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There’s a storm brewing

Europe’s eastern frontier is feeling the full brunt of a warming world

March 14, 2025

8 min read

March 14, 2025

8 min read

Winter arrived late to the streets of Bucharest this year. Beyond a short flurry in early December, it was mid-February before any significant amount of snow fell on the Romanian capital. Within a week, however, the snow was gone, as some of the lowest temperatures recorded in recent years quickly gave way to far higher temperatures.

It was not always so. Just a decade or so ago, Bucharest would be blanketed with snow for weeks on end every winter, often closing schools and exacerbating the city’s already awful traffic congestion. 

Bucharest is not alone. Other capitals in the emerging Europe which were once guaranteed snow have been similarly barren in recent years, from Warsaw to Sofia. 

Yet there is more to this new winter reality than mere inconvenience. Across the region, average temperatures have been steadily climbing, with the European Environment Agency reporting a rise of around 0.5°C per decade in many parts of Europe since the 1980s.  

More recently, 2023 saw one of the hottest summers on record, accompanied by extreme heatwaves that stretched from southern Spain to the Baltic coast. Even if snowfall returns in the years ahead, it is increasingly clear that climate change is reshaping weather patterns across emerging Europe at an accelerating pace. 

A patchwork of new threats 

The absence of snow in is just one facet of a larger climate conundrum. At the same time that winter precipitation declines in some areas, other parts of the region contend with unprecedented flooding.  

In 2024, Slovenia and Poland suffered severe flash floods following torrential downpours, while the Danube’s rising water levels threatened low-lying towns in Serbia and Bulgaria. 

Droughts, once predominantly associated with southern Europe, now also afflict parts of Central and Eastern Europe—Romania’s grain belt experienced a long dry spell in 2022 that dented harvest yields.

Meanwhile, heatwaves, historically less frequent in these latitudes, are fast becoming an annual summer phenomenon, putting pressure on healthcare systems and energy grids. 

Poland, for instance, recorded temperatures exceeding 40°C in some regions during the summer of 2023—an extraordinary level for a country unaccustomed to long heat spells.  

Forest fires, once a rarity outside the Mediterranean, now crop up in Croatia’s hinterlands and the mountainous areas of Montenegro. Scientists note that while Southeastern Europe remains more exposed to extreme heat, climate changes are manifesting everywhere.

Urban zones, packed with concrete and lacking adequate green spaces, can bake in stagnant summer air and face the risk of flash flooding when sudden storms do arrive. 

Floods, droughts, and heatwaves 

Among the most vulnerable regions are river basins and coastlines that have historically relied on steady weather patterns. Much of Romania, Bulgaria, and the Western Balkans sits astride the Danube River, which has recently experienced erratic water levels.  

During periods of intense rain, the Danube swells rapidly, threatening to breach flood barriers. Conversely, extended droughts can wreak havoc on agriculture, transport, and hydropower, imperilling national energy security. 

On the coastlines of the Black Sea and the Adriatic, rising sea levels pose a subtler but no less menacing challenge. Low-lying towns could see more frequent flooding, saltwater intrusion into freshwater supplies, and accelerated coastal erosion.  

Experts warn that without sufficient mitigation measures, these dangers will amplify in the coming decades, requiring not just robust sea walls and dykes, but also a rethink of local planning and water management practices. 

Heatwaves, too, cut across the region’s north-south divide. During the scorching summer of 2023, hospitals from Budapest to Skopje reported spikes in heat-related illnesses.  

Public transport in several major cities was hampered by rails and roads buckling under extreme temperatures. While Western European countries have more practice in coping with heat—through air conditioning, better infrastructure, or public awareness campaigns—many emerging European nations find themselves caught off guard by these climatic extremes. 

Investing in resilience 

Such challenges underline the importance of adaptation. Policymakers and businesses in emerging Europe increasingly recognise that waiting for global efforts to reduce emissions will not suffice—investing in resilience is imperative.  

Take the example of Slovenia, which, after severe floods in 2024, redoubled efforts to upgrade its flood-control systems. It now invests in advanced water management infrastructure, from improved levees and floodplain restoration to ‘green corridors’ designed to absorb excess rainfall.  

A combination of EU funds and national budgets has also spurred investment in nature-based solutions, such as restoring wetlands that can naturally mitigate flooding. 

Romania, which relies heavily on agriculture, has started pilot projects to modernise its irrigation networks—some dating back to the communist era and sorely in need of repair.  

Farmers who once gambled on consistent rainfall are embracing drip-irrigation systems and better soil monitoring technologies. Similar initiatives are observed in Bulgaria, Hungary, and Serbia, where governments partner with local cooperatives to encourage sustainable water usage and reduce vulnerability to drought. 

Forestry strategies are in flux, too. The Carpathian Mountains, Europe’s green spine stretching through Central and Eastern Europe, face the twin threats of logging and climate-induced pest infestations, such as bark beetles thriving in milder winters. 

Reforestation, afforestation, and more responsible logging practices are being adopted to maintain the region’s biodiversity, protect watersheds, and lock in carbon. As climate extremes intensify, healthy forests also act as natural buffers against soil erosion, landslides, and flooding. 

The technological edge 

Adaptation is not just about building dykes, upgrading irrigation, or planting trees. An array of technologies is reshaping how local authorities and businesses plan for—and respond to—extreme weather.  

Satellite monitoring systems, for instance, provide real-time data on everything from water levels to forest fires, helping emergency services intervene more swiftly. Estonia and Poland have been investing in AI-driven climate modelling platforms that crunch historical weather data and current satellite feeds, allowing urban planners to anticipate where floods might strike next. 

In rural areas, the advent of precision agriculture is reducing reliance on guesswork. Sensors embedded in fields can read soil moisture and temperature, delivering data to farmers via smartphone apps.  

These farmers can then decide exactly when—and how much—to irrigate, fertilise, or harvest. Over time, such granular data collection forms an invaluable repository for meteorological agencies, enabling more accurate seasonal forecasts. 

Smart city concepts are similarly gaining traction in places like Prague and Bratislava. Here, local governments are trialling systems that track temperature variations across neighbourhoods, identify ‘heat islands’, and recommend targeted interventions, such as planting trees or installing reflective materials on rooftops.  

Looking to the future, some governments see AI and machine learning as integral not only to crisis prevention but also to rapid disaster response. A handful of pilot projects in Croatia already use drone fleets for early fire detection, especially in coastal pine forests prone to intense summer wildfires. 

Policies, funding, and coordination 

Underlying these efforts is a surge of public-sector initiatives. At the European level, the EU’s Cohesion Policy and the Recovery and Resilience Facility have allocated substantial funding for climate mitigation and adaptation projects in new member states.  

Romania and Bulgaria, among others, are tapping these resources to modernise their energy grids, flood defences, and public transportation networks. The European Investment Bank (EIB) also disburses climate-focused loans, supplementing national budgets for building resilience. 

Yet there are persistent hurdles. Red tape can hamper project approvals, while capacity constraints in local administrations slow implementation. Competition for funds remains fierce, especially when adaptation schemes must vie with other infrastructure projects deemed more urgent. 

Regional cooperation is equally crucial but not always forthcoming. Although the Danube River unites multiple countries, joint flood-prevention measures can be complicated by differing national regulations and priorities. 

Bilateral and multilateral organisations help fill these gaps by encouraging states to coordinate. The Central European Initiative, for instance, has promoted cross-border environmental programs to reinforce shared waterways and ecosystems. Individual philanthropic foundations, as well as private investors, are exploring green bonds and other financial instruments that steer capital into resilience-building.  

Despite a growing wave of interest, local governments must still navigate complex regulatory landscapes to ensure that private funding complements public solutions. 

Beyond the immediate horizon 

What emerges is a picture of a region on the cusp. While climate change is already reshaping winters in Bucharest, floods on the Danube, and summer temperature records in Warsaw, public awareness is catching up to this new reality.

Ongoing research suggests that, without decisive intervention, the combination of extreme weather events and slow-burn climatic changes—such as rising sea levels—may come to define life in many corners of emerging Europe. 

However, the urgency of the problem has mobilised a host of actors. Policymakers are debating how best to finance adaptation schemes while maintaining economic growth. Businesses are forging partnerships with universities to test cutting-edge solutions. 

Farmers are adopting more sustainable practices, and civil society groups are campaigning for stronger environmental oversight. In the process, Emerging Europe is fast becoming a regional laboratory for climate adaptation—rich in potential and challenged by the immediacy of global warming’s effects. 

Ultimately, the climate story unfolding across Central and Eastern Europe echoes that of the world at large: adaptation is no longer optional. Faced with receding snowlines, intensifying heatwaves, and disruptive floods, communities from Bucharest to Sofia are learning that resilience must become embedded in everything from infrastructure planning to agricultural techniques.  

It is a daunting task. But if there is a silver lining, it is that the region’s capacity for innovation and collaboration may yet enable these nations to turn the climate challenge into an impetus for progress—fostering a more sustainable, prepared, and ultimately prosperous emerging Europe.

Photo by George Serbanescu on Unsplash.

Craig Turp-Balazs

Craig Turp-Balazs

Craig Turp-Balazs is head of insight and analysis at Reinvantage.

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Case study: Global technology company

1. The Client

A global technology company operating across EMEA, with a regional HQ in Istanbul. The company manages 20+ markets, handling everything from brand campaigns to strategic partnerships.

Role we worked with: The EMEA Head of Marketing (supported by two regional managers).

2. The Challenge

Despite strong products and a respected global brand, the regional team was struggling with:

  • Misaligned strategy across markets → campaigns executed with inconsistent narratives.
  • Slowed growth → lead generation plateaued despite increasing spend.
  • Internal friction → marketing, sales, and product teams disagreed on KPIs and priorities.

Traditional fixes (more meetings, more reporting) only created more noise.

3. The Sprint

We ran a 10-day Remote Reinvention Sprint with the regional HQ team.

  • Day 1–3: Intake → Reviewed decks, campaign data, and plans.
  • Day 4: Sprint Session (90 mins) → Breakthroughs:
    • Sales and marketing had different definitions of “qualified lead.”
    • 40% of spend was going into low-potential markets.
    • The team assumed the problem was lack of budget, but it was actually lack of alignment.
  • Day 5–10: Synthesis → Insights distilled into a Clarity Brief + Insight Canvas.
4. The Breakthrough

The Sprint uncovered that the issue wasn’t budget, but fragmentation.
Three sharp insights unlocked a way forward:

  1. Unified KPIs bridging marketing + sales.
  2. Market prioritisation → shifting budget to 5 high-potential markets.
  3. Simplified narrative → one EMEA core story, locally adaptable.
By just realigning resources and focus, the client could unlock an estimated £250,000 in efficiency gains within the next 12 months — far exceeding the Sprint’s value guarantee. The path to higher returns was already inside the business, hidden by misalignment.
5. From Sprint to Action (4 Pillars Applied)

With clarity secured, Reinvantage didn’t suggest “more projects.”

Instead, we used the Sprint findings to create laser-focused next steps — drawing only from the areas that would deliver the most impact:

  • Readiness → Alignment workshops for sales + marketing teams. New playbooks clarified “qualified lead” definitions and reduced internal disputes.
  • Foresight → A market-opportunity scan identified which 5 countries would deliver the highest ROI, removing the guesswork from allocation.
  • Growth → Guided the reallocation of €2M budget and designed a phased rollout strategy that protected risk while maximising return.
  • Positioning → Built a messaging framework balancing global consistency with local nuance, ensuring campaigns spoke with one clear voice.

Because the Sprint had stripped away noise, these actions weren’t generic consulting ideas — they were directly tied to the breakthroughs.

6. The Results
  • +28% increase in qualified leads across the region.
  • 30% faster campaign rollout due to streamlined approvals.
  • Budget efficiency gains → €2M redirected from low-return to high-potential markets.
  • Internal cohesion → marketing + sales now use a single shared dashboard.
The client came in believing they needed more budget.
The Sprint revealed that what they really needed was clarity and alignment.

With that clarity, the four pillars became not theory, but practical tools to deliver measurable impact.

The Sprint guaranteed at least £20,000 in value — but in this case, it helped unlock more than 10x that within six months.

Case study: Regional VC fund & accelerator

1. The Client

A regional venture capital fund and accelerator focused on early-stage tech start-ups in the Baltics and Central Europe.

The fund had raised a new round and was under pressure to deliver stronger returns while also building its reputation as the go-to platform for founders.

Role we worked with: Managing Partner, supported by the Head of Portfolio Development.

2. The Challenge

Despite a promising portfolio, results were uneven.

Key issues:

  • Scattered portfolio support → no consistent playbook for start-ups, every partner did things differently.
  • Weak differentiation → founders and co-investors saw the fund as “one of many” in the region.
  • Stretched team → too many small bets, not enough clarity on which companies to double down on.

The leadership team knew something was off, but disagreed on whether the issue was pipeline quality, market conditions, or internal capacity.

3. The Sprint

We ran a 10-day Remote Reinvention Sprint with the partners and portfolio team.

  • Day 1–3: Intake → Reviewed pitch decks, pipeline funnel data, and start-up performance reports.
  • Day 4: Sprint Session (90 mins) → Breakthroughs:
    • No shared definition of a “high-potential founder.”
    • Support resources were spread too thin across the portfolio.
    • The fund’s positioning was more reactive than proactive — it didn’t own a distinctive narrative in the market.
  • Day 5–10: Synthesis → Insights consolidated into a Clarity Brief + Insight Canvas.
4. The Breakthrough

The Sprint revealed that the challenge wasn’t pipeline quality — it was lack of focus and positioning.

Three core insights provided the turning point:

  1. Portfolio Prioritisation Framework → defined clear criteria for where to double down.
  2. Founder Success Playbook → standardised support model for portfolio companies.
  3. Differentiated Narrative → repositioned the fund as “the accelerator of reinvention-ready founders.”
These shifts alone gave the fund a path to add an estimated £2M+ in portfolio value over the following 18 months, by concentrating capital and resources where they could move the needle most.
5. From Sprint to Action (4 Pillars Applied)

With clarity from the Sprint, Reinvantage created a tailored support plan:

  • Readiness → Coached partners on using the new prioritisation framework and trained the team on deploying the Founder Success Playbook.
  • Foresight → Ran scenario analysis on regional tech trends, helping the fund anticipate where capital would flow next.
  • Growth → Guided resource reallocation across the portfolio and supported new co-investor pitches for top-performing start-ups.
  • Positioning → Crafted a sharper brand story for the fund, positioning it as the reinvention partner for globally minded founders.
6. The Results
  • 10 portfolio companies onboarded to the new Playbook → greater consistency of support.
  • Raised follow-on capital for 3 top start-ups with the new prioritisation framework.
  • +26% increase in inbound deal flow from founders citing the fund’s new positioning.
  • Stronger internal cohesion → partners aligned on where to focus resources.
The client thought the problem was pipeline quality.
The Sprint showed it was actually lack of clarity and focus inside the firm.

By applying the four pillars, Reinvantage helped turn scattered effort into concentrated value creation.

The Sprint guaranteed at least £20,000 in value; here it set the stage for multi-million-pound upside in portfolio growth.

Case study: International impact Organisation

1. The Client

A large international impact organisation focused on entrepreneurship and economic empowerment.
The organisation runs multi-country programmes across Eastern Europe and Central Asia, often in partnership with global donors and corporate sponsors.

Role we worked with: Senior Programme Director, responsible for regional coordination.

2. The Challenge

The organisation had launched a flagship regional initiative supporting women entrepreneurs, but the programme was underperforming.

Key issues:

  • Fragmented delivery → each country office interpreted the programme differently.
  • Donor frustration → reporting lacked consistency and clear impact metrics.
  • Lost momentum → staff energy was spent on administration rather than scaling success stories.

Traditional programme reviews had produced long reports, but no real alignment or action.

3. The Sprint

We ran a 10-day Remote Reinvention Sprint with the regional leadership team and representatives from two country offices.

  • Day 1–3: Intake → Reviewed donor reports, programme KPIs, and field feedback.
  • Day 4: Sprint Session (90 mins) → Breakthroughs:
    • Donors cared about quantifiable outcomes, but reporting focused on stories.
    • Staff were duplicating efforts across countries, wasting time and resources.
    • The initiative lacked a clear theory of change — everyone described its purpose differently.
  • Day 5–10: Synthesis → Insights distilled into a Clarity Brief + Insight Canvas.
4. The Breakthrough

The Sprint revealed that the issue wasn’t donor pressure or programme design — it was a lack of shared framework and alignment.

Three critical insights reshaped the path forward:

  1. One Unified Theory of Change → agreed narrative for why the programme exists.
  2. Core Impact Metrics → clear, comparable KPIs across all countries.
  3. Smart Resource Sharing → digital hub to stop duplication and accelerate knowledge flow.
By eliminating duplicated reporting and clarifying what success looks like, the client saw they could save the equivalent of £100,000 in staff time annually — while also unlocking stronger donor confidence and follow-on funding opportunities.
5. From Sprint to Action (4 Pillars Applied)

Armed with Sprint clarity, Reinvantage proposed a laser-focused support plan:

  • Readiness → Trained programme leads on using the new metrics and integrated them into existing workflows.
  • Foresight → Analysed donor trends and expectations, aligning the initiative with the next funding cycle.
  • Growth → Developed a funding case based on the new unified theory of change, securing higher renewal chances.
  • Positioning → Crafted a regional success narrative and storytelling toolkit, helping them showcase results consistently across markets.
6. The Results
  • 30% less time spent on reporting → freed capacity for programme delivery.
  • Donor satisfaction improved → positive feedback on the clarity of impact evidence.
  • Secured new funding commitment → one major donor increased their contribution by 20%.
  • Stronger internal morale → staff felt they were working with clarity, not chaos.
The client thought it needed better donor management.
The Sprint revealed it needed a shared foundation across its teams.

By anchoring on the four pillars, Reinvantage turned alignment into efficiency gains and fresh funding opportunities.

The Sprint guaranteed at least £20,000 in value; here it unlocked both six-figure savings and future-proofed funding.

Case study: National digital development agency

1. The Client

A national digital development agency tasked with driving the government’s digital transformation agenda, including e-services, citizen portals, and smart city pilots.

Role we worked with: Director of Digital Transformation, supported by IT and service delivery leads from three ministries.

2. The Challenge

The agency had strong political backing but faced hurdles in implementation.

Key issues:

  • Siloed projects → each ministry developed digital tools independently, leading to duplication.
  • Citizen frustration → services were digital in name, but still required multiple logins and offline steps.
  • Funding pressure → international partners demanded clearer impact in the short term.

The agency wanted to accelerate momentum but struggled to get alignment across ministries.

3. The Sprint

We ran a 14-day Immersive Reinvention Sprint with the agency’s leadership and digital focal points from three ministries.

  • Day 1–3: Intake → Reviewed strategy docs, donor reports, and citizen feedback data.
  • Day 4: Immersive Sprint Session (half-day) → Breakthroughs:
    • Each ministry had different definitions of “digital service.”
    • 20% of budget was going into overlapping pilot projects.
    • Citizens’ top frustrations were known — but not prioritised.
  • Day 5–14: Synthesis → Insights consolidated into a Clarity Brief + Insight Canvas.
4. The Breakthrough

The Sprint revealed that the biggest blocker wasn’t lack of funding, but lack of shared priorities.

Three practical insights stood out:

  1. One Definition of Digital Service → agreed across ministries.
  2. Quick-Win Prioritisation → focus on top 3 citizen pain points (ID renewal, business registration, healthcare booking).
  3. Shared Resource Map → pool budgets to eliminate duplication.
These changes alone allowed the agency to unlock £75,000 in immediate savings and deliver 2–3 visible improvements in the next quarter — meeting donor expectations and building citizen trust.
5. From Sprint to Action (4 Pillars Applied)

Based on the Sprint clarity, Reinvantage proposed a modest, targeted package of support:

  • Readiness → Facilitated inter-ministerial workshops to embed the “one digital service” definition.
  • Foresight → Analysed citizen feedback trends to shape the quick-win roadmap.
  • Growth → Supported the reallocation of funds to joint projects, reducing overlap.
  • Positioning → Crafted a communication plan highlighting early digital wins to donors and citizens.
6. The Results
  • 2 pilot services integrated into the central portal (ID renewal + healthcare booking).
  • Budget savings of £75,000 from eliminating overlapping projects.
  • Citizen satisfaction up modestly → call centre complaints on digital services dropped by 12%.
  • Donor confidence improved → short-term impact report received positive feedback.
The client thought it needed more funding and bigger projects.
The Sprint revealed it first needed clarity and alignment.

By applying the four pillars to a targeted scope, Reinvantage helped deliver visible results within a single quarter — proving progress to citizens and donors and laying the groundwork for deeper transformation.