London, November 19, 2025 – Craig Turp-Balazs, Head of Insight and Analysis at Reinvantage, presented findings from the publication’s newly released Investment Promotion Playbook 2025 at the Investment and Development Agency of Latvia (LIAA) headquarters last week, marking a significant recognition of the firm’s analytical influence across emerging markets.
The invitation to Riga came following Reinvantage’s comprehensive assessment of 32 investment promotion agencies across Central and Eastern Europe, the Balkans, the Baltics, Caucasus and Central Asia—a study that ranked LIAA as the region’s most effective investment attraction body, ahead of competitors in Estonia, Lithuania, and Poland.
“What sets Latvia apart isn’t just lower costs or geographic positioning,” Turp-Balazs said at the LIAA press conference. “It’s the agency’s systematic approach to digital competence, transparent data, and genuine responsiveness. These are the factors that increasingly determine where capital flows in an era when every emerging market claims to be ‘investment-ready’.”
The Investment Promotion Playbook 2025 represents Reinvantage’s most ambitious investment promotion project to date, evaluating agencies across multiple dimensions.
Latvia’s first-place ranking stems from measurable performance indicators rather than promotional rhetoric. Reinvantage’s index uses 43 parameters across five pillars (validity of information, support and community building, online presence, innovation and creativity, response to current events).
“Investment promotion has evolved from cheerleading to strategic matchmaking,” Turp-Balazs noted. “The agencies winning today aren’t those shouting loudest about their countries’ advantages, but those demonstrating operational excellence in partnership with investors. That’s a profound shift in how capital allocation decisions get made.”
LIAA Director Ieva Jāgere cited the Reinvantage assessment during her remarks, noting that the independent validation reinforced Latvia’s positioning as the Baltic region’s premier investment destination. The agency’s 2025 performance includes 17.5 billion euros in active project pipelines and over one billion euros in new investment commitments—figures that support Reinvantage’s analytical conclusions.
The Investment Promotion Playbook 2025 will continue to inform policy discussions across the region as governments reassess their approaches to foreign direct investment attraction. Reinvantage updates the rankings annually, creating competitive pressure for continuous improvement among national agencies.
“Latvia earned its top ranking through measurable excellence,” said Turp-Balazs. “The question for every other country is whether they’re prepared to learn from that example or continue with approaches that demonstrably underperform.”
