘minimum viable government’—starting with basic functions that work, then iterating rapidly based on user feedback. It means treating citizens as customers whose satisfaction determines success. It means measuring outcomes, not inputs.

Most importantly, it means accepting that government’s role is changing fundamentally. The industrial-age model of government—hierarchical, standardised, one-size-fits-all—is giving way to something more fluid and responsive. Government becomes less about control and more about coordination, less about commanding and more about convening.

In this new model, the state’s legitimacy comes not from its authority to compel but from its ability to enable. Success is measured not by the size of the bureaucracy but by the prosperity of the people. The best government is not the one that does the most, but the one that makes it possible for others to do their best.

This transformation isn’t just about emerging markets catching up to developed ones—it’s about pioneers showing the rest of us the way forward.

In the race to build government for the digital age, the winners won’t be those with the biggest budgets or the oldest institutions, but those with the freshest thinking about what government can be.

Photo: Dreamstime.

Craig Turp-Balazs

Craig Turp-Balazs

Craig Turp-Balazs is head of insight and analysis at Reinvantage.

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Case study: Global technology company

1. The Client

A global technology company operating across EMEA, with a regional HQ in Istanbul. The company manages 20+ markets, handling everything from brand campaigns to strategic partnerships.

Role we worked with: The EMEA Head of Marketing (supported by two regional managers).

2. The Challenge

Despite strong products and a respected global brand, the regional team was struggling with:

  • Misaligned strategy across markets → campaigns executed with inconsistent narratives.
  • Slowed growth → lead generation plateaued despite increasing spend.
  • Internal friction → marketing, sales, and product teams disagreed on KPIs and priorities.

Traditional fixes (more meetings, more reporting) only created more noise.

3. The Sprint

We ran a 10-day Remote Reinvention Sprint with the regional HQ team.

  • Day 1–3: Intake → Reviewed decks, campaign data, and plans.
  • Day 4: Sprint Session (90 mins) → Breakthroughs:
    • Sales and marketing had different definitions of “qualified lead.”
    • 40% of spend was going into low-potential markets.
    • The team assumed the problem was lack of budget, but it was actually lack of alignment.
  • Day 5–10: Synthesis → Insights distilled into a Clarity Brief + Insight Canvas.
4. The Breakthrough

The Sprint uncovered that the issue wasn’t budget, but fragmentation.
Three sharp insights unlocked a way forward:

  1. Unified KPIs bridging marketing + sales.
  2. Market prioritisation → shifting budget to 5 high-potential markets.
  3. Simplified narrative → one EMEA core story, locally adaptable.
By just realigning resources and focus, the client could unlock an estimated £250,000 in efficiency gains within the next 12 months — far exceeding the Sprint’s value guarantee. The path to higher returns was already inside the business, hidden by misalignment.
5. From Sprint to Action (4 Pillars Applied)

With clarity secured, Reinvantage didn’t suggest “more projects.”

Instead, we used the Sprint findings to create laser-focused next steps — drawing only from the areas that would deliver the most impact:

  • Readiness → Alignment workshops for sales + marketing teams. New playbooks clarified “qualified lead” definitions and reduced internal disputes.
  • Foresight → A market-opportunity scan identified which 5 countries would deliver the highest ROI, removing the guesswork from allocation.
  • Growth → Guided the reallocation of €2M budget and designed a phased rollout strategy that protected risk while maximising return.
  • Positioning → Built a messaging framework balancing global consistency with local nuance, ensuring campaigns spoke with one clear voice.

Because the Sprint had stripped away noise, these actions weren’t generic consulting ideas — they were directly tied to the breakthroughs.

6. The Results
  • +28% increase in qualified leads across the region.
  • 30% faster campaign rollout due to streamlined approvals.
  • Budget efficiency gains → €2M redirected from low-return to high-potential markets.
  • Internal cohesion → marketing + sales now use a single shared dashboard.
The client came in believing they needed more budget.
The Sprint revealed that what they really needed was clarity and alignment.

With that clarity, the four pillars became not theory, but practical tools to deliver measurable impact.

The Sprint guaranteed at least £20,000 in value — but in this case, it helped unlock more than 10x that within six months.

Case study: Regional VC fund & accelerator

1. The Client

A regional venture capital fund and accelerator focused on early-stage tech start-ups in the Baltics and Central Europe.

The fund had raised a new round and was under pressure to deliver stronger returns while also building its reputation as the go-to platform for founders.

Role we worked with: Managing Partner, supported by the Head of Portfolio Development.

2. The Challenge

Despite a promising portfolio, results were uneven.

Key issues:

  • Scattered portfolio support → no consistent playbook for start-ups, every partner did things differently.
  • Weak differentiation → founders and co-investors saw the fund as “one of many” in the region.
  • Stretched team → too many small bets, not enough clarity on which companies to double down on.

The leadership team knew something was off, but disagreed on whether the issue was pipeline quality, market conditions, or internal capacity.

3. The Sprint

We ran a 10-day Remote Reinvention Sprint with the partners and portfolio team.

  • Day 1–3: Intake → Reviewed pitch decks, pipeline funnel data, and start-up performance reports.
  • Day 4: Sprint Session (90 mins) → Breakthroughs:
    • No shared definition of a “high-potential founder.”
    • Support resources were spread too thin across the portfolio.
    • The fund’s positioning was more reactive than proactive — it didn’t own a distinctive narrative in the market.
  • Day 5–10: Synthesis → Insights consolidated into a Clarity Brief + Insight Canvas.
4. The Breakthrough

The Sprint revealed that the challenge wasn’t pipeline quality — it was lack of focus and positioning.

Three core insights provided the turning point:

  1. Portfolio Prioritisation Framework → defined clear criteria for where to double down.
  2. Founder Success Playbook → standardised support model for portfolio companies.
  3. Differentiated Narrative → repositioned the fund as “the accelerator of reinvention-ready founders.”
These shifts alone gave the fund a path to add an estimated £2M+ in portfolio value over the following 18 months, by concentrating capital and resources where they could move the needle most.
5. From Sprint to Action (4 Pillars Applied)

With clarity from the Sprint, Reinvantage created a tailored support plan:

  • Readiness → Coached partners on using the new prioritisation framework and trained the team on deploying the Founder Success Playbook.
  • Foresight → Ran scenario analysis on regional tech trends, helping the fund anticipate where capital would flow next.
  • Growth → Guided resource reallocation across the portfolio and supported new co-investor pitches for top-performing start-ups.
  • Positioning → Crafted a sharper brand story for the fund, positioning it as the reinvention partner for globally minded founders.
6. The Results
  • 10 portfolio companies onboarded to the new Playbook → greater consistency of support.
  • Raised follow-on capital for 3 top start-ups with the new prioritisation framework.
  • +26% increase in inbound deal flow from founders citing the fund’s new positioning.
  • Stronger internal cohesion → partners aligned on where to focus resources.
The client thought the problem was pipeline quality.
The Sprint showed it was actually lack of clarity and focus inside the firm.

By applying the four pillars, Reinvantage helped turn scattered effort into concentrated value creation.

The Sprint guaranteed at least £20,000 in value; here it set the stage for multi-million-pound upside in portfolio growth.

Case study: International impact Organisation

1. The Client

A large international impact organisation focused on entrepreneurship and economic empowerment.
The organisation runs multi-country programmes across Eastern Europe and Central Asia, often in partnership with global donors and corporate sponsors.

Role we worked with: Senior Programme Director, responsible for regional coordination.

2. The Challenge

The organisation had launched a flagship regional initiative supporting women entrepreneurs, but the programme was underperforming.

Key issues:

  • Fragmented delivery → each country office interpreted the programme differently.
  • Donor frustration → reporting lacked consistency and clear impact metrics.
  • Lost momentum → staff energy was spent on administration rather than scaling success stories.

Traditional programme reviews had produced long reports, but no real alignment or action.

3. The Sprint

We ran a 10-day Remote Reinvention Sprint with the regional leadership team and representatives from two country offices.

  • Day 1–3: Intake → Reviewed donor reports, programme KPIs, and field feedback.
  • Day 4: Sprint Session (90 mins) → Breakthroughs:
    • Donors cared about quantifiable outcomes, but reporting focused on stories.
    • Staff were duplicating efforts across countries, wasting time and resources.
    • The initiative lacked a clear theory of change — everyone described its purpose differently.
  • Day 5–10: Synthesis → Insights distilled into a Clarity Brief + Insight Canvas.
4. The Breakthrough

The Sprint revealed that the issue wasn’t donor pressure or programme design — it was a lack of shared framework and alignment.

Three critical insights reshaped the path forward:

  1. One Unified Theory of Change → agreed narrative for why the programme exists.
  2. Core Impact Metrics → clear, comparable KPIs across all countries.
  3. Smart Resource Sharing → digital hub to stop duplication and accelerate knowledge flow.
By eliminating duplicated reporting and clarifying what success looks like, the client saw they could save the equivalent of £100,000 in staff time annually — while also unlocking stronger donor confidence and follow-on funding opportunities.
5. From Sprint to Action (4 Pillars Applied)

Armed with Sprint clarity, Reinvantage proposed a laser-focused support plan:

  • Readiness → Trained programme leads on using the new metrics and integrated them into existing workflows.
  • Foresight → Analysed donor trends and expectations, aligning the initiative with the next funding cycle.
  • Growth → Developed a funding case based on the new unified theory of change, securing higher renewal chances.
  • Positioning → Crafted a regional success narrative and storytelling toolkit, helping them showcase results consistently across markets.
6. The Results
  • 30% less time spent on reporting → freed capacity for programme delivery.
  • Donor satisfaction improved → positive feedback on the clarity of impact evidence.
  • Secured new funding commitment → one major donor increased their contribution by 20%.
  • Stronger internal morale → staff felt they were working with clarity, not chaos.
The client thought it needed better donor management.
The Sprint revealed it needed a shared foundation across its teams.

By anchoring on the four pillars, Reinvantage turned alignment into efficiency gains and fresh funding opportunities.

The Sprint guaranteed at least £20,000 in value; here it unlocked both six-figure savings and future-proofed funding.

Case study: National digital development agency

1. The Client

A national digital development agency tasked with driving the government’s digital transformation agenda, including e-services, citizen portals, and smart city pilots.

Role we worked with: Director of Digital Transformation, supported by IT and service delivery leads from three ministries.

2. The Challenge

The agency had strong political backing but faced hurdles in implementation.

Key issues:

  • Siloed projects → each ministry developed digital tools independently, leading to duplication.
  • Citizen frustration → services were digital in name, but still required multiple logins and offline steps.
  • Funding pressure → international partners demanded clearer impact in the short term.

The agency wanted to accelerate momentum but struggled to get alignment across ministries.

3. The Sprint

We ran a 14-day Immersive Reinvention Sprint with the agency’s leadership and digital focal points from three ministries.

  • Day 1–3: Intake → Reviewed strategy docs, donor reports, and citizen feedback data.
  • Day 4: Immersive Sprint Session (half-day) → Breakthroughs:
    • Each ministry had different definitions of “digital service.”
    • 20% of budget was going into overlapping pilot projects.
    • Citizens’ top frustrations were known — but not prioritised.
  • Day 5–14: Synthesis → Insights consolidated into a Clarity Brief + Insight Canvas.
4. The Breakthrough

The Sprint revealed that the biggest blocker wasn’t lack of funding, but lack of shared priorities.

Three practical insights stood out:

  1. One Definition of Digital Service → agreed across ministries.
  2. Quick-Win Prioritisation → focus on top 3 citizen pain points (ID renewal, business registration, healthcare booking).
  3. Shared Resource Map → pool budgets to eliminate duplication.
These changes alone allowed the agency to unlock £75,000 in immediate savings and deliver 2–3 visible improvements in the next quarter — meeting donor expectations and building citizen trust.
5. From Sprint to Action (4 Pillars Applied)

Based on the Sprint clarity, Reinvantage proposed a modest, targeted package of support:

  • Readiness → Facilitated inter-ministerial workshops to embed the “one digital service” definition.
  • Foresight → Analysed citizen feedback trends to shape the quick-win roadmap.
  • Growth → Supported the reallocation of funds to joint projects, reducing overlap.
  • Positioning → Crafted a communication plan highlighting early digital wins to donors and citizens.
6. The Results
  • 2 pilot services integrated into the central portal (ID renewal + healthcare booking).
  • Budget savings of £75,000 from eliminating overlapping projects.
  • Citizen satisfaction up modestly → call centre complaints on digital services dropped by 12%.
  • Donor confidence improved → short-term impact report received positive feedback.
The client thought it needed more funding and bigger projects.
The Sprint revealed it first needed clarity and alignment.

By applying the four pillars to a targeted scope, Reinvantage helped deliver visible results within a single quarter — proving progress to citizens and donors and laying the groundwork for deeper transformation.