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A negotiated truce with Russia?

A lasting containment of Moscow is only possible through a just peace

May 23, 2025

7 min read

May 23, 2025

7 min read

Photo: Dreamstime.

Are the signs in Eastern Europe pointing to peace? On the surface, one could interpret a number of recent trends in this way. On the one hand, Ukraine is under enormous pressure—both on the battlefield and on the international stage. Russian troops are slowly but surely advancing in the Donets Basin. Russian attacks on Ukraine’s energy infrastructure are having an ever stronger effect.

In the United States, President Donald Trump made great play of the fact that he wants to end the war as quickly as possible. In Western and Central Eastern Europe, a phalanx of populist parties has emerged, for whom international law, European solidarity and democratic values—and thus the fate of Ukraine—are at best of secondary importance.

On the other hand, Putin’s rule in Russia is coming under economic pressure. Inflation is rising and the ruble is falling. Russia’s human and material losses on the Ukrainian front are enormous and Moscow can only partially compensate for them.

In the Middle East, South Caucasus and Central Asia, Russia is being ousted as a power factor, and with that, Putin’s reputation as a geopolitical strategist is being lost. In both Ukraine and Russia, recent polls now show majorities in favor of a quick ceasefire in the Donets Basin.

Does this finally give Europe a chance to end the war permanently? Hardly—because most of the well-meaning intentions and well-intentioned proposals in this direction lead to deadlock.

For one thing, a number of ceasefire plans and more far-reaching ideas for a settlement do not take into account the involved parties’ basic preferences. They run counter to both, Russia’s ambitious hegemonic aspirations and/or Ukraine’s fundamental security interests. The formula, ‘Nothing about Ukraine without Ukraine’ is not only a noble political maxim, but also a guarantee of survival for Kyiv.

Russia is seeking not only to curtail the Ukrainian nation, but to abolish it as an independent cultural community and sovereign nation state.

Repetition and imitation

On the other hand, many peace projects either consciously or unconsciously develop conflict resolution strategies that imply rewarding Russian military aggression and punishing Ukrainian nuclear abstinence.

Similar to the consequences of today’s generations’ careless treatment of the natural environment, the international acceptance of a Russian victory in Ukraine would plant a time bomb under the international security system. A partial ceasefire might be possible today for a certain period of time. However, the codification of territorial gains for Russia and/or sovereignty losses for Ukraine would encourage their repetition and imitation by later Russian or other revisionist governments.

Furthermore, a treaty-regulated territorial and/or political reduction of the Ukrainian nation state would become a warning sign for other countries around the world that are relatively weaker in relation to their neighbours.

Whether democratically elected or having come to power undemocratically, many governments would rethink their national security strategies. Regional arms races would be likely. New atomic weapons programs and an end to the Nuclear Non-Proliferation Treaty as well as to the conventions on chemical and biological weapons would become a distinct possibility.

Undermining of the international system

Many proponents of a partial capitulation of Ukraine are now posing as friends of peace and opponents of war. However, they must not only say A, but also B: The price of a Russian victory, currently the only possible temporary end to the war, would not only be blatant injustice to Ukraine. It would also mean the undermining of the international system of states.

Mankind would enter a kind of ‘new old world’: Borders would again be shifted by the might of the stronger, weaker states would be militarily suppressed by imperial powers, and expansionist governments would commit genocide with impunity.

Only those who are willing to pay this high price have the right to demand an end to arms supplies to Ukraine, an end to sanctions against Russia and the transfer of Ukrainian spoils of war to Moscow—occupied territories, deported children, expropriated real estate, and so on.

Many apparent friends of peace do not recognise their rhetorical support for Russian imperialists and the warmongers of this world. Most of the alleged war opponents in Europe forget or keep quiet about the fact that they are talking about rewarding a campaign of conquest and thus making future wars more likely.

Allowing an aggressor to reap the fruits of his aggression is considered de-escalatory, and not as a mistaken pacifist strategy that makes new use of force more likely.

Abolishing Ukraine

In addition to their ignorance of the high level of collateral damage to world and security policy of a Russian victory, many advocates of negotiations suffer from political cretinism regarding Russia’s imperial intentions. Today’s Moscow leadership may not yet have fully fascist qualities, but it wants much more than a mere restriction of sovereignty and cession of territory in Ukraine.

The ultimate goal is not only to abolish the independent Ukrainian nation state as far as possible.

Ukraine is also a political testing ground, geostrategic instrument, military deployment zone and resource reservoir for Russia in pursuit of its broader goals in Eastern Europe and beyond.

Since 2022, both Moscow’s hostility and its objectives vis-à-vis the West have steadily expanded. The subjugation of Ukraine is now less of a prize than the first step in a fundamental revision of European and world politics that Moscow is seeking.

This does not yet mean an immediate continuation of kinetic warfare beyond Ukraine’s borders. Moscow’s repeated threats against the West with conventional and weapons of mass destruction are less announcements of action than part of a hybrid toolbox for corroding democratic societies, states and organisations.

Instruments of subversion

At certain stages, diplomatic activities are also suitable instruments of subversion for Moscow rather than an alternative approach to conflict resolution. As the Swedish political scientist Charlotta Rodhe put it, the ‘Russian negotiation theater’ has more performative and manipulative than practical functions.

A minimal goal of negotiations can be to stall the negotiating partner, and a maximal goal can be to extract concessions that would otherwise have to be won by purely military means. Foreign advocates of negotiations today act as welcome ‘useful idiots’ for the Kremlin, facilitating Moscow’s hybrid warfare and unconsciously hindering an actual and sustainable peace solution by strengthening Ukraine.

Russia’s attack on Ukraine is not only a war of conquest and extermination, but also acts as a wedge for Moscow. The debates about helping Ukraine and ending the war are fragmenting Western parties, parliaments, governments and alliances.

The flood of refugees from Ukraine is boosting anti-Western populist parties such as the Alternative for Germany and the Sarah Wagenknecht Union in the Federal Republic of Germany. Last but not least, a Russia that conquers Ukraine militarily, diplomatically, or by a combination of the two, would use it as a springboard and resource for Moscow’s activities further west—whether kinetic or hybrid.

In particular, European states, but also other Western and non-Western countries, should have a range of national interests in a just peace to end the Russian-Ukrainian war.

This will only be possible, however, if there are new successful Ukrainian offensive operations based on good equipment with modern weapons. As long as this basic condition is not met, the search for a balance and compromise with Moscow will only further fuel Russia’s already adventurous foreign policy ambitions, rather than containing them.

Photo: Dreamstime.

Andreas Umland

Andreas Umland

Andreas Umland is an analyst at Stockholm Centre for Eastern European Studies (SCEEUS).

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Case study: Global technology company

1. The Client

A global technology company operating across EMEA, with a regional HQ in Istanbul. The company manages 20+ markets, handling everything from brand campaigns to strategic partnerships.

Role we worked with: The EMEA Head of Marketing (supported by two regional managers).

2. The Challenge

Despite strong products and a respected global brand, the regional team was struggling with:

  • Misaligned strategy across markets → campaigns executed with inconsistent narratives.
  • Slowed growth → lead generation plateaued despite increasing spend.
  • Internal friction → marketing, sales, and product teams disagreed on KPIs and priorities.

Traditional fixes (more meetings, more reporting) only created more noise.

3. The Sprint

We ran a 10-day Remote Reinvention Sprint with the regional HQ team.

  • Day 1–3: Intake → Reviewed decks, campaign data, and plans.
  • Day 4: Sprint Session (90 mins) → Breakthroughs:
    • Sales and marketing had different definitions of “qualified lead.”
    • 40% of spend was going into low-potential markets.
    • The team assumed the problem was lack of budget, but it was actually lack of alignment.
  • Day 5–10: Synthesis → Insights distilled into a Clarity Brief + Insight Canvas.
4. The Breakthrough

The Sprint uncovered that the issue wasn’t budget, but fragmentation.
Three sharp insights unlocked a way forward:

  1. Unified KPIs bridging marketing + sales.
  2. Market prioritisation → shifting budget to 5 high-potential markets.
  3. Simplified narrative → one EMEA core story, locally adaptable.
By just realigning resources and focus, the client could unlock an estimated £250,000 in efficiency gains within the next 12 months — far exceeding the Sprint’s value guarantee. The path to higher returns was already inside the business, hidden by misalignment.
5. From Sprint to Action (4 Pillars Applied)

With clarity secured, Reinvantage didn’t suggest “more projects.”

Instead, we used the Sprint findings to create laser-focused next steps — drawing only from the areas that would deliver the most impact:

  • Readiness → Alignment workshops for sales + marketing teams. New playbooks clarified “qualified lead” definitions and reduced internal disputes.
  • Foresight → A market-opportunity scan identified which 5 countries would deliver the highest ROI, removing the guesswork from allocation.
  • Growth → Guided the reallocation of €2M budget and designed a phased rollout strategy that protected risk while maximising return.
  • Positioning → Built a messaging framework balancing global consistency with local nuance, ensuring campaigns spoke with one clear voice.

Because the Sprint had stripped away noise, these actions weren’t generic consulting ideas — they were directly tied to the breakthroughs.

6. The Results
  • +28% increase in qualified leads across the region.
  • 30% faster campaign rollout due to streamlined approvals.
  • Budget efficiency gains → €2M redirected from low-return to high-potential markets.
  • Internal cohesion → marketing + sales now use a single shared dashboard.
The client came in believing they needed more budget.
The Sprint revealed that what they really needed was clarity and alignment.

With that clarity, the four pillars became not theory, but practical tools to deliver measurable impact.

The Sprint guaranteed at least £20,000 in value — but in this case, it helped unlock more than 10x that within six months.

Case study: Regional VC fund & accelerator

1. The Client

A regional venture capital fund and accelerator focused on early-stage tech start-ups in the Baltics and Central Europe.

The fund had raised a new round and was under pressure to deliver stronger returns while also building its reputation as the go-to platform for founders.

Role we worked with: Managing Partner, supported by the Head of Portfolio Development.

2. The Challenge

Despite a promising portfolio, results were uneven.

Key issues:

  • Scattered portfolio support → no consistent playbook for start-ups, every partner did things differently.
  • Weak differentiation → founders and co-investors saw the fund as “one of many” in the region.
  • Stretched team → too many small bets, not enough clarity on which companies to double down on.

The leadership team knew something was off, but disagreed on whether the issue was pipeline quality, market conditions, or internal capacity.

3. The Sprint

We ran a 10-day Remote Reinvention Sprint with the partners and portfolio team.

  • Day 1–3: Intake → Reviewed pitch decks, pipeline funnel data, and start-up performance reports.
  • Day 4: Sprint Session (90 mins) → Breakthroughs:
    • No shared definition of a “high-potential founder.”
    • Support resources were spread too thin across the portfolio.
    • The fund’s positioning was more reactive than proactive — it didn’t own a distinctive narrative in the market.
  • Day 5–10: Synthesis → Insights consolidated into a Clarity Brief + Insight Canvas.
4. The Breakthrough

The Sprint revealed that the challenge wasn’t pipeline quality — it was lack of focus and positioning.

Three core insights provided the turning point:

  1. Portfolio Prioritisation Framework → defined clear criteria for where to double down.
  2. Founder Success Playbook → standardised support model for portfolio companies.
  3. Differentiated Narrative → repositioned the fund as “the accelerator of reinvention-ready founders.”
These shifts alone gave the fund a path to add an estimated £2M+ in portfolio value over the following 18 months, by concentrating capital and resources where they could move the needle most.
5. From Sprint to Action (4 Pillars Applied)

With clarity from the Sprint, Reinvantage created a tailored support plan:

  • Readiness → Coached partners on using the new prioritisation framework and trained the team on deploying the Founder Success Playbook.
  • Foresight → Ran scenario analysis on regional tech trends, helping the fund anticipate where capital would flow next.
  • Growth → Guided resource reallocation across the portfolio and supported new co-investor pitches for top-performing start-ups.
  • Positioning → Crafted a sharper brand story for the fund, positioning it as the reinvention partner for globally minded founders.
6. The Results
  • 10 portfolio companies onboarded to the new Playbook → greater consistency of support.
  • Raised follow-on capital for 3 top start-ups with the new prioritisation framework.
  • +26% increase in inbound deal flow from founders citing the fund’s new positioning.
  • Stronger internal cohesion → partners aligned on where to focus resources.
The client thought the problem was pipeline quality.
The Sprint showed it was actually lack of clarity and focus inside the firm.

By applying the four pillars, Reinvantage helped turn scattered effort into concentrated value creation.

The Sprint guaranteed at least £20,000 in value; here it set the stage for multi-million-pound upside in portfolio growth.

Case study: International impact Organisation

1. The Client

A large international impact organisation focused on entrepreneurship and economic empowerment.
The organisation runs multi-country programmes across Eastern Europe and Central Asia, often in partnership with global donors and corporate sponsors.

Role we worked with: Senior Programme Director, responsible for regional coordination.

2. The Challenge

The organisation had launched a flagship regional initiative supporting women entrepreneurs, but the programme was underperforming.

Key issues:

  • Fragmented delivery → each country office interpreted the programme differently.
  • Donor frustration → reporting lacked consistency and clear impact metrics.
  • Lost momentum → staff energy was spent on administration rather than scaling success stories.

Traditional programme reviews had produced long reports, but no real alignment or action.

3. The Sprint

We ran a 10-day Remote Reinvention Sprint with the regional leadership team and representatives from two country offices.

  • Day 1–3: Intake → Reviewed donor reports, programme KPIs, and field feedback.
  • Day 4: Sprint Session (90 mins) → Breakthroughs:
    • Donors cared about quantifiable outcomes, but reporting focused on stories.
    • Staff were duplicating efforts across countries, wasting time and resources.
    • The initiative lacked a clear theory of change — everyone described its purpose differently.
  • Day 5–10: Synthesis → Insights distilled into a Clarity Brief + Insight Canvas.
4. The Breakthrough

The Sprint revealed that the issue wasn’t donor pressure or programme design — it was a lack of shared framework and alignment.

Three critical insights reshaped the path forward:

  1. One Unified Theory of Change → agreed narrative for why the programme exists.
  2. Core Impact Metrics → clear, comparable KPIs across all countries.
  3. Smart Resource Sharing → digital hub to stop duplication and accelerate knowledge flow.
By eliminating duplicated reporting and clarifying what success looks like, the client saw they could save the equivalent of £100,000 in staff time annually — while also unlocking stronger donor confidence and follow-on funding opportunities.
5. From Sprint to Action (4 Pillars Applied)

Armed with Sprint clarity, Reinvantage proposed a laser-focused support plan:

  • Readiness → Trained programme leads on using the new metrics and integrated them into existing workflows.
  • Foresight → Analysed donor trends and expectations, aligning the initiative with the next funding cycle.
  • Growth → Developed a funding case based on the new unified theory of change, securing higher renewal chances.
  • Positioning → Crafted a regional success narrative and storytelling toolkit, helping them showcase results consistently across markets.
6. The Results
  • 30% less time spent on reporting → freed capacity for programme delivery.
  • Donor satisfaction improved → positive feedback on the clarity of impact evidence.
  • Secured new funding commitment → one major donor increased their contribution by 20%.
  • Stronger internal morale → staff felt they were working with clarity, not chaos.
The client thought it needed better donor management.
The Sprint revealed it needed a shared foundation across its teams.

By anchoring on the four pillars, Reinvantage turned alignment into efficiency gains and fresh funding opportunities.

The Sprint guaranteed at least £20,000 in value; here it unlocked both six-figure savings and future-proofed funding.

Case study: National digital development agency

1. The Client

A national digital development agency tasked with driving the government’s digital transformation agenda, including e-services, citizen portals, and smart city pilots.

Role we worked with: Director of Digital Transformation, supported by IT and service delivery leads from three ministries.

2. The Challenge

The agency had strong political backing but faced hurdles in implementation.

Key issues:

  • Siloed projects → each ministry developed digital tools independently, leading to duplication.
  • Citizen frustration → services were digital in name, but still required multiple logins and offline steps.
  • Funding pressure → international partners demanded clearer impact in the short term.

The agency wanted to accelerate momentum but struggled to get alignment across ministries.

3. The Sprint

We ran a 14-day Immersive Reinvention Sprint with the agency’s leadership and digital focal points from three ministries.

  • Day 1–3: Intake → Reviewed strategy docs, donor reports, and citizen feedback data.
  • Day 4: Immersive Sprint Session (half-day) → Breakthroughs:
    • Each ministry had different definitions of “digital service.”
    • 20% of budget was going into overlapping pilot projects.
    • Citizens’ top frustrations were known — but not prioritised.
  • Day 5–14: Synthesis → Insights consolidated into a Clarity Brief + Insight Canvas.
4. The Breakthrough

The Sprint revealed that the biggest blocker wasn’t lack of funding, but lack of shared priorities.

Three practical insights stood out:

  1. One Definition of Digital Service → agreed across ministries.
  2. Quick-Win Prioritisation → focus on top 3 citizen pain points (ID renewal, business registration, healthcare booking).
  3. Shared Resource Map → pool budgets to eliminate duplication.
These changes alone allowed the agency to unlock £75,000 in immediate savings and deliver 2–3 visible improvements in the next quarter — meeting donor expectations and building citizen trust.
5. From Sprint to Action (4 Pillars Applied)

Based on the Sprint clarity, Reinvantage proposed a modest, targeted package of support:

  • Readiness → Facilitated inter-ministerial workshops to embed the “one digital service” definition.
  • Foresight → Analysed citizen feedback trends to shape the quick-win roadmap.
  • Growth → Supported the reallocation of funds to joint projects, reducing overlap.
  • Positioning → Crafted a communication plan highlighting early digital wins to donors and citizens.
6. The Results
  • 2 pilot services integrated into the central portal (ID renewal + healthcare booking).
  • Budget savings of £75,000 from eliminating overlapping projects.
  • Citizen satisfaction up modestly → call centre complaints on digital services dropped by 12%.
  • Donor confidence improved → short-term impact report received positive feedback.
The client thought it needed more funding and bigger projects.
The Sprint revealed it first needed clarity and alignment.

By applying the four pillars to a targeted scope, Reinvantage helped deliver visible results within a single quarter — proving progress to citizens and donors and laying the groundwork for deeper transformation.