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Asia’s competitive alignment

How Ho Chi Minh City, Johor and Hainan are reinventing themselves

February 10, 2026

5 min read

February 10, 2026

5 min read

Photo: Dreamstime.

In an era of permacrisis, where supply chain fragmentation meets geopolitical volatility and economic nationalism, Asia isn’t waiting for consensus. It’s competing forward.

Three hubs prove this better than most: Ho Chi Minh City, Johor, and Hainan. Each is reinventing itself not through marketing campaigns, but through structural repositioning—recalibrating how they connect to global capital, talent, and trade flows. Together, they reveal a fundamental truth: intra-Asian competition isn’t a liability. It’s the engine of the Asian century.

These aren’t cookie-cutter models. They’re distinct experiments shaped by national strategy and regional ambition. But what unites them is timing. This year is the inflection point: for Ho Chi Minh City’s International Financial Centre, for the Johor–Singapore Special Economic Zone, and for Hainan’s evolution as China’s most open global interface.

The question for global investors isn’t whether Asia matters—it’s whether they can read the competitive map fast enough to stay relevant.

Ho Chi Minh City: From factory floor to financial bridge

Ho Chi Minh City has long been Vietnam’s economic engine—a manufacturing magnet, technology hub, and consumer growth powerhouse. What changes the equation now is the ambition to move decisively up the value chain.

The Ho Chi Minh City International Financial Centre, expected to gain momentum from 2026, isn’t about challenging Singapore or Hong Kong head-on. That would be strategic folly. Its real power lies in positioning itself as the financial connector for a high-growth, reform-driven economy.

Vietnam’s advantages are well established: political stability paired with pragmatic reform, deep integration into global supply chains, a young and increasingly skilled workforce, and credible macroeconomic management.

Where HCMC wins is by becoming the bridge between global capital and Vietnam’s real economy—infrastructure, energy transition, digital manufacturing, consumer expansion. This means less focus on symbolic towers and more on regulatory credibility, dispute resolution frameworks, currency flexibility, and investor protection.

What HCMC must deliver now is predictability. Global capital watches not just incentives, but legal clarity, governance consistency, and the speed at which financial openness translates into operational reality. Get this right, and HCMC doesn’t need to rival existing hubs—it complements them while anchoring Vietnam’s next growth cycle.

The real competitive edge isn’t scale. It’s trust.

Johor: From Singapore’s backyard to strategic partner

Johor’s reinvention is quieter but no less consequential. Long viewed as Singapore’s industrial hinterland, Johor is repositioning itself as a strategic extension of Singapore’s ecosystem—not a subordinate.

The Johor–Singapore Special Economic Zone, set to accelerate from 2026, is about intelligent arbitrage, combining space, labour, and cost efficiency on the Malaysian side with capital, connectivity, and governance depth on the Singaporean side.

Johor’s strength lies in integration without illusion. It doesn’t pretend to replace Singapore; it amplifies it. For investors facing rising costs, regulatory complexity, or capacity constraints, Johor offers scale without sacrificing access to global networks.

Where Johor must go further is in narrative discipline and execution certainty. The opportunity isn’t just to be cheaper—it’s to be predictable, fast, and friction-light. This means harmonising procedures, reducing policy noise, and making the SEZ legible to decision-makers who think regionally, not nationally.

Johor’s success depends less on incentives and more on credibility. Deliver operational certainty, and it becomes a model for cross-border Asian pragmatism at a time when most regions can’t cooperate at all.

Hainan: China’s controlled openness laboratory

Hainan is the most politically sensitive—and potentially the most transformative—of the three.

As China’s designated Free Trade Port, Hainan isn’t just another development zone. It’s a laboratory for controlled openness—testing how far China can go in liberalising markets, services, and capital while maintaining political control.

The next phase, accelerating toward 2026 and beyond, matters enormously. It will shape global perceptions of China’s willingness to re-engage economically on clearer, more predictable terms.

Hainan’s strengths are substantial: strong central backing, a clean-slate regulatory environment, and strategic focus on services, tourism, digital trade, and green finance.

Yet Hainan’s biggest challenge is credibility, not capacity. Global investors will judge it not by policy announcements, but by dispute resolution outcomes, capital mobility, data governance, and the real autonomy of institutions on the ground.

If Hainan succeeds, it becomes China’s most important confidence-building interface with global markets. If it stumbles, it risks reinforcing scepticism rather than overcoming it.

This isn’t just China’s test. It’s the world’s opportunity to watch—and invest—accordingly.

Competition as competitive advantage

What links Ho Chi Minh City, Johor, and Hainan isn’t Western-style rivalry, but competitive alignment. Each is carving out a role in a rapidly integrating Asian system that values speed, optionality, and resilience.

This is where inter-Asian competition strengthens the Asian century. Instead of zero-sum thinking, these hubs push each other to move faster, regulate smarter, and communicate more clearly with global capital.

At a time when much of the world is paralysed by uncertainty—geopolitical, regulatory, institutional—Asia’s emerging hubs are advancing through experimentation, pragmatism, and ambition.

The lesson for investors is clear: the next wave of Asian opportunity won’t come from one dominant hub, but from a network of specialised, interconnected centers. Those who understand how Ho Chi Minh City, Johor, and Hainan fit together—and how they differ—will be best positioned to navigate the decade ahead. 

The strategic imperative

The Asian century isn’t being declared in conference halls. It’s being built—zone by zone, reform by reform, investment by investment.

For strategists, the question is not whether to engage with Asia’s emerging hubs. It’s whether you can move fast enough to compete where momentum is shifting.

Training season isn’t over. It’s just beginning. And the winners will be those who learn to lead—not just observe—in Asia’s next chapter.

Photo: Dreamstime.

Radu Magdin

Radu Magdin

Strategic communications analyst, consultant and former prime ministerial advisor in Romania and Moldova.

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Case study: Global technology company

1. The Client

A global technology company operating across EMEA, with a regional HQ in Istanbul. The company manages 20+ markets, handling everything from brand campaigns to strategic partnerships.

Role we worked with: The EMEA Head of Marketing (supported by two regional managers).

2. The Challenge

Despite strong products and a respected global brand, the regional team was struggling with:

  • Misaligned strategy across markets → campaigns executed with inconsistent narratives.
  • Slowed growth → lead generation plateaued despite increasing spend.
  • Internal friction → marketing, sales, and product teams disagreed on KPIs and priorities.

Traditional fixes (more meetings, more reporting) only created more noise.

3. The Sprint

We ran a 10-day Remote Reinvention Sprint with the regional HQ team.

  • Day 1–3: Intake → Reviewed decks, campaign data, and plans.
  • Day 4: Sprint Session (90 mins) → Breakthroughs:
    • Sales and marketing had different definitions of “qualified lead.”
    • 40% of spend was going into low-potential markets.
    • The team assumed the problem was lack of budget, but it was actually lack of alignment.
  • Day 5–10: Synthesis → Insights distilled into a Clarity Brief + Insight Canvas.
4. The Breakthrough

The Sprint uncovered that the issue wasn’t budget, but fragmentation.
Three sharp insights unlocked a way forward:

  1. Unified KPIs bridging marketing + sales.
  2. Market prioritisation → shifting budget to 5 high-potential markets.
  3. Simplified narrative → one EMEA core story, locally adaptable.
By just realigning resources and focus, the client could unlock an estimated £250,000 in efficiency gains within the next 12 months — far exceeding the Sprint’s value guarantee. The path to higher returns was already inside the business, hidden by misalignment.
5. From Sprint to Action (4 Pillars Applied)

With clarity secured, Reinvantage didn’t suggest “more projects.”

Instead, we used the Sprint findings to create laser-focused next steps — drawing only from the areas that would deliver the most impact:

  • Readiness → Alignment workshops for sales + marketing teams. New playbooks clarified “qualified lead” definitions and reduced internal disputes.
  • Foresight → A market-opportunity scan identified which 5 countries would deliver the highest ROI, removing the guesswork from allocation.
  • Growth → Guided the reallocation of €2M budget and designed a phased rollout strategy that protected risk while maximising return.
  • Positioning → Built a messaging framework balancing global consistency with local nuance, ensuring campaigns spoke with one clear voice.

Because the Sprint had stripped away noise, these actions weren’t generic consulting ideas — they were directly tied to the breakthroughs.

6. The Results
  • +28% increase in qualified leads across the region.
  • 30% faster campaign rollout due to streamlined approvals.
  • Budget efficiency gains → €2M redirected from low-return to high-potential markets.
  • Internal cohesion → marketing + sales now use a single shared dashboard.
The client came in believing they needed more budget.
The Sprint revealed that what they really needed was clarity and alignment.

With that clarity, the four pillars became not theory, but practical tools to deliver measurable impact.

The Sprint guaranteed at least £20,000 in value — but in this case, it helped unlock more than 10x that within six months.

Case study: Regional VC fund & accelerator

1. The Client

A regional venture capital fund and accelerator focused on early-stage tech start-ups in the Baltics and Central Europe.

The fund had raised a new round and was under pressure to deliver stronger returns while also building its reputation as the go-to platform for founders.

Role we worked with: Managing Partner, supported by the Head of Portfolio Development.

2. The Challenge

Despite a promising portfolio, results were uneven.

Key issues:

  • Scattered portfolio support → no consistent playbook for start-ups, every partner did things differently.
  • Weak differentiation → founders and co-investors saw the fund as “one of many” in the region.
  • Stretched team → too many small bets, not enough clarity on which companies to double down on.

The leadership team knew something was off, but disagreed on whether the issue was pipeline quality, market conditions, or internal capacity.

3. The Sprint

We ran a 10-day Remote Reinvention Sprint with the partners and portfolio team.

  • Day 1–3: Intake → Reviewed pitch decks, pipeline funnel data, and start-up performance reports.
  • Day 4: Sprint Session (90 mins) → Breakthroughs:
    • No shared definition of a “high-potential founder.”
    • Support resources were spread too thin across the portfolio.
    • The fund’s positioning was more reactive than proactive — it didn’t own a distinctive narrative in the market.
  • Day 5–10: Synthesis → Insights consolidated into a Clarity Brief + Insight Canvas.
4. The Breakthrough

The Sprint revealed that the challenge wasn’t pipeline quality — it was lack of focus and positioning.

Three core insights provided the turning point:

  1. Portfolio Prioritisation Framework → defined clear criteria for where to double down.
  2. Founder Success Playbook → standardised support model for portfolio companies.
  3. Differentiated Narrative → repositioned the fund as “the accelerator of reinvention-ready founders.”
These shifts alone gave the fund a path to add an estimated £2M+ in portfolio value over the following 18 months, by concentrating capital and resources where they could move the needle most.
5. From Sprint to Action (4 Pillars Applied)

With clarity from the Sprint, Reinvantage created a tailored support plan:

  • Readiness → Coached partners on using the new prioritisation framework and trained the team on deploying the Founder Success Playbook.
  • Foresight → Ran scenario analysis on regional tech trends, helping the fund anticipate where capital would flow next.
  • Growth → Guided resource reallocation across the portfolio and supported new co-investor pitches for top-performing start-ups.
  • Positioning → Crafted a sharper brand story for the fund, positioning it as the reinvention partner for globally minded founders.
6. The Results
  • 10 portfolio companies onboarded to the new Playbook → greater consistency of support.
  • Raised follow-on capital for 3 top start-ups with the new prioritisation framework.
  • +26% increase in inbound deal flow from founders citing the fund’s new positioning.
  • Stronger internal cohesion → partners aligned on where to focus resources.
The client thought the problem was pipeline quality.
The Sprint showed it was actually lack of clarity and focus inside the firm.

By applying the four pillars, Reinvantage helped turn scattered effort into concentrated value creation.

The Sprint guaranteed at least £20,000 in value; here it set the stage for multi-million-pound upside in portfolio growth.

Case study: International impact Organisation

1. The Client

A large international impact organisation focused on entrepreneurship and economic empowerment.
The organisation runs multi-country programmes across Eastern Europe and Central Asia, often in partnership with global donors and corporate sponsors.

Role we worked with: Senior Programme Director, responsible for regional coordination.

2. The Challenge

The organisation had launched a flagship regional initiative supporting women entrepreneurs, but the programme was underperforming.

Key issues:

  • Fragmented delivery → each country office interpreted the programme differently.
  • Donor frustration → reporting lacked consistency and clear impact metrics.
  • Lost momentum → staff energy was spent on administration rather than scaling success stories.

Traditional programme reviews had produced long reports, but no real alignment or action.

3. The Sprint

We ran a 10-day Remote Reinvention Sprint with the regional leadership team and representatives from two country offices.

  • Day 1–3: Intake → Reviewed donor reports, programme KPIs, and field feedback.
  • Day 4: Sprint Session (90 mins) → Breakthroughs:
    • Donors cared about quantifiable outcomes, but reporting focused on stories.
    • Staff were duplicating efforts across countries, wasting time and resources.
    • The initiative lacked a clear theory of change — everyone described its purpose differently.
  • Day 5–10: Synthesis → Insights distilled into a Clarity Brief + Insight Canvas.
4. The Breakthrough

The Sprint revealed that the issue wasn’t donor pressure or programme design — it was a lack of shared framework and alignment.

Three critical insights reshaped the path forward:

  1. One Unified Theory of Change → agreed narrative for why the programme exists.
  2. Core Impact Metrics → clear, comparable KPIs across all countries.
  3. Smart Resource Sharing → digital hub to stop duplication and accelerate knowledge flow.
By eliminating duplicated reporting and clarifying what success looks like, the client saw they could save the equivalent of £100,000 in staff time annually — while also unlocking stronger donor confidence and follow-on funding opportunities.
5. From Sprint to Action (4 Pillars Applied)

Armed with Sprint clarity, Reinvantage proposed a laser-focused support plan:

  • Readiness → Trained programme leads on using the new metrics and integrated them into existing workflows.
  • Foresight → Analysed donor trends and expectations, aligning the initiative with the next funding cycle.
  • Growth → Developed a funding case based on the new unified theory of change, securing higher renewal chances.
  • Positioning → Crafted a regional success narrative and storytelling toolkit, helping them showcase results consistently across markets.
6. The Results
  • 30% less time spent on reporting → freed capacity for programme delivery.
  • Donor satisfaction improved → positive feedback on the clarity of impact evidence.
  • Secured new funding commitment → one major donor increased their contribution by 20%.
  • Stronger internal morale → staff felt they were working with clarity, not chaos.
The client thought it needed better donor management.
The Sprint revealed it needed a shared foundation across its teams.

By anchoring on the four pillars, Reinvantage turned alignment into efficiency gains and fresh funding opportunities.

The Sprint guaranteed at least £20,000 in value; here it unlocked both six-figure savings and future-proofed funding.

Case study: National digital development agency

1. The Client

A national digital development agency tasked with driving the government’s digital transformation agenda, including e-services, citizen portals, and smart city pilots.

Role we worked with: Director of Digital Transformation, supported by IT and service delivery leads from three ministries.

2. The Challenge

The agency had strong political backing but faced hurdles in implementation.

Key issues:

  • Siloed projects → each ministry developed digital tools independently, leading to duplication.
  • Citizen frustration → services were digital in name, but still required multiple logins and offline steps.
  • Funding pressure → international partners demanded clearer impact in the short term.

The agency wanted to accelerate momentum but struggled to get alignment across ministries.

3. The Sprint

We ran a 14-day Immersive Reinvention Sprint with the agency’s leadership and digital focal points from three ministries.

  • Day 1–3: Intake → Reviewed strategy docs, donor reports, and citizen feedback data.
  • Day 4: Immersive Sprint Session (half-day) → Breakthroughs:
    • Each ministry had different definitions of “digital service.”
    • 20% of budget was going into overlapping pilot projects.
    • Citizens’ top frustrations were known — but not prioritised.
  • Day 5–14: Synthesis → Insights consolidated into a Clarity Brief + Insight Canvas.
4. The Breakthrough

The Sprint revealed that the biggest blocker wasn’t lack of funding, but lack of shared priorities.

Three practical insights stood out:

  1. One Definition of Digital Service → agreed across ministries.
  2. Quick-Win Prioritisation → focus on top 3 citizen pain points (ID renewal, business registration, healthcare booking).
  3. Shared Resource Map → pool budgets to eliminate duplication.
These changes alone allowed the agency to unlock £75,000 in immediate savings and deliver 2–3 visible improvements in the next quarter — meeting donor expectations and building citizen trust.
5. From Sprint to Action (4 Pillars Applied)

Based on the Sprint clarity, Reinvantage proposed a modest, targeted package of support:

  • Readiness → Facilitated inter-ministerial workshops to embed the “one digital service” definition.
  • Foresight → Analysed citizen feedback trends to shape the quick-win roadmap.
  • Growth → Supported the reallocation of funds to joint projects, reducing overlap.
  • Positioning → Crafted a communication plan highlighting early digital wins to donors and citizens.
6. The Results
  • 2 pilot services integrated into the central portal (ID renewal + healthcare booking).
  • Budget savings of £75,000 from eliminating overlapping projects.
  • Citizen satisfaction up modestly → call centre complaints on digital services dropped by 12%.
  • Donor confidence improved → short-term impact report received positive feedback.
The client thought it needed more funding and bigger projects.
The Sprint revealed it first needed clarity and alignment.

By applying the four pillars to a targeted scope, Reinvantage helped deliver visible results within a single quarter — proving progress to citizens and donors and laying the groundwork for deeper transformation.

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