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Investment Promotion

Who’s winning the race for investment—and why it’s not just about location anymore.

This report shows which countries in emerging Europe get investment promotion right, and what everyone else can learn from them.

7th

EDITION

110+

PAGES

23

NATIONAL INVESTMENT PROMOTION AGENCIES RANKED: Albania, Armenia, Azerbaijan, Belarus, Bosnia and Herzegovina, Bulgaria, Croatia, Czechia, Estonia, Georgia, Hungary, Kosovo, Latvia, Lithuania, Moldova, Montenegro, North Macedonia, Poland, Romania, Serbia, Slovakia, Slovenia, and Ukraine.

The state of investment promotion in 2024

The Investment Promotion Report ranks 23 national investment promotion agencies (IPAs) across five categories: validity of information, support and community building, online presence, innovation, and responsiveness.

With insights from Brand Finance, IMF data, and seven years of original research, this report reveals what drives foreign investment flows—and what holds countries back.

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Beyond the pitch: what makes an IPA unmissable

It’s no longer enough to have a good pitch.

In today’s volatile world, attracting investment is about trust, clarity, community, and credibility.

This report spotlights who’s raising the bar—and how others can catch up. It’s not just about benchmarking. It’s about becoming unmissable.

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Contents

FDI trends and context

  • Foreign direct investment flows in emerging Europe from 2018–2023, per country and per capita
  • How a changing world is reshaping investment priorities

What drives investment now

  • Data-backed links between soft power, national branding, and FDI inflows
  • Influence matters—why perception can unlock performance

IPA ranking and impact

  • 2024 ranking of 23 IPAs by digital presence, communication quality, innovation, and support
  • The Baltic lesson—how small countries punch above their weight

Deep dive: Latvia’s moment

  • Latvia’s strategic IPA overhaul and what others can replicate
  • Thinking beyond bureaucracy to build real investor trust

For investment promotion leaders ready to raise the bar, this report is your benchmark—and your blueprint.

Find out what top-performing IPAs do differently, and get the insight, clarity, and direction to help you lead with purpose and outperform the competition.

Investment Promotion 2024 report

Includes the full IPA ranking, methodology, data visuals, and partner insights—plus Latvia's success playbook.

$89

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FAQ

What does this report actually analyse?
It evaluates how national investment promotion agencies in emerging Europe communicate, build trust, and attract foreign direct investment—backed by 7 years of data and new 2024 insights.
Who is this for?
Ideal for IPA leaders, government stakeholders, site selection experts, policy advisors, and anyone influencing FDI flows.
Is the ranking based only on websites?
Not at all. It includes social media presence, investor engagement, innovation tools (like chatbots or interactive maps), and responsiveness to global events.
What’s new in the 2024 edition?
Partnership with Brand Finance on national branding and soft power, integration of IMF FDI data, and a spotlight on Latvia’s rise to the top.
Can I use this report to improve my IPA’s strategy?
Yes. It’s built to be practical—showing what works, what doesn't, and how to close the gap.