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Economy in focus: Kazakhstan

If Astana is to compete globally, it needs a smarter, more diverse economy

October 15, 2024

7 min read

October 15, 2024

7 min read

It’s the largest landlocked country in the world and has long been dependent on its vast natural resources, especially oil and gas.  

Over the past decade however, Kazakhstan has undergone an economic transformation having embarked on a broad diversification strategy, identifying sectors such as information technology, logistics, and green energy as more sustainable engines of growth.

This growth has so far been steady, if far from spectacular. Kazakhstan’s economy grew at an average annual rate of around four per cent from 2013 to 2023 – modest compared to the rapid rise of East Asian economies, but consistent and broadly impressive considering the challenges Kazakhstan faces as a landlocked economy.  

The International Monetary Fund (IMF) estimated the country’s GDP at 226 billion US dollars in 2023, a significant leap from around 170 billion US dollars a decade earlier. 

Energy 

While diversification is slowly making an impact, the primary engine of Kazakhstan’s growth remains the energy sector, particularly oil, natural gas, and uranium.  

The country holds the world’s 12th-largest proven oil reserves, and the Caspian Sea oil fields have been crucial in maintaining its export-led growth model. In 2022, hydrocarbons accounted for approximately 60 per cent of Kazakhstan’s total exports, with oil contributing nearly 40 per cent of government revenue.  

The Tengiz, Kashagan, and Karachaganak oil fields remain the backbone of Kazakhstan’s energy production, and investment in these sectors, particularly from foreign companies such as Chevron and ExxonMobil – both with a presence in the country dating back more than 25 years – has been significant. 

However, the volatility of global oil prices has exposed Kazakhstan to economic vulnerabilities. It was the crash in oil prices in 2014-15, which severely impacted the country’s growth trajectory, that prompted policymakers to consider taking diversification more seriously. 

The rise of new sectors 

Since the mid-2010s, the Kazakh government has therefore pursued policies aimed at reducing the economy’s dependency on energy exports; particularly since Kassym-Jomart Tokayev took over as president from Nursultan Nazarbayev in 2019.  

Even before the presidential transition, however, Kazakhstan had been working to modernise its economy through a series of reforms and initiatives.  

The Nurly Zhol economic policy, launched in 2014, focused on infrastructure development, including road, rail, and energy connectivity across the country. China’s Belt and Road Initiative (BRI) has also played a crucial role in boosting Kazakhstan’s infrastructure, transforming it into a key transit hub between China and Europe. 

In more recent years, Kazakhstan has sought to foster the growth of industries like agriculture, finance, logistics, and manufacturing. Agriculture, which employs nearly 20 per cent of the workforce, is being transformed through modern technology, with the government aiming to position Kazakhstan as a major exporter of wheat, meat, and dairy products.  

The country’s vast steppe is also increasingly seen as an asset for the production of organic food, which has growing demand in markets such as China and the EU. 

The most dynamic area of growth, however, is arguably Kazakhstan’s burgeoning IT sector. The creation of the Astana International Financial Centre (AIFC) in 2018 signaled Kazakhstan’s ambition to become a regional hub for fintech and digital services.  

The government has set ambitious targets for the IT sector, aiming to increase its contribution to GDP to five per cent by 2025. As part of these efforts, Astana Hub, a state-backed IT park, has attracted numerous tech start-ups and international investors.  

The government is also focusing on digital transformation across sectors, from e-commerce to e-government services. 

Foreign investment  

Kazakhstan’s strategic location and natural resources have long made it a magnet for foreign investment from energy companies. Over the past decade, foreign direct investment (FDI) into Kazakhstan has averaged around 20 billion US dollars annually, according to World Bank data. Much of this investment has come from Western countries and China, focusing on oil, gas, and mining. 

FDI patterns have shifted noticeably in recent years. With the development of the BRI, Chinese companies have significantly increased their presence in Kazakhstan, particularly in sectors such as logistics, mining, and telecommunications.  

While China’s growing influence is seen as an economic boon, it also raises concerns over dependence on one country, both economically and geopolitically. 

Nevertheless, European companies have also shown increasing interest in Kazakhstan, particularly in green energy projects.  

In 2021, Kazakhstan launched its Green Economy Concept with the goal of generating 50 per cent of its energy from renewable sources by 2050. The country’s vast, windy steppes provide ideal conditions for wind energy, while its sun-drenched southern regions have significant potential for solar power. European firms are eager to invest in these sectors, as Kazakhstan seeks to align itself with global decarbonisation trends. 

Then there’s nuclear power. Earlier this month, Kazakhs voted overwhelmingly in favour of building the independent country’s first nuclear power plant (NPP). Its last, Soviet-era NPP was decommissioned in 1999.  

Four contractors are reportedly being considered to construct the plant: Russia’s Rosatom, France’s Électricité de France (EDF), China National Nuclear Corporation, and South Korea’s Korea Hydro & Nuclear Power (KHNP). Moscow would appear to be in pole position. 

Energy aside, Kazakhstan still faces barriers to attracting more diversified FDI. Perceived corruption (the country ranks just 93rd on Transparency’s Corruption Perception Index), bureaucracy, and an unpredictable legal environment continue to deter some investors, particularly those from smaller, non-energy sectors.   

Geopolitics 

Politically, Kazakhstan has long been viewed as one of the more stable countries in Central Asia, but it is not without its challenges.  

The transition from Nazarbayev, who ruled Kazakhstan for nearly 30 years, to his handpicked successor Tokayev, has been smooth on the surface. However, growing social unrest, most notably during the January 2022 protests over rising fuel prices, exposed underlying tensions within the country. 

These domestic challenges are compounded by Kazakhstan’s complex geopolitical environment. Sandwiched between two major powers, Russia and China, Kazakhstan has had to carefully balance its foreign policy.  

Russia remains a key ally and trading partner, with the two countries sharing a long history and extensive economic ties.

However, the war in Ukraine has created a delicate situation for Kazakhstan. The country has avoided directly supporting Russia’s invasion, and Tokayev has repeatedly emphasised Kazakhstan’s territorial integrity and sovereignty, signaling a careful but significant divergence from Moscow. 

At the same time, China’s economic influence in Kazakhstan continues to grow, particularly through the BRI. Kazakhstan has sought to position itself as a vital transit corridor for Chinese goods destined for European markets, but some Kazakh citizens view China’s growing presence with suspicion, fearing economic and political domination. 

Despite the progress Kazakhstan has made in diversifying its economy, it faces significant challenges. The global transition away from fossil fuels poses a direct threat to its oil-dependent economy.  

The government’s push toward renewable energy is a step in the right direction, but Kazakhstan will need to accelerate its efforts if it is to mitigate the impact of falling demand for hydrocarbons. 

Additionally, while the IT sector shows great promise, it remains nascent, and Kazakhstan will need to build a robust digital infrastructure and attract more foreign talent and expertise to realise its full potential. 

Kazakhstan also faces the challenge of improving its business environment. Corruption remains a persistent issue, and the government will need to make meaningful reforms to improve transparency and the rule of law if it hopes to attract investment beyond the energy sector. 

Reinvantage Insight

Reinvantage Insight

The byline Reinvantage Insight is used to denote articles to which several members of the Reinvantage insight and analysis team may have contributed.

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Case study: Global technology company

1. The Client

A global technology company operating across EMEA, with a regional HQ in Istanbul. The company manages 20+ markets, handling everything from brand campaigns to strategic partnerships.

Role we worked with: The EMEA Head of Marketing (supported by two regional managers).

2. The Challenge

Despite strong products and a respected global brand, the regional team was struggling with:

  • Misaligned strategy across markets → campaigns executed with inconsistent narratives.
  • Slowed growth → lead generation plateaued despite increasing spend.
  • Internal friction → marketing, sales, and product teams disagreed on KPIs and priorities.

Traditional fixes (more meetings, more reporting) only created more noise.

3. The Sprint

We ran a 10-day Remote Reinvention Sprint with the regional HQ team.

  • Day 1–3: Intake → Reviewed decks, campaign data, and plans.
  • Day 4: Sprint Session (90 mins) → Breakthroughs:
    • Sales and marketing had different definitions of “qualified lead.”
    • 40% of spend was going into low-potential markets.
    • The team assumed the problem was lack of budget, but it was actually lack of alignment.
  • Day 5–10: Synthesis → Insights distilled into a Clarity Brief + Insight Canvas.
4. The Breakthrough

The Sprint uncovered that the issue wasn’t budget, but fragmentation.
Three sharp insights unlocked a way forward:

  1. Unified KPIs bridging marketing + sales.
  2. Market prioritisation → shifting budget to 5 high-potential markets.
  3. Simplified narrative → one EMEA core story, locally adaptable.
By just realigning resources and focus, the client could unlock an estimated £250,000 in efficiency gains within the next 12 months — far exceeding the Sprint’s value guarantee. The path to higher returns was already inside the business, hidden by misalignment.
5. From Sprint to Action (4 Pillars Applied)

With clarity secured, Reinvantage didn’t suggest “more projects.”

Instead, we used the Sprint findings to create laser-focused next steps — drawing only from the areas that would deliver the most impact:

  • Readiness → Alignment workshops for sales + marketing teams. New playbooks clarified “qualified lead” definitions and reduced internal disputes.
  • Foresight → A market-opportunity scan identified which 5 countries would deliver the highest ROI, removing the guesswork from allocation.
  • Growth → Guided the reallocation of €2M budget and designed a phased rollout strategy that protected risk while maximising return.
  • Positioning → Built a messaging framework balancing global consistency with local nuance, ensuring campaigns spoke with one clear voice.

Because the Sprint had stripped away noise, these actions weren’t generic consulting ideas — they were directly tied to the breakthroughs.

6. The Results
  • +28% increase in qualified leads across the region.
  • 30% faster campaign rollout due to streamlined approvals.
  • Budget efficiency gains → €2M redirected from low-return to high-potential markets.
  • Internal cohesion → marketing + sales now use a single shared dashboard.
The client came in believing they needed more budget.
The Sprint revealed that what they really needed was clarity and alignment.

With that clarity, the four pillars became not theory, but practical tools to deliver measurable impact.

The Sprint guaranteed at least £20,000 in value — but in this case, it helped unlock more than 10x that within six months.

Case study: Regional VC fund & accelerator

1. The Client

A regional venture capital fund and accelerator focused on early-stage tech start-ups in the Baltics and Central Europe.

The fund had raised a new round and was under pressure to deliver stronger returns while also building its reputation as the go-to platform for founders.

Role we worked with: Managing Partner, supported by the Head of Portfolio Development.

2. The Challenge

Despite a promising portfolio, results were uneven.

Key issues:

  • Scattered portfolio support → no consistent playbook for start-ups, every partner did things differently.
  • Weak differentiation → founders and co-investors saw the fund as “one of many” in the region.
  • Stretched team → too many small bets, not enough clarity on which companies to double down on.

The leadership team knew something was off, but disagreed on whether the issue was pipeline quality, market conditions, or internal capacity.

3. The Sprint

We ran a 10-day Remote Reinvention Sprint with the partners and portfolio team.

  • Day 1–3: Intake → Reviewed pitch decks, pipeline funnel data, and start-up performance reports.
  • Day 4: Sprint Session (90 mins) → Breakthroughs:
    • No shared definition of a “high-potential founder.”
    • Support resources were spread too thin across the portfolio.
    • The fund’s positioning was more reactive than proactive — it didn’t own a distinctive narrative in the market.
  • Day 5–10: Synthesis → Insights consolidated into a Clarity Brief + Insight Canvas.
4. The Breakthrough

The Sprint revealed that the challenge wasn’t pipeline quality — it was lack of focus and positioning.

Three core insights provided the turning point:

  1. Portfolio Prioritisation Framework → defined clear criteria for where to double down.
  2. Founder Success Playbook → standardised support model for portfolio companies.
  3. Differentiated Narrative → repositioned the fund as “the accelerator of reinvention-ready founders.”
These shifts alone gave the fund a path to add an estimated £2M+ in portfolio value over the following 18 months, by concentrating capital and resources where they could move the needle most.
5. From Sprint to Action (4 Pillars Applied)

With clarity from the Sprint, Reinvantage created a tailored support plan:

  • Readiness → Coached partners on using the new prioritisation framework and trained the team on deploying the Founder Success Playbook.
  • Foresight → Ran scenario analysis on regional tech trends, helping the fund anticipate where capital would flow next.
  • Growth → Guided resource reallocation across the portfolio and supported new co-investor pitches for top-performing start-ups.
  • Positioning → Crafted a sharper brand story for the fund, positioning it as the reinvention partner for globally minded founders.
6. The Results
  • 10 portfolio companies onboarded to the new Playbook → greater consistency of support.
  • Raised follow-on capital for 3 top start-ups with the new prioritisation framework.
  • +26% increase in inbound deal flow from founders citing the fund’s new positioning.
  • Stronger internal cohesion → partners aligned on where to focus resources.
The client thought the problem was pipeline quality.
The Sprint showed it was actually lack of clarity and focus inside the firm.

By applying the four pillars, Reinvantage helped turn scattered effort into concentrated value creation.

The Sprint guaranteed at least £20,000 in value; here it set the stage for multi-million-pound upside in portfolio growth.

Case study: International impact Organisation

1. The Client

A large international impact organisation focused on entrepreneurship and economic empowerment.
The organisation runs multi-country programmes across Eastern Europe and Central Asia, often in partnership with global donors and corporate sponsors.

Role we worked with: Senior Programme Director, responsible for regional coordination.

2. The Challenge

The organisation had launched a flagship regional initiative supporting women entrepreneurs, but the programme was underperforming.

Key issues:

  • Fragmented delivery → each country office interpreted the programme differently.
  • Donor frustration → reporting lacked consistency and clear impact metrics.
  • Lost momentum → staff energy was spent on administration rather than scaling success stories.

Traditional programme reviews had produced long reports, but no real alignment or action.

3. The Sprint

We ran a 10-day Remote Reinvention Sprint with the regional leadership team and representatives from two country offices.

  • Day 1–3: Intake → Reviewed donor reports, programme KPIs, and field feedback.
  • Day 4: Sprint Session (90 mins) → Breakthroughs:
    • Donors cared about quantifiable outcomes, but reporting focused on stories.
    • Staff were duplicating efforts across countries, wasting time and resources.
    • The initiative lacked a clear theory of change — everyone described its purpose differently.
  • Day 5–10: Synthesis → Insights distilled into a Clarity Brief + Insight Canvas.
4. The Breakthrough

The Sprint revealed that the issue wasn’t donor pressure or programme design — it was a lack of shared framework and alignment.

Three critical insights reshaped the path forward:

  1. One Unified Theory of Change → agreed narrative for why the programme exists.
  2. Core Impact Metrics → clear, comparable KPIs across all countries.
  3. Smart Resource Sharing → digital hub to stop duplication and accelerate knowledge flow.
By eliminating duplicated reporting and clarifying what success looks like, the client saw they could save the equivalent of £100,000 in staff time annually — while also unlocking stronger donor confidence and follow-on funding opportunities.
5. From Sprint to Action (4 Pillars Applied)

Armed with Sprint clarity, Reinvantage proposed a laser-focused support plan:

  • Readiness → Trained programme leads on using the new metrics and integrated them into existing workflows.
  • Foresight → Analysed donor trends and expectations, aligning the initiative with the next funding cycle.
  • Growth → Developed a funding case based on the new unified theory of change, securing higher renewal chances.
  • Positioning → Crafted a regional success narrative and storytelling toolkit, helping them showcase results consistently across markets.
6. The Results
  • 30% less time spent on reporting → freed capacity for programme delivery.
  • Donor satisfaction improved → positive feedback on the clarity of impact evidence.
  • Secured new funding commitment → one major donor increased their contribution by 20%.
  • Stronger internal morale → staff felt they were working with clarity, not chaos.
The client thought it needed better donor management.
The Sprint revealed it needed a shared foundation across its teams.

By anchoring on the four pillars, Reinvantage turned alignment into efficiency gains and fresh funding opportunities.

The Sprint guaranteed at least £20,000 in value; here it unlocked both six-figure savings and future-proofed funding.

Case study: National digital development agency

1. The Client

A national digital development agency tasked with driving the government’s digital transformation agenda, including e-services, citizen portals, and smart city pilots.

Role we worked with: Director of Digital Transformation, supported by IT and service delivery leads from three ministries.

2. The Challenge

The agency had strong political backing but faced hurdles in implementation.

Key issues:

  • Siloed projects → each ministry developed digital tools independently, leading to duplication.
  • Citizen frustration → services were digital in name, but still required multiple logins and offline steps.
  • Funding pressure → international partners demanded clearer impact in the short term.

The agency wanted to accelerate momentum but struggled to get alignment across ministries.

3. The Sprint

We ran a 14-day Immersive Reinvention Sprint with the agency’s leadership and digital focal points from three ministries.

  • Day 1–3: Intake → Reviewed strategy docs, donor reports, and citizen feedback data.
  • Day 4: Immersive Sprint Session (half-day) → Breakthroughs:
    • Each ministry had different definitions of “digital service.”
    • 20% of budget was going into overlapping pilot projects.
    • Citizens’ top frustrations were known — but not prioritised.
  • Day 5–14: Synthesis → Insights consolidated into a Clarity Brief + Insight Canvas.
4. The Breakthrough

The Sprint revealed that the biggest blocker wasn’t lack of funding, but lack of shared priorities.

Three practical insights stood out:

  1. One Definition of Digital Service → agreed across ministries.
  2. Quick-Win Prioritisation → focus on top 3 citizen pain points (ID renewal, business registration, healthcare booking).
  3. Shared Resource Map → pool budgets to eliminate duplication.
These changes alone allowed the agency to unlock £75,000 in immediate savings and deliver 2–3 visible improvements in the next quarter — meeting donor expectations and building citizen trust.
5. From Sprint to Action (4 Pillars Applied)

Based on the Sprint clarity, Reinvantage proposed a modest, targeted package of support:

  • Readiness → Facilitated inter-ministerial workshops to embed the “one digital service” definition.
  • Foresight → Analysed citizen feedback trends to shape the quick-win roadmap.
  • Growth → Supported the reallocation of funds to joint projects, reducing overlap.
  • Positioning → Crafted a communication plan highlighting early digital wins to donors and citizens.
6. The Results
  • 2 pilot services integrated into the central portal (ID renewal + healthcare booking).
  • Budget savings of £75,000 from eliminating overlapping projects.
  • Citizen satisfaction up modestly → call centre complaints on digital services dropped by 12%.
  • Donor confidence improved → short-term impact report received positive feedback.
The client thought it needed more funding and bigger projects.
The Sprint revealed it first needed clarity and alignment.

By applying the four pillars to a targeted scope, Reinvantage helped deliver visible results within a single quarter — proving progress to citizens and donors and laying the groundwork for deeper transformation.