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The economics of defiance

Despite Russia's brutal invasion, Ukraine's economy forges ahead

May 15, 2025

5 min read

May 15, 2025

5 min read

Photo: Dreamstime.

There may be stalemate on the battlefield, but on the economic front, Ukraine is advancing. More than three years into Russia’s invasion, the country’s economy has demonstrated remarkable resilience, growing by 2.9 per cent in 2024—a figure that would be impressive even in peacetime.

According to the latest economic survey of Ukraine’s economy, carried out by the Organisation for Economic Co-operation and Development (OECD), growth is expected to continue at 2.5 per cent in 2025 and two per cent in 2026, defying the conventional wisdom that war-torn economies inevitably collapse.

This economic fortitude comes despite astonishing wartime constraints: approximately one-fifth of Ukraine’s territory remains under Russian occupation, millions of citizens have been displaced, and critical infrastructure faces regular bombardment. Foreign direct investment, perhaps understandably, has plummeted by over 70 per cent since 2021.

“Ukraine’s resilience is a credit to its people and businesses, its economic management and the support of its international partners,” notes OECD Secretary-General Mathias Cormann.

“Strengthening public finances and implementing strong structural reforms that boost jobs and business investment will be key to a sustained recovery. Once the security situation improves, Ukraine has great potential to achieve a reconstruction that lifts the incomes and well-being of its people towards convergence with OECD countries.”

The price of sovereignty

The economic picture is not without blemishes. Inflation remains a persistent challenge, projected at 13.2 per cent this year before moderating to 7.1 per cent in 2026—still well above the Ukrainian National Bank’s five per cent target. The central bank faces the delicate task of taming inflation without stifling the fragile growth.

More concerning is the fiscal situation. Defending against Europe’s largest land invasion since World War II comes at an astronomical cost—defence spending consumes 25 per cent of GDP, pushing the budget deficit to approximately 20 per cent of GDP.

Public debt, a modest 49 per cent of GDP before the invasion, is projected to reach 116 per cent by 2026, raising questions about long-term sustainability.

Yet even these figures reflect a certain triumph. Many analysts predicted complete economic collapse in February 2022. Instead, Ukraine has maintained macro-financial stability while fighting an existential war—an achievement perhaps unmatched in modern economic history.

Reinventing Ukraine under fire

What makes Ukraine’s case particularly intriguing is how the war has accelerated rather than halted its economic modernisation. Out of necessity, the country has fast-tracked digital transformation that might otherwise have taken a decade. The Diia e-governance platform—allowing Ukrainians to access virtually all government services via smartphone—has become among the world’s most comprehensive.

The banking sector, which collapsed during past crises, has shown surprising resilience. PrivatBank, nationalised in 2016 amid a massive fraud scandal, is now profitable and continues operations even in frontline areas. The National Bank of Ukraine has maintained a functioning payment system despite cyber attacks and physical destruction of infrastructure.

Ukraine’s IT sector has emerged as an unexpected bright spot. Despite blackouts and air raids, the industry grew exports by eight per cent in 2023 to 7.3 billion US dollars. Ukrainian programmers, some working from bomb shelters or relocated to safer regions, have maintained service to global clients. The sector now accounts for nearly four per cent of GDP—up from 3.3 per cent before the invasion.

This wartime reinvention extends to energy infrastructure. After Russian attacks destroyed approximately 50 per cent of Ukraine’s power generation capacity, the country has accelerated the deployment of distributed energy solutions. Small-scale solar installations increased threefold in 2023, with many businesses investing in generators and battery systems to maintain operations during outages.

Labour pains and gains

War creates peculiar economic distortions. Mobilisation and displacement have created severe labour shortages, with the OECD highlighting this as a significant constraint on growth. Historically male-dominated sectors like construction and transportation face particular challenges.

The survey recommends reducing restrictions on female employment—such as those barring women with young children from shift work—to boost labour participation.

Yet these shortages have produced one beneficial effect: rising wages. Real wages grew by approximately 12 per cent in 2023, helping to maintain domestic consumption. This wage growth provides a crucial buffer against inflation, though it creates competitiveness challenges for exporters.

The reconstruction prize

Ukraine’s economic managers are increasingly focused not merely on survival but on positioning the country for post-war recovery. The eventual reconstruction, estimated to cost upwards of 400 billion US dollars, represents both an enormous challenge and a historic opportunity to rebuild better.

The OECD advises a reform agenda focused on simplifying regulatory frameworks, promoting competition, improving access to finance, and strengthening corporate governance. Tax administration reform through greater digitalisation could expand the revenue base while reducing compliance burdens that push businesses into the informal economy.

Corruption remains a concern for potential investors, though Ukraine has made significant progress according to a companion OECD Integrity and Anti-Corruption Review. The report notes that, “Ukraine has demonstrated a strong commitment to public and business integrity, with many elements of its anti-corruption framework now measuring up to those of OECD countries.”

Grounds for cautious optimism

Ukraine’s economic resilience reflects more than just international financial support—though that remains crucial. It demonstrates institutional capacity and entrepreneurial adaptability that bode well for long-term recovery prospects.

However, significant risks remain. The security situation could deteriorate. Western support could waver. The refugee crisis—with approximately six million Ukrainians abroad—could become permanent emigration, exacerbating demographic challenges.

Yet for now, Ukraine’s economy continues to defy gravity. Even amid existential threat, reforms continue and growth persists. The country that has surprised military analysts with its battlefield resilience is surprising economists with its economic endurance.

Whether this resilience can be maintained through a prolonged conflict remains an open question, but Ukraine has already rewritten the economic playbook of wartime survival.

Photo: Dreamstime.

Reinvantage Insight

Reinvantage Insight

The byline Reinvantage Insight is used to denote articles to which several members of the Reinvantage insight and analysis team may have contributed.

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Case study: Global technology company

1. The Client

A global technology company operating across EMEA, with a regional HQ in Istanbul. The company manages 20+ markets, handling everything from brand campaigns to strategic partnerships.

Role we worked with: The EMEA Head of Marketing (supported by two regional managers).

2. The Challenge

Despite strong products and a respected global brand, the regional team was struggling with:

  • Misaligned strategy across markets → campaigns executed with inconsistent narratives.
  • Slowed growth → lead generation plateaued despite increasing spend.
  • Internal friction → marketing, sales, and product teams disagreed on KPIs and priorities.

Traditional fixes (more meetings, more reporting) only created more noise.

3. The Sprint

We ran a 10-day Remote Reinvention Sprint with the regional HQ team.

  • Day 1–3: Intake → Reviewed decks, campaign data, and plans.
  • Day 4: Sprint Session (90 mins) → Breakthroughs:
    • Sales and marketing had different definitions of “qualified lead.”
    • 40% of spend was going into low-potential markets.
    • The team assumed the problem was lack of budget, but it was actually lack of alignment.
  • Day 5–10: Synthesis → Insights distilled into a Clarity Brief + Insight Canvas.
4. The Breakthrough

The Sprint uncovered that the issue wasn’t budget, but fragmentation.
Three sharp insights unlocked a way forward:

  1. Unified KPIs bridging marketing + sales.
  2. Market prioritisation → shifting budget to 5 high-potential markets.
  3. Simplified narrative → one EMEA core story, locally adaptable.
By just realigning resources and focus, the client could unlock an estimated £250,000 in efficiency gains within the next 12 months — far exceeding the Sprint’s value guarantee. The path to higher returns was already inside the business, hidden by misalignment.
5. From Sprint to Action (4 Pillars Applied)

With clarity secured, Reinvantage didn’t suggest “more projects.”

Instead, we used the Sprint findings to create laser-focused next steps — drawing only from the areas that would deliver the most impact:

  • Readiness → Alignment workshops for sales + marketing teams. New playbooks clarified “qualified lead” definitions and reduced internal disputes.
  • Foresight → A market-opportunity scan identified which 5 countries would deliver the highest ROI, removing the guesswork from allocation.
  • Growth → Guided the reallocation of €2M budget and designed a phased rollout strategy that protected risk while maximising return.
  • Positioning → Built a messaging framework balancing global consistency with local nuance, ensuring campaigns spoke with one clear voice.

Because the Sprint had stripped away noise, these actions weren’t generic consulting ideas — they were directly tied to the breakthroughs.

6. The Results
  • +28% increase in qualified leads across the region.
  • 30% faster campaign rollout due to streamlined approvals.
  • Budget efficiency gains → €2M redirected from low-return to high-potential markets.
  • Internal cohesion → marketing + sales now use a single shared dashboard.
The client came in believing they needed more budget.
The Sprint revealed that what they really needed was clarity and alignment.

With that clarity, the four pillars became not theory, but practical tools to deliver measurable impact.

The Sprint guaranteed at least £20,000 in value — but in this case, it helped unlock more than 10x that within six months.

Case study: Regional VC fund & accelerator

1. The Client

A regional venture capital fund and accelerator focused on early-stage tech start-ups in the Baltics and Central Europe.

The fund had raised a new round and was under pressure to deliver stronger returns while also building its reputation as the go-to platform for founders.

Role we worked with: Managing Partner, supported by the Head of Portfolio Development.

2. The Challenge

Despite a promising portfolio, results were uneven.

Key issues:

  • Scattered portfolio support → no consistent playbook for start-ups, every partner did things differently.
  • Weak differentiation → founders and co-investors saw the fund as “one of many” in the region.
  • Stretched team → too many small bets, not enough clarity on which companies to double down on.

The leadership team knew something was off, but disagreed on whether the issue was pipeline quality, market conditions, or internal capacity.

3. The Sprint

We ran a 10-day Remote Reinvention Sprint with the partners and portfolio team.

  • Day 1–3: Intake → Reviewed pitch decks, pipeline funnel data, and start-up performance reports.
  • Day 4: Sprint Session (90 mins) → Breakthroughs:
    • No shared definition of a “high-potential founder.”
    • Support resources were spread too thin across the portfolio.
    • The fund’s positioning was more reactive than proactive — it didn’t own a distinctive narrative in the market.
  • Day 5–10: Synthesis → Insights consolidated into a Clarity Brief + Insight Canvas.
4. The Breakthrough

The Sprint revealed that the challenge wasn’t pipeline quality — it was lack of focus and positioning.

Three core insights provided the turning point:

  1. Portfolio Prioritisation Framework → defined clear criteria for where to double down.
  2. Founder Success Playbook → standardised support model for portfolio companies.
  3. Differentiated Narrative → repositioned the fund as “the accelerator of reinvention-ready founders.”
These shifts alone gave the fund a path to add an estimated £2M+ in portfolio value over the following 18 months, by concentrating capital and resources where they could move the needle most.
5. From Sprint to Action (4 Pillars Applied)

With clarity from the Sprint, Reinvantage created a tailored support plan:

  • Readiness → Coached partners on using the new prioritisation framework and trained the team on deploying the Founder Success Playbook.
  • Foresight → Ran scenario analysis on regional tech trends, helping the fund anticipate where capital would flow next.
  • Growth → Guided resource reallocation across the portfolio and supported new co-investor pitches for top-performing start-ups.
  • Positioning → Crafted a sharper brand story for the fund, positioning it as the reinvention partner for globally minded founders.
6. The Results
  • 10 portfolio companies onboarded to the new Playbook → greater consistency of support.
  • Raised follow-on capital for 3 top start-ups with the new prioritisation framework.
  • +26% increase in inbound deal flow from founders citing the fund’s new positioning.
  • Stronger internal cohesion → partners aligned on where to focus resources.
The client thought the problem was pipeline quality.
The Sprint showed it was actually lack of clarity and focus inside the firm.

By applying the four pillars, Reinvantage helped turn scattered effort into concentrated value creation.

The Sprint guaranteed at least £20,000 in value; here it set the stage for multi-million-pound upside in portfolio growth.

Case study: International impact Organisation

1. The Client

A large international impact organisation focused on entrepreneurship and economic empowerment.
The organisation runs multi-country programmes across Eastern Europe and Central Asia, often in partnership with global donors and corporate sponsors.

Role we worked with: Senior Programme Director, responsible for regional coordination.

2. The Challenge

The organisation had launched a flagship regional initiative supporting women entrepreneurs, but the programme was underperforming.

Key issues:

  • Fragmented delivery → each country office interpreted the programme differently.
  • Donor frustration → reporting lacked consistency and clear impact metrics.
  • Lost momentum → staff energy was spent on administration rather than scaling success stories.

Traditional programme reviews had produced long reports, but no real alignment or action.

3. The Sprint

We ran a 10-day Remote Reinvention Sprint with the regional leadership team and representatives from two country offices.

  • Day 1–3: Intake → Reviewed donor reports, programme KPIs, and field feedback.
  • Day 4: Sprint Session (90 mins) → Breakthroughs:
    • Donors cared about quantifiable outcomes, but reporting focused on stories.
    • Staff were duplicating efforts across countries, wasting time and resources.
    • The initiative lacked a clear theory of change — everyone described its purpose differently.
  • Day 5–10: Synthesis → Insights distilled into a Clarity Brief + Insight Canvas.
4. The Breakthrough

The Sprint revealed that the issue wasn’t donor pressure or programme design — it was a lack of shared framework and alignment.

Three critical insights reshaped the path forward:

  1. One Unified Theory of Change → agreed narrative for why the programme exists.
  2. Core Impact Metrics → clear, comparable KPIs across all countries.
  3. Smart Resource Sharing → digital hub to stop duplication and accelerate knowledge flow.
By eliminating duplicated reporting and clarifying what success looks like, the client saw they could save the equivalent of £100,000 in staff time annually — while also unlocking stronger donor confidence and follow-on funding opportunities.
5. From Sprint to Action (4 Pillars Applied)

Armed with Sprint clarity, Reinvantage proposed a laser-focused support plan:

  • Readiness → Trained programme leads on using the new metrics and integrated them into existing workflows.
  • Foresight → Analysed donor trends and expectations, aligning the initiative with the next funding cycle.
  • Growth → Developed a funding case based on the new unified theory of change, securing higher renewal chances.
  • Positioning → Crafted a regional success narrative and storytelling toolkit, helping them showcase results consistently across markets.
6. The Results
  • 30% less time spent on reporting → freed capacity for programme delivery.
  • Donor satisfaction improved → positive feedback on the clarity of impact evidence.
  • Secured new funding commitment → one major donor increased their contribution by 20%.
  • Stronger internal morale → staff felt they were working with clarity, not chaos.
The client thought it needed better donor management.
The Sprint revealed it needed a shared foundation across its teams.

By anchoring on the four pillars, Reinvantage turned alignment into efficiency gains and fresh funding opportunities.

The Sprint guaranteed at least £20,000 in value; here it unlocked both six-figure savings and future-proofed funding.

Case study: National digital development agency

1. The Client

A national digital development agency tasked with driving the government’s digital transformation agenda, including e-services, citizen portals, and smart city pilots.

Role we worked with: Director of Digital Transformation, supported by IT and service delivery leads from three ministries.

2. The Challenge

The agency had strong political backing but faced hurdles in implementation.

Key issues:

  • Siloed projects → each ministry developed digital tools independently, leading to duplication.
  • Citizen frustration → services were digital in name, but still required multiple logins and offline steps.
  • Funding pressure → international partners demanded clearer impact in the short term.

The agency wanted to accelerate momentum but struggled to get alignment across ministries.

3. The Sprint

We ran a 14-day Immersive Reinvention Sprint with the agency’s leadership and digital focal points from three ministries.

  • Day 1–3: Intake → Reviewed strategy docs, donor reports, and citizen feedback data.
  • Day 4: Immersive Sprint Session (half-day) → Breakthroughs:
    • Each ministry had different definitions of “digital service.”
    • 20% of budget was going into overlapping pilot projects.
    • Citizens’ top frustrations were known — but not prioritised.
  • Day 5–14: Synthesis → Insights consolidated into a Clarity Brief + Insight Canvas.
4. The Breakthrough

The Sprint revealed that the biggest blocker wasn’t lack of funding, but lack of shared priorities.

Three practical insights stood out:

  1. One Definition of Digital Service → agreed across ministries.
  2. Quick-Win Prioritisation → focus on top 3 citizen pain points (ID renewal, business registration, healthcare booking).
  3. Shared Resource Map → pool budgets to eliminate duplication.
These changes alone allowed the agency to unlock £75,000 in immediate savings and deliver 2–3 visible improvements in the next quarter — meeting donor expectations and building citizen trust.
5. From Sprint to Action (4 Pillars Applied)

Based on the Sprint clarity, Reinvantage proposed a modest, targeted package of support:

  • Readiness → Facilitated inter-ministerial workshops to embed the “one digital service” definition.
  • Foresight → Analysed citizen feedback trends to shape the quick-win roadmap.
  • Growth → Supported the reallocation of funds to joint projects, reducing overlap.
  • Positioning → Crafted a communication plan highlighting early digital wins to donors and citizens.
6. The Results
  • 2 pilot services integrated into the central portal (ID renewal + healthcare booking).
  • Budget savings of £75,000 from eliminating overlapping projects.
  • Citizen satisfaction up modestly → call centre complaints on digital services dropped by 12%.
  • Donor confidence improved → short-term impact report received positive feedback.
The client thought it needed more funding and bigger projects.
The Sprint revealed it first needed clarity and alignment.

By applying the four pillars to a targeted scope, Reinvantage helped deliver visible results within a single quarter — proving progress to citizens and donors and laying the groundwork for deeper transformation.