Boomerang Partners was named winner of the prestigious SiGMA Europe Award 2024 for Best Player Engagement nomination.
The global company is growing rapidly, operating worldwide, including in emerging European countries, and offering a wide range of iGaming products. With it, industry professionals recognised the success of the company this year: 5x growth in sport betting, partnership with AC Milan as Official Regional Betting Partner in Europe, and collaboration with women’s football star, Switzerland and Juventus forward Alisha Lehmann. With these activities, the company is demonstrating its leadership position in sports affiliate marketing.
In 2024, Boomerang’s betting segment surged 5x. The collaboration with Alisha Lehmann and partnership with AC Milan as its Official Regional Betting Partner in Europe also had an impact on these achievements. The brand visibility and credibility to partners and engagement level have increased multifold with such collaborations.
Affiliates considering working with the company can expect lucrative and personalised offers, great sports products, and a strong brand, which, in conjunction with the partnerships with AC Milan and Alisha Lehmann, provides excellent conversions and player engagements.
Vitalii Prokofev, CEO of Boomerang Partners, commented: “We’re truly honoured by this award—it’s a powerful recognition of the work we are doing. It’s incredibly rewarding to see our efforts resonate within the industry and community, inspiring and motivating us to keep pushing the boundaries of creativity and innovations.”
In collaboration with Alisha Lehmann, Boomerang Bet, the flagship product of Boomerang Partners, has initiated a series of social media campaigns and live streams. Also, it is set to launch a joint merchandise line in the near future.
The partnership with AC Milan, on the other hand, has seen exciting initiatives. These are ticket giveaways for home matches and special events. During the SiGMA conference, AC Milan legends Massimo Ambrosini and Serginho supported activities at the Boomerang’s booth.
This content has been produced in collaboration with a partner organisation through our Global Visibility Programme. Our programme helps companies and organisations boost their digital presence and strengthen the thought leadership of their experts.
