GR8 Tech is enhancing sportsbook engagement with a new ‘Fancy Mode’ feature—a UI upgrade that offers the look and feel of exchange betting while keeping operators’ revenue models intact
By introducing an exchange-inspired interface without modifying underlying bet calculation mechanics or risk models, GR8 Tech offers operators a powerful tool to expand their audience, differentiate their offerings, and ensure revenue stability during high-traffic events like IPL that starts this weekend.
“The exchange-style sportsbook UI gives operators a smart, low-risk way to appeal to exchange bettors without overhauling their platform,” said Denys Parkhomenko, CPO at GR8 Tech. “This is exactly the type of flexible, player-driven evolution we believe in—small but impactful changes that drive engagement and revenue.”
Key functionalities of the exchange-style sportsbook UI
Designed to expand audience reach while providing a frictionless betting experience, the feature introduces:
- UI Toggle: Players can switch between “Fixed” and “Exchange” views, with a customizable default setting for new users. Preferences are saved locally for future visits.
- Optimised Market and Odds Display: Odds automatically convert to a Back/Lay-style format, with distinct layouts to help exchange bettors navigate effortlessly.
- Cricket-Specific Enhancements: Dedicated updates to Cricket event pages ensure players experience a more intuitive and familiar interface.
- Refined User Experience: Adjusted CashOut, BetSlip, and BetHistory functionalities ensure smooth tracking and execution of bets.
“Operators need every advantage to capture and retain traffic during the world’s biggest sports tournaments. With the ‘Fancy Mode’, we provide a high-impact engagement tool that requires no operational risk but delivers significant player retention benefits,” added Parkhomenko.
Available now for cricket single bets, the ‘Fancy Mode’ can be enabled by operators as a default view or offered as a toggle-on feature within Cricket event pages.
Contact GR8 Tech today to unlock a more flexible, high-performance Sportsbook experience—with a touch of fancy.
Photo by Harsadh Vikhaas Rajesh Kumar on Unsplash.
This content has been produced in collaboration with a partner organisation through our Global Visibility Programme. Our programme helps companies and organisations boost their digital presence and strengthen the thought leadership of their experts.
