The great decoupling
Reinvention is not a rescue plan
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The EU infrastructure dividend

An unstoppable wave of EU financing is sweeping through CEE

February 21, 2025

8 min read

February 21, 2025

8 min read

Top photo by Denys Rodionenko on Unsplash; Below, train in Estonia by Silver Ringvee on Unsplash.

It may not always be immediately obvious to drivers stuck in some of Central and Eastern Europe’s infamous bottlenecks, such as Romania’s DN1 through the Prahova Valley, or the ‘missing’ bits of motorway east of Žilina in northern Slovakia, but for much of the last 20 years the region has been on an infrastructural fast track, propelled largely by European Union funding.

From high-speed rail links to advanced digital networks and sustainable energy corridors, these initiatives are reshaping local economies and bringing CEE closer to the living standards and competitiveness levels of Western Europe.

But with every opportunity comes a fresh set of challenges, and the successful absorption of EU funds demands efficient governance, robust project management, and savvy collaboration between the public and private sectors.

Whether through the Cohesion Policy or the Recovery and Resilience Facility (RRF), tapping into EU coffers holds the key to sustained growth—if the region can overcome bureaucratic and financial obstacles.

The money is there

Cohesion Policy has long been the EU’s primary engine for driving infrastructure investment in regions that lag behind in development.

In the 2021–2027 Multiannual Financial Framework, the Union allocated about 392 billion euros for various cohesion-focused programmes. Under this broad umbrella, the European Regional Development Fund (ERDF) and the Cohesion Fund stand out for their roles in spurring economic advancement.

The ERDF emphasises research, innovation, digital expansion, SME support, and low-carbon initiatives, while the Cohesion Fund channels resources into member states whose per capita Gross National Income (GNI) falls below 90 per cent of the EU average.

These funds typically target heavy-duty infrastructure undertakings in transport and environmental protection, from road overhauls to waste-management and renewable energy projects.

The Recovery and Resilience Facility is a relative newcomer but already a central pillar of Europe’s economic rebound after Covid-19. Backed by a 723.8 billion euros war chest, the RRF offers loans and grants for projects that accelerate digital transformation, advance the green transition, and fortify social resiliency.

Countries in CEE have been particularly active in seeking RRF financing to upgrade vital infrastructure and modernize public administration. While each country drafts its own National Recovery and Resilience Plan, all must meet strict milestones and targets tied to sustainable growth and technological innovation, ensuring that EU money is spent effectively.

Operational Programmes (OPs) serve as the blueprint for how countries allocate these funds. Poland, the largest beneficiary of Cohesion Policy support, channels vast sums into road modernisation, railway upgrades, and the promotion of greener technologies—moves that dovetail with its RRF efforts to reduce carbon emissions and cultivate high-tech manufacturing.

Romania has focused on water supply overhauls, bridge reinforcements, and renewable power solutions, particularly in rural communities where energy poverty remains a pressing concern.

Bulgaria is turning its attention to digitising government services and integrating greener transport solutions into Sofia’s congested streets. Despite varying local needs, the overarching mission remains the same: use EU resources to bridge development gaps and spur balanced regional growth.

Slashing travel times

In Poland, investments of more than 10 billion euros have modernised railways under the 2014–2020 Cohesion Policy, driving track upgrades, station improvements, and high-speed connections that slash travel times and entice both business travellers and tourists.

Czechia’s Prague–Brno corridor, partly financed by EU funds, showcases a similar feat. By slicing journey durations, it has stimulated economic activity in cities along the route, including new industrial parks and logistics hubs.

Hungary, for its part, has focused on revamping key lines like the Budapest–Kelebia route toward the Serbian border to bolster cross-border commerce.

Energy projects are equally noteworthy. Romania’s BRUA gas pipeline, backed by EU money from the Connecting Europe Facility, exemplifies how regional cooperation can enhance energy security, linking Bulgaria, Romania, Hungary, and Austria in a network that lessens reliance on external supplies.

Lithuania’s push to expand wind farms with support from the ERDF has seen the share of renewables in its final energy consumption climb above 26 per cent in 2021, making the Baltic nation a top performer in the clean-energy arena.

By weaving in hydrogen-based transport and advanced battery storage, Lithuania aims to remain at the cutting edge of the energy transition.

Funding also filters into smaller-scale yet transformational ventures. Slovakia has used portions of the ERDF to retrofit schools and community centers, improving insulation and introducing solar panels in outlying areas where energy costs are a heavy burden.

In Bulgaria, EU-backed start-up incubators are fuelling a vibrant tech ecosystem in Sofia. Croatia, meanwhile, employs funds to breathe new life into war-scarred regions, fixing harbours, modernising public utilities, and elevating its tourism infrastructure along the Adriatic coast.

The dangers of red tape

However, these ambitious undertakings come with their own hazards. Bureaucratic entanglements stand out as a recurring complaint.

EU funding applications require adherence to rigorous guidelines, including environmental impact evaluations and procurement regulations that can overwhelm small municipalities with thin administrative teams.

Delays caused by red tape often trigger funding gaps and can endanger entire projects if deadlines lapse. Co-financing requirements create an additional bottleneck: cities or regional authorities must usually contribute a portion of the costs, an uphill task if local budgets are already stretched.

As a consequence, governments sometimes steer clear of large-scale ventures that might strain national finances and instead focus on more modest proposals.

To implement major infrastructure projects, recipients must also possess the technical expertise to manage everything from land expropriation to complex construction schedules.

Even when funding flows in from Brussels, local agencies can lack the project management skills to keep timelines on track, particularly in less urbanised zones. Programmes that offer technical assistance seek to address this mismatch, but the steady drain of skilled professionals to Western Europe—engineers, architects, digital specialists—remains an obstacle to building up robust local expertise.

Maximising impact

How can CEE countries maximise the impact of EU funding despite these hurdles? First, public-private partnerships (PPPs) offer a path to sharing both risks and rewards between governments and private investors.

In Poland, motorway construction projects have flourished under PPP models, demonstrating that tapping private capital can not only speed up project timelines but also lock in high construction standards. For success, this approach requires transparent legal frameworks and a stable policy environment that reduces uncertainty for investors.

A second remedy lies in the simplification of administrative processes. By centralising some of the administrative load in specialized project management offices, smaller municipalities can access advisory support on how to navigate EU regulations.

Digitisation of government procedures can further reduce paperwork, while targeted training for civil servants ensures they fully grasp the complexities of EU compliance, financial instruments, and monitoring requirements.

Third, embracing a blend of funding sources helps mitigate risks tied to reliance on a single mechanism. Besides tapping multiple EU instruments such as the ERDF, Cohesion Fund, and RRF, local authorities can secure loans or guarantees from institutions like the European Investment Bank (EIB) and the European Bank for Reconstruction and Development (EBRD). These bodies bring not only financing but also technical counsel.

Collaboration

Cross-border collaborations can also supercharge infrastructure projects. The Via Carpathia corridor, designed to connect the Baltic to the Aegean Sea, exemplifies the collective payoff that emerges when countries align their construction timelines and share best practices.

By combining resources and working under a cohesive blueprint, states can build lasting transport networks that make the entire region more attractive to investors.

Finally, while infrastructure improvement must address immediate problems like potholes or decrepit bridges, a future-oriented perspective is vital. EU priorities are leaning toward the Green Deal, digital transformation, and resilience-building efforts. By embracing hydrogen transport networks or 5G-enabled industries, CEE nations can tap new lines of EU support while boosting their long-term economic competitiveness.

For all the difficulties, the region’s progress underscores the transformative power of well-targeted EU funding. Sleek rail lines and efficient roads are cutting journey times and enhancing trade connectivity.

Renewable energy systems are lessening dependence on polluting fuel sources and sharpening energy security. Urban revitalisation is uplifting communities that had long been held back by outdated utilities or crumbling public spaces. The broader lesson is clear: EU funds can serve as a powerful lever for growth, yet their full impact will depend on the institutional capabilities and strategic vision of the nations and municipalities that receive them.

In time, if the region continues to refine its administrative efficiency, strengthen public-private synergies, and focus on future-proof projects, it could set a benchmark for how to productively channel external financing into all sectors of the economy. The work already done shows that the promise of EU funding is real, but unlocking its full potential hinges on clear-eyed policymaking, rigorous oversight, and a willingness to look beyond short-term gains to plan for the decades ahead.

By addressing these factors, Central and Eastern Europe can expect a lasting renaissance that cements its place as a vibrant, dynamic cluster of EU member states.

Top photo by Denys Rodionenko on Unsplash; Below, train in Estonia by Silver Ringvee on Unsplash.

Marek Grzegorczyk

Marek Grzegorczyk

Marek Grzegorczyk is an analyst at Reinvantage.

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Case study: Global technology company

1. The Client

A global technology company operating across EMEA, with a regional HQ in Istanbul. The company manages 20+ markets, handling everything from brand campaigns to strategic partnerships.

Role we worked with: The EMEA Head of Marketing (supported by two regional managers).

2. The Challenge

Despite strong products and a respected global brand, the regional team was struggling with:

  • Misaligned strategy across markets → campaigns executed with inconsistent narratives.
  • Slowed growth → lead generation plateaued despite increasing spend.
  • Internal friction → marketing, sales, and product teams disagreed on KPIs and priorities.

Traditional fixes (more meetings, more reporting) only created more noise.

3. The Sprint

We ran a 10-day Remote Reinvention Sprint with the regional HQ team.

  • Day 1–3: Intake → Reviewed decks, campaign data, and plans.
  • Day 4: Sprint Session (90 mins) → Breakthroughs:
    • Sales and marketing had different definitions of “qualified lead.”
    • 40% of spend was going into low-potential markets.
    • The team assumed the problem was lack of budget, but it was actually lack of alignment.
  • Day 5–10: Synthesis → Insights distilled into a Clarity Brief + Insight Canvas.
4. The Breakthrough

The Sprint uncovered that the issue wasn’t budget, but fragmentation.
Three sharp insights unlocked a way forward:

  1. Unified KPIs bridging marketing + sales.
  2. Market prioritisation → shifting budget to 5 high-potential markets.
  3. Simplified narrative → one EMEA core story, locally adaptable.
By just realigning resources and focus, the client could unlock an estimated £250,000 in efficiency gains within the next 12 months — far exceeding the Sprint’s value guarantee. The path to higher returns was already inside the business, hidden by misalignment.
5. From Sprint to Action (4 Pillars Applied)

With clarity secured, Reinvantage didn’t suggest “more projects.”

Instead, we used the Sprint findings to create laser-focused next steps — drawing only from the areas that would deliver the most impact:

  • Readiness → Alignment workshops for sales + marketing teams. New playbooks clarified “qualified lead” definitions and reduced internal disputes.
  • Foresight → A market-opportunity scan identified which 5 countries would deliver the highest ROI, removing the guesswork from allocation.
  • Growth → Guided the reallocation of €2M budget and designed a phased rollout strategy that protected risk while maximising return.
  • Positioning → Built a messaging framework balancing global consistency with local nuance, ensuring campaigns spoke with one clear voice.

Because the Sprint had stripped away noise, these actions weren’t generic consulting ideas — they were directly tied to the breakthroughs.

6. The Results
  • +28% increase in qualified leads across the region.
  • 30% faster campaign rollout due to streamlined approvals.
  • Budget efficiency gains → €2M redirected from low-return to high-potential markets.
  • Internal cohesion → marketing + sales now use a single shared dashboard.
The client came in believing they needed more budget.
The Sprint revealed that what they really needed was clarity and alignment.

With that clarity, the four pillars became not theory, but practical tools to deliver measurable impact.

The Sprint guaranteed at least £20,000 in value — but in this case, it helped unlock more than 10x that within six months.

Case study: Regional VC fund & accelerator

1. The Client

A regional venture capital fund and accelerator focused on early-stage tech start-ups in the Baltics and Central Europe.

The fund had raised a new round and was under pressure to deliver stronger returns while also building its reputation as the go-to platform for founders.

Role we worked with: Managing Partner, supported by the Head of Portfolio Development.

2. The Challenge

Despite a promising portfolio, results were uneven.

Key issues:

  • Scattered portfolio support → no consistent playbook for start-ups, every partner did things differently.
  • Weak differentiation → founders and co-investors saw the fund as “one of many” in the region.
  • Stretched team → too many small bets, not enough clarity on which companies to double down on.

The leadership team knew something was off, but disagreed on whether the issue was pipeline quality, market conditions, or internal capacity.

3. The Sprint

We ran a 10-day Remote Reinvention Sprint with the partners and portfolio team.

  • Day 1–3: Intake → Reviewed pitch decks, pipeline funnel data, and start-up performance reports.
  • Day 4: Sprint Session (90 mins) → Breakthroughs:
    • No shared definition of a “high-potential founder.”
    • Support resources were spread too thin across the portfolio.
    • The fund’s positioning was more reactive than proactive — it didn’t own a distinctive narrative in the market.
  • Day 5–10: Synthesis → Insights consolidated into a Clarity Brief + Insight Canvas.
4. The Breakthrough

The Sprint revealed that the challenge wasn’t pipeline quality — it was lack of focus and positioning.

Three core insights provided the turning point:

  1. Portfolio Prioritisation Framework → defined clear criteria for where to double down.
  2. Founder Success Playbook → standardised support model for portfolio companies.
  3. Differentiated Narrative → repositioned the fund as “the accelerator of reinvention-ready founders.”
These shifts alone gave the fund a path to add an estimated £2M+ in portfolio value over the following 18 months, by concentrating capital and resources where they could move the needle most.
5. From Sprint to Action (4 Pillars Applied)

With clarity from the Sprint, Reinvantage created a tailored support plan:

  • Readiness → Coached partners on using the new prioritisation framework and trained the team on deploying the Founder Success Playbook.
  • Foresight → Ran scenario analysis on regional tech trends, helping the fund anticipate where capital would flow next.
  • Growth → Guided resource reallocation across the portfolio and supported new co-investor pitches for top-performing start-ups.
  • Positioning → Crafted a sharper brand story for the fund, positioning it as the reinvention partner for globally minded founders.
6. The Results
  • 10 portfolio companies onboarded to the new Playbook → greater consistency of support.
  • Raised follow-on capital for 3 top start-ups with the new prioritisation framework.
  • +26% increase in inbound deal flow from founders citing the fund’s new positioning.
  • Stronger internal cohesion → partners aligned on where to focus resources.
The client thought the problem was pipeline quality.
The Sprint showed it was actually lack of clarity and focus inside the firm.

By applying the four pillars, Reinvantage helped turn scattered effort into concentrated value creation.

The Sprint guaranteed at least £20,000 in value; here it set the stage for multi-million-pound upside in portfolio growth.

Case study: International impact Organisation

1. The Client

A large international impact organisation focused on entrepreneurship and economic empowerment.
The organisation runs multi-country programmes across Eastern Europe and Central Asia, often in partnership with global donors and corporate sponsors.

Role we worked with: Senior Programme Director, responsible for regional coordination.

2. The Challenge

The organisation had launched a flagship regional initiative supporting women entrepreneurs, but the programme was underperforming.

Key issues:

  • Fragmented delivery → each country office interpreted the programme differently.
  • Donor frustration → reporting lacked consistency and clear impact metrics.
  • Lost momentum → staff energy was spent on administration rather than scaling success stories.

Traditional programme reviews had produced long reports, but no real alignment or action.

3. The Sprint

We ran a 10-day Remote Reinvention Sprint with the regional leadership team and representatives from two country offices.

  • Day 1–3: Intake → Reviewed donor reports, programme KPIs, and field feedback.
  • Day 4: Sprint Session (90 mins) → Breakthroughs:
    • Donors cared about quantifiable outcomes, but reporting focused on stories.
    • Staff were duplicating efforts across countries, wasting time and resources.
    • The initiative lacked a clear theory of change — everyone described its purpose differently.
  • Day 5–10: Synthesis → Insights distilled into a Clarity Brief + Insight Canvas.
4. The Breakthrough

The Sprint revealed that the issue wasn’t donor pressure or programme design — it was a lack of shared framework and alignment.

Three critical insights reshaped the path forward:

  1. One Unified Theory of Change → agreed narrative for why the programme exists.
  2. Core Impact Metrics → clear, comparable KPIs across all countries.
  3. Smart Resource Sharing → digital hub to stop duplication and accelerate knowledge flow.
By eliminating duplicated reporting and clarifying what success looks like, the client saw they could save the equivalent of £100,000 in staff time annually — while also unlocking stronger donor confidence and follow-on funding opportunities.
5. From Sprint to Action (4 Pillars Applied)

Armed with Sprint clarity, Reinvantage proposed a laser-focused support plan:

  • Readiness → Trained programme leads on using the new metrics and integrated them into existing workflows.
  • Foresight → Analysed donor trends and expectations, aligning the initiative with the next funding cycle.
  • Growth → Developed a funding case based on the new unified theory of change, securing higher renewal chances.
  • Positioning → Crafted a regional success narrative and storytelling toolkit, helping them showcase results consistently across markets.
6. The Results
  • 30% less time spent on reporting → freed capacity for programme delivery.
  • Donor satisfaction improved → positive feedback on the clarity of impact evidence.
  • Secured new funding commitment → one major donor increased their contribution by 20%.
  • Stronger internal morale → staff felt they were working with clarity, not chaos.
The client thought it needed better donor management.
The Sprint revealed it needed a shared foundation across its teams.

By anchoring on the four pillars, Reinvantage turned alignment into efficiency gains and fresh funding opportunities.

The Sprint guaranteed at least £20,000 in value; here it unlocked both six-figure savings and future-proofed funding.

Case study: National digital development agency

1. The Client

A national digital development agency tasked with driving the government’s digital transformation agenda, including e-services, citizen portals, and smart city pilots.

Role we worked with: Director of Digital Transformation, supported by IT and service delivery leads from three ministries.

2. The Challenge

The agency had strong political backing but faced hurdles in implementation.

Key issues:

  • Siloed projects → each ministry developed digital tools independently, leading to duplication.
  • Citizen frustration → services were digital in name, but still required multiple logins and offline steps.
  • Funding pressure → international partners demanded clearer impact in the short term.

The agency wanted to accelerate momentum but struggled to get alignment across ministries.

3. The Sprint

We ran a 14-day Immersive Reinvention Sprint with the agency’s leadership and digital focal points from three ministries.

  • Day 1–3: Intake → Reviewed strategy docs, donor reports, and citizen feedback data.
  • Day 4: Immersive Sprint Session (half-day) → Breakthroughs:
    • Each ministry had different definitions of “digital service.”
    • 20% of budget was going into overlapping pilot projects.
    • Citizens’ top frustrations were known — but not prioritised.
  • Day 5–14: Synthesis → Insights consolidated into a Clarity Brief + Insight Canvas.
4. The Breakthrough

The Sprint revealed that the biggest blocker wasn’t lack of funding, but lack of shared priorities.

Three practical insights stood out:

  1. One Definition of Digital Service → agreed across ministries.
  2. Quick-Win Prioritisation → focus on top 3 citizen pain points (ID renewal, business registration, healthcare booking).
  3. Shared Resource Map → pool budgets to eliminate duplication.
These changes alone allowed the agency to unlock £75,000 in immediate savings and deliver 2–3 visible improvements in the next quarter — meeting donor expectations and building citizen trust.
5. From Sprint to Action (4 Pillars Applied)

Based on the Sprint clarity, Reinvantage proposed a modest, targeted package of support:

  • Readiness → Facilitated inter-ministerial workshops to embed the “one digital service” definition.
  • Foresight → Analysed citizen feedback trends to shape the quick-win roadmap.
  • Growth → Supported the reallocation of funds to joint projects, reducing overlap.
  • Positioning → Crafted a communication plan highlighting early digital wins to donors and citizens.
6. The Results
  • 2 pilot services integrated into the central portal (ID renewal + healthcare booking).
  • Budget savings of £75,000 from eliminating overlapping projects.
  • Citizen satisfaction up modestly → call centre complaints on digital services dropped by 12%.
  • Donor confidence improved → short-term impact report received positive feedback.
The client thought it needed more funding and bigger projects.
The Sprint revealed it first needed clarity and alignment.

By applying the four pillars to a targeted scope, Reinvantage helped deliver visible results within a single quarter — proving progress to citizens and donors and laying the groundwork for deeper transformation.