London, 16 May, 2025 – Emerging Europe today becomes Reinvantage, marking a bold shift from regional specialist to global reinvention partner. Born from years of guiding Central and Eastern Europe through transformation, Reinvantage is built not on a map, but on a mindset. Its mission: to equip organisations worldwide with the clarity, strategy, and impact needed to stay ahead of disruption and lead change—on their own terms. 

Markets are evolving faster than ever. Technologies shift. Expectations grow. Complexity multiplies. Reinvantage helps organisations do more than respond. It helps them outthink disruption, outpace change, and outlast uncertainty. 

“We aren’t just consultants—we’ve lived the reinvention journey. Additionally, as Emerging Europe, we witnessed entire systems reinvent themselves. Now as Reinvantage, we bring that same clarity, resilience, and strategic foresight to clients navigating an uncertain future,” said Andrew Wrobel, Chief Reinvention Officer and Founding Partner at Reinvantage. 

From regional reflection to global reinvention 

The name Reinvantage fuses “reinvent” and “advantage”. It captures a simple, enduring promise: to help clients unlock strategic edge through reinvention. While Emerging Europe reflected a place, Reinvantage reflects a perspective—one shaped by deep experience and designed for today’s shifting landscape. 

Our offering remains rooted in what clients value most: 

• Insight to move first – surfacing opportunity through rigorous intelligence and future-facing analysis 

• Strategy to move smart – co-designing and executing transformation that delivers results 

• Impact to make it count – ensuring reinvention is measurable, sustainable, and aligned with long-term success 

A mindset, not a manual 

As we step forward, Reinvantage stands ready to support businesses, governments, and mission-led organisations to thrive—not despite change, but because they shape it. Our frameworks are behaviourally grounded, our insights are time-tested, and our belief is simple: reinvention, done right, drives competitive advantage. 

The world won’t stand still. Nor will we. 

About Reinvantage 

Reinvantage empowers organisations through strategic reinvention and competitive advantage. Evolving from Emerging Europe’s legacy of transformation intelligence, we help clients outthink, outpace, and outlast disruption. Headquartered in London, Reinvantage works with private, public, and impact-sector organisations worldwide.