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Beyond extractives

The states of Central Asia are awash with oil, gas, and precious minerals. This now looks like a liability, not an asset

March 5, 2025

9 min read

March 5, 2025

9 min read

Top photo by AXP Photography on Unsplash. Below, Yaghnob Valley, Tajikistan by Joel Heard on Unsplash.

Central Asia is blessed with abundant natural resources. From Kazakhstan’s oil reserves to Turkmenistan’s gas fields and Uzbekistan’s gold mines, fossil fuels and minerals have long stood at the heart of the region’s economic identity.  

While these sectors have delivered robust growth in certain periods, they have left Central Asian nations acutely vulnerable to shifts in global commodity prices and external political pressures.  

Policymakers, investors, and entrepreneurs have begun to look beyond extractives to new growth frontiers such as agriculture, tourism, IT services, and manufacturing. 

Though paths will differ by country, the challenge of diversification is shared across the region, and the potential rewards—value-added exports, job creation, and more stable incomes—could reshape Central Asia’s economic future. 

The Soviet legacy 

The roots of Central Asia’s extractive-heavy economic structures can be traced to the Soviet era, when Moscow’s planners channelled the region’s resources into the broader Soviet industrial machine.  

Abundant raw materials were shipped north and west, while finished goods were imported from Russia and other Soviet states. When the USSR collapsed in 1991, the newly independent republics inherited large-scale mines, oilfields, and gas pipelines, but had little of the manufacturing capacity or service industries that might have provided a sturdier foundation for a diversified economy. 

Kazakhstan, by far the largest economy in the region with a GDP of around 226 billion US dollars, exemplifies this legacy.  

Oil and related products comprise roughly 60 per cent of Kazakhstan’s total exports. Turkmenistan, which recorded an estimated 6.3 per cent GDP growth in 2024, relies heavily on natural gas sales, predominantly to China.  

Uzbekistan meanwhile has historically relied on mineral wealth—gold and copper—and cotton as its main commodity, making it one of the world’s biggest cotton exporters. 

Tajikistan depends heavily on aluminium, while Kyrgyzstan looks to gold. These extractive sectors ensure consistent budgetary support and jobs, but they also expose national economies to boom-and-bust cycles dictated by commodity prices.  

Although oil, gas, and minerals continue to deliver hefty revenues, these riches have not always translated into more inclusive development. Infrastructure remains patchy and corruption concerns persist, hampering efforts to lay the groundwork for sustainable growth.  

The Soviet legacy still lingers in the form of outdated regulations, bureaucratic inertia, and undervalued human capital, collectively discouraging diversification. 

New growth frontiers: Agriculture, IT and tourism

In response, Central Asian states are taking a closer look at a handful of sectors deemed most likely to foster durable, broad-based growth. Agriculture, IT services, tourism, and manufacturing feature prominently in official strategies and investment pitches, backed by foreign donors, bilateral agreements, and rising intra-regional connectivity. 

Agriculture has traditionally provided livelihoods for a large segment of the population across Central Asia—nowhere more so than in Uzbekistan, where around 25 per cent of total employment is still in farming, according to the World Bank.  

Yet the production focus has been on bulk commodities such as cotton or wheat. Opportunities abound for pivoting to higher-value products, including processed foods and horticulture.  

Greenhouse projects near Tashkent are likewise thriving, supplying fresh produce to nearby markets. The Asian Development Bank (ADB) and other international donors have channelled funds and know-how into agribusiness schemes, seeing in Central Asia a future powerhouse for food exports. 

Central Asia’s budding IT sector is small but brimming with potential. Kazakhstan has led the way with the Astana Hub, a government-sponsored tech park that features tax incentives and minimal administrative barriers for start-ups.  

Uzbekistan, too, has recently passed legislation to encourage technology entrepreneurship, establishing IT parks in major cities. Although obstacles remain—patchy internet connectivity, a limited talent pool, and language barriers—state-led digital transformation programmes aim to spur growth and create an ecosystem that could radiate benefits well beyond the tech sector itself.  

According to the World Bank’s Digital Development Partnership, robust connectivity can be a catalyst for productivity gains across the board. 

Central Asia’s tourism potential, underdeveloped for decades, is gradually being unlocked. Uzbekistan’s UNESCO World Heritage sites—Samarkand, Bukhara, and Khiva—already feature on many travellers’ bucket lists, while Kyrgyzstan’s Tien Shan mountains and Tajikistan’s Pamir region attract a trickle of adventure-seekers each year.  

Kazakhstan presents a modern city-break alternative, boasting Almaty and Astana, which come with upscale hotels and conference facilities. Infrastructure gaps are slowly being addressed via new roads, rail upgrades, and airport renovations funded in large part by Chinese or multilateral loans.  

Governments have taken steps such as relaxing visa requirements to woo foreign visitors. Uzbekistan, for instance, introduced a visa-free regime for many countries in 2019, aiming for nine million foreign tourists by 2026 (a target from the State Committee for Tourism Development). Whether this ambition can be met remains to be seen, but the direction of travel is (quite literally) clear. 

Manufacturing 

Moving into manufacturing after decades of reliance on raw materials is no easy feat, yet scattered successes can be seen.  

Uzbekistan’s automotive sector began with assembly plants in partnership with South Korean firms and has since diversified. Kazakhstan has likewise ventured into machinery production, with foreign direct investment in renewables and agricultural machinery manufacturing.  

The overarching goal is to climb the value chain—beyond simple assembly and into research, development, and local supply-chain creation.  

Being landlocked drives up transport costs, but ongoing improvements in cross-border trade corridors via China’s Belt and Road Initiative and other regional ventures are starting to smooth the passage of goods towards Russia, Europe, the Middle East, and South Asia.  

Perhaps the biggest shift under way is the drive towards higher-margin exports. Converting cotton to textiles or ready-made garments, wheat to flour, crude oil to refined petrochemicals, and raw metals to finished products all represent the necessary leaps if Central Asia hopes to secure sustainable gains.  

Uzbekistan’s expanding textile industry is a pertinent case in point: once best known for exporting raw cotton, it now seeks to become a significant supplier of finished garments, boosted by foreign investors who spot the potential of a large, relatively low-cost labour force. 

Value-added agriculture, too, is on the rise. Dried fruits, nuts, fruit juices, and other processed items from the Fergana Valley are finding their way to foreign supermarkets, including in Russia, Turkey, and parts of Europe.  

Processing and branding allow local producers to retain a bigger share of the profits. This development has drawn praise from the European Bank for Reconstruction and Development (EBRD), which sees value-added exports as a crucial step towards sustainable growth and poverty reduction. 

Nevertheless, political tensions within the region often hamper cross-border collaboration, though recent years have shown glimmers of reconciliation, especially between Uzbekistan and its neighbours.  

Programmes such as the Central Asia Regional Economic Cooperation (CAREC) seek to remove bottlenecks by standardising customs rules and infrastructure protocols, in the hope of creating a cohesive regional marketplace. 

Policy reforms for broader success 

No matter how extensive the plans for sectoral expansion, a stable and business-friendly policy environment is pivotal for economic diversification.  

Transparency, the rule of law, and a level playing field are essential if Central Asia is to lure and retain both domestic and foreign capital. Since 2017, Uzbekistan’s government has introduced a series of liberalising reforms, including currency convertibility and the easing of trade restrictions.  

Kazakhstan’s President Kassym-Jomart Tokayev has repeatedly pledged to clamp down on corruption and improve investment conditions, particularly as his country vies to remain the primary destination for foreign direct investment in the region.  

Special economic zones (SEZs) have sprouted across Central Asia, promising tax breaks, simplified regulations, and modern infrastructure. Kazakhstan’s Khorgos Eastern Gate on the border with China serves as a prominent example of how SEZs can spur localised manufacturing, logistics, and commerce.

Uzbekistan is also creating SEZs around Navoi and Jizzakh. By granting fiscal privileges in these enclaves, policymakers aim to attract firms that bring fresh technology, management skills, and global connections. 

Spreading the word 

Central Asian governments are taking their diversification story on the road, holding investor summits and signing bilateral deals. While Kazakhstan still draws the lion’s share of foreign money—mostly into oil, gas, and mining—non-extractive FDI is slowly expanding.  

The EBRD and the Asian Development Bank have jointly funded major ventures in renewable energy, transport, and agriprocessing. Private sector interest from Turkey, South Korea, the Gulf States, and China is also on the rise. Ultimately, the stability of such investments depends on political consistency and prudent debt management. 

A diversified economy cannot flourish however without a skilled and versatile workforce. Although education levels are comparatively high in Central Asia, vocational and technical training often lags behind market needs. Kazakhstan’s Bolashak programme, sending students to study abroad and then return, has contributed to a growing pool of internationally trained professionals, while Uzbekistan has fostered ties with foreign universities—ranging from South Korea to Germany—to build expertise in engineering and IT. 

Governance and transparency 

Stepping away from extractives will also require robust governance frameworks. Corruption, bureaucratic inertia, and the clout of state-owned enterprises have long deterred foreign investors.  

Initiatives such as the Extractive Industries Transparency Initiative (EITI) have helped uncover the flow of revenues from natural resources in Kazakhstan and Kyrgyzstan, but progress across the region is uneven.  

More transparent procurement and regulatory processes must follow if Central Asia hopes to break from the cyclical pattern of commodity-driven wealth. 

Above all, sustained political will is needed to break free from the legacy of resource dependence. Embracing competition and diversifying into new industries will not come without risks—subsidies may be cut, incumbents disrupted, and job transitions can create short-term social tensions.  

Yet, handled wisely, these disruptions can spark innovation and boost productivity. Better-paid, future-focused jobs could lift living standards across the region. 

The young and growing population of Central Asia is increasingly plugged into the global economy. Should policymakers succeed in unleashing their entrepreneurial energy and attracting the capital to transform sectors beyond oil and minerals, the region could carve out a larger role in global value chains.

The prize—economic stability, higher incomes, and a more dynamic society—is well worth the effort. If Central Asian nations seize this pivotal moment, they stand to rewrite a decades-long narrative and finally harness the potential that lies in the crossroads of Eurasia. 

Top photo by AXP Photography on Unsplash. Below, Yaghnob Valley, Tajikistan by Joel Heard on Unsplash.

Craig Turp-Balazs

Craig Turp-Balazs

Craig Turp-Balazs is head of insight and analysis at Reinvantage.

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Case study: Global technology company

1. The Client

A global technology company operating across EMEA, with a regional HQ in Istanbul. The company manages 20+ markets, handling everything from brand campaigns to strategic partnerships.

Role we worked with: The EMEA Head of Marketing (supported by two regional managers).

2. The Challenge

Despite strong products and a respected global brand, the regional team was struggling with:

  • Misaligned strategy across markets → campaigns executed with inconsistent narratives.
  • Slowed growth → lead generation plateaued despite increasing spend.
  • Internal friction → marketing, sales, and product teams disagreed on KPIs and priorities.

Traditional fixes (more meetings, more reporting) only created more noise.

3. The Sprint

We ran a 10-day Remote Reinvention Sprint with the regional HQ team.

  • Day 1–3: Intake → Reviewed decks, campaign data, and plans.
  • Day 4: Sprint Session (90 mins) → Breakthroughs:
    • Sales and marketing had different definitions of “qualified lead.”
    • 40% of spend was going into low-potential markets.
    • The team assumed the problem was lack of budget, but it was actually lack of alignment.
  • Day 5–10: Synthesis → Insights distilled into a Clarity Brief + Insight Canvas.
4. The Breakthrough

The Sprint uncovered that the issue wasn’t budget, but fragmentation.
Three sharp insights unlocked a way forward:

  1. Unified KPIs bridging marketing + sales.
  2. Market prioritisation → shifting budget to 5 high-potential markets.
  3. Simplified narrative → one EMEA core story, locally adaptable.
By just realigning resources and focus, the client could unlock an estimated £250,000 in efficiency gains within the next 12 months — far exceeding the Sprint’s value guarantee. The path to higher returns was already inside the business, hidden by misalignment.
5. From Sprint to Action (4 Pillars Applied)

With clarity secured, Reinvantage didn’t suggest “more projects.”

Instead, we used the Sprint findings to create laser-focused next steps — drawing only from the areas that would deliver the most impact:

  • Readiness → Alignment workshops for sales + marketing teams. New playbooks clarified “qualified lead” definitions and reduced internal disputes.
  • Foresight → A market-opportunity scan identified which 5 countries would deliver the highest ROI, removing the guesswork from allocation.
  • Growth → Guided the reallocation of €2M budget and designed a phased rollout strategy that protected risk while maximising return.
  • Positioning → Built a messaging framework balancing global consistency with local nuance, ensuring campaigns spoke with one clear voice.

Because the Sprint had stripped away noise, these actions weren’t generic consulting ideas — they were directly tied to the breakthroughs.

6. The Results
  • +28% increase in qualified leads across the region.
  • 30% faster campaign rollout due to streamlined approvals.
  • Budget efficiency gains → €2M redirected from low-return to high-potential markets.
  • Internal cohesion → marketing + sales now use a single shared dashboard.
The client came in believing they needed more budget.
The Sprint revealed that what they really needed was clarity and alignment.

With that clarity, the four pillars became not theory, but practical tools to deliver measurable impact.

The Sprint guaranteed at least £20,000 in value — but in this case, it helped unlock more than 10x that within six months.

Case study: Regional VC fund & accelerator

1. The Client

A regional venture capital fund and accelerator focused on early-stage tech start-ups in the Baltics and Central Europe.

The fund had raised a new round and was under pressure to deliver stronger returns while also building its reputation as the go-to platform for founders.

Role we worked with: Managing Partner, supported by the Head of Portfolio Development.

2. The Challenge

Despite a promising portfolio, results were uneven.

Key issues:

  • Scattered portfolio support → no consistent playbook for start-ups, every partner did things differently.
  • Weak differentiation → founders and co-investors saw the fund as “one of many” in the region.
  • Stretched team → too many small bets, not enough clarity on which companies to double down on.

The leadership team knew something was off, but disagreed on whether the issue was pipeline quality, market conditions, or internal capacity.

3. The Sprint

We ran a 10-day Remote Reinvention Sprint with the partners and portfolio team.

  • Day 1–3: Intake → Reviewed pitch decks, pipeline funnel data, and start-up performance reports.
  • Day 4: Sprint Session (90 mins) → Breakthroughs:
    • No shared definition of a “high-potential founder.”
    • Support resources were spread too thin across the portfolio.
    • The fund’s positioning was more reactive than proactive — it didn’t own a distinctive narrative in the market.
  • Day 5–10: Synthesis → Insights consolidated into a Clarity Brief + Insight Canvas.
4. The Breakthrough

The Sprint revealed that the challenge wasn’t pipeline quality — it was lack of focus and positioning.

Three core insights provided the turning point:

  1. Portfolio Prioritisation Framework → defined clear criteria for where to double down.
  2. Founder Success Playbook → standardised support model for portfolio companies.
  3. Differentiated Narrative → repositioned the fund as “the accelerator of reinvention-ready founders.”
These shifts alone gave the fund a path to add an estimated £2M+ in portfolio value over the following 18 months, by concentrating capital and resources where they could move the needle most.
5. From Sprint to Action (4 Pillars Applied)

With clarity from the Sprint, Reinvantage created a tailored support plan:

  • Readiness → Coached partners on using the new prioritisation framework and trained the team on deploying the Founder Success Playbook.
  • Foresight → Ran scenario analysis on regional tech trends, helping the fund anticipate where capital would flow next.
  • Growth → Guided resource reallocation across the portfolio and supported new co-investor pitches for top-performing start-ups.
  • Positioning → Crafted a sharper brand story for the fund, positioning it as the reinvention partner for globally minded founders.
6. The Results
  • 10 portfolio companies onboarded to the new Playbook → greater consistency of support.
  • Raised follow-on capital for 3 top start-ups with the new prioritisation framework.
  • +26% increase in inbound deal flow from founders citing the fund’s new positioning.
  • Stronger internal cohesion → partners aligned on where to focus resources.
The client thought the problem was pipeline quality.
The Sprint showed it was actually lack of clarity and focus inside the firm.

By applying the four pillars, Reinvantage helped turn scattered effort into concentrated value creation.

The Sprint guaranteed at least £20,000 in value; here it set the stage for multi-million-pound upside in portfolio growth.

Case study: International impact Organisation

1. The Client

A large international impact organisation focused on entrepreneurship and economic empowerment.
The organisation runs multi-country programmes across Eastern Europe and Central Asia, often in partnership with global donors and corporate sponsors.

Role we worked with: Senior Programme Director, responsible for regional coordination.

2. The Challenge

The organisation had launched a flagship regional initiative supporting women entrepreneurs, but the programme was underperforming.

Key issues:

  • Fragmented delivery → each country office interpreted the programme differently.
  • Donor frustration → reporting lacked consistency and clear impact metrics.
  • Lost momentum → staff energy was spent on administration rather than scaling success stories.

Traditional programme reviews had produced long reports, but no real alignment or action.

3. The Sprint

We ran a 10-day Remote Reinvention Sprint with the regional leadership team and representatives from two country offices.

  • Day 1–3: Intake → Reviewed donor reports, programme KPIs, and field feedback.
  • Day 4: Sprint Session (90 mins) → Breakthroughs:
    • Donors cared about quantifiable outcomes, but reporting focused on stories.
    • Staff were duplicating efforts across countries, wasting time and resources.
    • The initiative lacked a clear theory of change — everyone described its purpose differently.
  • Day 5–10: Synthesis → Insights distilled into a Clarity Brief + Insight Canvas.
4. The Breakthrough

The Sprint revealed that the issue wasn’t donor pressure or programme design — it was a lack of shared framework and alignment.

Three critical insights reshaped the path forward:

  1. One Unified Theory of Change → agreed narrative for why the programme exists.
  2. Core Impact Metrics → clear, comparable KPIs across all countries.
  3. Smart Resource Sharing → digital hub to stop duplication and accelerate knowledge flow.
By eliminating duplicated reporting and clarifying what success looks like, the client saw they could save the equivalent of £100,000 in staff time annually — while also unlocking stronger donor confidence and follow-on funding opportunities.
5. From Sprint to Action (4 Pillars Applied)

Armed with Sprint clarity, Reinvantage proposed a laser-focused support plan:

  • Readiness → Trained programme leads on using the new metrics and integrated them into existing workflows.
  • Foresight → Analysed donor trends and expectations, aligning the initiative with the next funding cycle.
  • Growth → Developed a funding case based on the new unified theory of change, securing higher renewal chances.
  • Positioning → Crafted a regional success narrative and storytelling toolkit, helping them showcase results consistently across markets.
6. The Results
  • 30% less time spent on reporting → freed capacity for programme delivery.
  • Donor satisfaction improved → positive feedback on the clarity of impact evidence.
  • Secured new funding commitment → one major donor increased their contribution by 20%.
  • Stronger internal morale → staff felt they were working with clarity, not chaos.
The client thought it needed better donor management.
The Sprint revealed it needed a shared foundation across its teams.

By anchoring on the four pillars, Reinvantage turned alignment into efficiency gains and fresh funding opportunities.

The Sprint guaranteed at least £20,000 in value; here it unlocked both six-figure savings and future-proofed funding.

Case study: National digital development agency

1. The Client

A national digital development agency tasked with driving the government’s digital transformation agenda, including e-services, citizen portals, and smart city pilots.

Role we worked with: Director of Digital Transformation, supported by IT and service delivery leads from three ministries.

2. The Challenge

The agency had strong political backing but faced hurdles in implementation.

Key issues:

  • Siloed projects → each ministry developed digital tools independently, leading to duplication.
  • Citizen frustration → services were digital in name, but still required multiple logins and offline steps.
  • Funding pressure → international partners demanded clearer impact in the short term.

The agency wanted to accelerate momentum but struggled to get alignment across ministries.

3. The Sprint

We ran a 14-day Immersive Reinvention Sprint with the agency’s leadership and digital focal points from three ministries.

  • Day 1–3: Intake → Reviewed strategy docs, donor reports, and citizen feedback data.
  • Day 4: Immersive Sprint Session (half-day) → Breakthroughs:
    • Each ministry had different definitions of “digital service.”
    • 20% of budget was going into overlapping pilot projects.
    • Citizens’ top frustrations were known — but not prioritised.
  • Day 5–14: Synthesis → Insights consolidated into a Clarity Brief + Insight Canvas.
4. The Breakthrough

The Sprint revealed that the biggest blocker wasn’t lack of funding, but lack of shared priorities.

Three practical insights stood out:

  1. One Definition of Digital Service → agreed across ministries.
  2. Quick-Win Prioritisation → focus on top 3 citizen pain points (ID renewal, business registration, healthcare booking).
  3. Shared Resource Map → pool budgets to eliminate duplication.
These changes alone allowed the agency to unlock £75,000 in immediate savings and deliver 2–3 visible improvements in the next quarter — meeting donor expectations and building citizen trust.
5. From Sprint to Action (4 Pillars Applied)

Based on the Sprint clarity, Reinvantage proposed a modest, targeted package of support:

  • Readiness → Facilitated inter-ministerial workshops to embed the “one digital service” definition.
  • Foresight → Analysed citizen feedback trends to shape the quick-win roadmap.
  • Growth → Supported the reallocation of funds to joint projects, reducing overlap.
  • Positioning → Crafted a communication plan highlighting early digital wins to donors and citizens.
6. The Results
  • 2 pilot services integrated into the central portal (ID renewal + healthcare booking).
  • Budget savings of £75,000 from eliminating overlapping projects.
  • Citizen satisfaction up modestly → call centre complaints on digital services dropped by 12%.
  • Donor confidence improved → short-term impact report received positive feedback.
The client thought it needed more funding and bigger projects.
The Sprint revealed it first needed clarity and alignment.

By applying the four pillars to a targeted scope, Reinvantage helped deliver visible results within a single quarter — proving progress to citizens and donors and laying the groundwork for deeper transformation.