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Europe’s blind spot

While Brussels frets about Ukraine and America, a crisis festers to the south

July 16, 2025

5 min read

July 16, 2025

5 min read

Photo: Dreamstime.

Europe’s policymakers have their eyes fixed firmly eastward and westward—war in Ukraine and Donald Trump’s mercurial moods.

However, the continent’s most pressing security challenge may be brewing in plain sight, just across the Mediterranean. From Sudan’s brutal civil war to Romania’s thriving cigarette black market, North Africa’s mounting troubles are creating a cascade of problems that Europe can no longer afford to ignore.

Blood and chaos in the Horn

The current war in Sudan, which erupted in April 2023, has already claimed over 150,000 lives—though the true toll is almost certainly higher.

The conflict pits the Sudanese Armed Forces against the Rapid Support Forces (RSF), a paramilitary group with an unsavoury pedigree. The RSF’s predecessor organisation orchestrated the Darfur genocide in the early 2000s, targeting non-Muslim populations with systematic brutality.

Recent reports detail large-scale massacres against non-Arabs and ongoing mass killings, rape, and famine across the region. Old habits, it seems, die hard.

The carnage extends far beyond Sudan’s borders. Executions and ethnic cleansing have become routine, driving hundreds of thousands into exile. More troubling still, the chaos provides fertile ground for jihadist networks spanning the Horn of Africa and the Sahel. These groups exploit porous borders to coordinate operations, establishing supply lines and safe havens that could soon threaten European interests directly.

The risk of dormant terrorist organisations regaining prominence is considerable. As state authority collapses across swathes of the region, extremist groups find themselves with ample space to regroup and refocus their attention on European targets.

The human tide

Predictably, political collapse translates into migratory pressure. Irregular migration from North Africa follows well-established routes through the Western Balkans, creating security headaches that extend far beyond border management.

These smuggling networks have evolved into sophisticated criminal enterprises, trafficking not just people but a vast array of illicit goods.

The human cost is obvious, but the security implications are more complex. Migration corridors become conduits for organised crime, creating vulnerabilities that experienced criminal networks are quick to exploit.

Smoke and mirrors

Perhaps nowhere is this clearer than in Europe’s thriving black market for tobacco products. The Western Balkans have become a key smuggling route for cigarettes entering Western Europe, creating a criminal ecosystem that extends far beyond tobacco.

The figures are staggering: the European Union loses billions in public revenue annually to cigarette smuggling, with some member states bearing disproportionate costs. Greece faces perhaps the steepest bill, surrendering 624 million euros annually to illicit trade. Bulgaria loses 25 million euros yearly in tax revenue.

Romania presents a particularly instructive case study: one in every ten contraband cigarettes consumed across the EU is smoked there, with the black market claiming 10.1 per cent of total consumption as of March 2025.

The economics are logical. Romanian cigarette taxes account for 74 per cent of the retail price, ranking the country among the three highest in the EU when adjusted for purchasing power parity. Prices rival those in Italy and Spain, creating powerful incentives for cross-border smuggling from lower-tax neighbours.

The situation grows more perverse still. Countries with the highest tax rates—Greece (85 per cent), France (85 per cent), and Ireland (84 per cent)—predictably host the largest illicit markets as a percentage of total consumption. It is a textbook example of unintended consequences.

According to Stop Contrabanda, a website monitoring contraband cigarette seizures, Romania alone surrenders half a billion euros annually to the shadow economy—funds that might otherwise support public services or infrastructure investment. As Bucharest prepares to raise tobacco taxes further, the problem seems destined to worsen.

The health hazard hiding in plain sight

The public health implications compound the economic damage. Counterfeit and contraband tobacco products typically contain higher levels of toxic substances than legitimate alternatives, creating additional health risks for consumers.

This represents a double blow to public finances: lost tax revenue coupled with increased healthcare costs.

The smuggling networks themselves pose broader security risks. Porous borders that facilitate tobacco trafficking can just as easily accommodate weapons, drugs, or human cargo.

Criminal organisations that cut their teeth on cigarettes often diversify into more serious enterprises.

Europe’s tools remain sharp

The continent is hardly defenceless against these challenges. The European Union possesses considerable diplomatic leverage and financial resources that could address many of these problems—if deployed early and strategically.

Humanitarian aid and civil society support represent obvious starting points. By strengthening democratic institutions and supporting local communities, Europe could help build resilience against both extremist influence and state collapse. The emphasis should be on preventing problems rather than managing their consequences.

Border security improvements offer more immediate returns. Enhanced cooperation between member states, better intelligence sharing, and upgraded detection technology could significantly disrupt smuggling networks. The key is coordination: criminal organisations exploit jurisdictional gaps and inconsistent enforcement.

Tax policy reform deserves serious consideration. The current system creates perverse incentives that benefit criminal networks at the expense of legitimate businesses and public finances. Harmonising tobacco taxes across member states—or at least reducing the most egregious disparities—could eliminate much of the profit margin that makes smuggling attractive.

The price of neglect

Left unaddressed, these southern vulnerabilities could evolve into Europe’s most significant security liability. The combination of state failure, criminal networks, and extremist groups creates a perfect storm that threatens both immediate security and long-term stability.

The irony is acute: while European leaders invest enormous political capital in managing relations with distant superpowers, a crisis requiring urgent attention unfolds on their doorstep. History suggests that such blind spots rarely end well.

The solutions exist and remain within reach—for now. But windows of opportunity have a tendency to close unexpectedly, particularly in regions where state authority hangs by increasingly frayed threads. Europe would be wise to act while it still can.

Photo: Dreamstime.

Cristian Gherasim

Cristian Gherasim

Journalist and analyst with over 15 years of experience focusing on Eastern and Central European affairs.

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Case study: Global technology company

1. The Client

A global technology company operating across EMEA, with a regional HQ in Istanbul. The company manages 20+ markets, handling everything from brand campaigns to strategic partnerships.

Role we worked with: The EMEA Head of Marketing (supported by two regional managers).

2. The Challenge

Despite strong products and a respected global brand, the regional team was struggling with:

  • Misaligned strategy across markets → campaigns executed with inconsistent narratives.
  • Slowed growth → lead generation plateaued despite increasing spend.
  • Internal friction → marketing, sales, and product teams disagreed on KPIs and priorities.

Traditional fixes (more meetings, more reporting) only created more noise.

3. The Sprint

We ran a 10-day Remote Reinvention Sprint with the regional HQ team.

  • Day 1–3: Intake → Reviewed decks, campaign data, and plans.
  • Day 4: Sprint Session (90 mins) → Breakthroughs:
    • Sales and marketing had different definitions of “qualified lead.”
    • 40% of spend was going into low-potential markets.
    • The team assumed the problem was lack of budget, but it was actually lack of alignment.
  • Day 5–10: Synthesis → Insights distilled into a Clarity Brief + Insight Canvas.
4. The Breakthrough

The Sprint uncovered that the issue wasn’t budget, but fragmentation.
Three sharp insights unlocked a way forward:

  1. Unified KPIs bridging marketing + sales.
  2. Market prioritisation → shifting budget to 5 high-potential markets.
  3. Simplified narrative → one EMEA core story, locally adaptable.
By just realigning resources and focus, the client could unlock an estimated £250,000 in efficiency gains within the next 12 months — far exceeding the Sprint’s value guarantee. The path to higher returns was already inside the business, hidden by misalignment.
5. From Sprint to Action (4 Pillars Applied)

With clarity secured, Reinvantage didn’t suggest “more projects.”

Instead, we used the Sprint findings to create laser-focused next steps — drawing only from the areas that would deliver the most impact:

  • Readiness → Alignment workshops for sales + marketing teams. New playbooks clarified “qualified lead” definitions and reduced internal disputes.
  • Foresight → A market-opportunity scan identified which 5 countries would deliver the highest ROI, removing the guesswork from allocation.
  • Growth → Guided the reallocation of €2M budget and designed a phased rollout strategy that protected risk while maximising return.
  • Positioning → Built a messaging framework balancing global consistency with local nuance, ensuring campaigns spoke with one clear voice.

Because the Sprint had stripped away noise, these actions weren’t generic consulting ideas — they were directly tied to the breakthroughs.

6. The Results
  • +28% increase in qualified leads across the region.
  • 30% faster campaign rollout due to streamlined approvals.
  • Budget efficiency gains → €2M redirected from low-return to high-potential markets.
  • Internal cohesion → marketing + sales now use a single shared dashboard.
The client came in believing they needed more budget.
The Sprint revealed that what they really needed was clarity and alignment.

With that clarity, the four pillars became not theory, but practical tools to deliver measurable impact.

The Sprint guaranteed at least £20,000 in value — but in this case, it helped unlock more than 10x that within six months.

Case study: Regional VC fund & accelerator

1. The Client

A regional venture capital fund and accelerator focused on early-stage tech start-ups in the Baltics and Central Europe.

The fund had raised a new round and was under pressure to deliver stronger returns while also building its reputation as the go-to platform for founders.

Role we worked with: Managing Partner, supported by the Head of Portfolio Development.

2. The Challenge

Despite a promising portfolio, results were uneven.

Key issues:

  • Scattered portfolio support → no consistent playbook for start-ups, every partner did things differently.
  • Weak differentiation → founders and co-investors saw the fund as “one of many” in the region.
  • Stretched team → too many small bets, not enough clarity on which companies to double down on.

The leadership team knew something was off, but disagreed on whether the issue was pipeline quality, market conditions, or internal capacity.

3. The Sprint

We ran a 10-day Remote Reinvention Sprint with the partners and portfolio team.

  • Day 1–3: Intake → Reviewed pitch decks, pipeline funnel data, and start-up performance reports.
  • Day 4: Sprint Session (90 mins) → Breakthroughs:
    • No shared definition of a “high-potential founder.”
    • Support resources were spread too thin across the portfolio.
    • The fund’s positioning was more reactive than proactive — it didn’t own a distinctive narrative in the market.
  • Day 5–10: Synthesis → Insights consolidated into a Clarity Brief + Insight Canvas.
4. The Breakthrough

The Sprint revealed that the challenge wasn’t pipeline quality — it was lack of focus and positioning.

Three core insights provided the turning point:

  1. Portfolio Prioritisation Framework → defined clear criteria for where to double down.
  2. Founder Success Playbook → standardised support model for portfolio companies.
  3. Differentiated Narrative → repositioned the fund as “the accelerator of reinvention-ready founders.”
These shifts alone gave the fund a path to add an estimated £2M+ in portfolio value over the following 18 months, by concentrating capital and resources where they could move the needle most.
5. From Sprint to Action (4 Pillars Applied)

With clarity from the Sprint, Reinvantage created a tailored support plan:

  • Readiness → Coached partners on using the new prioritisation framework and trained the team on deploying the Founder Success Playbook.
  • Foresight → Ran scenario analysis on regional tech trends, helping the fund anticipate where capital would flow next.
  • Growth → Guided resource reallocation across the portfolio and supported new co-investor pitches for top-performing start-ups.
  • Positioning → Crafted a sharper brand story for the fund, positioning it as the reinvention partner for globally minded founders.
6. The Results
  • 10 portfolio companies onboarded to the new Playbook → greater consistency of support.
  • Raised follow-on capital for 3 top start-ups with the new prioritisation framework.
  • +26% increase in inbound deal flow from founders citing the fund’s new positioning.
  • Stronger internal cohesion → partners aligned on where to focus resources.
The client thought the problem was pipeline quality.
The Sprint showed it was actually lack of clarity and focus inside the firm.

By applying the four pillars, Reinvantage helped turn scattered effort into concentrated value creation.

The Sprint guaranteed at least £20,000 in value; here it set the stage for multi-million-pound upside in portfolio growth.

Case study: International impact Organisation

1. The Client

A large international impact organisation focused on entrepreneurship and economic empowerment.
The organisation runs multi-country programmes across Eastern Europe and Central Asia, often in partnership with global donors and corporate sponsors.

Role we worked with: Senior Programme Director, responsible for regional coordination.

2. The Challenge

The organisation had launched a flagship regional initiative supporting women entrepreneurs, but the programme was underperforming.

Key issues:

  • Fragmented delivery → each country office interpreted the programme differently.
  • Donor frustration → reporting lacked consistency and clear impact metrics.
  • Lost momentum → staff energy was spent on administration rather than scaling success stories.

Traditional programme reviews had produced long reports, but no real alignment or action.

3. The Sprint

We ran a 10-day Remote Reinvention Sprint with the regional leadership team and representatives from two country offices.

  • Day 1–3: Intake → Reviewed donor reports, programme KPIs, and field feedback.
  • Day 4: Sprint Session (90 mins) → Breakthroughs:
    • Donors cared about quantifiable outcomes, but reporting focused on stories.
    • Staff were duplicating efforts across countries, wasting time and resources.
    • The initiative lacked a clear theory of change — everyone described its purpose differently.
  • Day 5–10: Synthesis → Insights distilled into a Clarity Brief + Insight Canvas.
4. The Breakthrough

The Sprint revealed that the issue wasn’t donor pressure or programme design — it was a lack of shared framework and alignment.

Three critical insights reshaped the path forward:

  1. One Unified Theory of Change → agreed narrative for why the programme exists.
  2. Core Impact Metrics → clear, comparable KPIs across all countries.
  3. Smart Resource Sharing → digital hub to stop duplication and accelerate knowledge flow.
By eliminating duplicated reporting and clarifying what success looks like, the client saw they could save the equivalent of £100,000 in staff time annually — while also unlocking stronger donor confidence and follow-on funding opportunities.
5. From Sprint to Action (4 Pillars Applied)

Armed with Sprint clarity, Reinvantage proposed a laser-focused support plan:

  • Readiness → Trained programme leads on using the new metrics and integrated them into existing workflows.
  • Foresight → Analysed donor trends and expectations, aligning the initiative with the next funding cycle.
  • Growth → Developed a funding case based on the new unified theory of change, securing higher renewal chances.
  • Positioning → Crafted a regional success narrative and storytelling toolkit, helping them showcase results consistently across markets.
6. The Results
  • 30% less time spent on reporting → freed capacity for programme delivery.
  • Donor satisfaction improved → positive feedback on the clarity of impact evidence.
  • Secured new funding commitment → one major donor increased their contribution by 20%.
  • Stronger internal morale → staff felt they were working with clarity, not chaos.
The client thought it needed better donor management.
The Sprint revealed it needed a shared foundation across its teams.

By anchoring on the four pillars, Reinvantage turned alignment into efficiency gains and fresh funding opportunities.

The Sprint guaranteed at least £20,000 in value; here it unlocked both six-figure savings and future-proofed funding.

Case study: National digital development agency

1. The Client

A national digital development agency tasked with driving the government’s digital transformation agenda, including e-services, citizen portals, and smart city pilots.

Role we worked with: Director of Digital Transformation, supported by IT and service delivery leads from three ministries.

2. The Challenge

The agency had strong political backing but faced hurdles in implementation.

Key issues:

  • Siloed projects → each ministry developed digital tools independently, leading to duplication.
  • Citizen frustration → services were digital in name, but still required multiple logins and offline steps.
  • Funding pressure → international partners demanded clearer impact in the short term.

The agency wanted to accelerate momentum but struggled to get alignment across ministries.

3. The Sprint

We ran a 14-day Immersive Reinvention Sprint with the agency’s leadership and digital focal points from three ministries.

  • Day 1–3: Intake → Reviewed strategy docs, donor reports, and citizen feedback data.
  • Day 4: Immersive Sprint Session (half-day) → Breakthroughs:
    • Each ministry had different definitions of “digital service.”
    • 20% of budget was going into overlapping pilot projects.
    • Citizens’ top frustrations were known — but not prioritised.
  • Day 5–14: Synthesis → Insights consolidated into a Clarity Brief + Insight Canvas.
4. The Breakthrough

The Sprint revealed that the biggest blocker wasn’t lack of funding, but lack of shared priorities.

Three practical insights stood out:

  1. One Definition of Digital Service → agreed across ministries.
  2. Quick-Win Prioritisation → focus on top 3 citizen pain points (ID renewal, business registration, healthcare booking).
  3. Shared Resource Map → pool budgets to eliminate duplication.
These changes alone allowed the agency to unlock £75,000 in immediate savings and deliver 2–3 visible improvements in the next quarter — meeting donor expectations and building citizen trust.
5. From Sprint to Action (4 Pillars Applied)

Based on the Sprint clarity, Reinvantage proposed a modest, targeted package of support:

  • Readiness → Facilitated inter-ministerial workshops to embed the “one digital service” definition.
  • Foresight → Analysed citizen feedback trends to shape the quick-win roadmap.
  • Growth → Supported the reallocation of funds to joint projects, reducing overlap.
  • Positioning → Crafted a communication plan highlighting early digital wins to donors and citizens.
6. The Results
  • 2 pilot services integrated into the central portal (ID renewal + healthcare booking).
  • Budget savings of £75,000 from eliminating overlapping projects.
  • Citizen satisfaction up modestly → call centre complaints on digital services dropped by 12%.
  • Donor confidence improved → short-term impact report received positive feedback.
The client thought it needed more funding and bigger projects.
The Sprint revealed it first needed clarity and alignment.

By applying the four pillars to a targeted scope, Reinvantage helped deliver visible results within a single quarter — proving progress to citizens and donors and laying the groundwork for deeper transformation.