The Investment Promotion Playbook 2025
Investment promotion has evolved. Has your agency?
It’s not visibility that wins investment. It’s credibility.
A benchmark study of 30+ investment promotion agencies — and a guide to what works (and what doesn’t).
8th
EDITION
32
COUNTRIES
5
PILLARS OF EXCELLENCE
1
ROADMAP TO RELEVANCE
ARE YOU PROMOTING — OR POSITIONING?
Your agency works hard to attract investors — but interest doesn’t convert.
Your strategy sounds good on paper, yet fails to inspire confidence.
Your competitors seem to adapt faster and speak a clearer language.
Your country’s story feels dated, but no one knows how to rewrite it.
The problem isn’t effort — it’s enquiry.
Most IPAs still follow playbooks designed for a world that no longer exists.
In today’s investor landscape, visibility without credibility isn’t an asset — it’s noise.
Relevance belongs to those who treat investment promotion not as marketing, but as reinvention.
What you'll discover inside this report
The five pillars of excellence that define world-class investment promotion
Ten catalytic questions every IPA should be asking right now
How Latvia, Estonia, and Slovenia outperform larger peers — and why
The Türkiye model: soft power meets strategic positioning
The correlation between transparency and trust — and how to build both
What the data reveals from 32 countries across CEE, the Mediterranean, and Central Asia
Why digital competence has become non-negotiable
Actionable insights to turn good intentions into measurable results
Why this report is different
Grounded in evidence
Based on Reinvantage’s 2025 benchmarking of 32 investment promotion agencies
Practical, not theoretical
Real examples of what’s working — and what’s failing
Clarity for leaders
Understand where your agency stands, what investors see, and how to close the credibility gap
Global in scope, local in use
Insights for IPAs, EDOs, and ministries across emerging and advanced economies alike
Spanning 32 countries across Central, Eastern and Southern Europe, the Balkans, the Mediterranean and Central Asia, this edition benchmarks performance across every major investment promotion market in the region:
Albania, Armenia, Azerbaijan, Belarus, Bosnia and Herzegovina, Bulgaria, Croatia, Cyprus, Czechia, Egypt, Estonia, Georgia, Greece, Hungary, Kazakhstan, Kosovo, Kyrgyzstan, Latvia, Lithuania, Moldova, Mongolia, Montenegro, North Macedonia, Poland, Romania, Serbia, Slovakia, Slovenia, Tajikistan, Türkiye, Ukraine, Uzbekistan.
THE CHOICE IS SIMPLE.
Professional competence — or continued irrelevance.
The Investment Promotion Playbook 2025 gives you the clarity, benchmarks, and direction to
lead with credibility — not just visibility.
Your concerns, addressed
What is the Investment Promotion Playbook 2025?
It’s Reinvantage’s annual benchmark study assessing the performance of 32 national investment promotion agencies across Central, Eastern and Southern Europe, the Balkans, the Mediterranean, and Central Asia.
It combines rankings, case studies, and actionable insights to show what drives credibility and competitiveness in investment promotion today.
It combines rankings, case studies, and actionable insights to show what drives credibility and competitiveness in investment promotion today.
Who is the report for?
The Playbook is designed for leaders of investment promotion agencies, economic development organisations, and ministries responsible for trade or investment.
It’s equally valuable for consultants, policymakers, and investors seeking to understand which markets are evolving fastest — and why.
It’s equally valuable for consultants, policymakers, and investors seeking to understand which markets are evolving fastest — and why.
What does the report include?
- Full ranking of 32 IPAs with year-on-year comparisons
- Deep-dive features on Latvia, Estonia, Ukraine, and Türkiye
- The five pillars of excellence that define modern investment promotion
- Ten diagnostic questions every IPA should ask to stay relevant
- Methodology, data tables, and regional FDI trends for 2024
What investment promotion agencies (IPAs) were analysed as part of this report?
The Investment Promotion Playbook 2025 assesses 32 national investment promotion agencies and economic development organisations across Central, Eastern and Southern Europe, the Balkans, the Mediterranean, and Central Asia.
Each IPA’s digital presence, information validity, innovation, investor support, and responsiveness to current developments were evaluated.
The agencies included are:
Each IPA’s digital presence, information validity, innovation, investor support, and responsiveness to current developments were evaluated.
The agencies included are:
- Albanian Investment Development Agency (AIDA) – Albania
- Enterprise Armenia (EA) – Armenia
- Invest in Azerbaijan – Azerbaijan
- National Agency of Investment and Privatisation (NAIP) – Belarus
- Foreign Investment Promotion Agency (FIPA) – Bosnia and Herzegovina
- Invest Bulgaria Agency – Bulgaria
- Ministry of Economy and Sustainable Development – Croatia
- The National Investment Promotion Authority of Cyprus – Cyprus
- CzechInvest: Investment and Business Development Agency – Czechia
- General Authority for Investment and Free Zones – Egypt
- Invest Estonia – Estonia
- Invest in Georgia – Georgia
- Enterprise Greece Société Anonyme – Greece
- Hungarian Investment Promotion Agency (HIPA) – Hungary
- National Company “Kazakh Invest” – Kazakhstan
- Kosovo Investment and Enterprise Support Agency (KIESA) – Kosovo
- National Investments Agency – Kyrgyzstan
- Investment and Development Agency of Latvia (LIAA) – Latvia
- Invest Lithuania – Lithuania
- Invest Moldova Agency – Moldova
- Investment and Trade Agency of Mongolia – Mongolia
- Montenegrin Investment Agency (MIA) – Montenegro
- Invest North Macedonia – North Macedonia
- Polish Investment and Trade Agency (PAIH) – Poland
- Invest Romania – Romania
- Development Agency of Serbia (RAS) – Serbia
- Slovak Investment and Trade Development Agency (SARIO) – Slovakia
- SPIRIT Slovenia – Slovenia
- State Committee on Investment and State Property Management – Tajikistan
- Investment and Finance Office of the Presidency of the Republic of Türkiye – Türkiye
- UkraineInvest – Ukraine
- Investment Promotion Agency under the Ministry of Investment, Industry and Trade – Uzbekistan
How is this report different from others?
Most reports describe investment trends; this one diagnoses performance.
It doesn’t stop at FDI figures — it evaluates institutional capability, responsiveness, and digital readiness.
Each insight is backed by data and examples of what actually works.
It doesn’t stop at FDI figures — it evaluates institutional capability, responsiveness, and digital readiness.
Each insight is backed by data and examples of what actually works.
How can I access the full report?
You can purchase or download it directly on this page.
Once you complete the form, the PDF will open instantly in your browser — no external links or waiting time.
Once you complete the form, the PDF will open instantly in your browser — no external links or waiting time.
Can I use or cite data from the report?
Yes. You may quote short excerpts or statistics with proper attribution:
Source: Reinvantage, Investment Promotion Playbook 2025.
For any broader use, such as presentations or reproductions, please contact office@reinvantage.org for permissions.
Source: Reinvantage, Investment Promotion Playbook 2025.
For any broader use, such as presentations or reproductions, please contact office@reinvantage.org for permissions.